Global Food Supplement Market - 2023-2030

Global Food Supplement Market - 2023-2030

Global Food Supplement Market reached US$ 172.89 billion in 2022 and is expected to reach US$ 345.13 billion by 2030, growing with a CAGR of 8.4% during the forecast period 2023-2030.

The essential driver of market expansion of food supplements is the aging population is an unstoppable global trend. As people get older, they frequently experience a variety of health difficulties and ailments, including immune system weakness, joint problems, and problems with bone health. The older population is increasingly drawn to food supplements made to target these particular health problems.

Changes in metabolism, decreased appetite, and difficulties keeping up a healthy diet are common side effects of aging. For older people, food supplements offer a practical means of fulfilling their nutritional needs and guaranteeing they get vital vitamins, minerals, and other nutrients. Older individuals may have chronic health conditions such as diabetes, cardiovascular issues, or age-related macular degeneration.

The vitamin ingredient segment accounts for one-third market share and Asia Pacific dominates the food supplement market. The Asia-Pacific dietary supplements market is experiencing rapid growth due to increasing awareness, population, and disposable incomes. Demand in countries like India, China, and Japan has also increased due to the aging population and other various factors.

Dynamics

Rise in the aging population

The aging population is an irreversible global trend that is a crucial catalyst for market development. With age, individuals often face various health concerns and conditions, such as joint issues, bone health problems, cognitive decline, and weakened immune systems. Food supplements designed to address these specific health issues become more appealing to the aging population. Aging is often accompanied by changes in metabolism, reduced appetite, and challenges in maintaining a balanced diet.

Cognitive decline is a common concern among the elderly. Supplements containing omega-3 fatty acids, antioxidants, and other nutrients believed to support brain health are often marketed to the aging population to promote cognitive function and memory. Thus, the rise of the aging population helps to boost the market growth. For instance, according to WHO 2022, estimated that the share of the population aged 60 years and over, will increase from 1 billion in 2020 to 1.4 billion, by 2050, the world's population of people aged 60 years and older will double (2.1 billion). The number of persons aged 80 years or older is expected to triple between 2020 and 2050 to reach 426 billion.

Increasing the personalization of nutrition

Personalized nutrition allows for more precise identification of individual nutrient deficiencies or specific health goals. As a result, food supplement manufacturers can create targeted products that address these specific needs, offering consumers a more tailored and effective solution. Advances in technology, such as genetic testing and personalized health assessments, enable the creation of customized supplement formulations. Individuals can receive supplements that align with their unique genetic makeup, lifestyle, and health conditions. This level of customization increases the perceived value of supplements, driving consumer interest and market growth.

Personalized nutrition empowers consumers by giving them greater control over their health and well-being. As people become more conscious of their nutritional requirements, they are likely to seek out personalized supplements that cater to their specific needs. This demand for personalized solutions contributes to the expansion of the food supplements market. For instance, to International Food Information Council, 2023, estimated that North American consumers are increasingly attracted to personalized nutrition products. Indeed, 46% of Americans would like more personalized advice and solutions to support their health. Similarly, 55% of Canadian adults say they would be interested in a nutritional plan based on DNA analysis. Currently, two main consumer profiles are emerging, one is senior citizens with specific health problems, and the other is the most digital generation (Millennials and Generation Z). Thus, the above factors help to boost the market growth.

Side effects associated with food supplements

Side effects associated with food supplements can significantly restrain the growth of the market. Consumers are increasingly concerned about the safety and potential adverse effects of the products they consume. The presence of side effects can lead to a decline in consumer confidence, regulatory scrutiny, and negative publicity. Serious side effects may lead to product recalls, which can be costly and damaging to a brand's reputation. Legal action against manufacturers due to health issues linked to supplement consumption can also result in financial losses. For instance, in October 2023, Botanical-Be recalls certain dietary supplements tainted with diclofenac, according to the FDA, the presence of an active pharmaceutical ingredient such as diclofenac in a dietary supplement renders these products unapproved drugs.

Taking too many supplements may cause patients to increase the toxicity in the human body. Taking too many calcium supplements may lead to stones or hypercalcemia. Many supplements also cause diarrhea. Sometimes the body might not absorb these supplements and they could be washed away in the urine as well. Consumers, using prescription medications may be cautious about potential interactions with supplements. The uncertainty about how supplements may interact with existing medications can discourage some individuals from using them. Thus, above factors restrain market growth.

Segment Analysis

The global food supplement market is segmented based on ingredient, form, application, end-user distribution channel and region.

Rise in Vitamin Deficiency

Certain vitamins, such as vitamin C and vitamin D, play a crucial role in supporting the immune system. During times of increased susceptibility to illness or when the body is under stress, vitamin supplements can provide an extra layer of immune support. Vitamins like D and K are essential for bone health and calcium absorption. In cases where dietary sources are insufficient, supplements can help maintain strong and healthy bones, reducing the risk of conditions like osteoporosis. B-complex vitamins, including B1, B2, B3, B6, and B12, are integral for energy metabolism. Supplements can contribute to sustained energy levels, making them particularly relevant for individuals with increased energy demands or those experiencing fatigue.

Insufficient intake of vitamin A can affect vision and immune function, while a lack of vitamin K may impair blood clotting. It is essential to maintain a well-balanced diet to prevent such deficiencies, but in some cases, supplementation may be necessary, especially for individuals with specific dietary restrictions or medical conditions affecting nutrient absorption. Regular health check-ups and consultations with healthcare professionals can help identify and address potential vitamin deficiencies. Thus, the rise of vitamin deficiency helps to boost the segment growth. For instance, according to World in Data 2021. Globally, it’s estimated that over half of children under five years old are micronutrient deficient (in at least one of iron, zinc, and vitamin A). In addition, over two-thirds of non-pregnant women of reproductive age are micronutrient deficient (in at least one of iron, zinc, and folate also known as vitamin B9)

Geographical Penetration

Growing Awareness about Food Supplements in Asia-Pacific

The Asia-Pacific dietary supplements market is experiencing rapid growth due to increasing awareness, population, and disposable incomes. Demand in countries like India, China, and Japan has also increased due to the ageing population and other various factors. In China, the food supplements terminology is mentioned as Health Food which refers to foods that claim to have specific health functions or provide vitamins and minerals. It is specific to certain groups and modifies organic functions in humans, but is not intended to treat disease and does not cause acute, sub-acute, or chronic harm to the human body.

In 2021, the scope of health food filing was expanded. In addition, according to the drafts issued by SAMR on 20 December 2021, 6 ingredients including DHA, soybean protein isolate, whey protein, etc., will be added to the health food raw material directory, which means, more ingredients will be available for health food filing in the future. On the other hand, after the abolishment of Technical Standards for Testing & Assessment of healthy food, the registration tests of new products in China have been suspended. At present, most test methods have been officially issued, and it can be expected the functional assessment methods will be released in 2022. Meanwhile, China authorities paid great attention to the R&D materials during the technical review of product registration dossiers, and sufficient scientific literature support is a focus of the review. Therefore, when preparing the registration dossier, enterprises shall attach importance to the collection of them.

COVID-19 Impact Analysis

The COVID-19 pandemic led to widespread disruptions in global supply chains, affecting the production and distribution of various goods, including dietary supplements. Restrictions on movement, lockdown measures, and workforce shortages disrupted the supply of raw materials and manufacturing processes for Food Supplement. This resulted in delays in production, shortages in supply, and increased costs for manufacturers, impacting the availability of Food Supplement in the market.

However, the pandemic prompted a shift in consumer priorities towards health and wellness. With heightened awareness of immune health and overall well-being, there was increased interest in dietary supplements, including those containing isoflavones. Consumers sought products that could potentially support their immune systems and help manage stress and anxiety during uncertain times. This shift in consumer behavior led to a surge in demand for Food supplements, particularly those marketed for their potential health benefits.

By Ingredient
● Vitamins
● Vitamins
● Botanicals
● Minerals
● Proteins and Amino Acids
● Omega Fatty Acids
● Others

By Form
● Tablet
● Capsules
● Soft Gels
● Powders
● Gummies
● Liquids
● Others

By Application
● Energy and Weight Management
● General Health
● Bone and Joint Health
● Gastrointestinal Health
● Immunity
● Cardiac Health
● Diabetes
● Others

By End-User
● Adults
● Geriatric
● Pregnant Women
● Children
● Infants

By Distribution Channel
● Offline
● Online

By Region
● North America
U.S.
Canada
Mexico
● Europe
Germany
UK
France
Italy
Russia
Rest of Europe
● South America
Brazil
Argentina
Rest of South America
● Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
● Middle East and Africa

Key Developments
● In January 2024, a new brand from Abbott Laboratories (PROTALITY) was launched into the market in 2024 to improve the product portfolio of Abbott nutrition, a part of Abbott Laboratories. The high-protein nutrition shake is the first product in this line to support the growing number of adults interested in pursuing weight loss while maintaining muscle mass and good nutrition.
● In February 2024, Performance Lab launched nine new single-supplement nutrients. The nine supplements include Vitamin B-Complex, Calcium, Iron Complex, Magnesium, Potassium and Vitamin C, as well as the lesser known, but most important, Iodine, Selenium and Zinc.
● In September 2023, Probiotix Health Plc launched a new formulation designed for high end heart health supplements and online brands in the nutraceuticals market looking to expand cardiovascular health offerings.

Competitive Landscape

The major global players in the market include Amway, Abbott Laboratories, Bayer AG, Pfizer Inc, ADM, Carlyle Nutritionals LLC, Haleon Plc, Glanbia Plc, Otsuka Holdings Co Ltd, Herbalife Ltd are strategically partnering with healthcare professionals, nutritionists, and dietitians

Why Purchase the Report?
● To visualize the global Food Supplement market segmentation based on Ingredient, form, application, end user, distribution channel, and region, as well as understand key commercial assets and players.
● Identify commercial opportunities by analyzing trends and co-development.
● Excel data sheet with numerous data points of food supplements at the market with all segments.
● PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
● Product mapping available as Excel consisting of key products of all the major players.

The global Food Supplement market report would provide approximately 78 tables, 85 figures, and 250 Pages.

Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies