Global Fortified Salts Market - 2023-2030

Global Fortified Salts Market - 2023-2030

Global Fortified Salts Market reached US$ 6.0 billion in 2022 and is expected to reach US$ 11.1 billion by 2030, growing with a CAGR of 7.9% during the forecast period 2023-2030.

The increasing cases of malnutrition are increasing the consumer preference towards nutritional diet. Fortified food products are trending in the nutrition and health market due to the essential vitamins and minerals in them. Salt is the chief and essential compound in food preparation and is chosen as the better carrier for the incorporation of minerals in it. According to UNICEF, 89% of the worldwide population consumes iodized salt to eliminate iodine deficiency disorders.

The ongoing research and trials in fortified salts with quadruple-fortified salt widely improve the market opportunities in the coming years. Quadruple fortified salt is trailed with iron, iodine, folic acid, and vitamin B12. Double-fortified salt and quadruple-fortified salt are known to improve haemoglobin levels, according to NIH.

The high developments of the industry's high demand for food processing and preservation and the greater use of salt in various industrial levels greatly expand market growth. For instance, 125 million tons of salt produced yearly in India is used in industries. Fortified salt improves the taste and nutritional value of food products. The greater applications of fortified salts in preserving canned meat products, fish and meatballs increase the market size.

Dynamics

Increasing Deficiencies of Iodine and Iron are Increasing the Demand for its Fortification in Salt

NIH estimates that 35-45 % of the global population is affected by iodine deficiency. This deficiency can lead to several health complications, including goitre. Around 2.2 billion people worldwide are affected by goitre. Hypothyroidism and hyperthyroidism can occur due to iron deficiency. Approximately 25 % of the global population suffers from anaemia. About 50% of iron deficiency is recorded to be the most common cause of anaemia, increasing the need for iron fortification.

The fortification of food products with these micronutrients is widely adopted by various market players, to prevent the deficiencies. Salt is chosen as a classic micronutrient carrier, ideally used to fortify iron and iron micronutrients, as fortification of salt is an efficient process to induce required micronutrients in the daily diet. The availability of salts fortified with iodine and iron helps prevent the deficiencies, driving the market growth.

The new launches of fortified salts with added iodine and iron boost the market growth. For instance, in August 2022, Hindustan Salts Limited, a government-owned salt manufacturing company, introduced KSHAAR, Sambhar Lake Salt. The newly introduced salt is induced with iodine and 54-rich minerals. Similarly, in February 2022, India’s largest FMCG company, Tata Consumer Products Limited, released its new salt product into its product portfolio. The product, Shuddh by Tata Salt, is iodized salt launched in some regional markets of India.

Government Support System Help in Penetration of Fortified Salt at Household Level

The increasing government support in improving the penetration of fortified salt positively impacts the market growth. For instance, in December 2022, the Department of Health Medical and Family Welfare, Government of Andhra Pradesh, India, partnered with Nutrition International and signed a MoU to upgrade NIDDCP to achieve universal iodization within the state.

Similarly, in September 2022, the government of Ethiopia arranged an event in collaboration with Nutrition International and the Bill & Melinda Gates Foundation to launch a three-year project to develop and introduce double-fortified table salt. With the increasing cases of NTDs in the country, the government took the initiative to introduce double-fortified table salt with iodine and folic acid to eliminate folate deficiency in pregnant women and prevent NTD in children.

The initiations by the government agencies create awareness among consumers regarding the importance of fortified salt drives the market expansion. For instance, in October 2020, on World Iodine Deficiency Day, the Tamil Nadu Government in India associated with Empower India NGO and launched an awareness program to improve consumer knowledge regarding the importance of iodine and iodine-fortified salt.

High Costs and Problems with Overconsumption of Fortified Salts

Small-scale producers face the challenges of producing double-fortified salts due to the higher capital costs of equipment and maintenance of regulatory standards of the product. The production of fortified salts also needs investments in the input costs of salt and fortified minerals. Manufacturers must invest in iron and iodine sources to produce high-quality salts and double-fortified salt.

The high capital investment required for installing the machinery for the blending and processing of the fortified salt results in a high rate of the final product, which affects the buying power of the price-sensitive people in developing countries, restraining the market growth. In addition, the overconsumption and overdosage of these products can lead to health issues such as tuberculosis, kidney ailments and thyroidal problems.

Segment Analysis

The global fortified salts market is segmented based on product, distribution channel, application and region.

Increased Nutritional Properties of Double-Fortified Salts

The global fortified salts market is segmented based on product into iodine, iron and double-fortified salt. The double-fortified salt segment accounted for the largest share of the global market due to its additional nutritional benefits. Double-fortified salt helps improve the product's nutritional value compared to iodised salt. Various brands, including Tata and Patanjali, offer double-fortified salts. These products help in reaching the daily requirements of iron and iodine.

The new product launches in this sector drive the segment growth. For instance, in April 2022, Tata Salt, a national branded salt of India, launched Tata Salt Immuno. The product is fortified with mandated iodine and is specialized with added zinc. In addition, the brand also provides Tata Salt Iron Health and Tata Salt Plus, fortified with iodine and iron. Tata Salt Plus provides 1000 mg of iron and 2 mg of iodine per 100 gr of the product, reaching the requirements of the minerals.

Geographical Penetration

High Production of Salt in the Asia-Pacific

Asia-Pacific dominated the global fortified salt market with the high salt production rates in this region. China and India are among the largest salt producers in the world, with production rates of about 57 million tons and 30 million tons, respectively. The increased salt availability helps improve fortification due to the mandatory instructions by the government regarding universal salt iodization.

According to the National Family Health Survey 2021 conducted by the Ministry of Health and Family Welfare, the prevalence of anaemia is 67.1 % in children aged 6-59 months and 57 % of all women aged 15-49 are anaemic in India. Similarly, as per the NFHS survey in 2021, the prevalence of thyroid and goitre nationwide is 3% of women aged 15-49. The region has increased cases of iodine and iron deficiencies, driving the demand for the need to fortify such nutrients, positively driving the market growth.

Favorable government regulations and initiatives help in expanding this region’s market. The Indian Ministry of Health and Family Welfare announced the implantation of the National Iodine Deficiency Disorders Control Programme to prevent and control Nutritional Iodine Deficiency Disorders. This programme aims to ensure 100 % consumption of adequate iodized salt of 15 ppm at the household level to decrease the iodine deficiency disorder to below 5%.

Competitive Landscape

The major global players in the market include Tata Chemicals, Ankur Salt, Schweizer Salinen, United Salt Corporation, Compass Minerals, Kutch Brine Chem Industries, Ahir Salt Industry, Windsor Salt, Windsor Salt and Shreeram Chem Food.

COVID-19 Impact Analysis

The outbreak of the COVID-19 pandemic had a mixed impact on the global fortified salts market. The strict regulations from the government resulted in the shutdown of many manufacturing facilities. The salt manufacturing industry faced challenges with salt production and distribution patterns due to interrupted supply chain activities. The disruption in sourcing the required micronutrients for the fortification of the salt and reduced labor resources for the smooth process flow of the industrial activities negatively impacted the market growth.

The shutdown of the supermarkets and retail stores reduced the economic activity of the manufacturers, as there is reduced availability of the product for the people. On the other hand, people became health conscious and increased their consumption of healthy products. The need for fortified food products to increase their immune system and address nutrient deficiencies improved the market demand.

The gradual lift down of lockdowns and the start of manufacturing activities positively impacted the market. In addition, many market players introduced their products through the online sales platform for its convenient availability of products for the customers, increasing sales through this medium.

Russia- Ukraine War Impact

The Russia-Ukraine war had a negative impact on many industrial sectors, including salt industries. The lack of sufficient resources badly impacted the production and processing of the market, due to interrupted supply chain activities. The scarcity of raw materials and disruption in the distribution channel affected the market. The war created import and export trade disruptions, resulting in economic disturbances. The political and economic uncertainty created due to the war had a negative impact on the fortified salt market.

By Product
• Iodine
• Iron
• Double Fortified

By Distribution Channel
• Supermarkets & Hypermarkets
• Grocery Stores
• E-Commerce

By Application
• Household
• Hospitality & Service Industry
• Food Processing Industry
• Others

By Region
• North America

U.S.

Canada

Mexico
• Europe

Germany

UK

France

Italy

Russia

Rest of Europe
• South America

Brazil

Argentina

Rest of South America
• Asia-Pacific

China

India

Japan

Australia

Rest of Asia-Pacific
• Middle East and Africa

Key Developments
• In May 2023, Cargill, an American global food corporation company, partnered with CIECH, Europe’s leading salt supplier, to expand their market in the European region. Through this collaboration, Cargill announced the addition of evaporated salt to the European Portfolio.
• In June 2022, Jungbunzlauer extended its range of high-quality organic mineral sources by launching two new mineral salts. The newly launched zinc gluconate and monomagnesium citrate have greater properties of use in food, beverage and dietary supplements due to their rich mineral source in these products.
• In April 2023, Tata Chemicals Ltd, a global manufacturing company planned to construct a new pharmaceutical-grade salt manufacturing facility and warehouse.

Why Purchase the Report?
• To visualize the global fortified salts market segmentation based on product, distribution channel, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of fortified salts market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global fortified salts market report would provide approximately 61 tables, 59 figures and 189 Pages.

Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies