Global Men Personal Care Market - 2023-2030
The Global Men Personal Care Market reached US$ 59 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 120 billion by 2030. The market is growing at a CAGR of 9.2% during the forecast period 2023-2030.
The Global Men Personal Care Market is experiencing significant growth and expansion. This market encompasses a wide range of products specifically designed for men, including skincare, haircare, oral care, grooming, and fragrance products. Various factors contribute to the men personal care market's growth, such as evolving societal norms, increasing disposable income, and changing perceptions of masculinity.
The market size of men's personal care products is witnessing substantial growth as men become more aware of the importance of personal grooming and self-care. Fragrances in perfumes, colognes, and body sprays have become essential to men's grooming routines, further driving the Men Personal Care Market Growth.
Market Dynamics
Increasing Disposable Income of Men Drives the Market Growth
As men's purchasing power rises, they are more inclined to spend on personal care products and grooming essentials. This surge in disposable income directly impacts the growth and expansion of the Men Personal Care Market. The rising disposable income of men leads to a shift in consumer behavior. Men are more willing to allocate a portion of their income towards self-care and grooming, recognizing the value and benefits of investing in their appearance and overall well-being. This behavioral change contributes to the overall growth of the Men Personal Care Market.
The Influence of Social Media Platforms on Men’s Personal Care Products Drives the Market Growth
Social media platforms serve as a space for men to share their personal grooming journeys, creating a community that encourages and supports each other's self-care efforts. This sense of community and the ability to seek advice and recommendations from peers contribute to the growth of the men personal care market. As a result, the Global Men Personal Care Market responds to the influence of media and advertising by continuously innovating and expanding its product lines. Brands invest in research and development to introduce new and improved formulations, packaging, and marketing strategies that align with the latest trends and consumer preferences.
COVID-19 Impact Analysis
Covid-19 caused several challenges, including disruptions in the supply chain, declining consumer spending on non-essential items, changes in grooming habits, closures of physical retail channels, increased demand for home grooming solutions and hygiene products, and a surge in e-commerce adoption.
Supply chain disruptions caused shortages of men's personal care products while reduced consumer spending prioritized essential items over discretionary purchases. However, there was an increased demand for home grooming solutions and hygiene products as individuals focused on personal care without professional grooming services.
Artificial Intelligence Impact Analysis
Artificial intelligence (AI)-based recommendation systems utilize customer data, including purchase history, skin type, and grooming preferences, to provide personalized product recommendations. This enhanced the customer experience, enabling men to discover products that best suited their individual requirements.
AI-powered chatbots and virtual assistants improved customer engagement by providing instant support and guidance. These intelligent systems addressed customer queries, offered personalized advice, and recommended suitable products, enhancing the overall shopping experience.
Segment Analysis
The Global Men Personal Care Market is segmented based on product, distribution channel, and region.
The Strong Presence of Various Established Brands of Men’s Personal Care Products
Razors held the largest share of the global men personal care market in 2022. They accounted for the largest portion of the market, driven by the high demand for shaving products among men. The market for razors was characterized by the presence of various established brands offering a wide range of options to cater to different preferences and needs. For instance, on May 13, 2020, Bulldog Skincare expanded its sustainable razor offering by introducing a second bamboo-based tool designed specifically for sensitive skin.
This move challenged legacy thinking and addressed a gap in the market for men's shaving products. By providing a razor option specifically tailored for sensitive skin, Bulldog Skincare aimed to meet the needs of individuals who required gentler and more accommodating shaving solutions.
Geographical Analysis
The Significant Presence of a Large Number of Top Producers in 2022
In 2022, men’s personal care product sales dominated the North American market. The region witnessed a high concentration of leading producers, particularly in the U.S., Canada, and Mexico, who prioritized research, growth, product innovation, development, and new product launches in the men's segment.
This emphasis on continuous improvement and diversification drove the region's demand for men's personal care products. With the presence of well-established and renowned brands, the market witnessed the entry of several new players, further contributing to the expansion of the personal care industry in the region.
Competitive Landscape
The major Global Men Personal Care Market players include Procter & Gamble, Unilever PLC, Estée Lauder Companies, Johnson & Johnson, Loreal SA, Avon Products, Incorporated, Kao Corporation, Colgate -Palmolive Company, Beiersdorf AG, Shiseido Company, Limited.
Why Purchase the Report?
• To visualize the Global Men Personal Care Market segmentation based on product, distribution channel, and region and understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of men personal care market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.
The Global Men Personal Care Market Report Would Provide Approximately 53 Tables, 50 Figures And 103 Pages.
Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies
- 1. Methodology and Scope
- 1.1. Research Methodology
- 1.2. Research Objective and Scope of the Report
- 2. Definition and Overview
- 3. Executive Summary
- 3.1. Snippet by Product
- 3.2. Snippet by Distribution Channel
- 3.3. Snippet by Region
- 4. Dynamics
- 4.1. Impacting Factors
- 4.1.1. Drivers
- 4.1.1.1. Rising awareness of self-care among men drives the market growth
- 4.1.2. Restraints
- 4.1.2.1. Limited availability of a diverse range of products hampers the market growth
- 4.1.3. Opportunity
- 4.1.3.1. Changing societal norms and attitudes towards male grooming drives the market growth
- 4.1.4. Impact Analysis
- 5. Industry Analysis
- 5.1. Porter's Five Force Analysis
- 5.2. Supply Chain Analysis
- 5.3. Pricing Analysis
- 5.4. Regulatory Analysis
- 6. COVID-19 Analysis
- 6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Post COVID-19 and Future Scenario
- 6.2. Pricing Dynamics Amid COVID-19
- 6.3. Demand-Supply Spectrum
- 6.4. Government Initiatives Related to the Market During Pandemic
- 6.5. Manufacturers Strategic Initiatives
- 6.6. Conclusion
- 7. By Product
- 7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2. Market Attractiveness Index, By Product
- 7.2. Skin Care*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 7.2.3. Cream & Lotion
- 7.2.4. Moisturizer
- 7.2.5. Cleansers
- 7.2.6. Others
- 7.3. Personal Grooming
- 7.3.1. Razor
- 7.3.2. Pre-Shave Lotion
- 7.3.3. After Shaving Gel
- 7.3.4. Shaving Cream
- 7.4. Hair Care
- 7.4.1. Shampoo
- 7.4.2. Conditioners
- 7.4.3. Hair Gel
- 7.4.4. Hair Spray
- 7.4.5. Others
- 7.5. Personal Cleanliness
- 7.5.1. Soaps
- 7.5.2. Body Washes
- 7.5.3. Others
- 7.6. Others
- 8. By Distribution Channel
- 8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
- 8.2. Supermarkets and Hypermarkets*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 8.3. Specialty Stores
- 8.4. Online Sales
- 8.5. Others
- 9. By Region
- 9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
- 9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 9.2.5.1. The U.S.
- 9.2.5.2. Canada
- 9.2.5.3. Mexico
- 9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 9.3.5.1. Germany
- 9.3.5.2. The UK
- 9.3.5.3. France
- 9.3.5.4. Italy
- 9.3.5.5. Spain
- 9.3.5.6. Rest of Europe
- 9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 9.4.5.1. Brazil
- 9.4.5.2. Argentina
- 9.4.5.3. Rest of South America
- 9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 9.5.5.1. China
- 9.5.5.2. India
- 9.5.5.3. Japan
- 9.5.5.4. Australia
- 9.5.5.5. Rest of Asia-Pacific
- 9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10. Competitive Landscape
- 10.1. Competitive Scenario
- 10.2. Market Positioning/Share Analysis
- 10.3. Mergers and Acquisitions Analysis
- 11. Company Profiles
- 11.1. Procter & Gamble*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
- 11.2. Unilever PLC
- 11.3. Estée Lauder Companies
- 11.4. Johnson & Johnson
- 11.5. Loreal SA
- 11.6. Avon Products, Incorporated
- 11.7. Kao Corporation
- 11.8. Colgate -Palmolive Company
- 11.9. Beiersdorf AG
- 11.10. Shiseido Company, Limited
- LIST NOT EXHAUSTIVE
- 12. Appendix
- 12.1. About Us and Services
- 12.2. Contact Us
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