Global Frozen Dog Food Market - 2022-2029

Global Frozen Dog Food Market - 2022-2029

Market Overview

Frozen dog food is available in fresh form. Dogs need more than raw meat in their diets; frozen foods include minerals, vitamins, and nutrients to keep dogs healthy. Frozen dog food is a great option because it is close to the homemade food options. Frozen dog food has more shelf life than an opened can of dog food in the refrigerator. Fresh frozen dog food is available in fresh form for cooking and serving. Frozen dog food is often raw or fresh and free from preservatives. Many Frozen dog foods are also free of grains, corn, and soy products. Modern pet parents demand the best pet food for their dogs. Frozen dog food is a fresher and healthier option for a longer period. Increased consumers demand the frozen dog food owing to increase awareness of the health benefits of frozen dog food drives the market growth.

The global frozen dog food market was valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 6.78% during the forecast period (2022-2029).

Market Dynamics: Increasing consumer’s humanization nature for their dogs drives the market growth

Pet refinement/humanization influencing purchasing decisions, changing consumers' perceptions towards pet health, changing demographics, and increasing product differentiation are the key drivers for market growth. Over the years, pet owners have shown a growing trend to imbue their pets with human characteristics and have become more concerned about their pet's health and safety. A survey by the American Veterinary Medical Association found that expenditure toward veterinary and pet health care has seen a 40% rise in recent years. It is due to the growing human-animal bond, which defines consumers' willingness to spend for their pets. The country's demand for pet healthcare insurance will also support the argument.

Moreover rising trend of having a pet, along with the increased population of dogs, drives the market growth. Growing demand for dogs for companionship and security also increases dogs' health awareness and drives the frozen dog food market. Increasing urbanization is also a key factor in the growth of the frozen dog food market. Easy availability of frozen dog food from different brands and ranges in online and offline sales channels increases the growth of the pet food market. The increase in the number of old-age couples and dual-income parents with no kids in the family preferred the adoption of dogs, creating pamper in the frozen dog food industry. There are 471 million pet dogs worldwide. That increased dog population creates new demand for frozen food products, driving the market growth.

Market Segmentation: Dry segment accounted for the highest share in global frozen dog food market.

Frozen dry dog food usually consists of bagged nuts that contain 3-11% water. Frozen dry dog food is both convenient and typically inexpensive. Frozen dry dog food processing is popular in the pet food industry, as it is an efficient way to supply continuous feed production in wide varieties. It is energy efficient, allows for large amounts of feed to be used, and is cost-effective. Increased consumer concern about dog health is expected to be a key driver of the frozen dog food market. Some of the major key players launched new products that drive market growth. For instance, Nature launched Fresh Beef Simply Raw Freeze-Dried Dog Food. It is available in a 3-lb bag. It is available in two forms such as fresh beef and fresh turkey. Frozen dry dog food has more shelf life with natural and healthy nutrition.

Geographical Penetration: North America is the dominating region during the forecast period.

North America region held the largest market share in the frozen dog food market due to increased consumer demand for nutritional and fresh food. The United States and Canada held the largest market share due to the increased consumer disposable income in the region. Some major key players launched new products in the market to attract consumers. The easy availability of different brands in the market helps to boost sales of frozen dog food. In December 2022, Full moon launched the new first-ever line of dog food: Freshly Crafted in the United States. Freshly Crafted comes frozen and is made using 100 percent human-grade ingredients like real chicken breast, rosemary, and blueberries – meaning it looks, smells, and tastes just like the food cooked in the kitchen and provides the dog with the nutritional benefits to thrive. Moreover increased population of dogs in the region drives the market growth. According to Statista, Dogs are the most common pets in the United States of America. Their population is about 97 million across the country.

Competitive Landscape:

There are several established participants in the industry and local manufacturers; hence, the market is fragmented. Some major market players are Bravo LLC, Champion Pet Foods LP, Dr.HarveysGrandma Lucys LLC, Natural Pet Food Grou, Natures Variety, NRG Freeze Dried Raw, NW Naturals, Orijen, Primal Pet Foods, and Stella & Chewys LLC, among others. Some of the major key players launched new products to increase their sales. For instance, in December 2022, Full Moon Pet launched its first line of dog food: Freshly Crafted. The new frozen dog food is completely human-grade and formulated with fresh ingredients. The products are manufactured in the United States and use regionally sourced ingredients and USDA-approved proteins, including farm-raised and other natural ingredients. The newly launched brand is available in three recipes — Free-Range Chicken, Homestead Turkey and Ranch-Raised Beef. All these products are formulated with antioxidants, Omega 3 fatty acids, and amino acids to promote immune health, skin, coat and muscle growth and development. Also, in August 2022, Petco expanded the Popular WholeHearted Line with New, Human-Grade Fresh Food for Dogs. Petco's continued investment in artificial-free pet nutrition is in direct response to strong growth in pet parent demand for high-quality, minimally processed pet food. Some major companies follow merger and acquisition strategies to expand their business. For instance, in October 2022, Bright pet nutrition group expanded its frozen and freeze-dried portfolio with the acquisition of bravo pet food. This acquisition expands the brand portfolio and strengthens production capacity.

COVID-19 Impact: Negative impact on the global frozen dog food market

COVID-19 is an unprecedented global public health crisis that has impacted practically every business, and its long-term consequences are expected to have an impact on the frozen pet food industry's growth during the forecast period. Moreover, COVID-19 has led to disruption in the supply chain. Manufacturers were not able to run businesses properly due to lockdown, even many of them were not able to procure raw material that they needed at the right time. This has led to loss of sales due to shortage of inventories. The pandemic has led to fall in demand for frozen pet food. Many people lost their livelihood due to this pandemic, which led to fall in income of people and they had to control their expenses. Therefore, many pet owners shifted to other pet foods that were comparatively more cost effective.

The global frozen dog food market report would provide an access to approximately 61 market data tables, 56 figures and 170 pages