Global Frozen Pet Food Market - 2022-2029
Market Overview
Frozen pet food products retain more nutrition and stay fresh for a longer time. Frozen pet foods are considered healthier because they are free from preservatives and processing. Active, healthy and disease-free pets require proper nutrition. An increase in consumer awareness about animal nutrition and health fuels the demand for the frozen pet food market. Also, an increase in the trend of high-protein pet food drives the growth of frozen pet food in the forecast period. Major Key players in the market are continuously experimenting and innovating in the frozen pet food industry, which has gained attraction among pet owners.
The global frozen pet food markets were valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 5.12% during the forecast period (2022-2029).
Market Dynamics: The increasing global pet population and consumer’s awareness about their pet health drives the market growth
According to the simply insurance data, in 2021, there were an estimated 220 million owned and 600 million cats in the world. There are more than 900 million dogs and counting around the world. 68% of American households own at least one pet increase of 12% since 1988. The increasing trend of having a pet and the increased population of pets like cats and dogs drives the market growth. Growing demand for dogs for companionship and security also increases pets' health awareness and drives the frozen pet food market. Increasing urbanization is also a key factor in the growth of the frozen Pet food market. Easy availability of frozen pet food from different brands and ranges in online and offline sales channels increases the growth of the pet food market. The increase in the number of old-age couples and dual-income parents with no kids in the family preferred the adoption of pets, creating pamper in the frozen pet food industry. That increased pet population creates new demand for frozen food products, driving market growth.
Pet humanization influencing purchasing decisions, changing consumers' perceptions towards pet health, changing demographics, and increasing product differentiation are the key drivers for market growth. An American Veterinary Medical Association survey found that expenditure toward veterinary and pet health care has seen a 40% rise in recent years. It is due to the growing human-animal bond, which defines consumers' willingness to spend for their pets.
Market Segmentation: Dog segment accounted for the highest share in global frozen pet food market.
Dogs are one of the most beloved pets in the world. Some benefits of eating frozen dog foods are that it keeps better dental health, controls weight, provides a shiner skin coat, reduce allergies and provides stronger immune health. Major Key players in the market launched new dog food in the market that helps to boost the market share in the forecast period. For instance, in December 2022, Full Moon Pet launched its first line of dog food: Freshly Crafted. The new frozen dog food is completely human-grade and formulated with fresh ingredients. These products are manufactured in the U.S. and use regionally sourced ingredients and USDA-approved proteins, including farm-raised and other natural ingredients. The newly launched brand is available in three recipes: Free-Range Chicken, Homestead Turkey and Ranch-Raised Beef. Also, PETstock NZ launched ROAR Raw Beef & Veggie Frozen Dog Food. The newly launched product is made from 100% natural ingredients and is free from additives, colors and flavors. Furthermore, increasing consumer demand for luxurious dog food items and increased consumer disposable income drives the frozen pet food market growth. Also, increasing consumers’ awareness about dog health and nutrition further boosts market demand.
Geographical Penetration: North America is the dominating region during the forecast period
North America held the largest market share in the frozen pet food market due to increased consumer disposable income. The United States and Canada held the largest market share due to growing consumer concern and awareness of pet well-being and nutritional diet. Elmira Pet Products, Faim Museau, FirstMate Pet Foods, Hagen Pet Foods, Petcurean Pet Nutrition, and PLB International are some of the top companies of frozen pet food in Canada that have expanded their product portfolio in frozen pet food. Moreover, the increased pet population in the region drives the market growth of the frozen pet food market. According to the National pet owners survey conducted by the American Pet Products Association (APPA), U.S. households, or about 90.5 million families, own a pet in 2021-2022. It is up from 56 percent of U.S. households in 1988, the first year the survey was conducted, and 67 percent in 2019. Total pet industry expenditures in the U.S. totaled $123.6 billion, up 19 percent from $103.6 billion in 2020. 68% of United States households own a pet. These factors drive the frozen pet food market growth in the forecast period.
Competitive Landscape:
There are several established participants in the industry and local manufacturers; hence, the market is fragmented. Some major market players are Primal Pet Foods Inc., Steve's Real Food, Carnivore Meat Company LLC, Canvasback Pet Supplies, Stella and Chewy's LLC, Kiezebrink, PetSmart LLC, Northwest Naturals, Raw Paws Pet Food, and Bravo. Some key players follow a merger and acquisition strategy to expand their business. For instance, in August 2021, Kinderhook acquired Primal Pet Foods and plans to combine all four brands under the new name, Primal Pet Group. Primal Pet Group's capabilities include premium minimally processed diets, treats and supplements from Primal Pet Foods, freeze-dried, smoked and natural dog treats by Prairie Dog, hard-chew cheese dog treats by Himalayan Corporation, and CBD pet supplements under Holistic Hound. Some major key players expand their production capacity to fulfill consumers' increased demand. For instance, in January 2022, Green Bay-based pet food manufacturer Carnivore Meat Company acquired the fourth location to double its manufacturing capacity. Carnivore Meat Company continues to grow tremendously, outgrowing its current manufacturing footprint. The new building boasts 24,000 sq feet of space that will be utilized for finished products warehousing and will also feature twelve custom-built freeze-dryers. These additional freeze-dryers will increase production capacity by 50% and are expected to be fully operational by July 2022, bringing the company's production facilities up to 35 total freeze-dryers to meet surging consumer demand. This newest acquisition will allow the company to expand its operations and increase warehousing capacity to better serve its broad customer base while offering new employment opportunities with Green Bay's fastest-growing pet food company.
COVID-19 Impact: Positive impact on the global frozen pet food market
Higher pet adoption and rising demand for premium foods positively impacted the global frozen pet food market sales. Dogs and Cats’ adoption percentage was as high as 40 percent. Pet owners stocked up the pet food in lockdown, which caused a short-term boom in the sales of frozen pet food. Pet industry sales reached $103.6 billion in 2020, a historic high. According to the American Pet Products Association (APPA) State of the Industry Report, total pet food sales of $103.6 billion, with an increase of 6.7% over 2019 retail sales of $97.1 billion.
The global frozen pet food market report would provide an access to approximately 69 market data tables, 63 figures and 170 pages
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