Global Nutritional Supplements Market - 2023-2030
Global Nutritional Supplements Market reached US$ 365.5 billion in 2022 and is expected to reach US$ 595.4 billion by 2030 growing with a CAGR of 6.2% during the forecast period 2023-2030. The rising demand for natural and plant-based supplements is one significant trend in the nutritional supplements market. Customers are looking for products with healthy and environmentally friendly components. For instance the growing acceptance of vegan omega-3 supplements derived from sources like algae.
The nutritional supplements market is experiencing substantial growth due to rising health consciousness and a proactive approach to well-being. Consumers are seeking vitamins, minerals, herbal supplements, and specialty products to support their health goals and fill potential nutrient gaps. The market's expansion is fueled by the growing demand for preventive healthcare and personalized dietary solutions, reflecting the increasing significance of nutrition in overall health and quality of life.
Lutein and zinc in nutritional supplements offer health benefits. Combining beta-carotene with vitamin supplements and mineral supplements, such as vitamins C, E, and zinc reduces the risk of visual loss from macular degeneration by 27%. Lutein intake, especially through diet, lowers macular degeneration risk. Taking 10 mg of lutein daily for 12 months may improve macular degeneration symptoms.
Market Dynamics
Nutritional Supplements Market Trend is Driven by Growing Health-Conscious Consumer Base
The increasing health-conscious consumer base is a major driver of the nutritional supplements market. With rising awareness of preventive healthcare and overall well-being, consumers are actively seeking dietary solutions to complement their lifestyles. As long as people adopt healthier habits, the demand for nutritional supplements, such as vitamin and mineral products, has surged.
This trend is further fueled by the growing aging population and the desire to maintain vitality and longevity. Moreover, the nutritional supplements market is also driven by the expanding availability of personalized and condition-specific supplements. Companies are innovating to cater to individual needs, offering targeted solutions for various health concerns, which resonate strongly with consumers.
Nutritional Supplements Market Thrives on E-Commerce and Digital Marketing Advancements
The e-commerce industry and digital marketing strategies have greatly advanced the nutritional supplement industry. Due to the rise of internet shopping and the ease of product comparison, consumers are embracing the convenience of obtaining supplements online from the comfort of their homes. E-commerce enables a greater reach, removing geographical restrictions and allowing businesses to enter new markets.
Additionally, digital marketing strategies like influencer marketing, social media promotions, and useful content are essential for attracting customers and fostering brand loyalty. The nutritional supplements market benefits from the synergy between technology and marketing as the online environment continues to change, offering a smooth purchasing experience and driving market growth.
Competitive Pressure and Regulatory Hurdles Impact the Global Nutritional Supplements Market
the key restraints of the global nutritional supplements market are competition saturation and regulatory challenges. Nutritional supplements market share is highly distributed among numerous players, leading to intense competition, which can limit the growth prospects for individual companies. Additionally, the market faces stringent regulatory scrutiny and varying standards across different regions, posing hurdles for manufacturers to ensure compliance and consistent quality.
Moreover, the nutritional supplements market size is susceptible to economic fluctuations and consumer spending patterns, impacting the demand for premium products during uncertain times. Market players also encounter rising raw material costs, affecting profit margins. Addressing these challenges requires strategic innovation, adhering to regulations, and effectively communicating the benefits of supplements to sustain growth in this dynamic and evolving industry.
COVID-19 Impact Analysis
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
Segment Analysis
The global nutritional supplements market is segmented based on product type, form, age group, distribution channel, and by region.
Rising Fitness Enthusiasm Boosts Demand for Sports Supplements in the Nutrition Market
The global nutritional supplements market has been segmented by type into dietary supplements, sports supplements, beauty supplements, and others.
Sports supplements are products designed for athletes and fitness lovers. They include protein supplements, amino acids, creatine, multivitamins, and more. These supplements has offers vitamins and minerals to help with muscle growth and performance during workouts. In the nutritional supplements market, Sports Supplements have a market share of about 20%.
This segment is becoming more popular as more people focus on staying fit and active. The demand for Sports Supplements is growing because fitness-conscious individuals are looking for ways to support their workouts and recover faster. As a result, the overall size of the nutritional supplements market for sports products is increasing steadily.
Geographical Analysis
Health Consciousness Propels Asia-Pacific's Nutritional Supplements Market Growth
By region, the nutritional supplements market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east, and Africa.
Due to rising health cognizance among individuals, the nutritional supplements market size is increasing speedily in the Asia-Pacific region. currently, Asia-Pacific regions hold a 35% market share in the global nutritional supplements market. The demand for herbal supplements, sports supplements, protein dietary supplements, omega-3 dietary supplements, multivitamin dietary supplements, and antioxidant dietary supplements is growing as consumers are searching to improve their dietary fitness.
Due to urbanization, accelerated disposable earnings, and changing dietary behavior and present-day lifestyles, the nutritional supplement enterprises inside the Asia-Pacific region are expanding considerably. The nutritional supplements market share is significantly increasing because of a sizable and varied consumer base. A broad variety of items are now simple to get because of developments in e-commerce and digital marketing, which have increased market penetration and fueled the sector's growth.
Competitive Landscape
The major global players in the market include Abbott Nutrition, Amway, Nestle, Glanbia Plc, Herbalife International of America, Archer Daniels Midland, PepsiCo, Nature’s Bounty Co., DuPont, and American Health, Inc.
Why Purchase the Report?
• To visualize the global nutritional supplements market segmentation based on product type, form, age group, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of nutritional supplements market-level with all segments.
• The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.
The global nutritional supplements market report would provide approximately 69 tables, 71 figures, and 190 Pages.
Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies
- 1. Methodology and Scope
- 1.1. Research Methodology
- 1.2. Research Objective and Scope of the Report
- 2. Market Definition and Overview
- 3. Executive Summary
- 3.1. Market Snippet, by Product Type
- 3.2. Market Snippet, by Form
- 3.3. Market Snippet, by Age Group
- 3.4. Market Snippet, by Distribution Channel
- 3.5. Market Snippet, by Region
- 4. Market Dynamics
- 4.1. Impacting Factors
- 4.1.1. Drivers
- 4.1.1.1. Nutritional Supplements Market Trend is Driven by Growing Health-Conscious Consumer Base
- 4.1.1.2. Nutritional Supplements Market Thrives on E-Commerce and Digital Marketing Advancements
- 4.1.2. Restraints
- 4.1.2.1. Competitive Pressure and Regulatory Hurdles Impact the Global Nutritional Supplements Market
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis
- 5. Industry Analysis
- 5.1. Porter's Five Force Analysis
- 5.2. Supply Chain Analysis
- 5.3. Pricing Analysis
- 5.4. Regulatory Analysis
- 6. COVID-19 Analysis
- 6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
- 6.2. Pricing Dynamics Amid COVID-19
- 6.3. Demand-Supply Spectrum
- 6.4. Government Initiatives Related to the Market During the Pandemic
- 6.5. Manufacturer’s Strategic Initiatives
- 6.6. Conclusion
- 7. By Product Type
- 7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
- 7.2. Dietary Supplements*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 7.3. Sports Supplements
- 7.4. Beauty Supplements
- 7.5. Others
- 8. By Form
- 8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 8.1.2. Market Attractiveness Index, By Form
- 8.2. Capsule*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 8.3. Powder
- 8.4. Tablet
- 8.5. Liquid
- 8.6. Others
- 9. By Age Group
- 9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 9.1.2. Market Attractiveness Index, By Age Group
- 9.2. Kids*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 9.3. Adults
- 9.4. Geriatric
- 10. By Distribution Channel
- 10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
- 10.2. Supermarkets/Hypermarkets*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 10.3. Pharmacy and Drug Stores
- 10.4. Specialty Stores
- 10.5. Online Stores
- 10.6. Others
- 11. By Region
- 11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
- 11.2. North America*
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 11.2.7.1. The U.S.
- 11.2.7.2. Canada
- 11.2.7.3. Mexico
- 11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 11.3.7.1. Germany
- 11.3.7.2. The U.K.
- 11.3.7.3. France
- 11.3.7.4. Italy
- 11.3.7.5. Spain
- 11.3.7.6. Rest of Europe
- 11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 11.4.7.1. Brazil
- 11.4.7.2. Argentina
- 11.4.7.3. Rest of South America
- 11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 11.5.7.1. China
- 11.5.7.2. India
- 11.5.7.3. Japan
- 11.5.7.4. Australia
- 11.5.7.5. Rest of Asia-Pacific
- 11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12. Competitive Landscape
- 12.1. Competitive Scenario
- 12.2. Market Positioning/Share Analysis
- 12.3. Mergers and Acquisitions Analysis
- 13. Company Profiles
- 13.1. Abbott Nutrition
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
- 13.2. Amway
- 13.3. Nestle
- 13.4. Glanbia Plc
- 13.5. Herbalife International of America
- 13.6. Archer Daniels Midland
- 13.7. PepsiCo
- 13.8. Nature’s Bounty Co.
- 13.9. DuPont
- 13.10. American Health, Inc.
- LIST NOT EXHAUSTIVE
- 14. Appendix
- 14.1. About Us and Services
- 14.2. Contact Us
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