Global Location Analytics Tools Market - 2023-2030

Global Location Analytics Tools Market - 2023-2030


Global Location Analytics Tools market reached US$ 18.5 billion in 2022 and is expected to reach US$ 49.1 billion by 2030 growing with a CAGR of 13.0% during the forecast period 2023-2030.

Location analytics tools find applications across various industries and ongoing research on real-time insights is expected to future escalate the growth prospects of the market. For instance, retail organizations can analyze foot traffic and customer demographics to optimize store locations and marketing strategies.

Transportation and logistics companies can utilize location analytics to optimize routes, reduce fuel consumption, and improve delivery efficiency. The above two sectors are growing tremendously and are expected to contribute more than 1/3rd of the market in the forecast period. Furthermore, advancements in technology, the proliferation of connected devices, and the increasing availability of spatial data sources will further fuel the adoption of location analytics tools across industries.

Market Dynamics
Rising Demand for Real-Time Insights
The rising demand for real-time insights across industries, such as retail, logistics, transportation, and urban planning, has fueled the adoption of location analytics tools. Real-time insights enable organizations to make faster and more informed decisions. With location analytics tools, businesses can monitor and analyze real-time data to gain immediate insights into customer behavior, operational performance, and market trends. This empowers decision-makers to respond quickly to changing circumstances and make timely adjustments to their strategies.

Furthermore, real-time insights provide organizations with a competitive edge. By being able to respond swiftly to market dynamics, changing customer needs, or emerging opportunities, businesses can stay ahead of the competition. Location analytics tools enable organizations to gain real-time visibility into their operations, market conditions, and customer behavior, empowering them to make proactive decisions that drive success.

Technological Advancements
AI and machine learning are the recent technological advancements that have escalated the global location analytics market. AI and ML are revolutionizing the way organizations leverage location-based data. These technologies enable more accurate analysis, predictive insights, real-time monitoring, and personalized experiences. With the continuous advancements in AI and ML techniques, the global location analytics tools market is expected to witness further growth and innovation.

Furthermore, AI and ML algorithms enable real-time analysis of location-based data, providing organizations with up-to-date insights. Real-time location analytics allows businesses to monitor and respond to dynamic situations promptly. For example, in transportation and logistics, ML algorithms can optimize route planning in real time based on traffic conditions, leading to improved operational efficiency and customer satisfaction.

High Cost And Budget Constraints
The high costs associated with location analytics tools can make them less affordable for many organizations, particularly small and medium-sized enterprises (SMEs) or those with limited budgets. The upfront costs of software licenses, hardware infrastructure, data integration, and skilled personnel can be a significant barrier to entry, preventing organizations from adopting location analytics tools.

Furthermore, in addition to the initial investment, location analytics tools often require ongoing maintenance, support, and regular software upgrades. These costs can be significant and may strain the budgets of organizations, especially if they lack dedicated IT resources or have limited funds allocated for technology-related expenses.

COVID-19 Impact Analysis
The pandemic prompted a shift in consumer behavior, with a significant increase in online shopping, home delivery services, and remote interactions. This shift necessitated a reevaluation of customer insights and demand patterns. While location analytics tools can provide valuable insights into changing customer behaviors and preferences, the initial focus for businesses was on adapting to the new normal rather than investing in location analytics capabilities.

Furthermore, the uncertain and volatile business environment during the pandemic led to a postponement of decision-making processes. Many organizations delayed investment decisions, including the adoption of location analytics tools, due to unpredictable market conditions. The focus shifted towards short-term survival and crisis management rather than long-term strategic initiatives.

Segment Analysis
The global location analytics tools market is segmented based on component, location, deployment, application end-user and region.

Location Analytics Extensive Applications In Outdoor Environments, Such As Transportation And Logistics, Retail And Advertising
The outdoor location is expected to show significant growth in the global location analytics tools market. Location analytics plays a crucial role in optimizing transportation routes, tracking vehicles and assets, and improving logistics operations. From fleet management to supply chain optimization, outdoor location analytics tools are essential for enhancing efficiency, reducing costs, and ensuring timely deliveries.
Furthermore, outdoor location analytics tools are widely used in retail and advertising industries to understand consumer behavior, optimize store locations, and deliver targeted advertising campaigns. These tools provide valuable insights into footfall analysis, customer demographics, and market trends in outdoor spaces such as shopping centers, high streets, and public areas.

Geographical Analysis
North America’s Rising Adoption Of Advanced Technologies, Mature Business Environment And Increasing Demand For Location-Based Insights Across Various Industries
North America has shown the fastest growth in the global location analytics tools market, U.S. being the highest shareholder covering nearly 88.9% of the region. The regional growth is driven by the high adoption of advanced technologies, mature business environment and increasing demand for location-based insights across various industries. North America is known for its technological advancements and innovation.
The region is home to several leading technology companies such as Esri, Google, Microsoft, IBM, and Oracle have a strong presence in the region and research institutions that are actively developing and implementing location analytics tools. This fosters a conducive environment for the growth and adoption of advanced location analytics solutions.

Competitive Landscape
The major global players include Pitney Bowes, Hexagon, Syncsort, Oracle Corporation, Google Llc, Esri, Sisense Inc, Microsoft Corporation, Alteryx and Here Technologies.

Why Purchase the Report?
• To visualize the global location analytics tools market segmentation based on component, location, deployment, application end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of Location Analytics Tools market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.
The global location analytics tools market report would provide approximately 77 tables, 83 figures and 210 Pages.

Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies


1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Component
3.2. Snippet by Location
3.3. Snippet by Deployment
3.4. Snippet by Application
3.5. Snippet by End-User
3.6. Snippet by Region
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. Rising Demand for Real-Time Insights
4.1.1.2. Technological Advancements
4.1.2. Restraints
4.1.2.1. High Costs And Budget Constraints
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
6. COVID-19 Analysis
6.1. Analysis of COVID-19
6.1.1. Scenario Before COVID
6.1.2. Scenario During COVID
6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion
7. By Component
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
7.1.2. Market Attractiveness Index, By Component
7.2. Software *
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Service
8. By Location
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location
8.1.2. Market Attractiveness Index, By Location
8.2. Indoor*
8.2.1. Introduction
8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Outdoor
9. By Deployment
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
9.1.2. Market Attractiveness Index, By Deployment
9.2. Cloud*
9.2.1. Introduction
9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. On-premise
10. By Application
10.1. Introduction
10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
10.1.2. Market Attractiveness Index, By Application
10.2. Remote Monitoring *
10.2.1. Introduction
10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Sales & Marketing Optimization
10.4. Asset Management
10.5. Risk Management
10.6. Facility Management
10.7. Others
11. By End-User
11.1. Introduction
11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
11.1.2. Market Attractiveness Index, By End-User
11.2. BFSI*
11.2.1. Introduction
11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Retail & Consumer Goods
11.4. Healthcare
11.5. Hospitality
11.6. Transport & Logistic
11.7. Government
11.8. IT & Telecom
11.9. Media and entertainment
11.10. Others
12. By Region
12.1. Introduction
12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
12.1.2. Market Attractiveness Index, By Region
12.2. North America
12.2.1. Introduction
12.2.2. Key Region-Specific Dynamics
12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location
12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
12.2.8.1. U.S.
12.2.8.2. Canada
12.2.8.3. Mexico
12.3. Europe
12.3.1. Introduction
12.3.2. Key Region-Specific Dynamics
12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location
12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
12.3.8.1. Germany
12.3.8.2. UK
12.3.8.3. France
12.3.8.4. Italy
12.3.8.5. Russia
12.3.8.6. Rest of Europe
12.4. South America
12.4.1. Introduction
12.4.2. Key Region-Specific Dynamics
12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location
12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
12.4.8.1. Brazil
12.4.8.2. Argentina
12.4.8.3. Rest of South America
12.5. Asia-Pacific
12.5.1. Introduction
12.5.2. Key Region-Specific Dynamics
12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location
12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
12.5.8.1. China
12.5.8.2. India
12.5.8.3. Japan
12.5.8.4. Australia
12.5.8.5. Rest of Asia-Pacific
12.6. Middle East and Africa
12.6.1. Introduction
12.6.2. Key Region-Specific Dynamics
12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location
12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
13. Competitive Landscape
13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis
14. Company Profiles
14.1. Pitney Bowes*
14.1.1. Company Overview
14.1.2. Product Portfolio and Description
14.1.3. Financial Overview
14.2. Hexagon
14.3. Syncsort
14.4. Oracle Corporation
14.5. Google Llc
14.6. Esri
14.7. Sisense Inc
14.8. Microsoft Corporation
14.9. Alteryx
14.10. Here Technologies
LIST NOT EXHAUSTIVE
15. Appendix
15.1. About Us and Services
15.2. Contact Us

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings