Global Manuka Honey Market 2024 - 2031

The Global Manuka Honey Market size reached USD 546 million in 2022 and is projected to witness lucrative growth by reaching up to USD 838 million by 2030. The market is expected to exhibit a CAGR of 5.5% during the forecast period 2024-2031.European honey bees Apis mellifera pollinate the flower on the manuka bush to produce manuka honey, which is then harvested from the nectar of the manuka tree.

It is produced in New Zealand and Australia; and is often referred to as monofloral honey because it mostly comes from the nectar of a single plant species.

The Manuka honey market is expanding due in part to the health advantages of manuka honey, including its ability to enhance the respiratory system, prevent mouth infections, and strengthen the immune system. As a result of these advantages, there is now a greater global demand for manuka honey across a range of businesses, including food and beverage, home, cosmetic and personal care, which is driving the Manuka honey market growth during the forecast period of 2024-2031.

Market Dynamics

The Manuka Honey Market is Growing as a Result of Rising Demand for Manuka Honey Due to its Health Benefits.

Consumers' lifestyles and dietary habits have undergone a significant transformation. Growing public awareness of obesity and heart-related illnesses, particularly among children and teenagers, has shifted consumers' attention to healthy food products. People now favor foods that can both nourish and enhance their health. Additionally, to live a healthy lifestyle, many consumers are changing their preferences and switching from sugar to manuka honey.

According to the International Diabetes Federation report, A total of 537 million individuals (20-79 years old) worldwide have diabetes. By 2030, there will be 643 million diabetics worldwide, and by 2045, there will be 783 million.

Since manuka honey is regarded as the healthiest alternative for those with diabetes. Customers, therefore, choose to eat natural or organic raw materials as opposed to artificial flavoring, which is driving the manuka honey market growth.

The Side Effects Associated with Manuka Honey are Limiting the Market Growth.

Some of the negative effects of manuka honey include skin sensitivity to sunlight and a slight burning sensation when applied topically. Additionally, some people may react allergically to strong scents or odors. Due to these adverse consequences, consumers might opt to shift to more nourishing options, which could slow the manuka honey market growth.

Market Segment Analysis

The global manuka honey market is segmented based on type, nature, product type, application, distribution channel and region.

In the Global Market of Manuka Honey, the Organic Category Holds the Largest Market Share.

The global manuka honey market has been segmented by nature into organic and conventional. The organic segment held the largest manuka honey market share of 64.6% in 2022 in the manuka honey market analysis report.

The growth of the segment is due to the growing public awareness of the health benefits and nutritional value of manuka honey, there is an increase in demand for organic and natural food products that are also palatable in several industries, including food, cosmetics and personal care. This demand is fueling the growth of the organic sector.

To meet consumer demand, manufacturers are launching new products into the market, which contributes to the organic segment growth. For instance, Comvita, which is renowned for its certified UMFTM, debuted MGO-verified Multifloral Manuka Honey (MGO 50+) in September 2020. This multi-floral Manuka aims to draw more customers looking for distinct advantages and flavor to the prevalent category at a reasonable price.

Market Geographical Share

The North America Held the Largest Share of Manuka Honey Market.

The North American manuka honey market held the largest market share of 45.4% in 2022 in the manuka honey market analysis. The region's food, beverage and cosmetic industries are well-established, and demand for plant-based, nutritional goods is rising.

Additionally, as consumers place more emphasis on staying fit and controlling their weight, there is a rising demand for natural food products like manuka honey, which is fueling the expansion of the manuka honey market in the area.

For instance, the United States of America is the top importer of natural honey in 2021, according to the list of the world's top exports. The amount of imports into the US was D 666,6 million, or 25.2%, which is a key factor responsible for market growth in the region.

Market Companies

The major global players in the market include Comvita, Watson & Son, Manuka Health, Pure Honey New Zealand, Arataki Honey, Streamland, Ora Honey, Capilano, Nature’s Way and Triniton Australia PTY LTD.

COVID-19 Impact on Manuka Honey Market

Global Recession/Ukraine-Russia War/COVID-19 and Artificial Intelligence Impact Analysis:

Covid-19 Impact:

The COVID-19 outbreak benefited the sale of manuka honey. This came about when customers became more conscious about their health. Because of the reduction in commercial, industrial, and transportation activity as well as the general lockdown brought about by the Covid epidemic, the air quality also significantly improved, which in turn improved the quality of life for honeybees and goods created with manuka honey.

However, the COVID-19 pandemic has brought to light every shortcoming in the beekeeping industry, including the value of bee products as immune boosters and antiviral drugs and the negative effects that human activity has on the well-being and survival of bees. During this time, manuka honey also supports consumers' immune systems by boosting them.

Key Developments
• In March 2023, Comvita, the market player in manuka honey, announces the release of Comvita Kids Yummy Honey, a kid-friendly honey made with MGO 50+ Multifloral Manuka Honey. Comvita's Yummy Honey has a special combination of mild-tasting New Zealand wildflower honey plus a superfood boost from Manuka.
• In March 2023, Honeydrop, the industry's leading manufacturer of beverages with honey, is thrilled to announce its brand-new line of wellness shots infused with Manuka honey. The brand-new line of 2 oz shots comes in four delectable flavors: Restore, Immunity, Boost and Detox, each jam-packed with a special blend of useful nutrients.
• In January 2023, Nature Nate's Honey Co., the most popular brand of honey in the United States and a manufacturer of 100% pure, raw and unfiltered honey, introduced Nate's Manuka, which comes in three different strengths and two different packaging types. There are three different MGO sizes for the inverted squeeze bottle: 83+, 144+, and 263+. There are two sizes of the amber jar: 144+ MGO and 263+ MGO.

Why Purchase the Report?
• To visualize the global manuka honey market segmentation based on type, nature, product type, application, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of manuka honey market-level with all segments.
• The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The Global Manuka Honey Market Report Would Provide Approximately 93 Tables, 109 Figures and 190 Pages.

Target Audience 2024
• Manufacturers / Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies