Global Frozen Dough Market - 2023-2030

Frozen Dough Global Frozen Dough Market reached USD 20.43 billion in 2022 and is expected to reach USD 31.61 billion by 2031, growing with a CAGR of 5.6% during the forecast period 2024-2031. The increasing change in the consumer’s food patterns and growing demand for the ready-to-cook products is driving the global frozen dough market growth.

The increasing applications and rising demand for the frozen dough is resulting in the various product launches and different acquisitions by the market players to expand their market growth. For instance, in March 2021, Cerelia, a Paris-based producer of frozen and refrigerated dough, acquired US Waffle, a producer of pancakes and waffles. This deal helps in expanding the Cerelia market growth in North America.

The developments within the retail landscape, technological advancements within the cold chain market, and rising demand for bakery food products are driving the market growth. The modern packaging and equipment facilities used in the refrigeration and freezing of dough boost the market expansion. According to the American Frozen Food Institute, the sales of frozen food increased by 21% in 2020.

Market Dynamics

The Increasing Vegan Population Drives the Frozen Dough Market Growth.

The increased awareness among people about the various benefits of a vegan diet has increased the vegan population worldwide. The World Animal Foundation estimates that there are approximately 88 million vegans in the world. In addition, over 500,000 people joined up for vegunary's challenge in 2021. The increasing vegan population also increases the demand for the vegan frozen dough, raising the market growth.

The major market players are also entering the vegan market and producing vegan frozen dough for customers. In addition, there are numerous vegan food options on the market. Key players such as Hungryroot, and Simple Truth all sell frozen vegan doughs. These companies provide the frozen dough of cookies, pastries, biscuits, and bread. Thus, driving the frozen dough market growth.

Growing Demand for the Convenience Foods Drives the Frozen Dough Market Growth

The changing lifestyles and increasing working population left people with little or no time for meal preparation. Thus there is a rising demand for certain healthy, convenient, and light food products. The frozen dough helps in quick preparation of slices of bread, and pieces of pretzals that are convenient and easy to prepare. Agriculture and Agri-Food Canada estimates that in 2021, about 4.1 thousand metric tons of frozen baked goods were sold in retail.

The growing popularity of speciality frozen bakery products such as frozen pizza, bun, and rolls boosts the market growth. There is an increase in the demand for healthy and convenient food due to the hectic lifestyle. Frozen bakery products are considered to provide these benefits, as most of them can be cooked quickly for consumption. These factors propel the market growth.

The Consumer Misconception About Frozen Dough Restrains the Market Growth.

The consumer’s misconception about frozen dough hinders the market growth. Some consumers give the regular fresh dough more importance as they think the frozen dough is not healthy as the fresh one. It is believed that frozen food products lack nourishment, and consumers continue to favour freshly baked goods. The widespread belief is that these foods lose some of their nutritional value during the refrigeration process, which significantly limits the market’s growth.

The lack of proper storage devices and cold chain logistics is another factor expected to hamper the growth of the market. Furthermore, developing countries are still lacking in cold chain infrastructure and are unable to provide safe frozen dough products. In addition, the decreasing product quality due to the usage of low-grade ingredients is another factor estimated to hinder the growth of the industry.

Market Segment Analysis

The global frozen dough market is segmented based on type, application, and region.

In the Frozen Dough Market, the Cookies/Brownies Segment Holds the Largest Market Share.

The global frozen dough market has been segmented by type into cookies/brownies, biscuits, sweet rolls, pizza, and others. The cookies/brownies segment held the largest frozen dough market share of 38.8% in 2022 in the frozen dough market analysis report. The increase in the demand for the frozen cookies/brownies among all age group consumers is driving the segment’s growth.

The increased demand for the homemade cookies/brownies has increased the use of the frozen cookies/brownies dough, raising the segment’s expansion. The frozen dough type, like the cookies/brownies, are easy to slice and bake. Thus these are given preference by many households and even professionals because of their smooth handling and ease of preparing products.

Frozen Dough Market Geographical Share

The North America Held the Largest Share of the Global Frozen Dough Market.

The global frozen dough market is segmented into five parts based on geography: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. The North American frozen dough market held the largest market share of 38.6% in 2022 in the frozen dough market analysis. The rising consumer demand for the frozen dough is driving this region’s frozen dough market.

The increasing employment-population ratio in this region positively influences the region’s market growth. The increasing working women population resulted in the use of more ready-to-cook, like frozen dough, due to busy lifestyles. In United States, the employment-population ratio was about 60% as of June 2023. In addition, the growing disposable income, rising trend of westernisation, and increased distribution channel facilities are driving the region’s market.

Frozen Dough Market Key Players

The major global players in the market include Readi-Bake Inc, Kontos Foods In, Europastry SA, Frozen Goosebumps Convenience, Wenner Bakery Products, Swiss Gastro Baking Beijing Co., Ltd, Schar USA, Custom Foods, Inc, and Ware Pet Products.

COVID-19 Impact Analysis

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

COVID-19 negatively affected the global frozen dough market. Due to government lockdown regulations, there was a greater disruption in the manufacturing and supply chain phases of the bakery sector. In addition, the lack of raw material availability and poor labor facilities affected the production of goods. Furthermore, due to the strict lockdown policies, restaurants and food services, were shut down, negatively impacting the market.

Key Developments
• In July 2023, Yough, a US-based food company, announced the launch of frozen dough and frozen pizza with Greek yoghurt.
• In December 2022, a Spanish baked food products provider announced the acquisition of Dawn Foods, a global bakery products manufacturer and distributor. This deal helps in expanding the frozen bakery manufacturing business in Netherlands and UK.
• In December 2021, Home Dough, announced the launch of a frozen cookie dough product.

Why Purchase the Report?
• To visualize the global frozen dough market segmentation based on type, application, and region and understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of frozen dough market-level with all segments.
• The PDF report includes a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The Global Frozen Dough Market report would provide approximately 55 tables, 48 figures and 165 Pages.

Target Audience 2024
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies