Non-Alcoholic Beer The Global Non-Alcoholic Beer Market reached US$ 20.2 billion in 2022 and is expected to reach US$ 28.7 billion by 2031 and grow with a CAGR of 4.5% during the forecast period 2024-2031. The health benefits associated with non-alcoholic beer as compared to customary alcoholic beer are boosting the non-alcoholic beer market growth.
Non-alcoholic beer manufacturers are introducing innovative products into the market owing to a significant rise in awareness of health consciousness among consumers. The benefits of alcohol-free beers supported the growth of the non-alcoholic beer market. According to an article by Upstream Brewing Company, alcohol-free beer improves cardiovascular health, increases bone mineral density, reduces the risk of osteoporosis, and stimulates breast milk production.
Several studies revealed that non-alcoholic beer could improve blood circulation, lowering the risks of heart disease. Based on the World Heart Federation statistics, above 18.5 million individuals have died due to cardiovascular diseases, with alcohol consumption among the preventable behavioral risk factors. The growing burden of cardiovascular diseases encourages consumers to adopt non-alcoholic beers worldwide.
Market Dynamics
Growing Health Awareness Among People is Driving Non-Alcoholic Beer Market Growth.
The consumption of alcohol leads to intoxication, which causes unconsciousness, hangovers, and loss of temperament. According to WHO, the harmful use of alcohol is a causal factor in more than 200 disease and injury conditions. Alcohol affects many body organs, including the brain, heart, liver, and pancreas. It involves the immune system and causes cancers.
Due to all the ill effects caused by alcohol, people are switching to non-alcoholic beer. Furthermore, non-alcoholic beer helps stimulate the milk production of breasts and reduces anxiety and stress by providing a night of sound sleep. In addition, it helps in lowering the risk of cardiovascular diseases. It is included in sports nutrition to get extra energy driving the market expansion.
The New Product Launches and Innovation in Technology Drive the Global Non-Alcoholic Beer Market Growth.
The key market players are adopting powerful strategies to extend their global coverage. Considering the changing patterns of consumers, they are introducing new variants in the product portfolio to cater to the needs of consumers. Many companies have launched fruit-infused non-alcoholic beer with the added advantage of taste & quality. For instance, Coolberg Strawberry is a non-alcoholic beer with a fantastic crafted taste of strawberries and malt packed in a golden brew.
Furthermore, expanding sales channels generates lucrative opportunities for market expansion. Key companies are diversifying their businesses through mergers & acquisitions, collaborations, and joint ventures. The introduction of craft beers, which have no alcohol content, has further boosted the market growth. For instance, in 2023, Kit NA Brewing, a Portland, Oregon,n non-alcoholic craft beer company, launched its first-ever variety pack.
The High Production and Retail Costs of Non-Alcoholic Beer are Restraining the Market.
The high production and retail costs of non-alcoholic beer are hindering market growth. Non-alcoholic beer is a relatively new market. Breweries invest in research and development to create new and unique products. Non-alcoholic beer requires additional processing and ingredients, increasing production costs and affecting retail prices, retraining the market size.
The ingredients used to make non-alcoholic beer are often more expensive than those used to make regular beer. Removing alcohol from beer requires additional steps and equipment, which can drive up the cost of production. The high marketing and distribution costs, specialized packaging, smaller production quantities, and ongoing research and development contribute to the high price of non-alcoholic beer.
Market Segment Analysis
The global non-alcoholic beer market is segmented based on type, technology, ingredient, distribution channel, and region.
The Alcohol-Free Beer Segment holds the Largest Global Non-Alcoholic Beer Market
The global non-alcoholic beer market has been segmented by type into alcohol-free beer, de-alcoholized beer, and low-alcohol beer. The alcohol-free beer segment held the largest non-alcoholic beer market share of 38.8% in 2022 in the non-alcoholic beer market analysis report. This factor will boost the intake of alcohol-free beer since it can improve the gut microbiome variety linked to beneficial health effects. Furthermore, the rise in the prevalence of alcohol allergy will influence the manufacturing of quality alcohol-free products.
According to an article by Upstream Brewing Company, alcohol-free beer improves cardiovascular health, increases bone mineral density, reduces the risk of osteoporosis, and stimulates breast milk production. For instance, according to a 2021 survey, 38% of Indians wish to switch from standard-strength beer to alcohol-free beer. The trend is prevalent among young consumers in the 25 to 34 age group, with 41% of young beer consumers willing to switch to alcohol-free beers.
Market Geographical Classification
The North America Region Held the Largest Share of the Non-Alcoholic Beer Market
The global non-alcoholic beer market is segmented into five parts based on geography: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. The North American non-alcoholic beer market held the largest market share of 38.6% in 2022 in the non-alcoholic beer market analysis. Increasing people’s awareness about health intake increased shares in this region.
Non-alcoholic beer has started to experience a cultural shift in America. This has chiefly been driven by millennials who desire healthier lifestyles. According to IWSR, a leading global alcohol industry market research firm, non-alcoholic beer sales grew over thirty percent in volume. The growing cardiovascular problems due to alcoholic beers are causing people to choose non-alcoholic beer in this region.
Market Competitive Players
The major global players in the market include Anheuser-Busch InBev, Bernard Brewery, Behnoush Iran, Suntory Beer, Weihenstephan, Coors Brewing Company, Erdinger Weibbrau, Big Drop Brewing Co, Heineken N.V, and Athletic Brewing Company.
COVID-19 Impact On Market
The unprecedented COVID-19 pandemic in 2020 profoundly affected the non-alcoholic beer industry. Covid-19 has considerably impacted the global beverage supply chain phases involving non-alcoholic beer production, processing, distribution, and consumption due to lockdowns and restrictions imposed by various governments.
Everything has changed due to the COVID-19 epidemic. It has influenced practically every industry, whether positively or negatively. The COVID-19 pandemic's effects on world economic conditions have had an influence. They could impact interest rates, foreign exchange rates, commodities and energy prices, and the efficient operation of financial and capital markets.
The COVID-19 pandemic issue has had an impact on the beverage industry as well. The COVID-19 pandemic is upending life, and the beverage sector is seeing increased trends like non-alcoholic beer. The beverage businesses are launching innovative programs, including non-alcoholic beer, which are readily available and straightforward to consume.
By Type
• Alcohol-Free Beer
• De-Alcoholised Beer
• Low-Alcohol Beer
By Technology
• Restricted Fermentation
• De-Alcoholization
• Others
By Ingredient
• Malted Barley
• Hops
• Yeast
• Others
By Distribution Channel
• Supermarkets and Hypermarkets
• Specialty Stores
• E-commerce
• Others
By Region
• North America
The U.S.
Canada
Mexico
• Europe
Germany
The U.K.
France
Italy
Spain
Rest of Europe
• South America
Brazil
Argentina
Rest of South America
• Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
• Middle East and Africa
Key Developments
• In March 2021, the Boston Beer Company announced establishing a subsidiary as a dedicated research and innovation hub in Canada focused on non-alcoholic cannabis beverages.
• In September 2022, Caldic B.V a financial services company, acquired Mr. Malt- P.A.B A.r.l., a distributor of brew ingredients in the Italian market to expand its presence in the South European market.
• In June 2022, AB InBev, a Belgian multinational drink, and brewing company, launched Corona Cero, a zero percent version of its leading beer, across Europe.
Why Purchase the Report?
• To visualize the global non-alcohol beer market segmentation based on type, technology, ingredient, distribution channel, and region and understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of non-alcoholic beer market-level with all segments.
• The PDF report includes a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.
The Global Non-Alcoholic Beer Market report would provide approximately 69 tables, 69 figures and 190 pages.
Target Audience 2024
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies
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