Global Carbonated Probiotic Drink Market - 2024-2031

Global Carbonated Probiotic Drink Market - 2024-2031

The Global Carbonated Probiotic Drink Market reached US$ 2.72 billion in 2023 and is expected to reach US$ 3.98 billion by 2031, growing with a CAGR of 5.6% during the forecast period 2024-2031.

There is a growing consumer preference for beverages that offer health benefits beyond mere hydration. Carbonated probiotic drinks are gaining popularity due to their perceived digestive health benefits, including promoting gut health and immunity, which align with global trends toward wellness and functional foods. Manufacturers in the market are continuously innovating to cater to diverse consumer preferences and demands to attract a broader audience.

For instance, on April 8, 2024, Functional drinks brand FHIRST expanded its gut-loving range of all-natural, zero-sugar living sodas with the addition of a new Lemon Lime variant. Leveraging FHIRST’s unique gut-friendly formulations, the Lemon Lime flavor offers a healthier alternative to existing soft drinks with a similar taste profile. This zesty option has been introduced to capitalize on summer sales opportunities.

Growing awareness among North American consumers about the health benefits of probiotics, especially for digestive health and immunity. This awareness is driving demand for carbonated probiotic drinks as consumers seek convenient and enjoyable ways to incorporate probiotics into their daily diets. Manufacturers are diversifying their offerings with different flavors, formulations, and functional ingredients to cater to various consumer preferences and dietary trends.

Dynamics

Growing Trend Towards Low-Sugar and Low-Calorie Options

Carbonated probiotic drinks low in sugar and calories are gaining popularity as they align with these health-focused market preferences. Combining probiotics with low-sugar, low-calorie formulations meets the market demand for beverages that offer functional health benefits and dietary appropriateness. Consumers are increasingly seeking out such beverages, driving market growth in this segment.

The market for low-sugar and low-calorie carbonated probiotic drinks is expanding as these products cater to consumers looking to reduce sugar intake and manage their weight more effectively. Companies are innovating to develop carbonated probiotic drinks that retain their functional benefits while being low in sugar and calories. The market sees an influx of products that use natural sweeteners, such as stevia or monk fruit, and other innovative ingredients to maintain taste without added sugars.

For instance, on June 1, 2023, Wildwonder, the AAPI-founded brand known for creating the world’s first sparkling prebiotic and probiotic beverage for gut health, launched a new and exciting flavor this June. Just in time for pool days, beach trips, and everyday summer adventures, Pineapple Paradise delivers a tangy taste of the tropics. This new flavor will be available exclusively at Sprouts stores nationwide and on wildwonder.com.

Increasing Adoption of Innovative Flavors and Ingredients

There is a growing consumer preference for beverages with unique and appealing flavors. Carbonated probiotic drinks that offer innovative flavor profiles cater to diverse taste preferences, attracting a broader consumer base and driving market growth. Global consumer trends in taste preferences influence the development of new flavors and ingredient combinations. Companies adapt their product offerings to align with regional tastes and cultural preferences, enhancing market penetration and consumer acceptance.

Consumer demand for transparency in ingredient sourcing and sustainability practices influences product formulation. Brands emphasize clean label claims and responsibly sourced ingredients in carbonated probiotic drinks to appeal to eco-conscious consumers. Technological advancements enable the incorporation of innovative flavors and ingredients without compromising probiotic viability or product stability.

For instance, on February 7, 2023, KeVita, a brand under PepsiCo, expanded its Sparkling Probiotic Lemonades lineup with the introduction of a new Mango flavor. This latest addition is refreshingly bubbly and infused with vibrant, tropical flavor notes, making it a perfect fit for any daily routine, according to the company. Each bottle of KeVita’s Mango Sparkling Probiotic Lemonade is packed with live probiotics that deliver beneficial bacteria to the gut, with only 6 grams of sugar and 40 calories or less.

Stringent Regulations and Compliance

The carbonated probiotic drink market faces significant compliance challenges due to stringent regulations imposed by health and safety authorities. Meeting these regulatory requirements can be complex and costly, affecting market entry and expansion for new and existing companies. Ensuring compliance with stringent regulations often necessitates substantial investment in product testing, quality assurance, and certification processes. These increased operational costs can reduce profit margins and limit market growth.

Regulations often mandate detailed labeling requirements for probiotic content, health claims, and ingredient disclosures. Adhering to these standards can be challenging and costly, creating barriers to market entry and hindering product innovation and differentiation. Probiotic beverages, including carbonated drinks, must comply with strict regulations regarding health claims. Restrictions on what can be claimed about the health benefits of probiotics limit marketing strategies, restraining market growth.

For instance, according to the International Standards Organization, ISO 19344:2015 | IDF 232:2015, which covers milk and milk products including starter cultures, probiotics, and fermented products, outlines stringent regulations for the quantification of lactic acid bacteria using flow cytometry. This standard was last reviewed and confirmed in 2021, ensuring that this version remains current.

Segment Analysis

The global carbonated probiotic drink market is segmented based on product type, bacteria, distribution channel, and region.

High Consumer Awareness and Acceptance of Lactobacillus

Lactobacillus is the most well-researched and clinically studied probiotic strain, known for its significant health benefits. These include improving digestive health, enhancing immune function, and maintaining a balanced gut microbiota. The strong scientific backing and consumer trust in the Lactobacillus segment drive its popularity in the global carbonated probiotic drink market.

There is high consumer awareness and acceptance of Lactobacillus as a beneficial probiotic. Its widespread recognition as a key ingredient in promoting gut health makes it a preferred choice among health-conscious consumers, contributing to its dominant market share. Ongoing research and development efforts continue to uncover new benefits and applications for Lactobacillus strains. This continuous innovation ensures that Lactobacillus remains at the forefront of probiotic advancements, maintaining its appeal and relevance in the market.

Geographical Penetration

Rising Health and Wellness Trends and Awareness in North America

North American consumers have a high level of health consciousness and awareness regarding the benefits of probiotics. This awareness drives significant demand for functional beverages, including carbonated probiotic drinks, as part of a healthy lifestyle. Carbonated probiotic drinks align well with these trends, offering benefits like improved digestion and immune support, making them a popular choice among health-conscious consumers.

Consumers in the region are willing to spend on premium health products, including carbonated probiotic drinks, further bolstering market growth. Companies in North America are at the forefront of innovation in the carbonated probiotic drink market. They continuously develop new flavors, formulations, and packaging options to cater to the diverse preferences of consumers. This innovation helps maintain consumer interest and drives market growth.

COVID-19 Impact Analysis

The pandemic caused significant disruptions in global supply chains, affecting the availability of raw materials and packaging for carbonated probiotic drinks. These interruptions led to delays in production and distribution, impacting market supply and sales. Traditional retail sales were affected due to store closures and reduced foot traffic during the pandemic. This shift forced brands to adjust their market strategies, focusing more on online channels and direct-to-consumer sales to mitigate the decline in physical retail sales.

COVID-19 heightened consumer awareness about health and wellness, leading to increased demand for functional beverages that boost immunity and overall health. The market for carbonated probiotic drinks expanded online, as brands leveraged e-commerce platforms to reach consumers directly. This shift necessitated new digital marketing strategies and distribution models to meet the rising online demand.

Russia-Ukraine War Impact Analysis

The conflict has disrupted supply chains, particularly affecting the key ingredients and raw materials needed for manufacturing carbonated probiotic drinks. This disruption has led to challenges in production and distribution, causing potential shortages and delays in market availability. Uncertainty about future trade regulations, export-import dynamics, and economic stability in affected regions has dampened investor confidence and consumer sentiment, impacting market growth.

The war has prompted shifts in consumer behavior, with concerns over product safety, supply chain integrity, and ethical sourcing becoming more prominent. Consumers may seek reassurance regarding the origins and handling of ingredients used in carbonated probiotic drinks, influencing purchasing decisions and brand loyalty. Markets closely connected to affected regions experience more pronounced disruptions compared to others with less direct exposure.

By Product Type
• Dairy-based Drinks
• Plant-based Drinks

By Bacteria
• Bifid Bacterium
• Lactobacillus
• Streptococcus
• Others

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Others

By Region
• North America
U.S.
Canada
Mexico
• Europe
Germany
UK
France
Italy
Russia
Rest of Europe
• South America
Brazil
Argentina
Rest of South America
• Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
• Middle East and Africa

Key Developments
• On August 11, 2023, Beliv, a global beverage technology company, introduced its latest brand, Mighty Pop. This new brand has launched the first soda to feature a unique formulation that includes prebiotics, probiotics, and postbiotics.
• On February 5, 2024, Health-Ade, renowned for its kombucha, announced its functional beverage portfolio with the introduction of a prebiotic soda called SunSip. This new line aims to attract consumers seeking healthier soda alternatives. SunSip is available in four delightful flavors: Raspberry Lemonade, Cherry Cola, Strawberry Vanilla, and Root Beer.
• In 2021, the company introduced its 100% plant-based sparkling probiotic drinks, infused with natural flavors. PERKii Sparkling features the probiotic strain Bifidobacterium, renowned as the world's best-documented strain. PERKii Pty Ltd is actively expanding its market reach, with plans to launch the drink in the US, followed by Japan, Hong Kong, and China.

Competitive Landscape

The major players in the global carbonated probiotic drink market include Probi AB, Unique Biotech Limited, SEPOY & CO., Rise Up Kombucha, UniQuest, Crazy D’s Sparkling Prebiotic Soda, Neuro Drinks, Kombucha Kamp, THE PRIMAL DESIRE.

Why Purchase the Report?
• To visualize the global carbonated probiotic drink market segmentation based on product type, bacteria, distribution channel, and region and understand critical commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous global carbonated probiotic drink market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of critical products of all the major players.

The global carbonated probiotic drink market report would provide approximately 59 tables, 52 figures, and 213 users.

Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies