Global Fortified Foods Market - 2023-2030

Global Fortified Foods Market - 2023-2030

Global Fortified Foods Market reached US$ 193.5 billion in 2022 and is expected to reach US$ 310.7 billion by 2030, growing with a CAGR of 6.1% during the forecast period 2023-2030.

Increased consumer awareness regarding the importance of micronutrients in maintaining health helps to boost market growth. Fortified flours provide an effective way to deliver essential micronutrients. The adoption of fortified food is not limited to specific regions but has been embraced globally, including in developed countries helps to boost market growth over the forecast period.

Growing government initiatives to increase the supply of fortified food help boost market growth over the forecast period. For instance, on June 05, 2023, the State Government of India expanded the supply of fortified rice to cure malnutrition. The Government under Poushtika Karnataka program decided to provide fortified rice on a pilot basis.

An increase in the expansion of the manufacturing facilities of fortified food by major key players helps boost market growth over the forecast period. For instance, on April 10, 2023, Royal DSM, expanded a new fortified rice kernel manufacturing line near Hyderabad which helps to support the nutritional needs of the consumers. The newly established plant has the ability to produce 3,600 tons of kernels per year.

Dynamics

Increasing Consumers Demand for Healthy Food Options

Consumers' increasing demand for fortified foods to maintain overall health and reduce the risk of certain lifestyle-related chronic health conditions drives the market growth. Food products that are enriched with ingredients such as proteins, fiber, micronutrients, and plant-based ingredients are now attracting people’s healthier choices. According to the data given by the DSM consumers survey in 2022, 42% of consumers in North America, 52% in Asia, and 33% in Europe are actively looking for the fortified foods and beverages.

The rising choice of fortified foods with weight management benefits, improving digestive health, and reducing the risk of obesity, diabetes, and cardiovascular diseases drives the market growth of healthy snacks. Fortified foods are considered a subset of functional foods, which offer specific health benefits beyond basic nutrition. Products designed for heart health, digestive health, and immune support, among others, are gaining popularity.

Increasing Demand from Aged Population

Aged people become more health conscious and search for nutrient-rich foods. Fortified foods enriched with minerals, vitamins, and nutrients, appeal to older individuals who want to maintain their health. Fortified foods are convenient for seniors who have difficulty preparing balanced meals or accessing fresh produce. Fortified food products are available in various forms such as beverages, cereals, and snacks.

According to the World Health Organisation, between 2015 and 2050, the world's population over 60 years will nearly double from 12% to 22%. By 2030, 1 in 6 people in the world will be aged, according to the WHO estimation. The share of aged population over 60 years will increase from 1 billion in 2020 to 1.4 billion. The increasing old age population helps to boost market growth over the forecast period.

High Cost

High-cost fortified foods are not accessible to consumers in regions with lower socio-economic status. This accessibility issue can limit market penetration in certain areas and demographics. Brands offering fortified foods face competition from lower-cost alternatives that do not carry the additional cost of fortification. This hinders their ability to compete effectively in price-sensitive markets.

The high cost of fortified foods slows down market expansion, particularly in emerging economies where price sensitivity is a significant factor influencing purchasing decisions. Educating consumers about the value of fortified foods and their potential long-term cost savings in terms of improved health is challenging. This requires effective communication strategies and consumer education efforts.

Segment Analysis

The global fortified foods market is segmented based on raw material, micronutrients, technology, distribution channel, application and region.

Increase in the Consumer's Demand for Fortified Flours

Governments and public health organizations have recognized the importance of fortifying staple foods, including flour, to improve the nutritional status of populations. This has led to regulatory support and mandatory fortification programs in some countries. Flour is a staple ingredient in many diets worldwide, making it readily available and commonly consumed. Fortified flours are easily integrated into existing dietary patterns, ensuring broad accessibility to fortified nutrients.

Fortified flours have gained consumer acceptance over the years due to their health benefits. Consumers are looking for new products in the market launched by major key players. For instance, on February 28, 2023, the Société de Transformation Alimentaire company launched Vitamil +, a fortified milk flour in the market. The newly launched product is designed to fulfill children’s nutritional needs.

Geographical Penetration

Asia Pacific Accounted Largest Share in the Market

The Asia-Pacific fortified foods market is growing due to the increasing consumer trend of consuming healthy foods. Growing awareness of health and wellness, driven by rising disposable incomes, access to health information, and concerns about lifestyle-related diseases, has spurred demand for functional and fortified foods. Fortified foods and beverages are seen as convenient ways to obtain essential nutrients and support overall health.

Globally, major key players launched fortified milk products in the market to fulfill consumers' demands. For instance, on June 11, 2023, Karimnagar Dairy launched fortified milk with vitamins A and D in the Indian market. It is available in different types such as toned milk, pure milk, gold milk, and tea special milk. It is available in different sizes such as 200 ml, 500 ml, and 1000 ml, and in loose milk cans.

Competitive Landscape

The major global players in the market include Dean Foods Company, Kraft Foods Inc., Kellogg Company, Meiji Holdings Company, Ltd., Nestle S.A., Unilever Company, BASF SE, General Mills Inc., Tata Chemicals Limited, and Mondelez International.

COVID-19 Impact Analysis

The pandemic accelerated the growth of the fortified foods market, including vitamins, minerals, and dietary supplements. Many consumers turned to supplements to bolster their immune health. Consumers increasingly looked for products that offered both nutritional benefits and convenience. This trend favored fortified foods like breakfast cereals, energy bars, and meal replacement shakes.

According to the data given by Nutrition International in 2020, 200 million people in Indonesia started eating fortified wheat flour food and fulfilling their daily requirement of minerals and vitamins through noodles and breads. Fortified food helps to build a strong immune system and helps people face the COVID-19 pandemic by improving their immunity system.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine conflict disrupts supply chains for fortified food products, especially if key ingredients or raw materials are sourced from the affected regions. This may lead to shortages and price increases for certain fortified food items. The conflict disrupts food production and distribution in Ukraine and neighboring regions. This disruption affects the availability and affordability of staple foods, potentially leading consumers to seek fortified foods as an alternative source of essential nutrients.

Economic instability resulting from the war led to inflation and currency devaluation in some regions. This could impact the pricing of fortified foods, making them less affordable for some consumers. Heightened geopolitical tensions affect consumer confidence and sentiment. Consumers become more cautious about spending, impacting the demand for fortified food products.

By Raw Material
• Flours
• Rice
• Salt
• Milk
• Oil
• Sugar
• Others

By Micronutrients
• Vitamins
• Minerals
• Others

By Technology
• Drying
• Extrusion
• Coating & Encapsulation
• Others

By Distribution Channel
• E-Commerce
• Supermarkets/ Hypermarkets
• Specialty Stores
• Others

By Application
• Basic Food
• Processed Food
• Value added Food
• Condiments
• Juices
• Others

By Region
• North America
U.S.
Canada
Mexico
• Europe
Germany
UK
France
Italy
Russia
Rest of Europe
• South America
Brazil
Argentina
Rest of South America
• Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
• Middle East and Africa

Key Developments
• On January 05, 2022, Nirogam, India's oldest Ayurveda e-shop brand launched Mysca, an Ayurvedically fortified’ food item in India. The newly launched product category includes cookies, crispies, jam, etc.
• On August 01, 2021, IIT-Bombay researchers developed fortified food which helps to reduce malnutrition. Micronutrient Fortified Foods are rich sources of micronutrients including minerals and nutrients.
• On June 15, 2021, Food Secy, launched National Agricultural Cooperative Marketing Federation of India (Nafeds) fortified rice bran oil in the market. The newly launched oil helps to reduce India’s import of cooking oil.

Why Purchase the Report?
• To visualize the global fortified foods market segmentation based on raw material, micronutrients, technology, distribution channel, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of fortified foods market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global fortified foods market report would provide approximately 77 tables, 86 figures and 190 pages.

Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies