Global Gardening Equipment Market - 2023-2030
Global Gardening Equipment Market reached US$ 82.1 billion in 2022 and is expected to reach US$ 134.8 billion by 2030, growing with a CAGR of 6.4% during the forecast period 2023-2030.
As people increasingly value aesthetically pleasing outdoor spaces, there has been a growing demand for landscaping services. This trend has influenced the market as landscapers and gardening professionals seek more specialized and commercial-grade equipment. Hence, the trend of making outdoor spaces aesthetically pleasing is influencing the gardening equipment market.
The integration of smart technology into gardening equipment has gained popularity and act as a key trend for gardening equipment market growth. Smart gardening tools, such as automated irrigation systems, weather-based controllers and sensor-based devices, help optimize water usage, improve efficiency and reduce human intervention. The shift towards robotic gardening equipment continued to grow. In 2023, HOOKII, an innovation-driven and product-centric technology company, introduced robotic lawnmower. The product has a built-in 4400 mAh battery and can mow up to 300 square meters on a single charge.
Market Dynamics
Rising Aging Population
According to the United Nations, worldwide the number of people aged 65 years or older is expected to rise more than double, rising from 761 million in 2021 to 1.6 billion in 2050. As people age, they may need enjoyable activities and as gardening fulfills this need, it is popular among the aged population. Many retirees and older adults take up gardening as a hobby to keep themselves mentally and physically active during their leisure time.
Gardening is recognized for its therapeutic advantages like stress reduction and mental well-being. Gardening offers a sense of accomplishment and satisfaction as individuals see their plants grow and thrive. For aging individuals, this feeling of achievement can be particularly rewarding. The aging population is more inclined to invest in gardening equipment to experience these health benefits.
Rising Popularity of Gardening as a Hobby
Gardening allows individuals to express their creativity and design skills through landscape planning and plant selection. This creative aspect of gardening appeals to many people and drives their interest in gardening. According to the 2021 National Gardening Survey, in 2020, gardening participation was way up, with 18.3 million new gardeners documented from the national sample. This rising interest in gardening like outdoor activities has driven the demand for gardening equipment.
Watching plants grow and flourish provides a sense of accomplishment and satisfaction for hobbyist gardeners. This feeling of achievement motivates individuals to invest in gardening equipment to maintain and enhance their gardens. The DIY (Do-It-Yourself) gardening culture has gained momentum, with many individuals taking an active role in designing and maintaining their gardens. This DIY approach increases the demand for gardening tools and equipment.
Seasonal Demand Fluctuations
Gardening equipment sales experience peaks during the spring and summer months when gardening activities are most active. However, demand can significantly drop during the fall and winter seasons when gardening activities decrease due to colder weather and reduced plant growth.
Gardening activities are highly dependent on weather conditions and adverse weather, such as excessive rain or extreme temperatures, can impact demand for gardening equipment. Manufacturers and retailers face challenges in managing inventory to meet varying seasonal demands. Overstocking during the off-peak seasons can lead to excess inventory and potential losses while understocking during peak seasons can result in missed sales opportunities.
COVID-19 Impact Analysis
With people spending more time at home due to lockdowns and restrictions, there was a significant increase in interest in home gardening. This led to a surge in demand for gardening equipment. The 2021 National Gardening Association study found that 42% of gardeners increased their gardening activities due to the Covid pandemic, while only 9% gardened less.
However, the pandemic disrupted global supply chains, leading to delays in manufacturing and shipping of gardening equipment. Manufacturers faced challenges in sourcing raw materials and some production facilities experienced temporary closures. These disruptions sometimes resulted in shortages of popular gardening products.
Segment Analysis
The global gardening equipment market is segmented based on product, power, distribution channel, end-user and region.
Environment-Friendliness of Electric-powered Gardening Equipment
Electric gardening equipment is considered more environmentally friendly compared to gasoline-powered tools because it produces zero direct emissions. This appeals to environmentally conscious consumers seeking eco-friendly options. Electric equipment is often quieter than gasoline-powered equipment, making it preferable for areas where noise restrictions may apply.
The electric gardening equipment market provides a wide range of products, like electric lawnmowers, string trimmers, leaf blowers, hedge trimmers, chainsaws and more, catering to various gardening needs. In February 2023, John Deere launched Z370R Electric ZTrak, a brand new all-electric ride-on lawn mower. The Z370R is powered by a 3.56kWh battery which makes people mow up to 2 acres before charging.
Geographical Analysis
Growing Trend to Seek Ways to Connect with Nature in Asia-Pacific
The region’s growing middle-class population has increased disposable income and spending on leisure and lifestyle products, together with gardening equipment. there is rapid urbanization in countries like China and India, which has led to a growing trend to seek ways to connect to nature and engage in gardening as a hobby. This lifestyle shift fuels the demand for gardening activity which further drives the gardening equipment market in that region.
Several countries in the Asia-Pacific region, such as China, India and Japan, have a robust manufacturing base for gardening equipment. In February 2023, China’s Daye Garden Machinery unveiled plans to invest USD55 million in a new garden power tools plant in Mexico to help Chinese makers of garden power tools cope with possible trade risks. This strong manufacturing base has allowed the availability of a wide range of garden equipment, further driving market growth.
Competitive Landscape
The major global players include The Toro Company, Ariens Company, Briggs Stratton, Falcon Garden Tools Pvt. Ltd, Honda Motor Co., Ltd, Robert Bosch GmbH, KUBOTA Corporation, Husqvarna AB, Fiskars and Emak S.p.A.
Why Purchase the Report?
To visualize the global gardening equipment market segmentation based on product, power, distribution channel, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of gardening equipment market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.
The global gardening equipment market report would provide approximately 69 tables, 71 figures and 183 pages.
Target Audience 2023
Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies