Global Cosmetic Applicator Foam Market - 2022-2029

Global Cosmetic Applicator Foam Market - 2022-2029

Market Overview

Cosmetic applicator foam market size was worth US$ XX million in 2021 and is estimated to reach US$ XX million by 2029, growing at a CAGR of 10.5% during the forecast period (2022-2029).

Cosmetic applicator foam is a sponge used to blend liquid or powdered cosmetics and apply it to the skin with a smooth finish. Cosmetic applicator foams are generally made from polyurethane. It has many advantageous properties such as high chemical resistance, high resistance to bacterial and fungal growth and flame retardant properties. Cosmetic sponges are also made from latex and silicone. The cosmetic applicator foam is available in various shapes, such as egg shapes, wedges and round discs.

Market Dynamics

The cosmetic applicator foams demand is mainly driven by the increasing global demand for cosmetics from younger generations. The availability of alternatives for cosmetic applicator foam is a key factor in limiting the growth of this market.

The increasing global demand for cosmetics from younger generations

Color cosmetics are getting increasingly popular with the younger generation, especially millennials and gen Z. Younger people are becoming increasingly more conscious of their physical appearance, especially in the age of social media. Increasing disposable income and improving quality of life are major factors driving the growing demand for color cosmetics globally.

Companies have formulated various color cosmetics for different applications, mainly targeting women since they are the largest target demographic. Cosmetic companies have also expanded their digital marketing campaigns to reach a wider audience. Companies collaborate with social media influencers to advertise new merchandise.

Companies run long campaigns on social media sites like Facebook and Instagram in line with the latest trends in color cosmetics. Companies sign-on well-known celebrities and sports stars as brand ambassadors, heightening their brand profile. Using these campaigns helps companies obtain an image of exclusivity, which helps them drive up demand for their products. The growing global demand for cosmetics from the younger generation is a key driver for the growth of the global color cosmetics market.

The availability of alternatives for cosmetic applicator foam

Cosmetic applicator foam has become a mainstay of the cosmetic industry in recent years. Various properties of applicator foam, such as chemical resistance, bacterial and fungal resistance, compressive strength and flame retardant properties, make it ideal for cosmetics. The foam is ubiquitous and is almost universally used to apply different types of cosmetics. However, many alternatives to cosmetic applicator foam are already available.

One of the biggest alternatives for cosmetic applicator foam is cosmetic brushes. The brushes are made from durable synthetic hair and are extremely versatile. Cosmetic brushes can be used for the application of all types of cosmetics. Companies constantly innovate new products to retain existing customers, gather new customers, increase sales and drive growth.

One major innovation in recent years is the introduction of self-applicating cosmetic packaging. The cosmetic is packaged in a way that can be directly applied without brushes or applicators. It has become extremely popular among consumers due to its convenience. The availability of alternatives for cosmetic applicator foam is a key challenge for the growth of the market.

COVID-19 impact analysis

The COVID-19 pandemic had a major impact on the global cosmetic applicator foam market. Manufacturing cosmetics and accessories was disrupted due to movement restrictions imposed by governments to control the spread of the pandemic. Production of cosmetics recovered with the receding of the pandemic in early 2021.

The pandemic also affected consumer spending habits. Since work from home (WFH) was instituted during the pandemic, consumer spending on make-up and fragrance declined. Consumer spending on skincare, hair care and bath and body products increased. Offline retail channels were restricted or closed due to the pandemic; companies shifted most resources to digital and online sales channels. Cosmetic manufacturing companies also supplemented their revenue streams by introducing safety products like face masks and hand sanitizers, which were in great demand during the pandemic.

Although the COVID-19 pandemic will not significantly impact the long-term growth prospects of the global cosmetic applicator foam market, the industry is likely to witness many changes. Growing emphasis on digital sales and a rise in new product launches will likely become more pronounced. Furthermore, there will be a growth in mergers and acquisitions as major conglomerates buy out smaller companies deeply affected by the pandemic. The demand for cosmetic applicator foams remains strong and is expected to grow gradually in the coming years.

Segment Analysis

The global cosmetic applicator foam market is segmented into material, shape, distribution channel and region. The cosmetic applicator foam market by material is further segmented into polyurethane, latex, silicone and others. Polyurethane is leading within this segmentation since it is the most widely used material for cosmetic applicator foam. The properties of polyurethane make them ideal for cosmetic applications. Polyurethane foam has good resilience and high resistance to solvents and other chemicals. It also has flame retardant properties and prevents bacterial and fungal growth.

Geographical Analysis

Asia-Pacific is leading in the global cosmetic applicator foam market. The region has a leading market share due to a large young population. The Asia-Pacific constitutes approximately 61.0% of the world's population, making it an ideal target market for cosmetics and other consumer products. Cosmetics are in demand by the region's wide range of customer demographics.

Many countries such as China, India, Thailand, Philippines, Malaysia and Indonesia are undergoing rapid industrialization and economic development. Asia-Pacific also has developed countries like Japan, South Korea and Taiwan. Rising disposable incomes and growing awareness about physical appearance are key factors in rising regional cosmetic sales.

Social media campaigns, online promotions, influencer marketing and heavy retail discounts are being used to entice consumers by cosmetic companies. Companies are formulating a new range of cosmetics to appeal to local demographics such as Chinese, Indian, Thai and Malay.

Major international cosmetic companies have outsourced cosmetics and accessories manufacturing to Asia-Pacific countries, taking advantage of cheap labor and lower production costs. Asia-Pacific will continue to have the largest market share in the global cosmetic applicator foam market in the coming years.

Competitive Landscape

The global cosmetic applicator foam market is competitive due to the availability of various cosmetic applicator foams used to apply various cosmetics. Some major players contributing to growth in the market are Estée Lauder Companies Inc., Avon Products Inc., Revlon, Inc., L'Oréal S.A., Coty Inc., Amway, Kryolan, Procter & Gamble, Unilever and Shiseido Company, Limited. The major market players in the cosmetic applicator foam market adopt several growth strategies such as new product launches, joint ventures, patenting of new technologies, collaborations and joint ventures to contribute to the growth of the global industry.

Estée Lauder Companies Inc.

Overview: Estee Lauder Companies Inc. is a U.S.-based multinational cosmetics company. The company manufactures and markets various cosmetic products such as skincare formulations, make-up, fragrance and hair care products. The company owns a diverse range of brands across various cosmetic categories, which it distributes internationally to more than 150 countries through online and retail channels. The company is currently focused on expanding its portfolio of organic cosmetic products. The major manufacturing facilities of Estée Lauder Companies Inc. are located in North America, Europe and Asia-Pacific. Estee Lauder Companies Inc. was founded by

Product Portfolio

• Double Wear Sponge Applicator is the company's proprietary cosmetic applicator foam for make-up and foundation application. The foundation powder is contained within a tube to which an applicator sponge is attached. The applicator is a durable foam material that retains its shape after several applications. The applicator has a compact form factor, making it easier to carry while traveling. The applicator comes in a wide range of colors for different skin tones.

Key Developments:

• In August 2021, Estée Lauder Companies Inc. filed a patent for a single-use cosmetic applicator foam pad with a self-heating function and pre-load formulation.

Why Purchase the Report?
• Visualize the composition of the cosmetic applicator foam market segmentation by the material, shape, distribution channel and region, highlighting the critical commercial assets and players.
• Identify commercial opportunities in the cosmetic applicator foam market by analyzing trends and co-development deals.
• Excel data sheet with thousands of global cosmetic applicator foam market-level 4/5 segmentation data points.
• PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.
• Product mapping in excel for the critical product of all major market players

The global cosmetic applicator foam market report would provide approximately 58 market data tables, 57 figures and 220 pages.

Target Audience 2022
• Cosmetic applicator foam manufacturers
• Cosmetic manufacturers
• Cosmetic chemical manufacturers
• Industry Investors/Investment Bankers
• Education & Research Institutes
• Research Professionals