Global Grain Mill Products Market - 2023-2030

Global Grain Mill Products Market - 2023-2030

Global Grain Mill Products Market reached US$ 585.12 billion in 2022 and is expected to reach US$ 832.73 billion by 2030, growing with a CAGR of 4.51% during the forecast period 2023-2030.

Consumers' heightened awareness of health considerations is propelling the desire for grain products perceived as more healthful and specialized. This shift is spurring an increased market appetite for whole grains, gluten-free options, and ancient grains such as spelt, amaranth, and teff. Milling companies are actively responding to these preferences by diversifying their grain product offerings and integrating these sought-after grains into their product lines.

Consumers are placing a growing emphasis on healthy foods in North America, resulting in a surge in demand for whole-grain items and products with reduced artificial ingredients. The rising popularity of plant-based diets is also fueling interest in alternative grain-based offerings within the region. Milling companies are capitalizing on these trends by introducing a broad array of healthier grain-based products, thereby exerting a significant influence on the regional market.

For instance, on January 1, 2023, Arva Flour Mills, North America’s oldest continuously operating commercial flour mill, announced the acquisition of the Full of Beans Gluten Free Brand. “The Mill'' planned to launch the Gluten Free line under the Arva Flour Mills brand in June at their retail store and online at www.arvaflourmill.com.

Dynamics

Rising Health Consciousness among Consumers

Consumers are increasingly seeking healthier food options. Whole grains are used in grain mill products and are rich in nutrients and dietary fiber aligns with the health-conscious consumer's preference for nutritious foods and turning to gluten-free diets and grains such as quinoa and amaranth and the market is expanding by offering a wider variety of grain-based products to cater to these specific dietary needs.

Health-conscious consumers scrutinize product labels for minimally processed foods. Grain mill products can be positioned as natural and minimally processed, aligning with clean label trends. Grain mill products are fortified or enriched with vitamins and minerals, appealing to consumers looking for added nutritional value in their foods and driving market growth for grain mill products.

Increasing Urbanization

Urbanization often leads to shifts in consumer lifestyles. Urban consumers typically have busier schedules and opt for convenience foods, including grain-based products, which are easy to prepare and consume. Urban populations are interested in consuming more processed foods compared to rural areas. Grain mill products are essential ingredients in processed foods baked goods, and ready-to-eat meals.

Urbanization impacts the growth of food services like restaurants, cafes, and fast-food chains. These establishments rely on grain mill products for various menu items, from pizza crusts to burger buns. Urban populations tend to have more diverse dietary preferences due to cultural diversity and exposure to different cuisines. This diversity drives the demand for a wide range of grain mill products, including specialty and ethnic options.

For instance, in 2021, according to the UK Millers Organization, in the United Kingdom, the daily production and consumption of flour reached significant volumes, with approximately 12 million loaves of bread, 2 million pizzas, and 10 million cakes and biscuits being crafted each day. Notably, Kantar data underscores the widespread popularity of bread, revealing that it is acquired by more households in the UK than any other product, surpassing even the purchase of toothpaste.

Fluctuating Grain Prices

Frequent fluctuations in grain prices can create cost pressures for manufacturers in the grain mill products market. Grain prices are rising, it becomes more expensive to source raw materials for milling, potentially leading to higher production costs. Price volatility in the grain market can result in unpredictable pricing for grain mill products. This can make it challenging for both producers and consumers to plan budgets and make long-term purchasing decisions.

Fluctuating grain prices can affect the final prices of grain mill products. Consumers, particularly in price-sensitive markets, reduce their consumption and opt for cheaper alternatives when prices rise, impacting overall market demand. Grain prices are increasing significantly, and manufacturers and retailers face difficulties in maintaining their profit margins while offering competitive prices in the market leading to margin squeezes and reduced profitability.

Segment Analysis

The global grain mill products market is segmented based on product type, application, distribution channel, and region.

Ubiquitous Use of Wheat, Consumer Preference, and a Wide Use of Wheat in Bread and Bakery Products

The wheat segment is maintaining the largest share of the global grain mill products market. Wheat is widely cultivated and consumed grains worldwide. Its versatility makes it a staple ingredient in a diverse range of grain mill products, including bread, pasta, pastries, cereals, and more. This broad utilization ensures a consistent demand for wheat-based products in the market.

Many consumers have a strong preference for wheat-based products due to their familiar taste, texture, and culinary traditions. Wheat is central to various cuisines and food cultures around the world, driving consistent demand. Bread and bakery products constitute a substantial portion of the grain mill products market. Wheat flour is a primary ingredient in bread production, and the popularity of bread as a dietary staple further solidifies the dominance of the wheat segment.

In July 2022, the American Bakers Association reported that 84% of Americans considered it acceptable to occasionally treat themselves to baked goods such as cookies, cupcakes, doughnuts, or pie. It was observed that American Gen Z and Millennial customers had a preference for baked goods, including pizza, flatbreads, wraps, and tortillas. The data from the American Bakers Association indicated that nearly 90% of them had purchased a selection of these products.

Geographical Penetration

Large Domestic Production and Diverse Product Portfolio in North America

North America is establishing its dominance in the global grain mill products market. The region boasts significant domestic grain production, particularly in the United States and Canada. These countries are major producers of grains like wheat, corn, and oats, which are essential raw materials for the grain mill products market. Abundant domestic production ensures a stable supply of grains for milling and boosting the market in the region.

The region's grain mill products market offers a diverse range of grain mill products, including various types of flour, breakfast cereals, pasta, baked goods, and snack items that cater to a wide range of consumer preferences and dietary needs, expanding the market growth. Increasing consumer awareness of health and wellness is leading to the demand for healthier grain mill products in the region.

For instance, in April 2022, Ardent Mills, a leading company in flour milling and ingredients, introduced a line of certified gluten-free and Keto-friendly flour blends specifically tailored for the Canadian market. These innovative flour blends serve as excellent substitutes for traditional flour, offering the same great taste, texture, and functionality.

COVID-19 Impact Analysis

The pandemic disrupted global supply chains, affecting the sourcing of grains and raw materials for the grain mill products market. Lockdowns, transportation restrictions, and labor shortages led to supply chain challenges. Many manufacturing facilities faced temporary closures or reduced capacity due to COVID-19 outbreaks among workers. This led to production delays and challenges in meeting market demand.

However, with more people staying at home, there was a surge in home baking and cooking activities. This boosted the demand for flour and other grain mill products as consumers sought to make homemade bread, pastries, and meals. Online grocery shopping and e-commerce platforms witnessed significant growth during the pandemic. Grain mill product manufacturers and retailers who adapted to these trends benefited from increased online sales.

Russia-Ukraine War Impact Analysis

Ukraine's pivotal role as a major grain exporter was significantly disrupted by the conflict. This led to supply shortages and increased volatility in the grain market. The geopolitical instability resulting from the war caused sharp fluctuations in grain prices. These price swings had a direct impact on the grain mill products market, as manufacturers had to adapt to changing raw material costs. Such volatility made it challenging to maintain stable pricing strategies.

Export limitations and uncertainty surrounding the movement of grains from Ukraine and Russia disrupted global grain trade dynamics. This had consequences for the availability and pricing of grain mill products in international markets. To mitigate risks associated with the conflict, grain mill product manufacturers had to explore alternative sources for grains. This shift in sourcing strategies introduced changes potentially affecting the quality and reliability of raw materials.

By Product Type
• Wheat
• Rice
• Maize
• Others

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Sales
• Others

By Application
• Household
• Commercial

By Region
• North America
U.S.
Canada
Mexico
• Europe
Germany
UK
France
Italy
Russia
Rest of Europe
• South America
Brazil
Argentina
Rest of South America
• Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
• Middle East and Africa

Key Developments
• On September 6, 2023, Renewal Mill introduced upcycled white corn flour as a new addition to its product line. The company describes upcycled white corn flour as a byproduct of the cornmeal milling process, and it joins the company's existing lineup of upcycled flour. This portfolio includes oat protein, derived from the byproduct of oat milk production, and organic okara flour, which is made from the byproduct of soy milk production.
• In March 2022, Ardent Mills opened its cutting-edge Port Redwing Mill, situated in Gibsonton, Florida. This mill represents a pivotal step in Ardent Mills' strategic growth initiative, aimed at enhancing supply chain flexibility, optimizing efficiency, ensuring product uniformity, and broadening its capacity to fulfill customer demands.
• In April 2021, KRBL Limited introduced India Gate Rice Flour within the fast-moving consumer goods (FMCG) category, emphasizing wholesome grains, oils, and oil-based products. This fine and smooth rice flour offering is entirely gluten-free, catering to a range of culinary applications.

Competitive Landscape

The major global players in the grain mill products market include ADM, Oy Karl Fazer Ab., Ardent Mills, General Mills Inc., Associated British Foods plc, Hodgson Mill, Helsinki Mills Ltd., Wilmar International Ltd., Rubin Mühle GmbH and King Arthur Baking Company, Inc.

Why Purchase the Report?
• To visualize the global grain mill products market segmentation based on product type, application, distribution channel, and region, as well as understand critical commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous grain mill products market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of critical products of all the major players.

The global grain mill products market report would provide approximately 61 tables, 58 figures, and 186 Pages.

Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies