Global Beer kegs Market - 2022-2029

Global Beer kegs Market - 2022-2029

Market Overview

The global beer kegs market valued USD XX million in 2021 and is forecast to reach USD XX million by 2029, growing at a CAGR of XX% during the forecast period (2022-2029)

Beer kegs are vessels or containers used to hold beer during storage, transportation and in overall fermentation process in beverage industry. Kegs are manufactured in different material types such as aluminum, wood and stainless steel. Kegs allow and maintain the good quality and same flavour of beer for long period of time. Draught beer also well known as keg beer is mostly served from kegs. Increasing consumption of beer amongst the youngsters is driving the market growth.

Market Dynamics:

Shifting preference of consumers towards low percentage of alcohol

Shifting preference of consumers towards premium beer and flavoured variety of beer due to low % of alcohol in beer is expected to drive the market growth. This has further resulted into decline of the consumption of high percentage of alcohol drinks such as vodka, rum and brandy, driving the market growth. For instance, according to Gallup's Consumption Habits survey, in the U.S. over 65% of youngster’s between 18-29 preferred beer and other low alcohol percentage drinks. The drinking beer trend is projected to support the growth of the global beer kegs market. Moreover, rising demand for more premium products such as craft beer and draught beer variants, driven by changing lifestyles, adoption of western culture, increasing health-consciousness among consumers is another key factor driving growth of this market.

Sustainability is a crucial factor that companies have been focusing on in the overall packaging industry, resulting in the growing usage of recyclable and environment-friendly materials. Beer kegs are most efficient for storage of beer due to their design and material used. Beer kegs have various advantages like they are easy to clean, eco-friendly and helps to prevent the loss of flavor of the beer. Beer kegs are eco-friendly as they won’t generate any packaging waste from beer. They have capacity to store to at least 25 bottles, so one beer kegs prevent the wastage of 25 bottles.

Market Segmentation:

Steel held largest market revenue share in the year 2021

Higher durability and recyclability of steel kegs led to the higher production in the industry, thus driving the segment growth. Steel kegs are majorly used for transportation and storage of beer as it helps in blocking gasses and keep ultraviolet rays away, thereby preserving the quality, aroma and flavour and unique characteristics of beer with optimal hygienic conditions throughout the supply chain. They are available in different sizes, ranging from 2 liters to 50 liters. They are available in different tapping kits such as party tapping kit, amateur tapping kit, pro tapping kit or nitro tapping kit. In April 2022, a consortium of six global keg supply chain companies announced the formation of the steel keg association, a marketing-focused non-profit with a goal of increasing the volume of beer and other beverages served via stainless steel kegs.

However, high-price associated with producing and recycling steel or metal kegs has induced manufacturers to invest in plastic kegs. Plastic kegs are ready to fill, which can be blown into a PET vessel as required at the site. They are available in several sizes ranging from 15 to 40 liters, as per requirement. Further, plastic kegs can be easily recycled and owing to their lightweight reduces the transportation cost as compared to steel or metal kegs.

Geographical Penetration:

Europe is expected to dominate the global beer kegs market in the year 2021

The global production and consumption volume of beer kegs has increased in recent past years. The rising consumption of cider and beer is the major factor driving the market growth in this region. Further, the increasing popularity of secondary cask fermentation and beer has led to an increase in the usage of steel barrel kegs of varying sizes. Additionally, consumers preferring craft beer produced by micro-breweries have boosted the demand for kegs. Craft beers like Hophead, Klausen Burger, Hop Hoollgans, Ground Zero, and Zaganu are produced by these popular micro-breweries in Europe. These micro-breweries majorly concentrate on flavor and quality. Further, constrained distribution of beer kegs by exclusive partners indicates a profitable opportunity for distributors in this region.

On the other hand, the rising consumption of beer in major countries of Asia Pacific region like India and China has considerably aided product sales. Changing cultural drift towards the consumption of craft beer is driving the growth of the beer kegs in these countries. Further, an increasing number of bars and pubs have also been contributing to the growth of the beer kegs market. Several companies have been investing in ecofriendly and long lasting packaging solutions and have been manufacturing eco-friendly beer kegs.

Competitive Landscape:

The global beer kegs market is fragmented. Some of the key players operating in the market include American Keg Company, NDL Keg, Shinhan Industrial Co, Ltd; Ningbo BestFriends Beverage Containers Co. Ltd and Blefa among others. Market players are resorting to mergers and acquisitions to increase product offerings and strengthen their position in the industry. For instance, in Jan 2020, the German keg producer Blefa acquired a major stake in American Keg, which is the only producer of stainless-steel kegs in the United States. In April 2022, MicroStar Logistics joined leading global keg supply chain companies as founding members of the new Steel Keg Association. MicroStar will support the Steel Keg Association’s efforts with a focus on the U.S. beer market initially and will leverage microstar’s international KegStar division to advance the association’s mission in the U.K. and Western Europe later in 2022.

COVID-19 Impact:

Negative impact on the global beer kegs market

The COVID-19 pandemic forced a quick lockdown in many regions of the world to prevent the virus from spreading, resulting in the rapid closure of factories, shops, and other businesses. The global market for non-essential products has suffered from a rapid reduction in the demand and supply, as well as travel limitations. The pandemic has had a substantial negative impact on the economy as a result of less work being done, lower demand, and a shortage of factory workers. In addition, the travel ban has resulted in lack of raw materials, halting manufacturing. The need for huge beer kegs was dramatically reduced due to the lower consumption of alcoholic beverages during the lockdown.

Why Purchase the Report?

Understand the current market scenario and viability of global beer kegs market over the forecast period

Visualize the composition of the global beer kegs market in terms of material type and distribution channel to identify major players, growth potential, and market strategies

Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period

Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market

What we offer?

PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study

Excel data sheet with valuable data points of the global beer kegs market – Regional and Country level segmentation

Product mapping in excel for the key products of all major market players

Market share analysis covering business revenues ($) and revenue share (%) of key market players

The global beer kegs market report would provide an access to approximately 53 market data tables, 41 figures and 180 pages

Target Audience:

Alcoholic Beverages Manufacturers

Foodservice Industry

Education & Research Institutes

Research Professionals