Global Gluten Free Pasta Market - 2023-2030

Global Gluten Free Pasta Market - 2023-2030

Market Overview

Gluten free pasta is a type of noodle prepared using corn, rice, potato, and other gluten free flour. It is rich in minerals, nutrients, and antioxidants, which help improve health and avoid chronic diseases, such as arthritis, heart attacks, stroke, breast and colon cancer, diabetes, epilepsy, and seizures. It is calorie-free and can aid in weight loss, cholesterol reduction, blood sugar regulation, and constipation. It provides amino acids to keep muscles, skin, and bones healthy. There is a rise in the number of people with celiac disease and gluten allergies, catalyzing the demand for gluten free pasta across the globe.

The gluten free food trend is rapidly gaining importance with evolving consumer lifestyles that demand healthier foods. Earlier, the primary reason behind buying gluten free foods was the medical conditions associated with it, such as gluten allergies, sensitivities, and intolerance. Furthermore, consumers have been inclined to buy gluten free food products because they are perceived as a healthier alternative to conventional products. The rising awareness of the health benefits of gluten free products is primarily driving the growth of the global gluten free pasta market. The increasing demand for healthier, ready-to-cook, and ready-to-eat products further contributes to the market's growth.

The global gluten free pasta market was valued at USD YY million in 2022. It is forecasted to reach USD YY million by 2030, growing at a CAGR of 4.27% during the forecast period (2023-2030).

Market DynamicsGrowing demand for gluten free food and beverages is driving the market

The increasing consumption of healthy food among health-conscious consumers is boosting the global demand for gluten free food and beverage products. Global manufacturers are heavily investing in the research and development sector to cater to the growing demand for gluten free products. Also, companies are focusing on new product launches to maintain their customer base. Product promotion through various channels is also influencing the market growth. Furthermore, the increasing demand for gluten free alcoholic beverages further boosts the growth of gluten free beverages. According to the World Health Organization (WHO), food intolerances and sensitivities have affected approximately 1–2% of the global population. WHO also reveals the growing prevalence of celiac disease. Over the past two decades, there has been a rise in the number of consumers who have intolerance to various food products such as dairy, meat, soy, and gluten, which has provided immense opportunities for the manufacturers of various gluten free foods to gain higher revenues and share in the global market. Consumers with food intolerances are very conscious of their food intake. Various key food manufacturers have strategized on coming up with gluten free products that cater to the requirement of food intolerant consumers owing to the growth in concern of the consumers about the ingredients in the food. For instance, in November 2019, Obà launched pasta made from the gluten free, environmentally friendly ancient grain Fonio. The gluten free ancient grain is closely related to millet and sits between quinoa and couscous in terms of taste and texture. Fonio is rich in protein and, unlike others in the grain category, boasts high levels of essential amino acids.

However, the bland taste compared to gluten-based products and the high cost of gluten free food products are projected to restrain the growth of the gluten free pasta market, whereas the presence of several alternatives can challenge the growth of the gluten free pasta market.

Market Segmentation: The brown rice pasta segment accounted for the highest global gluten free pasta market share

The brown rice pasta segment accounts for a higher share of the global gluten free pasta market. Brown rice pasta has a mild flavor and chewy texture, which makes it a potential substitute for traditional pasta dishes. It is one of the most popular gluten free food products among consumers, providing various health benefits altogether. Brown rice comprises vitamins, minerals, and beneficial compounds; thus, its consumption can help prevent or improve several health conditions, including diabetes and heart disease. It leads to increased demand from consumers suffering from celiac disease and people adopting healthy lifestyles. Since the past couple of years, the global organic food and beverage market has been experiencing significant growth owing to the rise in demand for various organic products. Therefore, some key manufacturers have strategized to come up with organic formats of brown rice pasta. For instance, on January 12, 2023, Riso Scotti introduced an innovation that coincided with its entry into the pasta market. Pasta Venere, the result of experimentation that has long engaged the leading Italian rice company, is a new entry that promises to create value with all-around innovation. The unmistakable taste and aroma of Venere rice, the exclusive black rice from a certified Italian supply chain, offer unique flavor and originality.

Geographical Penetration: North America is the dominant region during the forecast period

North America is expected to exhibit strong performance owing to the significant growth of the healthy snacking trend. The rising trend of clean-label products is projected to drive the demand for gluten free, allergen-free, and non-GMO foods. The popularity among the millennial population, who prefer healthier food options in a ready-to-make category, is expected to fuel the demand for gluten free pasta. The leading players are strengthening their businesses by expanding their production facilities and product portfolios. For instance, Piccolo boosted its gluten free lineup on May 3, 2022, with a rice pasta launch. Piccolo's new rice-based gluten free pasta is the newest addition to their cooking range. It was created especially for babies and toddlers. It was designed to melt once cooked. It is a great choice for parents exploring new textures in the early stages of their baby's weaning journeys, and it's suitable for ages six months and up.

Europe is projected to witness substantial growth in the gluten free pasta market. Gluten free foods are emerging as a leading category, with traditional foods such as bread and pasta on center stage. Naturally, gluten free ingredients such as ancient grains, wheat alternatives, and grain free formulations are on the rise in the region. Avoiding refined wheat products is a major driver for gluten free products as part of a perceived healthier lifestyle.

Competitive Landscape

Barilla Holding S.p.A., Oba Food Group, The Artisan Olive Oil Co., Jovial Foods, Inc., H.J. Heinz Co., L.P., Quinoa Corporation, Doves Farm Foods Ltd., Bionaturae LLC, RPs Pasta Company, and Farmo S.p.A. are the key players operating in the global gluten free pasta market. Prominent manufacturers are focusing on innovating their products to cater to the growing demand from consumers. They are also investing heavily in developing research and development (R&D) facilities. For instance, on October 5, 2020, Quinoa Corporation-owned Ancient Harvest launched a new line of wheat-free vegetable pasta containing just five ""clean"" ingredients. The pasta line offers an ""al dente-like bite,"" featuring penne, rotini, and spaghetti variants. The vegetable-based offering contains 12 g of protein per 2 oz portion. On October 5, 2019, Caesar's Pasta launched all-natural, gluten-free, and wheat-free pasta meals. It introduced its gluten- and wheat-free specialty pasta meals that have received rave reviews from consumers for tasting as ""traditional Italian food should taste."" Varieties include stuffed shells in marinara sauce, manicotti in marinara sauce, cheese lasagna, and vegetable lasagna. Caesar's gluten-free meals include pasta noodles made with rice, whose perfect texture is tender to the bite.

COVID-19 Impact: Positive impact on the global gluten free pasta market

Due to the outbreak of COVID-19, several countries enforced stringent lockdowns to prevent consumers' frequent visits to supermarkets and grocery stores. Thus, the global consumer base increased the consumption of food products with a longer shelf life. Moreover, several consumers across the globe have opted for highly nutritional food products, which have propelled growth in the gluten free pasta market. The key manufacturers have also launched new products, which have estimated to drive the market. For instance, on June 10, 2020, Jovial Foods, Inc. announced the launch of a new line of grain-free, cassava-based pasta. Jovial’s Grain Free Cassava Pasta launch marks the first cassava pasta to market, expanding the brand's already growing portfolio of gluten-free products. The cassava pasta line is a smart, organic choice for consumers in the kitchen more frequently while at home and looking for delicious, nutritious recipes.

The global gluten free pasta market report would provide an access to approximately 53 market data tables, 50 figures and 200 pages