Global Fruit Pulp Market - 2022-2029

Global Fruit Pulp Market - 2022-2029:

Market Overview

Fruit Pulp Market was valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 5.7% during the forecast period (2022-2029).

Fruit pulp is the most basic product created by the processing of fresh fruit. It contains both the juice and the pulp, which is the stringy fibre which is often removed from fruit juice. Fruit pulps can be processed and stored for long periods of time without losing their colour, flavour or texture. They are used in a wide range of applications including gelato, fruit flavoured yoghurt, jelly, fruit drinks, jams, lollies and even specialty beer brewing. The manufacturing of fruit pulp requires the extraction of juice by crushing the membranes of fruit and is then processed to make a thick paste. It contains most of the nutrients of fruit and is widely used in different foods and beverages products.

Furthermore, to increase the shelf life, various manufacturers use sorbic acid, formic acid, or sulphuric acid for the treatment of the fruit pulp. Fruit pulp is used in the preparation of numerous beverages, food, cosmetics, and other products. Thus, owing to these benefits the demand for fruit pulp in various industries such food, beverage, household, cosmetic and others, has increased globally.

Market Dynamics: Rise in awareness about the health benefits of fruit pulp is driving the growth of global fruit pulp market

The fundamental shift in the consumer’s preference towards healthy diet patterns and the strong demand for beverages due to the changing climatic conditions in several countries are some of the major factors responsible for the growth of the global fruit pulp market during the forecast period.

In addition, due to the changing lifestyle of individuals, eating habits have drastically changed. Increasing awareness about weight and heart-related diseases, especially among young individuals and teenagers, has inclined the focus of customers toward healthy food products. Thus, consumers prefer to have organic or natural raw materials instead of artificial flavoring.

Furthermore, fresh fruit pulp juices are widely consumed as an essential part of the breakfast driven by its exceptional nutritional values. On the other hand, the usage of synthetic pesticides and insecticides for the cultivation of fruits and its related harmful effects will hamper the Fruit Pulp Market Growth during the forecast period.

For instance,

• In May 2018, Alpenliebe launched new products named goody bear. Goody bear has 47% of fruit pulp and it is enriched with vitamin C.

Furthermore, there has been sudden increase in health conscious people after covid-19 pandemic, as consumers are becoming more aware about their health & wellness. Thus, the high nutritional value, and health benefits of fruit pulp and fruit pulp based products is fueling the market growth in coming years.

Thus, the increased awareness about the health benefits and nutritional content and other applications of fruit pulp increases its demand in the market which ultimately has helped the market to grow in coming years.

However, some factors associated with fruit pulp market such as fluctuating prices of raw materials, growing competition between the market players and varying standards around the world is expected to restraint the market growth.

Market Segmentation: Food stands for the highest share in global fruit pulp market

In 2021, the food segment had the highest revenue share of more than YY percent. The increasing demand for fruit pulp in food industry owing increased awareness about the easy availability & nutritional content of fruit pulp is driving the growth of food segment coupled with a rise in demand for natural food products along with good taste.

In 2021, the online segment had the highest revenue share of more than YY percent. The key manufacturing companies focus on establishing the online product availability. Various companies also offer products on their own websites and through various channels. In addition, various companies are introducing fruit pulp for various industries such as food, beverages, cosmetics, household and others. Variety of applications associated with fruit pulp increase its demand in the market thereby helps the market to grow in coming years.

Geographical Penetration: North America is the dominating region during the forecast period

In 2021, North America had the highest revenue share of almost YY percent. The region has well-developed food, beverage and cosmetic industries, where the demand for plant based, healthy and nutritious food is increasing. Consumers in U.S. prefer to eat healthy products with good nutritional content which again adds to the growth of the market. In addition, fruit pulp is also used in majority of the household applications as an ingredient. Thus, the increased usage of fruit pulp in variety of applications is driving the growth of the market.

Competitive Landscape:

The global fruit pulp market is competitive and comprises players such as Keventer Group, Trop Juice, Pursuit, Paradise Juice Private Limited, Harvestime, Iprona The Fruit Company, Doehler, Tropicana, Shimlahills and Sunrise Naturals Pvt Ltd. among others. The fruit pulp market competitiveness is estimated to increase over the forecast period as the key players focus on various strategies such as agreements and product innovation for various applications. Moreover, rising research and development activities of product innovation for vegan & health-conscious people and consumers' preference for natural forms of products are also expected to propel market growth.

COVID-19 Impact:

Negative impact on the global fruit pulp market

The COVID-19 pandemic has adversely affected the economies of various countries due to lockdowns, business close, and travel bans. Food and beverages is among the major industries suffered from intense disruptions such as restrictions on the supply chain and the shutdown of warehouse plants.

In addition, the closures of the companies, production facilities, various factories in various countries have disrupted the whole supply chains. It has negatively impacted manufacturing activities, delivery schedules, and various goods sales. Multiple companies have already announced possible delays in product deliveries and a decline in future sales of their products.

Furthermore, the restrictions on the import-export restrictions imposed by governments in various regions such as North America, Asia, and Europe are hindering geographical expansion, business collaboration and partnership opportunities. Thus, these factors are hindering the growth of the fruit pulp market.

Moreover, there has been sudden shift towards the healthy and natural products, consumers specially preferred products with good nutritional value to stay away from any disorders during & after covid-19 pandemic which has increased the demand for fruit pulp globally.

For instance,

• According to USDA in June 2022, World production for fresh apples, grapes, and pears was 81.6 million.

The global fruit pulp market report would provide an access to approximately 39 market data tables, 29 figures and 170 pages