Global Honey Powder Market - 2022-2029

Global Honey Powder Market - 2022-2029

Market Overview

Honey powder market is valued at USD xx million in 2021 and is forecast to reach USD XX million by 2029, growing at a CAGR of 3.9%% during the forecast period (2022-2029)

Honey powder is a great sugar alternative for both artificial and natural sweeteners. It is in a dehydrated crystalline or powder form made from premium quality honey. Honey powder is mostly used in dry rubs and cake, cookie and bread mixes. It is also used to sprinkle on hot and cold drinks like coffee, tea and fruit juices. It comes with the benefits of the non-stickiness property, and it is mess-free and easy to clean up. Honey powder is mostly used in dry food dishes. Honey powder has a low glycaemic index, and it is loaded with minerals and vitamins. It is also good for the immune system. Honey powder is used for treating colds and influenza. Humectant properties of honey powder help regulate and retain moisture in the hair. These factors increase the consumer's demand for honey powder which drives the market growth.

Market Dynamics:

Increasing awareness among consumers regarding its health benefits drive the growth for honey powder

Rising health awareness among consumers is changing their preference for low-calorie, natural food substitutes driving the growth of the honey powder market. Honey powder is made from honey, which is chemical-free and good for health. Honey powder is comfortable to use due to its crystalline nature. Honey's antibacterial properties help prevent infection in the body, particularly stomach infections. It is beneficial for constipation and cramping. Carbohydrates and calories in honey powder are better than traditional sugars, which help in metabolism functioning and help to reduce weight loss. Consumption of honey powder helps reduce the aging of the skin and helps in skin glow. Honey powder is effective for symptoms of cold and flu. It is the cheaper, safer and natural alternative to antibiotics.

Moreover, honey powder is mostly used in cooking. It can dissolve quickly and is added to many recipes to increase their sweetness. Honey powder is in dehydrated form, which increases the shelf life of food products. It is easily dissolved in liquids, so it can be sprinkled on coffee and milk to increase their sweetness. The white sugar is replaced with honey powder and used in bakery products like cakes, muffins, bread and cookies. It also helps to improve the product's shelf life while maintaining a sweet texture. Honey powder is cheaper than white sugar and other alternatives, which helps attract consumers to use honey powder which drives the honey powder market.

Market Segmentation:

Organic honey powder segment held largest market revenue share in the year 2021

Organic honey powder is made from natural organic honey dried into a fine light powder. It is then blended with maltodextrin to keep it free-flowing. It has the same texture as a corn flour. The organic form of honey is the purest and most high-quality honey without any addition of additives or chemicals. Food-grade organic honey generally contains 70 percent of honey. It is fine, light tan powder. Organic honey powder is naturally antiseptic due to its tendency to absorb moisture out of bacterial cell walls. Organic honey powder is good for the skin, as it attracts dirt from the skin pores and removes dead cells from the skin. It acts as natural skin softer and cleanser. Organic honey skin powder is used in creams, lotions, soaps, facials and masks.

Crystalline honey is mostly used as an aromatic or natural sweetener in the beauty and food industry. Crystal honey powder is increasingly used in baked products as it helps improve texture and cohesiveness. It also improves the crunchiness and mouth feel of confectionery products. The crystalline honey powder is highly soluble in cold water and hence can be integrated into various beverages, juice and energy drinks. Products prepared with crystal honey are more homogenous.

Geographical Penetration:

North America is expected to dominate the global honey powder market in the year 2021

Increasing consumer demand for a natural, organic, low-calorie product helps generate the highest revenue in the North American region. Honey powder increases the product's shelf life due to its powdery nature. It is more popular in the region due to its low pricing; consumers refer to good and low-calorie products for daily use. White sugar replaces honey powder with natural sweeteners that don't negatively affect human health. Honey powder is available in crystal and powdery nature, and due to its non-sticky nature, consumers divert towards the use of honey powder in the North American region. The rapid adoption of honey powder in the bakery industry also increases the sales of honey powder in this region. Major key players in the region use honey powder in their products like facial masks, creams, and lotions among others.

Competitive Landscape:

The honey powder market is fragmented due to the availability of local players and privately held companies. Some of the major key players in the honey powder market are Lamex food group limited, ADM, Norevo GmbH, Woodland foods, and Augason farms among others. Key players in the market are launching new products to gain a competitive edge. For instance, in February 2019, Manuka launched new immune support tablets to stimulant-free pre-workout powder. Manuka launches a new product with vitamin C and honey content. The product contains lemon and cherry extract, formulated to help support the immune system. ADM launched a product named Sweet'n'Neat, which contains 50% dry honey solids. It is most helpful for beverage applications. ADM launched another product named as Sweet'n'Neat 2000 dry honey which contains 70% dry honey powder.

COVID-19 Impact:

Negative impact on the global honey powder market

Global honey powder market has been negatively impacted by COVID-19. Honey powder is mostly sold in supermarkets, hypermarkets, and retail stores. During pandemic, these sales channels were closed worldwide for a certain period, which is one of the reasons for the decrease in the sales of honey powder. Some of the major key players stopped their production during the pandemic due to the disturbance in the transport chain and shortage of raw material. However, as lockdown measures have eased, and companies started their production again, the market is expected to grow in the forecast period.

The global honey powder market report would provide an access to approximately 77 market data tables, 71 figures and 180 pages