Global Low Calorie Food Market - 2023-2030

Global Low Calorie Food Market - 2023-2030

Market Overview

The global low calorie food market reached US$ XX million in 2022 and is projected to witness lucrative growth by reaching up to US$ XX million by 2030. The market is growing at a CAGR of 6.8% during the forecast period (2023-2030).

Low calorie food has less fat compared to regular food. There is an increasing consumer demand for low colorie food to avoid weight loss. The demand for low-calorie food-based goods is being augmented by the adoption of healthier living standards and practices. An increase in the availability of various brands of low calorie food boosts the market growth. Changing consumer preferences for healthy, tasty, and organic food such as low calorie food further boosts the market growth.

Market Dynamics

The upsurge in health awareness and increasing demand for convenience foods is driving the market growth

Over time, people have become more aware of the significance of eating. Consumers nowadays embrace special diet plans to address health issues and even changed their lifestyles to stay in shape. The use of low-calorie snack products is one of the significant developments associated with this trend. Low calorie snacks are becoming more popular because they do not include additives and are less likely to be nutritionally complete because they have fewer calories than are required to maintain a healthy weight.

Moreover, there has been a steady rise in the demand for convenience foods over time, with the trend being particularly observed in developing regions. For consumers who work in the corporate sector, low calorie food has established itself as a reliable source of nourishment. It enhances the market uptake of these items. Since low calorie food is also seen as convenience foods, the market for low calorie food will benefit from the expansion and popularity of convenience foods.

Side effects of the low calorie food on health hampers the market growth.

Some of the side effects of the low calorie food are fatigue, constipation, nausea, and diarrhea. The most frequent serious adverse impact of extremely low-calorie foods is gallstones. Gallstones are more frequent when a person loses weight quickly. When there is a calorie shortage, the body begins to burn fat for energy. More cholesterol is then secreted by the liver, and when it combines with bile, it can result in gallstones.

COVID-19 Impact Analysis

The COVID-19 analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with pricing dynamics (including pricing change during and post-pandemic comparing it with pre-COVID scenarios), demand-supply spectrum (shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), government initiatives (initiatives to revive market, sector or industry by government bodies) and manufacturers strategic initiatives (what manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global low calorie food market is segmented based on type, application and region.

Increase in the consumers demand for the natural sweetners

Stevia segment accounted for the largest market share due to the increase in the demand for natural sweeteners and sugar substitutes. It has about 50 to 300 times the sweetness of sugar. Since the glycosides in stevia are not metabolized by humans, it has no calories and serves as a non-nutritive sugar. The flavor of stevia develops more gradually and lasts longer than that of sugar, and at high amounts, some of its extracts may have a bitter or licorice-like aftertaste. Stevia is a substitute for sugar in food and beverage items that are low in calories and sugar. An increase in the product launches by key players boosts the segment growth.

For instance, in December 2019, PureCircle launched a new stevia ingredient, Sigma Syrup in the market. It is a blend of stevia leaf ingredients. It has sugar-like taste. Also, in June 2017, Zydus Wellness announced the launch of Sugar Free Green. It is made up of stevia leaves, which is a 100% natural sugar substitute. It is available in pellets and powder form.

Geographical Analysis

The strong presence of major players and increased health consiousness

North America region accounted for the largest market share due to the increase in disposable income of the consumers. The U.S and Canada are major share holding countries in the region due to the increase in the health benefit awareness of using low calorie food. Also, an increase in the rate of obesity helps to boost regional growth. About 42% of American people are thought to be obese, and about 30.7% are thought to be overweight. Overweight or obese conditions affect more than two-thirds of American people overall. Ages 40 to 59 are when adults are most prone to be obese. In actuality, there is an obesity rate of more than 44% among people in this age range. In the meantime, 41.5% of people over the age of 60 and 39.8% of adults between the ages of 20 and 39 are obese. To reduce the weight of the body, consumers are using natural sweeteners such as stevia. Also, key players in the region are focused on following a merger and acquisition strategy to expand their business in the region.

Competitive Landscape

The major global players include PepsiCo, The Coca-Cola Company, Bernard Food Industries, Danone S.A., Nestle, ADM, Ajinomoto Health & Nutrition North America, Inc., Cargill, Incorporated, DSM, and DuPont.

Why Purchase the Report?
• To visualize the global low calorie food market segmentation based on type, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of low calorie food market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global low calorie food market report would provide approximately 53 tables, 54 figures and 195 Pages.

Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies