Global Children’s Cosmetics Market - 2022-2029

Global Children’s Cosmetics Market - 2022-2029

Market Overview

Children's cosmetics are manufactured especially for children. They are used to enhance the appearance of some facial features. Children's cosmetics like baby lotions, oils, powders and creams are used to moisturize and soften children's skin. Key players conduct extensive safety tests to ensure that products are safe for use. These products are specially formulated to be mild and non-irritating. Children's cosmetics must be safe for the health of young children and made from non-toxic substances and ingredients. Some of the most commonly used children's cosmetics are nail polishes, perfumes, shampoos, lotions, face makeup and others. The increasing consumer spending on children's cosmetics products and the wide range of product offerings by the major key players drive market growth in the forecast period.

The global children’s cosmetics markets were valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 6.84% during the forecast period (2022-2029).

Market Dynamics: Increasing consumer’s awareness about children’s cosmetics drives the market growth

An increase in the disposable income of consumers allows them to spend money on children's makeup. Children's cosmetics enhance the appearance of children's facial features. Growing preference of children for makeup can contribute to an increase in the sales of cosmetics for children. Access to attractive TV commercials and social media has played significantly influenced buyers to purchase children's cosmetic products. Also, the increasing trend of gifting children's cosmetics on birthdays, Christmas and other festivals like Diwali, children's day etc. Over the past few years, major key players have focused on launching a wide range of cosmetic products that helps attract children to buy cosmetic products.

Moreover, increasing demand from girls for makeup drives the market growth in the forecast period. The market is primarily driven by girls owing to increasing westernization globally. With the rising fine living and skin care consciousness, children's parents are paying more attention to the effectiveness of skin care products. However, the market has been spurred by the rising adoption of cosmetics products as a daily regimen by children. In addition, increasing R&D investments and associated technological breakthroughs in the processing and cost-effective production of skin products are anticipated to strengthen the market's growth.

Market Segmentation: Beauty kits segment accounted for the highest share in global children’s cosmetics market.

The beauty kits segment held the largest market share due to its high consumer demand from girls. Beauty kits are available in attractive packaging in different shapes and colors. Beauty kits are mostly used for gifting purposes on these occasions. Major key players are focusing on the attractive packaging of beauty kits. The availability of different brands on the online shopping platform drives the market growth. Major key players like L’Oreal-owned ModiFace allow customers to try makeup virtually. Beauty kits provide a source of joy and creative expression for children. Beauty kits are easy to handle and carry during traveling. These factors drive the growth of the segment growth in the market.

Moreover, by category organic segment held a significant market share in the forecast period. The skin of children is very sensitive than that of adults. Organic makeup products are free from chemicals and don't have any side effects on children's faces owing to the increasing demand for organic makeup products. Organic makeup products are made with organically farmed ingredients. They do not contain harmful chemicals such as Lead, Aluminium, Phthalates, DEA/DTA, Artificial fragrances and Preservatives. Increasing consumer awareness of the bad impact of chemical cosmetics drives organic cosmetics segment growth.

Geographical Penetration: Asia Pacific is the dominating region during the forecast period

Asia Pacific dominates the region in the forecast period due to increasing demand from major developing countries such as India and China. According to iiMedia data, the Chinese maternal and infant market was US$ 643 billion in 2020 and is expected to reach US$ 1.2 trillion in 2024. Children's cosmetics is one of the fastest-growing sectors. This sector is unique in the US$ 78.6 billion valued Chinese cosmetic industry, as it is a niche sector that used to lack regulations. The market is full of unlicensed manufacturers and unknown brands and has been hungry for safe and high-quality children's cosmetic brands for a long time. According to data from Kaola, in May 2020, sales in China of children's cosmetics were up by more than 1,200 percent year-on-year. Disney's sales alone were up by 100 percent over the same period. In China, children's cosmetics are defined as those for children aged 12 and below. On online sales platforms, a quick search for children's cosmetics brings up multiple brands and thousands of products with wide prices. Products are typically sold in sets, colorful eye shadows, blush, nail polish, lip gloss, compact powder and makeup brushes. In India, sales of children's cosmetics increased due to the availability of multiple regional key players.

Competitive Landscape:

There are several established participants in the industry and local manufacturers; hence, the market is fragmented. Some major market players are L'ORÉAL S.A., Little Cosmetics, Klee Naturals, Townley Inc., Puttisu-USA, Nanjing Miss Beauty Cosmetics Co. Ltd., Candy Color Cosmetics, Foshan Akia Cosmetics Co. Ltd., Pigeon Group, and Seba Pharma among others. Some of the major key players in the market launched new products to increase their sales. For instance, on Jan 2022, a China-based company launched a kid's skincare range on largest e-commerce sales channels, such as Tmall and Douyin. Pula is brand under the Zhejiang Yuanda Import and Export Company of skin care raw materials and also actively working in the clothing business. This brand was first launched in December 2021. Also, in September 2021, Coty, Inc. announced the launched of kylie baby, the new brand by Kylie Jenner. The safe, gentle, clean, and conscious baby care products for babies and kids will be available exclusively on the brand's Direct-to-Consumer website. Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. Coty is the global leader in the fragrance and number three in color cosmetics.

COVID-19 Impact: Negative impact on the global children’s cosmetics market

With the outbreak of Covid-19, the global children's cosmetics market has shown declining growth rate results. Due to the global lockdown situation, cosmetic manufacturers had to shut down their production units due to the labor shortage and low consumer demand. Additionally, numerous cosmetic stores were shut down due to the COVID-19 pandemic. Consumer behavior has changed, and the industry is struggling to catch pace. In addition, revenue losses from shuttered hypermarkets, supermarkets, and department stores have hampered growth expectations significantly. As a result, brands are concentrating on improving their e-commerce presence. Customers are cutting back on discretionary spending; the cosmetics industry is seeing a decline in sales.

The global children’s cosmetics market report would provide an access to approximately 61 market data tables, 55 figures and 170 pages