Global Matcha Tea Market - 2022-2029

Global Matcha Tea Market - 2022-2029:

Market Overview

Matcha Tea Market was valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 7.34% during the forecast period (2022-2029).

Matcha tea is a type of green tea used for centuries in various countries such as China and Japan. The leaves of matchaare harvested, steamed, and dried then ground into a fine powder. Although, almost other teas are brewed from stepped leaves that are then filtered out, matcha tea includes the whole leaf in its powder. When that powder is added to hot water and blended with a whisk, it creates a sweet, creamy flavor and texture different from other teas. Matcha contains specific antioxidants called catechins that help the body to fight diseases. It helps improve cardiovascular diseases, protect against cancer, maintains dental health, increases focus and reduces inflammation.

The growth in the number of obesity cases and the number of people suffering from cardiovascular diseases, along with the use of matcha in several foods such as oatmeal, granola, smoothies, latte popsicles, desserts, bars, and salad dressings is accelerating the market growth. Furthermore, the rise in demand for matcha tea owing to its various health benefits, such as boosting brain function, reducing weight, promoting heart health and protecting liver, among others further influence the market.

Thus, owing to these benefits the demand for matcha tea in various industries such as food, beverage, household, and others has increased the demand globally.

Market Dynamics: Rise in awareness about the health benefits/medicinal properties of matcha tea.

The various health benefits and medicinal properties of matcha teaattract the consumers and increase the demand for matcha tea and matcha products worldwide. The increase in consumer preference for adopting a healthy lifestyle and the health benefits related to matcha tea is contributing to the product demand. Furthermore, matcha tea offers health benefits such as weight loss, lowering cholesterol levels, relieves body pain and headache, and reduces the risk of heart attack and stroke which is further anticipated to propel the market growth.

The changing diet preferences and the fundamental shift of consumers towards healthy diet patterns and the strong demand for healthy and natural food products is driving the growth of matcha tea market. Moreover, consumers now-a-days are more concerned about the food products that they are eating and try to have healthy & nutritional food product which can benefit their health as well as provide them with nutrition to avoid any kinds of diseases and health issues.

Furthermore, consumers across the regions are inclined towards healthy lifestyle and try stay fit & healthy, thus in order to fulfill all these demand consumers prefer natural, herbal and products with medicinal benefits which can benefit their health. Thus, increasing awareness about the health benefits of matcha tea enables those to buy the product very often in order fulfill their health demands which add to the growth of the market. For instance, in 2020, according to STiR, drinking two cups of green tea per week lowered the risk of all-cause death by 15%, a 20% lower risk of heart disease, and a 22% lower risk of fatal heart disease and stroke. British tea drinkers average three to four cups per day, but most consume black tea.

Thus, the rise demand and consumption of natural & energy boosting products which includes matcha tea, increases its production which ultimately adds to the growth of the market thereby propelling the propelling market growth in the forecasted period. For instance, in 2021, according to FAO, world green tea production is expected to grow 8.2% annually to hit 2.97 million tons by 2023.

However, the side effects associated with matcha tea such as insomnia, jitters, anxiousness, fast heart rate, upset stomach, nausea, headache and others. These side effects may enable consumers to switch to other healthy alternatives that may hamper the growth of the market.

Market Segmentation: Organic segment stands for the highest share in global matcha tea market

In 2021, the organic segment had the highest revenue share of XX percent. The increasing demand for organic and natural matcha tea in various industries such as in food& beverage industry owing to increased awareness about health benefits & nutritional content of matcha tea is driving the growth of organic segment coupled with a rise in demand for natural food products along with good taste. Thus, manufacturers are also introducing new products in the market to fulfill consumer demands which adds to the growth of the segment. In January 2022, the Matcha Infused Tea Line by Aiya America is the company's newest line. Organic Matcha Infused Sencha, Organic Matcha Infused Gyokuro, and Organic Matcha Infused Genmaicha are three superior Japanese green teas in the collection that provide consumers with a unique and delightful tea taste experience. Thus, the innovative product launches and consumer demand for organic matcha is driving the growth of the segment.

Geographical Penetration: North America is the dominating region during the forecast period

In 2021, North America had the highest revenue share of XX percent. The region has well-developed food, beverage industries, where the demand for plant based, healthy and nutritious products is increasing. In addition, the increase in consumer focus for maintaining fitness and regulating the body weight leads to the increasing demand for natural food products, such as matcha tea which propels the growth of the match tea & drinks market in the region. For instance, in 2020, according to Tea How, according to the survey done in America, 25.4% respondents said that they prefer green tea which is the second largest drink consumed in America. Consumers in U.S., Canada prefers to eat healthy products with good nutritional content which again adds to the growth of the market. In addition, matcha tea is also used in majority of the household applications as an ingredient. Thus, the increased usage of matcha tea in variety of applications is driving the growth of the market in the region.

Competitive Landscape:

The global matcha tea market is competitive and comprises players such as The AOI Tea Company, Encha Life LLC, Green Foods Corp, Ikeda Tea World, Ito En, Ltd., Marukyu Koyamaen Co., Ltd., Aiya America Inc., Nestle, Tata Global Beverages Ltd and Unilever among others. The matcha tea market competitiveness is estimated to increase over the forecast period as the key players focus on various strategies such as advertising the benefits of the products such as (matcha tea) and product innovation for various applications. Moreover, new product launches, collaborations and product innovations with new flavors and forms by the manufacturers is expected to propel market growth. For instance, in February 2022, Nestlé Health Science bought some stakes from Orgain. With this collaboration, the emergence of nutrition products from Nestlé Health Science would complement the company's existing line of products.

COVID-19 Impact:

Positive impact on the global match tea market

The COVID-19 pandemic has adversely affected the economies of various countries due to lockdowns, business close, and travel bans. Food and beverages is among the major industries suffered from intense disruptions such as restrictions on the supply chain and the shutdown of warehouse plants. In addition, the restrictions on the import-export restrictions imposed by governments in various regions such as North America, Asia, and Europe are hampering the geographical expansion, business collaboration and partnership opportunities for various companies.

Matcha tea is a type of green tea which is considered as the healthiest form of tea to be consumed as, it boosts immune system and have anti-inflammatory properties. For instance, in 2020, according to health line, although matcha tea cannot cure covid-19, it helps to strengthen immune system and add nutrition to the body. Thus, consumers during covid-19 would prefer green tea which includes matcha tea to stay healthy and fit, and to boost the immune system, which added to the growth of the market.

In addition, many articles, and news said that matcha tea is good for respiratory health as well which may help covid-19 virus stay away from the body. For instance, in April 2020, according to economics times, matcha tea is excellent source to promote respiratory health.

The global matcha tea market report would provide an access to approximately 69 market data tables, 61 figures and 172 pages