Global Organic Baby Shampoo Market - 2022-2029

Global Organic Baby Shampoo Market - 2022-2029

Market Overview

The global organic baby shampoo market was valued at USD XX million in 2021. It is forecasted to reach USD XX million by 2029, growing at a CAGR of XX% during the forecast period (2022-2029).

Organic baby shampoo is a hair care solution used to remove oils, grime, skin particles, dandruff, pollutants, and other contaminant particles that accumulate over time on an infant's scalp. The organic baby shampoo contains natural and organic ingredients such as chamomile, organic raw honey, coconut oil, and a variety of other organic oils that are beneficial to the scalp and skin of babies. Organic baby shampoo is sulfate-free and a healthy substitute for synthetic baby shampoo. Organic baby shampoo has no negative effects on the skin and causes no allergic reactions. Because synthetic baby shampoo is detrimental to the skin and scalp of children, it is not recommended. The dangers of synthetic shampoo are well-known, driving up demand for organic baby shampoo.

Market Dynamics:

Increasing demand for organic products due to harmful effects of synthetic products

Children's skin, particularly that of babies, is significantly more sensitive than that of adults, necessitating the use of safe products that include the highest quality components and are devoid of any skin irritants. This is a key driver that will continue to drive the worldwide baby shampoo market's revenue growth over the next ten years. The components in organic baby shampoo help to strengthen newborns' hair. It also helps to maintain moisture and improve hair texture. Organic baby shampoo also gives baby's hair and scalp antioxidants, eliminates toxins, and improves the look and suppleness of your baby's hair. Shampoo for babies isn't just for babies. They're also good for grownups because they don't have harsh ingredients that might cause hair to dry out. These benefits will propel the market forward during the forecast period. On the other hand, to obtain a competitive advantage over their competitors, prominent market players are investing extensively in the creation of safer, more cost-effective, and better organic care products. This is also expected to have a substantial impact on revenue growth in the global market in the future years.

However, organic ingredients must be kept at a consistent temperature and packaged according to strict guidelines. If certain things are not manufactured within the proper conditions, they may have negative consequences. Furthermore, because these products are derived from plant extract with very little ingredients and are premium valued, they have a significantly shorter shelf life. These factors may limit the organic baby shampoo market's growth.

Market Segmentation:

Hypermarkets segment accounted for the highest share in global organic baby shampoo market

In 2021, hypermarkets had the highest revenue share of XX percent. A baby care center's advertising takes up entire sections of hypermarket stores. According to the TABS analytics baby product report, parents of young children account for 42 percent of buyers, but 80 percent of sales volume and product purchases are primarily made at hypermarkets, drug stores, pharmacies, and specialty health and beauty shops, where they are informed and assured of purchasing a suitable product. Brands use in-store promotions like product displays and sample handouts to convert potential customers.

Over the forecast period, the e-commerce distribution channel is expected to grow at the quickest rate of XX percent. In the following years, the global expansion of the internet distribution channel is projected to alter market dynamics. To attract the attention of millennial parents, top consumer brands are using unconventional social media methods. For example, the First cry baby and mom care brand organized several promotional campaigns, such as the #ItsAMomsWorld hashtag contest. Their signature hashtag revolves around mothers dressing up, posing with ‘cool props,’ and taking a picture with a ‘Super Mom’ at any one of their stores.

Geographical Penetration:

Europe is the dominating region during the forecast period

Europe is expected to grow at a CAGR of XX percent during the forecast period. Baby care solutions are increasingly proactively addressing the health concerns of modern parents. As a result, a huge number of firms in this area have been forced to create products with an emphasis on organic and natural ingredients and change their marketing strategies. According to the Soil Association, which deals with organic food certification and topics such as opposition to intensive farming, European customers are now more inclined to choose products with emphasized organic ingredients over those with highlighted 'free-from' ingredients. For example, VIVAIODAYS, a European baby care brand, offers a product range and variations in organic baby care shampoo. The brand claims COSMOS ORGANIC certified and of the highest quality, cruelty-free, and vegan, prompting millennial parents to consider purchasing the products.

Asia Pacific is expected to emerge as the fastest-growing regional market with a CAGR of XX% in 2021. Organic baby shampoo has a bright future in Asia Pacific's developing countries. The emergence of the world's most populous countries, such as China, Japan, and India, and the rise of the middle class, are two significant reasons driving market expansion. Consumer adoption of organic skincare products is increasing in India, which has prompted leading brands to enter the baby care market. For example, the Himalaya herbal mild baby shampoo was launched in 2017, and it excels at nourishing the scalp without making it dry and flaky, as well as protecting the infant's scalp with organic ingredients like aloe vera and tea tree.

Competitive Landscape:

The market has been characterized by high competition, and top consumer goods companies have recognized the robust potential of the market and are seen entering the market. Some of the prominent players in the market are Unilever, The Clorox Company, Johnson & Johnson and Earth Mama Angel Baby among others. Babo botanicals, for example, is an organic baby care brand that began by offering dermatologist-tested skin and hair care products free of synthetic fragrances, sulfates, dairy, soy, or parabens and has since expanded to include baby shampoo for sensitive skin and solutions for issues ranging from lice prevention to eczema.

COVID-19 Impact: Negative impact on the global organic baby shampoo market

The organic baby shampoo industry developed much slower during the pandemic. The slow growth of the organic baby shampoo market during the COVID 19 crisis is due to several factors, including complete or partial lockdown in many countries, closed manufacturing plants, supply chain disruptions, and the closure of offline sales channels as hypermarkets, department stores, and others. However, the sales of organic baby shampoo are expected to decline as the market is in the burgeoning stage, and it is expected that consumers will prefer buying basic shampoo for their babies rather than premium-priced organic shampoo for a while. However, the market does not have any direct impact due to COVID-19. Therefore, the demand is expected to gain pace as the effect of the disease subsides with time.

Why Purchase the Report?
• Understand the current market scenario and viability of global organic baby shampoo market over the forecast period
• Visualize the composition of the global organic baby shampoo market in terms of distribution channel and region to identify major players, growth potential, and market strategies
• Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
• Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market

What we offer?
• PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study
• Excel data sheet with valuable data points of the global organic baby shampoo market– Regional and Country level segmentation
• Product mapping in excel for the key products of all major market players
• Market Share Analysis covering business revenues ($) and revenue share (%) of key market players

The global organic baby shampoo market report would provide an access to approximately 45 market data tables, 33 figures and 180 pages.

Target Audience:
• Baby Products Manufacturers
• Shampoo Manufacturers
• Import and Export Companies
• Industry Investors
• Education & Research Institutes
• Research Professionals