Global Green Tea Polyphenols Market - 2023-2030

Global Green Tea Polyphenols Market - 2023-2030

Global Green Tea Polyphenols Market reached US$ 59.12 million in 2022 and is expected to reach US$ 115.23 million by 2030, growing with a CAGR of 8.7% during the forecast period 2023-2030.

Global tea production increased by 1.6 percent in 2022 compared to 2021, with higher green tea production. Worldwide, green tea production increased annually by 4.9 percent over the last decade. World green tea output is anticipated to grow at of 6.3 percent rate annually to reach 4.25 million tonnes in 2032. According to FAO 2022, worldwide tea exports have reached 1.84 million tonnes in 2022 with green tea exports, accounting for an annual increase of 2.0%.

Green tea is gathering much attention in the global market due to its wide benefits and multiple functionalities. Green tea polyphenols are natural compounds found in green tea and are responsible for many health benefits boosting the market growth. Ongoing scientific research and clinical trials continue to explore the health benefits of green tea polyphenols, significantly influencing consumer perception and market demand.

Asia-Pacific accounted for the largest share of the global market. China remains the largest producer, accounting for nearly 50 percent of world tea production inclduing green tea, followed by India, with a 20.5 percent share. The deep cultural ties to green tea, proximity to major producers, rising disposable income and health awareness, along with government support and product innovation, contribute to the dominance of the Asia-Pacific in the global green tea polyphenols market.

Dynamics

Increasing Consumer Awareness Regarding the Health Benefits Associated with Grees Tea Polyphenols

People are becoming more health-conscious and interested in products beyond basic nutrition. They are seeking functional foods and beverages that offer additional health benefits. Green tea polyphenols have a range of health advantages, including improved cognitive function and memory, weight management support, reduced risk of chronic diseases like cancer, heart disease, and Alzheimer's disease and enhanced skin health.

People are increasingly turning to functional foods and dietary supplements infused with green tea polyphenols to address potential nutritional deficiencies and support their overall well-being. The convenience and perceived effectiveness of green tea polyphenols in every application are driving market growth. Growing consumer awareness is driving the demand for products fortified with green tea polyphenols.

Growing Global Focus on Natural Products

Consumers are increasingly opting for natural and organic products. Green tea polyphenols, being naturally derived, benefit from this trend as they align with this preference for natural ingredients. Manufacturers are constantly innovating and developing new products with green tea polyphenols. This includes exploring new delivery methods, like capsules or gummies, and creating products with unique flavor profiles to cater to diverse consumer preferences or their use in personal care products.

The strong antioxidant power of green tea polyphenol drives its application in various applications including skin care products. The new product introductions highlighted the green tea polyphenol characteristics boost the market expansion. For instance, in April 2022, Novexpert launched an anti-stain line with green tea polyphenols. The Novexpert’s two new anti-stain products are firm and clear and are used to reduce stains and make the complexion radiant. They are 100% natural and gaining people's attention.

High-Cost of Green Tea Polyphenols

Even though the global green tea polyphenols market is experiencing growth, some challenges hinder its full potential including its limited availability of high-quality green tea leaves and higher costs. Green tea polyphenol content and quality are significantly influenced by factors like climate conditions, soil quality, and cultivation techniques. Inconsistent weather patterns can lead to a shortage of high-quality green tea leaves suitable for optimal polyphenol extraction.

Fluctuations in the quality of raw materials can lead to inconsistencies in the final green tea polyphenol extracts. This inconsistency can make it challenging for manufacturers to maintain consistent product quality and meet consumer expectations. The scarcity of high-quality leaves can drive up the price of raw materials, ultimately increasing the production cost of green tea polyphenol extracts and affecting the market growth.

Segment Analysis

The global green tea polyphenols market is segmented based on type, form, distribution channel, application and region.

High Focus of Consumers on Health Promoting Food and Beverages

The global green tea polyphenols market is segmented based on application into food and beverage, dietary supplements, cosmetics, pharmaceuticals and others. The food and beverage segment accounted for the largest share of the increased demand for health-promoting products. Green tea polyphenols with their perceived health advantages align well with the trend that supports functional foods and beverages that offer health benefits.

Green tea polyphenols can be incorporated into a vast array of food and beverage products, including green tea, fortified beverages, functional beverages, yogurt, bakery items, and confectionery. These products are infused with green tea polyphenol extracts and are considered to be the healthier options due to their increased functional benefits. Food and beverage manufacturers utilise various techniques to mask the bitter taste of green tea polyphenols, making them more palatable.

Geographical Penetration

Increasing Health Consciousness Among Asia-Pacific Consumers

Asia-Pacific is dominating the global green tea polyphenols market with the high green tea demand in the regional markets. Many regional countries, particularly China, Japan and India, have a long history and deep cultural tradition of green tea consumption. Green tea is ingrained in everyday life and makes a readily available market for green tea polyphenol products.

The region is the house for some of the world's leading green tea producers like China, Japan, and India. This proximity to the source of raw materials offers several advantages inclduing cost-effectiveness and product quality and control along with a high role in the export market. With the world green tea exports projected to grow by 3.5 percent annually to reach 574 000 tonnes by 2032, Asia-Pacific countries play a major role in their expansion.

China dominates the export market, with an export volume of 429, 919 tonnes, representing a share of 75 percent of global green tea shipments, and Japan with 14, 320 tonnes according to FAO 2022. China’s green tea output is expected to nearly double from 2.06 million tonnes in 2020-2022 to 3.98 million tonnes in 2032. India and China are among the largest exporting countries of the global tea market.

In 2022 alone, green tea shipments from China rose by 1.7%, solidifying their position as the leading supplier with over 75% of the global green tea export market. The high export volumes from the regional countries play a crucial role in the broader market expansion. Consumers are becoming more health-conscious. They are increasingly seeking out products with functional benefits, creating a strong market for green tea polyphenols perceived to offer various health advantages.

Competitive Landscape

The major global players in the market include HealhtyHey Foods LLP, Life Extension, INLIFE PHARMA PRIVATE LIMITED, NESSO, Phyto Life Science P.Ltd., Fengchen Group Co., Ltd, NutriJa Lifesciences, Foreverest Resources Ltd., ETChem and ParkAcre Ltd.

COVID-19 Impact Analysis

Lockdowns and travel restrictions disrupted global supply chains, impacting the transportation of raw green tea leaves and finished green tea polyphenol extracts. This has led to temporary shortages and price fluctuations. In addition, labor shortages in production facilities due to lockdowns or illness have hampered production capacity and caused delays. On the other hand, the pandemic increased consumer focus on health & immunity.

The pandemic heightened concerns about health and immunity. This potentially led to a rise in demand for green tea polyphenols perceived to offer health benefits. Research exploring the potential antiviral properties of green tea polyphenols against COVID-19 might have garnered further interest in the market. In addition, the high accessibility of the online sales platform with the green tea polyphenol attracts health-conscious consumers raising the market sales.

By Type
• Catechins
Epigallocatechin-3-gallate (EGCG)
Epigallocatechin (EGC)
Epicatechin-3-gallate (ECG)
Epicatechin (EC)
Catechin (C)
Gallocatechin (GC)
Gallocatechin gallate (GCG)
• Other Polyphenols
Flavanols
Theaflavins
Thearubigins

By Form
• Powders
• Capsules and Tablets
• Liquids
• Gummies
• Standardized Extracts

By Distribution Channel
• Supermarket & Hypermarkets
• Specialty Stores
• E-Commerce
• Other

By Application
• Food and Beverage
• Dietary Supplements
• Cosmetics
• Pharmaceuticals
• Other

By Region
• North America
U.S.
Canada
Mexico
• Europe
Germany
UK
France
Italy
Russia
Rest of Europe
• South America
Brazil
Argentina
Rest of South America
• Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
• Middle East and Africa

Key Developments
• In March 2023, a Japanese company, DIC, announced the start of joint business development with California startup, Debut, a biotech company to develop new products for the cosmetics and nutrition industries using innovative biotechnology.
• In April 2022, Novexpert launched an anti-stain line with green tea polyphenols. The Novexpert’s two new anti-stain products are firm and clear and are used to reduce stains and make the complexion radiant. They are 100% natural and gaining people's attention.
• In 2021, Layn Natural Ingredients launched a new line of botanical extracts verified by the Non-GMO Project. The range focuses on extracts rich in polyphenols, known for their health benefits.

Why Purchase the Report?
• To visualize the global green tea polyphenols market segmentation based on type, form, distribution channel, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of green tea polyphenols market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global green tea polyphenols market report would provide approximately 70 tables, 68 figures and 225 pages.

Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies