Global Head-up Display Market - 2022-2029

Global Head-up Display Market - 2022-2029
Market Overview

Head-Up Display Market reached US$ XX million in 2021 and is expected to record significant growth by reaching up to US$ XX million by 2029, growing at a CAGR of 23.10% during the forecast period (2022-2029).

The first HUD designs were created during World War II to help pilots who had trouble finding their targets in hostile skies while depending only on verbal orders. Pilots couldn't access information without using their hands until head-up displays (HUDs) were created; these HUDs would have been powered by traditional cathode tube technology. To allow drivers to read the information while keeping their eyes on the road, a head-up display (HUD) superimposes graphics onto the inside of the windshield.

HUDs are also incorporated into helmets and goggles. Heads-up displays, first utilized in military aircraft to show avionics, instrument readings and gunsights in front of the pilot, subsequently made their way to commercial airplanes and cars. Vehicle speed and objects identified by a collision avoidance system, like a deer crossing the road in front, are displayed by passenger car systems.

Market Dynamics

Over the forecast period, rising safety consciousness and growing automotive production & developments such as connected vehicles and autonomous automobiles are likely to boost head-up display adoption and demand. However, the lack of space in the automotive cockpit may reduce the installation of head-up displays, hampering its growth.

The increased concern for vehicle and passenger safety

Road safety is a prioritized health concern across the world. More than 1.35 million people worldwide were killed each year in fatalities from road crashes in 2017. Additionally, up to 50 million people sustain injuries. Road traffic accidents are the eighth-leading cause of mortality overall. Human error was a significant factor contributing to 94% of the crashes.

Drivers are exposed to an increasing amount of visual and audio information through the use of in-car and brought-in devices such as navigation aids and smartphones while operating a vehicle. It is becoming more widely acknowledged that driver distraction is a major contributor to injuries and fatalities on the road. As a result, global safety awareness is projected to drive demand for head-up displays in automobiles. Luxury automobiles will have advanced AR-based head-up displays, while passenger cars will likely have traditional head-up displays.

The growing demand for electrified and semi-autonomous vehicles

There has been a considerable global demand for semi-autonomous and electric automobiles in recent years. According to the IEA, people are spending US$ 120 billion on electric car buyers in 2020, up 50% from 2019. It represents an increase in sales of 41% and average pricing of 6%. Governments across the world spent US$ 14 billion on direct purchase incentives and tax deductions for electric cars in 2020, a 25% rise year on year.

The cars are largely utilized to provide drivers with increased safety and convenience. Park assistance, front collision avoidance and advanced cruise control are among the advanced features of semi-autonomous vehicles. The features are displayed on windshields in drivers' sightlines in semi-autonomous vehicles with head-up displays.

Complex setup and lack of space

By displaying pertinent information such as speed, RPM, oil level, warnings, etc., vehicle dashboards play a crucial part in ensuring that driving is safe and easy. However, when more and more information is displayed on numerous car screens, it can occasionally be difficult to read or overwhelm important information. Additionally, it might be hazardous to glance between the dashboard and the road, particularly when drivers need to concentrate and keep their heads up.

The setup of the head-up display is complex and occupies lots of space (typically 7-10 liters) from the dashboard. It requires a special windshield/coating and the viewing angles are limited. Images become fuzzy because the display's projector trembles while the car moves. They are inappropriate for buses, RVs, trucks or vans since they do not function for vertical windows and windshields.

COVID-19 Impact Analysis

The COVID-19 pandemic has severely hit the growing head-up display industry. There is an obstacle in the supply of the parts necessary to create head-up displays. Almost all major automakers have acknowledged the extraordinary challenge, expected to last at least another year and are making the necessary adjustments to their plans. For instance, it's claimed that BMW in Germany may decide to drop head-up displays from a few of its add-on package choices.

Segment Analysis

By application, the head-up display market is segmented into aviation and automotive.

Escalating the use of head-up displays in vehicles

Digitalization is a significant breakthrough in the auto industry. The automotive sector is changing thanks to digital technology, which is also upending established business models. Businesses must adjust to the new environment as new business prospects related to Industry 4.0 emerge. A few new technologies are on the horizon for head-up displays.

Information is now presented in 2D fixed orientation at a fixed distance using traditional head-up displays. A driver can project information onto the road with a head-up display, which increases safety by enhancing driver-vehicle communication. As a result, introducing new car models incorporating HUD is anticipated to spur market expansion.

Geographical Analysis

Europe has a sizable number of market participants

The head-up display market is anticipated to be dominated by Europe. As one of the most important safety features, head-up displays are incorporated into the models of most luxury and premium car manufacturers in Europe. Due to the top luxury/premium vehicle manufacturers, the market in Europe is predicted to increase.

High-end automakers with European headquarters include Audi AG, BMW AG, Mercedes-Benz, Skoda Auto, Ferrari s.p.a. and Bugatti Automobiles S.A.S. Some of the world's largest airplane producers are also in Europe. Leading European airlines, including Lufthansa AG, Air France and Airbus, are among the leading civil aviation aircraft manufacturers on the continent. The large concentration of vehicle and aviation producers in the area is also advancing the head-up display market in Europe.

Competitive Landscape

The head-up display industry is competitive, with many global and regional participants. Product differentiation and innovation are becoming increasingly important to vendors. For example, at CES 2019, Panasonic Automotive unveiled SPYDR 2.0, a single-brain cockpit domain controller system with a Driver Monitoring System (DMS) and Head-Up Display (HUD) integration.

Major global head-up display market companies include Denso Corporation, Panasonic Automotive Systems, Visteon Corporation, Continental AG, BAE Systems PLC, Thales Group, Garmin Ltd., Elbit Systems, Pioneer Corporation and Saab AB.

BAE Systems Plc

Overview: BAE Systems Plc (BAE) is a systems integrator and defense contractor. The firm's specialties are defense, aerospace and air, land and sea security systems. BAE's products include advanced electronics, cybersecurity & intelligence, information technology solutions and support services. It caters to both government and commercial clients. The company operates in Europe, the Middle East, North America, Asia-Pacific, Africa and Central & South America. The company is headquartered in London, UK.

Product Portfolio: For more than 60 years, BAE Systems has been a pioneer in AR development and manufacturing, a position earned by continued investment in technology and innovation. It has produced over 15,000 head-up displays, which are now used on over 50 aircraft types in over 50 countries. LiteWave® Head-Up Display (HUD), Striker® II Digital Helmet-Mounted Display, Digital Light Engine Head-Up Display (HUD) and Augmented the company provides Reality Display Glasses.

Key Development: BAE Systems announced a new lightweight, compact Head-Up Display (HUD) for commercial and military aircraft in May 2022. LiteWave is a laptop-sized head-up display that displays crucial information directly in the pilot's line of sight, including direction, altitude and speed. LiteWave is 70 percent smaller and lighter than a typical HUD, allowing it to be installed in even the smallest cockpits. It's also up to 80% faster to install and its straightforward design makes maintenance easier and less expensive.

Why Purchase the Report?
• Visualize the composition of the head-up display market segmentation by type, application, component and region, highlighting the critical software assets and players.
• Identify Software opportunities in the head-up display market by analyzing trends and co-development deals.
• Excel data sheet with thousands of head-up display market-level 4/5 segmentation points.
• Pdf report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.
• Product mapping in excel for the key product of all major market players

The global head-up display market report would provide access to an approx. 61 market data table, 52 figures and 207 pages.

Target Audience 2022
• Head-up Display Service Providers/ Buyers
• Industry Investors/Investment Bankers
• Education & Research Institutes
• Emerging Companies
• Head-up Display Manufacturers