Global Bathroom Linen Market - 2022-2029

Global Bathroom Linen Market - 2022-2029

Market Overview

The linen is produced from the fibres of flax plants. These linen fibers are much more substantial, absorbent, and quick to dry than cotton. They typically have high conductivity and are cold to the touch. They are typically used in furniture for homes and businesses, clothing like suits, dresses, skirts, and shirts, and industrial goods like luggage, canvases, and sewing thread. Some of the most significant factors that will likely accelerate the growth of the market include rising levels of disposable income among the populace, improved consumer lifestyles, rising trend of online retail sales for bathroom linen, rising demand for novel product offerings, rising adoption of personalized products, rising trend for various types of linen with various patterns and styles, and rising trend for different kinds of linen in general.

The global bathroom linen market was valued at USD XX million in 2021. It is forecasted to reach USD XX million by 2029, growing at a CAGR of 8.35% during the forecast period (2022-2029).

Market DynamicsGrowing preferences for innovative bathroom linen products with superior quality and comfort drives market expansion.

Due to their high absorbency, bath towels are perfect for hot and humid climates, so consumers are interested in purchasing the products high in number. After a bath or shower, the bathroom floor can become very slick, making the bath mat an essential part of keeping it safe and preventing the floor from getting wet. For instance, to meet the growing demand for sustainable products, Swaas has introduced eco-friendly products in their home essentials category to reduce environmental waste. The recyclable and biodegradable bamboo cutlery and long-lasting, absorbent bamboo bath towels are special products for the retail market that are also environmentally and sustainably friendly.

On the other hand, the increasing number of hotels and motels being built around the world and the expectation that most of these establishments will offer bath towels to their visitors contribute significantly to the increase in demand for the bathroom linen market. Condor Ferries' hotel industry statistical report of 2020, published by a reputable UK travel, leisure, and tourism company, estimates that there are 91,000 hotels and motels in the country.

However, the lack of standardization resulting from the fragmented structure and high production costs are likely to act as market inhibitors for the growth of bathroom linen in the previously mentioned anticipated timeframe. The biggest and most important obstacle to the market's expansion will be consumers' ignorance of the advantages of the products, which will be a major problem.

Market Segmentation: The bath towels segment accounted for the highest share of the global bathroom linen market

A bath towel, one of the most important consumer goods, is thought to be present in every home. It is preferable to alternative products due to its quick absorption, usability, durability, and capacity for quick drying. In the spa industry, where treatments often involve working with water and other liquid solutions, there is an increasing demand for the product. Additionally, the growing trend of adding swimming pools to houses helps to drive up demand because it encourages people to use bath towels to keep their bodies dry.

On the other hand, during the forecast period, the residential category is anticipated to increase at the fastest rate of XX%. The need for products rises as more dwelling units are built. A report from the U.S. Census Bureau and the Department of Housing & Urban Development estimates that construction on around 1,595,100 housing units began in 2021, a 15.6% increase from 2020. Good Bathroom Lenin products influence the bathroom's look and offer insulation, warmth, and comfort. Thus, purchasing such things requires careful consideration. Globally rising disposable incomes will also accelerate industry expansion.

In addition, the commercial application market was the largest globally. The sector's large proportion is mostly attributable to the quick expansion of the hospitality and healthcare industries. Following the pandemic, there was a noticeable increase in people's desire to travel. In 2022, around 700 million tourists traveled abroad between January and September, up 133% over the number seen during the same period in 2021, according to a World Tourism Organization article. The demand for hotel products will rise as this number rises.

Geographical Penetration: The Asia Pacific are dominating region during the forecast period

In 2022, the Asia Pacific region held the highest market share, contributing more than XX% of global revenue. Throughout the forecast period, the region will continue to grow at the fastest CAGR while maintaining its dominant market position. This region's primary driver of market growth is the quickly expanding housing and hospitality industries. According to the most recent CBRE study, USD 10 billion was invested in hotels across the Asia Pacific. With operating profits almost at pre-pandemic levels and confidence in this region's performance, this sector will likely continue to expand, which will favorably impact the market for bathroom linen.

On the other hand, the Middle East & Africa is anticipated to expand rapidly between 2023 and 2030. Numerous tourists visit these nations annually, including the UAE, Egypt, Oman, Saudi Arabia, and Morocco. According to a report from the UAE Ministry of Economy, there will be 1,089 hotels operating nationwide by 2020, with a total of 180,000 rooms. The hospitality industry is expected to expand as long as ongoing investments are made in Qatar, Dubai, Abu Dhabi, and Cairo tourism sectors. As a result, the Middle East and Africa are seen as lucrative markets for bathroom linen.

Competitive Landscape

There are several established participants in the industry and local manufacturers; hence, the market needs to be more cohesive. Some major key players are Alok Industries Ltd, AVANTI LINENS, Springs Global, Trident GroupWelspun, and Loftex China, LTD. West Point Home LLC, Sunvim Group Co., Ltd. UCHINO CO., LTD and Venus Group. To maintain their position in the market, businesses are increasing their marketing and R&D expenditures and broadening their distribution networks. Additionally, they are implementing competitive strategies by increasing their investment in product development to meet the tastes and preferences of the new generation of consumers. The businesses use a variety of corporate strategies, including partnerships, mergers, and acquisitions, in addition to a strong product portfolio, to break into the Bathroom Lenin market. For instance, On February 27, 2020, Parachute Launched a Linen Towel Collection the brand-new Spa Towels line is offered on Parachute's website and includes washcloths ($11 each), hand towels ($25), bath towels ($39), bath sheets ($69), and towel sets ($150). On the other hand, On March 09, 2021, Brooklinen launched super-soft cashmere linens towels that provide warmth after a soothing soak and serve as statement textiles, instantly enhancing the design of the room.

COVID-19 Impact: Negative impact on the global bathroom linen market

COVID-19 harmed the market in 2020. The global pandemic has been shown to affect how well different industries operate in different places. The textile industry in India's bathroom linen market was severely impacted. This was primarily caused by decreased manufacturing due to the lockdown's imposition, which also caused a stop in factory production and logistics. Demand shifted from residential due to a decline in income to people experiencing the WFH culture who needed bathroom linen products to make it easier for them to combine their living and working spaces. But manufacturing and demand were seriously harmed during the COVID-19 lockdown and lean economic period.

The global bathroom linen market report would provide an access to approximately 61 market data tables, 51 figures and 116 pages