Global Malted Wheat Flour Market - 2022-2029

Global Malted Wheat Flour Market - 2022-2029

Market Overview

The global malted wheat flour market valued USD xx million in 2021 and is forecast to reach USD xx million by 2029, growing at a CAGR of xx% during the forecast period (2022-2029).

Malted wheat flour is made from fine malted flours chosen for their enzymatic potency. It is rich in alpha-amylases, which act on the volume and improve the texture of the soft part of the bread. Malted wheat flour is used mainly in bread-producing food applications. Malted wheat flour is used as an enzyme controller to produce various bakery foods and increases fermentation, resulting in a softer and smoother dough than whole wheat and reducing production time.

Market Dynamics:

Rising demand of the product in bakery and confectionery industry

The increased consumption of bread and confectionery products worldwide has led to an increased usage of malted wheat flour. As per GOV.UK in the UK, flour mills produce 5 million tonnes of wheat each year, 85% of which is homegrown. According to the government’s National Diet and Nutrition Survey, the median bread consumption per person in the UK is approximately 90 grams per day, and 99.8% of the household purchase the bread in the UK. This indicates that bread is the most demanded product across the country. Moreover, a rise in awareness among the consumers about the enzymatic action of this flour has led to an increased usage of malted wheat flour for the production of biscuits and cookies, which is driving the growth of the malted wheat flour market. The malted wheat flour is used as an agent for controlling enzymatic behavior during the fermentation process of bread production. The importance of malted wheat flour is also used to produce beer in several breweries

However, increasing adoption of healthy lifestyles and preference for gluten-free products among consumers are major factors restraining the growth of the malted wheat flour market. The malted wheat flour market is anticipated to encounter significant competition from the gluten-free products market.

Market Segmentation:

The bakery segment held the highest market revenue share of xx% in the year 2021

Based on the application, the bakery segment held the largest market share, accounting for xx% in 2021. Because of its saccharine taste and humectant features, bread was the most common bakery product made with this flour. Humectants are hygroscopic compounds that assist food halt humid for longer periods. This feature makes bread fertile because the finished product stays wet and fresh for longer due to amplified response for bakery items from key developing countries like the Asia Pacific and South America.

Based on product type, the diastatic segment held the largest market share, accounting for xx% in 2021. Diastatic malt flour is a light-colored and sweet powder designed for use in all types of yeast-raised doughs. Diastatic malt flour enables a strong rise, great texture and a brown crust in baked goods. The active enzymes in the malted barley act as a raw dough conditioner and improve fermentation. Pan flow dextrose provides nutrition for the yeast. Diastatic malt flour also functions as an enhancer in mixes that do not otherwise contain malted barley.

Geographical Penetration:

Europe is dominating the global malted wheat flour market in the year 2021

The malted wheat flour in Europe region has accounted for the majority revenue share of the global market. Globally acclaimed malt industries such as Bairds Malt Ltd., Simpsons Malt Ltd., and Warminster Maltings Ltd. have manufacturing industries in the UK. Europe also has a large number of alcohol consumers; in 2019, one in twelve people in the EU consumed alcohol daily. Due to a shift in consumer preference towards healthy lifestyles, the utility of malted wheat flour is expected to reduce and use in alcoholic beverages. For instance, the wheat beer of Blue Moon, a 5.4% ABV Belgian-style wheat beer from Molson Coors, introduced in 1995, is now among the top 20 most popular beer brands in the USA.

The Asia Pacific market is cast to index a high compounded annual growth rate over the upcoming years. This growth is attributed to the increasing consumption of confectionery and bakery products. In addition, tolerant government regulations in the region about ingredients used in bakeries are expected to boost product demand in India, China, and Thailand.

Competitive Landscape:

The malted wheat flour market is converged in nature, having few numbers of domestic and multinational players competing for market share. Some of the key players include Archer-Daniels-Midland Company, Crisp Malting Group, Cargill, Inc., King Arthur Baking Company, Muntons Plc, Imperial Malts Ltd, and IREKS GmbH among others. Companies focus on new product launches with healthier ingredients and organic nature claims and acquisition, merger, partnership, and expansion as their key marketing strategy. For instance, in August 2020, IREKS GmbH launched Mella Brioche mix to the UK market, is a 100% complete mix to make the most delicious Brioche, Danish, Bagels, Burger buns and much more. In November 2020, Simpsons Malt Ltd. acquired W.N. Lindsay Ltd’s grain merchanting business, where it intends to build a state-of-the-art maltings with malting barley storage facilities, increasing its number of sites in the UK from two to three.

COVID-19 Impact: Negative impact on the global malted wheat flour market

The COVID pandemic has acted as a massive restraint on the flour, rice and malt manufacturing market in 2020. Food and beverage manufacturers depend on raw materials from domestic and international suppliers. As many governments restricted the movement of goods across countries and locally, manufacturers had to halt production due to a lack of raw materials. However, several integrated calamities, such as COVID-19, locust attacks, ongoing climate changes and armed conflicts, have resulted in the vulnerability of the food supply. During the pandemic, a major focus was drawn on the essential components of the food commodities concerning availability, accessibility, utilization, and stability. The logistic, distribution, and delivery obstructions were the main factors for unstable food supply hindering access during the pandemic. In addition, due to the ongoing tariff and trade affairs, imports and export were severely affected, which resulted in disruption in food stock availability. Such conditions were highly evident in China and India; both countries reported declining trends in their imports and exports, particularly in 2020. The outbreak is expected to continue to have a negative impact on the malted wheat flour market during the pandemic period.

Why Purchase the Report?

Understand the current market scenario and viability of global malted wheat flour market over the forecast period

Visualize the composition of the global malted wheat flour market in terms of product type and application to identify major players, growth potential, and market strategies

Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period

Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market

What we offer?

PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study

Excel data sheet with valuable data points of the global malted wheat flour market – Regional and Country level segmentation

Product mapping in excel for the key products of all major market players

Market share analysis covering business revenues ($) and revenue share (%) of key market players

The global malted wheat flour market report would provide an access to approximately 53 market data tables, 44 figures, and 180 pages

Target Audience:

Food Ingredients Manufacturers

Bakery & Confectionery Industry

Alcoholic Beverages Manufacturers

Education & Research Institutes

Research Professionals