Global Diamond Art Painting Market - 2023-2030

Diamond Art Painting Market The Global Diamond Art Painting Market reached US$ 143.5 million in 2022 and is expected to reach US$ 208.8 million by 2030, growing with a CAGR of 4.8% during the forecast period 2024-2031. Diamond art painting, also known as diamond painting or diamond embroidery, is a popular craft and hobby that has gained significant attention in recent years due to its relaxing nature, therapeutic benefits, and visually appealing finished products.

It has attracted a wide range of enthusiasts, including both adults and children, who enjoy the creative and meditative aspects of the craft.

North America is among the growing regions in the global diamond art painting market covering more than 1/3rd of the market due to its large population, high levels of disposable income, and robust crafts and hobbies industry. The region has witnessed a surge in interest and participation in diamond art painting among individuals seeking a creative outlet and therapeutic activity. The U.S. holds more than 80% share in the North America region, followed by Canada and Mexico.

Market Dynamics

Rising Interest in DIY Crafts

DIY crafts provide individuals with a platform to express their creativity and individuality. Diamond art painting offers a unique way to create visually stunning artwork by placing small diamond drills onto a canvas. It allows people to engage in a creative process and produce something beautiful with their own hands. The aspect of self-expression resonates with individuals looking for creative outlets and has fueled the demand for diamond art painting.

Nearly 73% of millennials are DIYers. In 2022, millennials dominated the DIY portion of the home improvement market. They are more active DIYers than Gen X or Baby Boomer homes, which often implies they finish more projects and buy more products. In the next three to five years, Gen Z is expected to significantly boost the trend, creating growth prospects for the diamond art printing market to grow in the forecast period.

Relaxation and Stress Relief

The craft provides a soothing and immersive experience that helps individuals unwind, destress, and find moments of relaxation. Diamond art painting offers a therapeutic outlet for individuals seeking a creative and mindful activity. Engaging in the craft can help reduce anxiety, promote focus and concentration, and provide a sense of calm. The repetitive nature of placing the diamond beads on the canvas can have a meditative effect, allowing individuals to disconnect from daily stressors and achieve a state of relaxation.

According to an article released by Diamond Art Club in 2023, everyone probably has difficult work and needs a way to relax and unwind after a long day or a demanding week. Similar to puzzles and coloring books, diamond art is a great method to calm the customer’s nerves. Diamond painting is a form of mindfulness-based art therapy (MBAT), which is an art form that facilitates meditation.

High Product Cost

The cost of diamond art painting kits and supplies can vary depending on factors such as the size and complexity of the design, the quality of materials, and the brand. Higher-priced kits make the craft less accessible to a broader consumer base, especially those who are price-sensitive or looking for more budget-friendly crafting options.

For instance, basic diamond art painting kits typically include a canvas, diamonds/beads, a stylus or tweezers, and wax. These kits are usually smaller in size and feature simpler designs. Prices for basic kits can range from US$ 5 to US$ 20. However, prices for premium kits can go up to US$ 100 or more.

Market Segment Analysis

The global diamond art painting market is segmented based on product, skill level, target audience, application and region.

Rising Demand For Attractive Craft Option For Both Beginners And Experienced Artists

The diamond art kits segment holds a major share of the global diamond art printing market and countries like the U.S., Canada, Germany, and the UK have shown the highest growth in the market. Diamond art has gained significant attention and popularity, especially through social media platforms and online marketplaces. Artists, hobbyists, and art enthusiasts have embraced this creative and therapeutic activity, leading to increased demand for diamond art kits.

Furthermore, the rise of e-commerce platforms has facilitated the global distribution and availability of diamond art kits. Consumers can easily browse and purchase kits from online retailers, providing convenience and accessibility to individuals worldwide. Accessibility has played a crucial role in driving the demand for diamond art kits.

Market Geographical Share

North America’s Growing Art And Craft Industry

The North American diamond art painting market has witnessed significant growth and popularity covering 1/4th share in 2022. Diamond art has gained widespread popularity among art enthusiasts, crafters, and individuals seeking a creative and therapeutic outlet. The ease of the process, coupled with the mesmerizing effect of the finished artwork, has attracted a large consumer base in North America.

The craft industry of the U.S. has shown a major contribution to the global art and craft industry. According to the CraftyThinking blog, the crafting industry is projected to be worth around US$ 28.3 million globally, with the U.S. market accounting for about US$ 17.1 million of the mentioned figure. Various key players are investing in boosting the art and craft industry of the region, therefore, creating growth prospects for the diamond art printing market to grow in the forecast period.

Diamond Art Painting Companies

The major global players include Diamond Dotz, Paint With Diamonds, Diamond Art Club, Diamond Art Home, Leisure Arts, Diamond Painting Pro, Pretty Neat Creative, DIY Moon Shop, Yiwu Kaina Arts and CARREAU.

Impact Analysis on Market

COVID Impact

The pandemic brought about increased stress, anxiety, and isolation for many individuals. Diamond art painting offered a means of relaxation, stress relief, and a way to cope with the emotional toll of the situation. The craft provided a therapeutic activity that promoted mindfulness and allowed people to focus on something positive amidst uncertainty.

Russia- Ukraine War Impact

The ongoing conflict can create economic instability in the region. Uncertainty and disruptions in trade and commerce can impact consumer confidence and purchasing power. As a result, individuals may prioritize essential needs over non-essential purchases like diamond art painting kits, leading to a potential decline in demand.

Furthermore, during times of uncertainty, consumers may shift their preferences towards more essential goods and services, diverting their discretionary spending away from luxury items like diamond art paintings. The change in consumer behavior has potentially reduced demand in the market.

Key Developments
• On December 6, 2021, Diamond Art Club, the manufacturer of diamond painting, announced a partnership with Warner Bros. Some of the most beloved franchises will enter the diamond art painting globe through consumer products.
• On May 19, 2022, Diamond Art Club, a manufacturer of diamond painting, announced a partnership with Paramount Consumer Products. The company released a variety of craft kits featuring artwork from some of Paramount Consumer Product’s famous Nickelodeon franchises including Avatar: The Last Airbender, JoJo Siwa, Rugrats, Legend of Korra, Garfield, SpongeBob, Teenage Mutant Ninja Turtles, SquarePants, and more.
• On April 6, 2023, Diamond Art Club announced a partnership with Marvel Studios. The Guardians of the Galaxy, Avengers, X-Men, and other popular franchise characters are among those that Diamond Art Club x Marvel Studios aims to introduce to the diamond art painting globe.

Why Purchase the Report?
• To visualize the global diamond art painting market segmentation based on product, skill level, target audience, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of diamond art painting market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global diamond art painting market report would provide approximately 69 tables, 65 figures and 181 Pages.

Target Audience 2024
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies


1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Product
3.2. Snippet by Skill Level
3.3. Snippet by Target Audience
3.4. Snippet by Application
3.5. Snippet by Region
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. Rising Interest in DIY Crafts
4.1.1.2. Relaxation and Stress Relief
4.1.2. Restraints
4.1.2.1. High Product Cost
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
6. COVID-19 Analysis
6.1. Analysis of COVID-19
6.1.1. Scenario Before COVID
6.1.2. Scenario During COVID
6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion
7. By Product
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
7.1.2. Market Attractiveness Index, By Product
7.2. Diamond Art Kits*
7.2.1. Introduction
7.2.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Diamond Art Accessories
8. By Skill Level
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Skill Level
8.1.2. Market Attractiveness Index, By Skill Level
8.2. Beginner*
8.2.1. Introduction
8.2.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Intermediate
8.4. Advanced
9. By Target Audience
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Audience
9.1.2. Market Attractiveness Index, By Target Audience
9.2. Adults*
9.2.1. Introduction
9.2.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Children and Teens
10. By Application
10.1. Introduction
10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
10.1.2. Market Attractiveness Index, By Application
10.2. Home Decoration*
10.2.1. Introduction
10.2.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Gift
10.4. Others
11. By Region
11.1. Introduction
11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
11.1.2. Market Attractiveness Index, By Region
11.2. North America
11.2.1. Introduction
11.2.2. Key Region-Specific Dynamics
11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Skill Level
11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Audience
11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
11.2.7.1. The U.S.
11.2.7.2. Canada
11.2.7.3. Mexico
11.3. Europe
11.3.1. Introduction
11.3.2. Key Region-Specific Dynamics
11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Skill Level
11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Audience
11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
11.3.7.1. Germany
11.3.7.2. The UK
11.3.7.3. France
11.3.7.4. Italy
11.3.7.5. Russia
11.3.7.6. Rest of Europe
11.4. South America
11.4.1. Introduction
11.4.2. Key Region-Specific Dynamics
11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Skill Level
11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Audience
11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
11.4.7.1. Brazil
11.4.7.2. Argentina
11.4.7.3. Rest of South America
11.5. Asia-Pacific
11.5.1. Introduction
11.5.2. Key Region-Specific Dynamics
11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Skill Level
11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Audience
11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
11.5.7.1. China
11.5.7.2. India
11.5.7.3. Japan
11.5.7.4. Australia
11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
11.6.1. Introduction
11.6.2. Key Region-Specific Dynamics
11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Skill Level
11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Audience
11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
12. Competitive Landscape
12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis
13. Company Profiles
13.1. Diamond Dotz*
13.1.1. Company Overview
13.1.2. Product Portfolio and Description
13.1.3. Financial Overview
13.2. Paint With Diamonds
13.3. Diamond Art Club
13.4. Diamond Art Home
13.5. Leisure Arts
13.6. Diamond Painting Pro
13.7. Pretty Neat Creative
13.8. DIY Moon Shop
13.9. Yiwu Kaina Arts
13.10. CARREAU(*LIST NOT EXHAUSTIVE)
14. Appendix
14.1. About Us and Services
14.2. Contact Us

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