Global Hummus Market - 2023-2030

Global Hummus Market - 2023-2030

The Global Hummus Market reached US$ 4.8 billion in 2022 and is expected to reach US$ 7.5 billion by 2030 and is expected to grow with a CAGR of 5.8% during the forecast period 2023-2030. The rise of plant-based diets and increasing consumer focus on health and wellness is a significant trend in the hummus market. For instance, the growing popularity of vegan and gluten-free lifestyles has led to the development of hummus variants specifically catering to these dietary preferences.

The hummus market is witnessing robust growth due to several factors. The rising trend of healthy eating, along with the increasing popularity of plant-based diets, has propelled the demand for hummus as a nutritious and protein-rich option. The versatility of hummus, with flavors like classic, roasted garlic, and red pepper, caters to a wide range of taste preferences. Moreover, the market is driven by the growing awareness and appreciation of middle eastern cuisine, where hummus originates.

The rising awareness and adoption of middle eastern cuisine globally is driving the demand for hummus. For example, hummus has become a popular and widely recognized dish in Western countries, with increasing consumption at parties, social gatherings, and restaurants. The growing appreciation for the unique flavors and versatility of Middle Eastern cuisine, including hummus, has led to its inclusion in mainstream menus and recipe books, contributing to the expansion of the hummus market.

Market Dynamics

Hummus Market is Driven by the Increasing Demand for Ready-to-Eat Foods

The hummus market trend is driven by the rising demand for convenient and ready-to-eat foods. In today's fast-paced lifestyle, consumers are seeking hassle-free options that can be easily incorporated into their busy routines. Hummus, with its ready-to-eat nature and versatility, fits the bill perfectly. It requires no cooking or extensive preparation and can be enjoyed as a dip, spread, or even as a salad dressing.

The convenience factor has propelled the demand for hummus, especially among working professionals, students, and individuals with hectic schedules. The hummus market has capitalized on this demand, offering a wide range of flavors and packaging options to cater to different consumer preferences.

Hummus Market Driven by Growing Ethnic Food Trends and Flavor Exploration

The hummus market trend is driven by the growing interest in ethnic food trends and flavor exploration. Consumers today are increasingly curious about different cuisines and flavors from around the world. Hummus, originating from Middle Eastern cuisine, has gained immense popularity globally as consumers embrace diverse taste experiences.

The market has responded by introducing a variety of flavored hummus options, such as roasted red pepper, garlic, jalapeño, and sun-dried tomato, to cater to this demand. The versatility of hummus as a base allows for endless possibilities of flavor combinations, making it a favorite among adventurous food enthusiasts. The hummus market has thrived by embracing and capitalizing on the evolving culinary preferences of consumers.

Cultural Preferences Pose Challenges to Hummus Market Growth in Traditional Culinary Regions

Cultural preferences and traditional cuisines can also pose a restraint to the growth of the hummus market. In some regions, certain traditional cuisines may have limited incorporation of hummus or different preferences for dips and spreads. This cultural preference for other condiments and flavors can impact the growth of hummus market share.

Overcoming this restraint requires introducing and promoting hummus as a versatile and complementary addition to traditional cuisines. Creating awareness about the flavor profiles, health benefits, and adaptability of hummus in various culinary traditions can help overcome cultural barriers and expand the market for hummus in diverse regions.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global hummus market has been segmented by type, distribution channel, and region.

Diverse Distribution Channels Drive Hummus Market Expansion

The distribution channels of the hummus market are diverse, catering to the increasing demand for this versatile dip. Supermarkets and hypermarkets play a crucial role, offering a wide range of hummus varieties and brands, making it easily accessible to consumers. Specialty stores focusing on Middle Eastern cuisine also contribute significantly, providing authentic and artisanal hummus options. Online platforms have gained momentum, enabling convenient purchasing and delivery of hummus.

Additionally, food service establishments like restaurants, cafes, and delis incorporate hummus into their menus, driving its popularity as a healthy snack or appetizer. The growing recognition of hummus as a plant-based protein source and its association with healthy snacks have led to its presence in health food stores and organic markets, further expanding the distribution channels for this beloved dip.

Geographical Analysis

Asia-Pacific Emerges as a Growing Force in the Hummus Market, Paving the Way for Expanding Market Share and Size

By region, the global hummus market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east, and Africa.

The Asia-Pacific hummus market is experiencing substantial growth, fueled by the increasing adoption of vegan-friendly and gluten-free dietary preferences in the region. Hummus, a versatile dip, is gaining popularity among health-conscious consumers looking for nutritious and flavorful options. The hummus market size in Asia-Pacific is expanding as more people embrace plant-based diets. Tahini, a key ingredient made from ground sesame seeds, adds a creamy texture and nutty flavor to hummus.

Additionally, the inclusion of olive oil and garlic further enhances the taste profile. The demand for vegan-friendly and gluten-free hummus variants is on the rise in the Asia-Pacific region, reflecting a shift towards healthier snacking options. The growth potential for hummus, rich in tahini, olive oil, and garlic, remains promising as consumers seek diverse and flavorful plant-based choices.

Competitive Landscape

The major global players in the market include Nestlé S.A., Cedar’s Mediterranean Foods, Inc., Haliburton International Foods, Inc., Strauss Group, Ltd., Bakkavor Group Plc, Tribe Hummus, Boar’s Head Brand, Hummus Gourmet, LLC, The Kraft Heinz Company, and Hope Foods, LLC.

Why Purchase the Report?
• To visualize the global hummus market segmentation based on type, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of hummus market-level with all segments.
• The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The global hummus market report would provide approximately 53 tables, 50 figures, and 190 Pages.

Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies