Global Human Nutrition Market - 2023-2030

Global Human Nutrition Market - 2023-2030

Global Human Nutrition Market reached US$ 107.4 billion in 2022 and is expected to reach US$ 187.2 billion by 2030, growing with a CAGR of 7.2% during the forecast period 2023-2030.

The market is heavily influenced by the growing consciousness about health and the pursuit of enhanced well-being. Consumers actively seek out products that address specific health concerns, such as heart health, digestive wellness, weight management, and cognitive function. Consequently, the market responds with tailored nutritional solutions.

Consumers are increasingly becoming more conscious of the adverse effects of leading a sedentary life. In this regard, the demand for phytochemicals, functional foods, dietary supplements, nutraceuticals, and supplements that promote immunity has increased, which has positively impacted the growth of the worldwide human nutrition market.

Similarly, North America dominates the human nutrition market, capturing the largest market share of over 1/3rd. According to the International Food Information Council, for reasons of taste, more than half (52%) of Americans prefer greens over animal protein. This justification rates higher than others, such as concerns about the environment (13%), animal protection (11%) and food (10%).

Dynamics

Increasing Prevalence of Malnutrition

The healthcare professionals are increasingly acknowledging the crucial role of nutrition in preventing and managing diseases. This recognition has led to the incorporation of nutrition therapy into medical practices, further contributing to market expansion. Governments and nonprofit groups are also actively involved in the fight against malnutrition through public health campaigns, frequently involving the provision of dietary supplements.

Approximately 1.65 million children in the citizen populace, 70,000 children from newly arrived households, and 60,000 million refugee children are anticipated to be severely malnourished in 2023, according to the United Nations Office for the Coordination of Humanitarian Affairs. Of them, 414,000 are likely to be extremely starved.

Acute malnutrition is also anticipated to affect about 270,000 pregnant and nursing women, including roughly 16,000 within the population of displaced people and refugees. These numbers show a modest increase from the IPC's 2021 Acute Malnutrition (AMN) report, and there is a general tendency of deterioration in the nutritional situation.

Increasing Awareness among Consumers

The growth of the human nutrition market is strongly influenced by the upward trajectory of consumer awareness regarding the fundamental significance of proper nutrition in advancing overall health and wellness. This heightened consciousness is motivating individuals to adopt proactive measures to enhance their dietary habits and nutritional intake, consequently spurring a surge in demand for a diverse array of nutritional products and services.

Various online channels, such as YouTube and Instagram, feature a multitude of influencers and experts who provide dietary counsel, share recipes, and endorse nutritional products, effectively disseminating valuable nutrition-related knowledge to a broad and diverse audience.

Increasing Regulatory Scrutiny

The heightened regulatory scrutiny is imperative to uphold consumer safety in the realm of nutrition products. Regulatory organisations are obligated to reduce possible risks connected with items that could be contaminated, mislabeled, or include undeclared allergies as the variety of supplements and functional foods accessible increases.

In terms of the items they include in their diets, consumers are becoming more watchful and picky. They now expect transparency and accurate information on product labels. Consequently, regulatory agencies are responding to this demand for accountability by imposing more stringent regulations on labeling and advertising, aiming to curtail misleading claims and deceptive marketing practices.

Governments from various countries restrict with many regulations in the market. In Australia, for instance, the Therapeutic Goods Administration (TGA) regulates the labelling and promotion of therapeutic goods, which include dietary supplements and complementary medications. Manufacturers are required to provide documentation of product quality, safety, and effectiveness.

Consumer Skepticism and Misinformation

Consumer skepticism originates from various sources, including conflicting nutritional guidance, deceptive marketing assertions, and concerns over product safety. In an era of plenty information, consumers regularly encounter contradictory advice on what constitutes a healthy diet and which supplements provide genuine benefits. This barrage of conflicting information fosters doubt and hesitancy when consumers make choices regarding nutrition.

Misinformation exacerbates the issue further. In an age of information saturation, erroneous or deceptive claims regarding nutrition products proliferate across online platforms and social media. Consumers frequently encounter dubious testimonials, unsubstantiated health assertions, and endorsements devoid of scientific basis. These instances can mislead consumers, leading them to make uninformed decisions.

Segment Analysis

The global human nutrition market is segmented based on Type, distribution channel, application, end-user and region.

Whey Protein Demand Fuel Surge in Human Nutrition Market

The athletes segment held 34.1% in the global market share. Athletes seek nutrition products that can elevate their performance levels, encompassing aspects such as increased endurance, greater strength, and improved post-exercise recovery. They have a high demand for supplements that provide the essential nutrients necessary to maximize their training and competitive outcomes.

Professional athletes frequently incorporate branched-chain amino acid (BCAA) supplements into their regimen to facilitate muscle recovery and diminish post-workout muscle soreness. The pursuit of muscle growth and efficient muscle repair drives athletes to prioritize protein intake. This demographic exhibits a strong demand for supplements and amino acids to meet their protein needs optimally.

Whey protein supplements enjoy widespread popularity among athletes due to their rapid absorption rate and rich amino acid profile, which contributes to muscle protein synthesis. In May 2023, Leading nutraceutical business Pure Nutrition has introduced its new sports nutrition line, which includes powders for whey blend, muscle gainer, creatine, BCAA, pre-workout and EAA.

Athletes, particularly those engaged in high-impact sports, seek nutrition products that promote joint health and mitigate injuries related to connective tissues. Supplements containing glucosamine and chondroitin are commonly utilized by athletes to uphold joint functionality and reduce the risk of injuries.

In specific sports with weight categories, some athletes necessitate nutrition products that facilitate weight management while preserving muscle mass and performance capabilities. Meal replacement shakes and weight management supplements are instrumental in aiding athletes in achieving these dual objectives.

Geographical Penetration

Adoption of Dietary Supplements in North America

The North America human nutrition market held the largest market share of 38.3% in 2022 in the human nutrition market analysis. North America has witnessed a substantial upsurge in health and wellness consciousness among its populace. For example, U.S., where the adoption of dietary supplements reached a remarkable 77% among the populace in 2022, underscoring the robust consumer appetite for nutritional offerings. North American enterprises have consistently led the charge in fostering innovation within the nutrition industry. Pioneering strides in research, development, and manufacturing have culminated in the creation of avant-garde products attuned to the evolving preferences of consumers.

The emergence of personalized nutrition solutions is gaining traction in North America. Firms harness technology and genetic insights to furnish tailored nutritional guidance and products. For instance, nutrigenomics leverages an individual's genetic makeup to proffer personalized dietary recommendations. North America's diverse populace encompasses individuals with multifarious dietary inclinations, lifestyles, and health prerequisites. This diversity has engendered a dynamic and adaptable market that caters to a wide spectrum of nutritional needs.

Competitive Landscape

The major global players in the market include Medifast Inc., Bayer AG, Abbott, DuPont, Amway, Nature’s Bounty Co., GSK plc., Nestlé S.A, RiceBran Technologies, and Mead Johnson & Company, LLC.

COVID-19 Impact Analysis

The COVID-19 pandemic has wrought significant changes in the landscape of the human nutrition market. One notable impact has been a heightened awareness of health and immunity among consumers. This awareness has driven increased demand for nutritional products, particularly supplements rich in vitamins, minerals, and immune-supporting ingredients, as individuals actively seek ways to fortify their immune systems. Another transformational aspect has been the surge in e-commerce within the human nutrition market. Lockdowns and social distancing measures prompted consumers to turn to online platforms for convenient and contactless shopping, leading to a notable increase in e-commerce sales.

Russia-Ukraine War Impact Analysis

The war has severely disrupted agricultural supply chains and the production of food within the region. Ukraine, often recognized as the ""breadbasket of Europe,"" plays a pivotal role as a major exporter of agricultural staples such as wheat, corn, and sunflower oil. The conflict has hindered essential processes like planting, harvesting, and the transportation of these critical commodities, resulting in elevated food prices domestically and internationally. Consequently, consumers in affected areas have been grappling with increased expenses for basic foods and cooking oils, thereby affecting their ability to access nutritious and reasonably priced diets.

Additionally, the geopolitical tensions and economic sanctions arising from the conflict have injected uncertainty into global trade, subsequently affecting the human nutrition market on a global scale. Businesses involved in the import and export of nutrition-related products have encountered logistical complications in terms of shipping and distribution. Moreover, the economic pressures experienced by both Russia and Ukraine have cast a shadow on consumer purchasing power, potentially diminishing the demand for premium nutrition items and dietary supplements.

By Type
• Vitamins

Fat-Soluble Vitamins

Water-Soluble Vitamins
• Probiotics
• Proteins & Amino Acids
• Carbohydrates

Monosaccharides

Oligosaccharides
• Fats & Fatty Acids

Omega-3

Omega-6

Omega-9

Palmitic Acid

Others
• Minerals

Macro Minerals

Micro Minerals

Others
• Others

By Distribution channel
• Supermarkets/Hypermarkets
• Drug Stores
• E-Commerce
• Others

By Application
• Functional Food

Dairy Products

Bakery Products

Snacks

Confectionery Products

Infant Food Products

Others
• Functional Beverages

Energy Drinks

Sports Drinks

Fortified Juices

Dairy-based Beverages

Others
• Dietary Supplements
• Others

By End-User
• Pediatric
• Geriatric
• Maternal
• Athletes
• Others

By Region
• North America

U.S.

Canada

Mexico
• Europe

Germany

UK

France

Italy

Russia

Rest of Europe
• South America

Brazil

Argentina

Rest of South America
• Asia-Pacific

China

India

Japan

Australia

Rest of Asia-Pacific
• Middle East and Africa

Key Developments
• In January 2023, at an event that was attended by scientific council members from Fit Council, Superfoods Valley, a nutrition and food-tech firm with headquarters in Bangalore, unveiled its flagship product, Good Monk, a unique nutrition mix. The company also announced a new app that aids in user education and fosters transparency regarding the nutritional content of the food consumers eat.
• In March 2023, a pioneer in the plant-based beverage industry, Life Health Foods (India) Pvt. Ltd., introduced their new vegan beverage, So Good Oat Unsweetened beverage, a plant-based milk that is free of dairy. The brand's new delectable So Good Oat beverage fulfills its promise to provide a nutritious and adaptable beverage manufactured right here in India that gives your coffee, tea, baking, and smoothies an outstanding taste and creaminess.
• In February 2021, Haldiram's, a provider of food and snacks, entered the market for nourishing and nutritious foods through a collaboration with Futurelife, a producer of wholesome foods in South Africa. These four products—Smart Foods, Smart Oats and Ancient Grains, Crunchy Granola, and High Protein—have been introduced by both companies.

Why Purchase the Report?
• To visualize the global human nutrition market segmentation based on type, distribution channel, application, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of human nutrition market-level with all segments.
• The PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global Human Nutrition Market Report would provide approximately 69 tables, 73 figures and 212 Pages.

Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies