Global Mushroom Coffee Market - 2023-2030

Global Mushroom Coffee Market - 2023-2030

Global Mushroom Coffee Market reached US$ 2.1 billion in 2022 and is expected to reach US$ 3.1 billion by 2030 growing with a CAGR of 5.3% during the forecast period 2023-2030.

Adaptogens are natural substances that helps the body to adapt stress. Increase in the consumers demand for the various types of the mushroom coffees such as chaga coffee, reishi coffee, lion's mane coffee, cordyceps coffee, maitake coffee, and shiitake coffee among others. Rising health and wellness trend helps to boost market growth of the mushroom coffee market.

Increase in the multiple options of the mushroom coffee such as ready-to-drink options, instant coffee mixes, or single-serve sachets helps to boost market growth over the forecast period. Increase in the research and development activities by major key players on mushroom coffee also helps to boost market growth.

Market Dynamics
Rising Health Consciousness Among the People Drives the Market Expansion of Mushroom Coffee
Global market expansion is anticipated to be fueled by rising consumer demand for healthy beverages that are high in nutrients and low in fat and cholesterol. The rising demand of mushroom coffee from hotels, restaurants, and cafeterias is rising due to the explosive growth of the food service industry and increasing demand of the healthy bevarages like mushroom coffee. As consumers recognize the potential health benefits of natural and functional foods, they are actively seeking healthier alternatives to traditional brands.

The unique blend of mushroom coffee is in line with this growing health consciousness. The health benefits associated with medicinal mushrooms, such as immune, mental health, and antioxidant properties are attractive to consumers looking for functional beverages that can support healthy lifestyles resulting in increased demand for mushroom coffee. Consumers are willing to try new and innovative coffee products that has been a driving the growth of coffee mushroom market.

Increase in the Innovative Product Launches by Major Key Players Helps to Boost Market Growth
Major key players in the industry launched wide range of the mushroom coffee flavors to fulfill consumers various taste preferances. This increasing availability of various flavors of the mushroom coffee helps to boost market growth of mushroom coffee over the forecast period. Some major key players launching ready to drink and convinient mushroom coffee products in the market making it more accessible for consumers who prefer on the go coffee options.

For instance, on February 08, 2021, FreshCap launched 3 new functional beverages in the maket named as mushroom coffee, focus, and unwind. The companies new launched mushroom coffee is a blend of premium organic instant coffee and Lion's Mane mushroom, Chaga mushroom and Ashwagandha. The new launched mushroom coffee is good for the cognition, energy, and immune support.

Side Effects and Sensitivity Concerns of Mushroom Coffee Hampers Market Growth
The mushroom coffee market faces a restraint linked to potential side effects and sensitivity concerns. Headaches, Jitters, Irritability, and Restlessness may result from excessive consumption, unlike to other caffeinated drinks. Consumers should be mindful of possible allergic reactions or gastrointestinal discomfort of mushroom coffee. These potential side effects raise consumer concerns and may deter some from trying or continuing to use mushroom coffee.

To address this restraint, industry players should educate consumers about moderate consumption and possible allergic reactions, while encouraging them to consult healthcare professionals before consuming excessive mushroom coffee. These siede effects of the mushroom coffee hampers market growth over the forecast period.

COVID-19 Impact
Globally, mushroom coffee producers and traders have seen significant changes in mushroom coffee markets. There has been increase in international mushroom coffee prices as countries stockpiled mushroom coffee in case supply chains are hit harder by COVID-19. In countries like Brazil and Colombia, mushroom coffee sector has been considered as essential sector continuing to work during the pandemic. Lack of social outings affected the market. The pandemic left cafes, offices and campuses across the countries closed for months, which resulted in decreased sales during that time as out-of-home mushroom coffee consumption makes up around 25% of total consumer demand for coffee.

On the other side, the coronavirus has resulted in more mushroom coffee being consumed at home as many consumers are working from home. Consumers also are becoming more health-conscious these days, so they are opting for RTD mushroom coffee instead of high-sugar and carbonated beverages. According to National Coffee Association USA, 75 percent of coffee drinkers said the pandemic has not changed their coffee consumption. For those who have changed habits, the most reported change is making more mushroom coffee at home.

Segment Analysis
The global mushroom coffee market is segmented based on Mushroom Extract, Type, Packaging, distribution channel and region.

Increase in the Consumers Demand for the Caffeinated Mushroom Coffee Drives the Segment Growth Over the Forecast Period
The global mushroom coffee market by type has been segmented by caffeinated, and decaffeinated.

Due to rising concerns about personal health and wellness, the increased demand for healthy caffeinated mushroom coffee is expected to drive this segment's growth. Caffeine in drinks might help consumers stay alert and focused throughout the day. Furthermore, the addition of different tastes and caffeine is projected to boost demand for caffeinated mushroom coffee.

The caffeinated segment of the global mushroom coffee market is predicted to grow at the fastest rate during the forecast period, owing to the increased release of new caffeinated flavors by key manufacturers around the globe and a surge in consumption of young people. Increase in the product launch by major key players helps to boost segment growth over the forecast period. For instance, on July, 26, 2022, La Bae, a coffee brand developed mushroom coffee with the caffein in the market.

Geographical Analysis
North America Region Held the Largest Share in Mushroom Coffee Market
North America region is dominating with the largest share of the global mushroom coffee market. North America has a strong coffee culture, with a significant portion of the population consuming coffee regularly. The region has a large consumer base that is fueling the demand for coffee beans. Consistent and high coffee consumption in North America drives market growth by creating a steady demand for mushroom coffee.

North America is a hub of innovation in the coffee industry, with companies constantly introducing new flavors, blends, and brewing methods. The market is offering a wide range of coffee products, including ready-to-drink coffee, cold brew, flavored coffees, and specialty blends. The diverse product offerings cater to different consumer preferences and drive market growth. For instance, on June, 29, 2021, NeonMind, a supplement company launched Functional Mushroom Coffees in the market as a dietary supplement in the United States.

Competitive Landscape
The major global players include Luke's Organic, Rhythm Foods, GoPure, Rare Fare Foods, LLC, Walmart (Great Value), Lantev, Plant Snacks, Rivera Foods, SENECA FOODS CORP. and SPARE SNACKS LIMITED.

Why Purchase the Report?
• To visualize the global Mushroom Coffee market segmentation based on mushroom extract, type, packaging, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of mushroom coffee market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.
The global mushroom coffee market report would provide approximately 69 tables, 68 figures and 122 Pages.

Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies