Global Coffee Cherry Market - 2022-2029

Global Coffee Cherry Market - 2022-2029

Market Overview

Coffee cherry, also known as coffee berry or coffee fruit, is a small round stone fruit produced by a coffee plant. Coffee cherry is the size of a grape and grows in bunches on the coffee plant. It is a green color when raw and turns into deep red, reddish purple or yellowish-red as it ripens. The coffee bean lies within the pit of the stone fruit. Raw coffee beans are extracted from the coffee fruit for processing and roasting to make coffee, while the fruit is discarded. Coffee fruits have a sweet flavor. Coffee cherries are extensively used to make coffee beans. The study has shown that coffee cherries have multiple health benefits, from increasing brain function to boosting immunity. Coffee cherries products are found in health stores and pharmacies in juices, extracts, pills, and capsules. The rise in the adoption of modern culture, increase in disposal income, and rise in research and development are the major factors that drive market growth.

The global coffee cherry market was valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 4.95% during the forecast period (2022-2029).

Market Dynamics: An increase in health benefits awareness of the consumption of coffee cherry drives market growth

Coffee cherry is known as a superfood because it is a rich source of nutrients like Caffeine, Vitamin B2, magnesium, antioxidants, Chlorogenic acid, Quinic acid and Diterpenes. Coffee fruit is a rich source of antioxidants and polyphenols. Coffee berries are filled with antioxidants and polyphenols, such as chlorogenic acid. They protect the body from radicle damage which causes oxidative damage to cells and results in diseases. Studies have shown that coffee cherries protect the brain from Alzheimer’s disease, dementia, and other age-related diseases. That protective effect is due to the procyanidins or polyphenols. Coffee cherry helps increase the level of brain-derived neurotrophic factor (BDNF), a protein that protects brain cells from damage and improves brain functions. Coffee cherries can lower blood pressure due to the presence of chlorogenic acid. Coffee cherries can potentially decrease the risk of heart disease and strokes. Some studies show that green coffee fruit extract help to promote weight loss. Chlorogenic acid in the coffee cherry can potentially reduce weight and burn fat. Coffee cherry fruit extract improves immune function and activates immune cells in the body. Moreover, coffee fruit has anti-cancer properties. Coffee fruit is a rich source of antioxidants which is helpful for the skin look. Coffee berries extract used in skincare and cosmetic products.

Market Segmentation: Arabica (Coffea Arabica) segment accounted for the highest share in global coffee cherry market

Arabica (Coffea Arabica) variety is the most popular among consumers due to its taste and rich color. Coffea Arabica, also known as Arabic coffee, is a species of flowering plant in the coffee and madder family Rubiaceae. This variety represents around 60% of global production. This variety is widely used in Animal feed, fodder, forage, Drugs, stimulants, social uses and medical and pharmaceuticals. This variety originated in the southwestern highlands of Ethiopia and is the most popular kind of coffee worldwide. High-quality arabica coffee should have a slightly sweet flavor with hints of chocolate, nuts, and caramel. This variety has a pleasant taste and little bitterness. Arabica (Coffea Arabica) is mostly found in the countries like Mexico, Costa Rica, Guatemala, Colombia, Ethiopia, Burundi, Brazil and India. Increase the demand for Arabica (Coffea Arabica) berries due to the rise in the disposable income of the middle-class population, adoption of western culture and increase in research and development activities in the market. The sale of this variety is increased due to the expansion of cafe culture and the increase in the consumption of coffee across the world. Furthermore, the sales of Arabica (Coffea Arabica) berry is increased due to an increase in the demand for the coffee cherry to fulfill the increasing coffee demand among the young population would generate new opportunities in the market.

Geographical Penetration: North America is the dominating region during the forecast period

North America has dominated the region due to the increasing demand for the coffee cherry for coffee beans manufacturing. The United States and Canada are the leading countries in coffee cherry consumption. With the long-standing tradition of drinking coffee and favorable economic condition, the coffee cherry market is observed considerable growth in the North America region in the coming years. Increasing the adoption of western culture in developed countries like the United States and Canada helps to grow the regional market share of North America. United States citizens consume around 400 million coffee cups in one day. The United States is the leading country in coffee consumption, generating around $80 million in revenue. Nearly 80% of North Americans drink at least one cup of coffee daily. In the United States, the annual consumption of coffee is about 4.4 kilograms per person, making the U.S. the 25th biggest consumer of coffee worldwide. These factors play a major role in the growth of the coffee cherry market in North America.

Competitive Landscape

There are several established participants in the industry and local manufacturers; hence, the market is fragmented. Some major market players are Kicking Horse Whole Beans, Death Wish Coffee, La Colombe Corsica Blend, Caribou Coffee, Luigi Lavazza S.P.A., Illycaff S.p.A., Hawaiian Isles Kona Coffee Company, La Colombe Torrefaction, Peets Coffee & Tea and Coffee Beans International among others. Some of the major key players launched new products in the market to increase their revenue. For instance, in March 2022, Death Wish Coffee Co. launched a new coffee blend that helps consumers to run a whole day fresh. This blend is named Run the day, which is made by combining Ethiopian Yirgacheffe coffee beans with Indian Robusta to create a first-of-its-kind, bold, complex, medium roast coffee. This product gives a rounded, smooth, complex drinking coffee experience. This blend is 80% sourced from the Yirgacheffe growing region of Ethiopia and certified by the Fair Trade USA™ and USDA Certified Organic. It tastes like a combination of citrus and dark chocolate. In July 2022, Death Wish Coffee Co. launched a new product named Espresso Roast. The new Flavour has a rich new roast that features a smooth aroma with notes of cocoa, caramelized sugar and black cherry for an intense taste and doubles the strength. Espresso Roast is the first product of the company to debut Death Wish Coffee's new look, featuring its signature lightning bolts and vibrant colors to quickly communicate roast varieties and flavors. Espresso Roast is a dark roast coffee made with Sumatran, Peruvian arabica beans, and Indian Cherry robusta beans. Some key players in the market follow merger, acquisition and partnership strategies to expand their business. For instance, in May 2021, FACEIT brews partnered with New York-based coffee brand Death Wish Coffee. This partnership helps to increase the sales of the company.

COVID-19 Impact Negative impact on the global coffee cherry market

When the World Health Organization declared the Covid-19 lockdown, coffee prices were highly volatile, mainly due to supply chain disruptions. According to the International Coffee Organization (ICO) survey, 81% of the countries that participated in the survey had introduced country-wide social distancing and travel restrictions. Some of the restricting measures have a negative impact on the coffee sector. The coffee sector is negatively affected by the lack of labor supply due to illness or indirectly as the movement of farm laborers, and migrant workers are limited by social distancing measures, lockdowns and travel restrictions. The integral logistics networks and the functioning of the export infrastructure have been disrupted, resulting in delays in shipment and increased trade and transaction costs. Domestic consumption is affected by reduced consumer income and social distancing measures. Exports will likely be affected by disruptions in international trade and reduced global demand. Domestic consumption is affected by reduced consumer income and social distancing measures. These factors negatively impacted the coffee cherry market.

The global coffee cherry market report would provide an access to approximately 69 market data tables, 62 figures and 170 pages