Global Baby Powder Market - 2022-2029

Global Baby Powder Market - 2022-2029

Market Overview

The Global ""Baby powder market"" is Expected to reach at a high CAGR of 5.7% during the forecast period (2022-2029)

Baby powders are made up of magnesium, silicon, and oxygen. They are used to keep skin dry and prevent skin from rashes, which are mainly caused by heavy diapers, skin irritations, allergies, and chafing. Baby powder can also be used as a refresher, a dry shampoo, and a cleaning agent. In past few years, the baby powder industry has witnessed significant growth as importance of baby health care products has increased among consumers. The growing awareness of baby care products among parents and the high demand for organic baby powders are predicted to be major growth factors for the baby powder market. .

Market Dynamics:

Increasing in demand for organic baby powder

The potential of side effects on the baby's skin from the chemical compounds used in synthetic baby powders is one of the main factors driving the sales of natural and organic baby powders. Natural baby powders' availability on the market has drawn parents’ attention to their benefits in terms of application on infant skin, resulting in increased global usage. Organic baby powders have fewer or no synthetic additives, colors, perfumes, or artificial preservatives than conventional baby powders. The demand for organic baby powders will drive the worldwide baby powder market to grow at a CAGR of over XX% over the forecast period.

Additionally, parents are concerned about using talcum baby powders on their children's skin since powder particles could be inhaled by the child, causing breathing problems. Vendors in the global market offer liquid baby powder that starts as a cream or lotion and then turns to powder once applied to the baby's skin. This makes powder application on the baby easier by preventing baby powder particles from being inhaled. To encourage adoption, vendors are supplying liquid baby powders through various distribution methods, including e-commerce. This development is projected to have a beneficial impact on the market growth as a whole.

Market Segmentation:

Talc-free segment held the largest revenue share in 2021

According to the Centers for Disease Control and Prevention and the Occupational Safety and Health Administration, Repeated inhalation of talc may injure the lungs. Because of health and safety concerns, the European Union has prohibited talc in health and beauty products. Cornstarch-based baby powders are very popular, as many people prefer natural ingredients. Cornstarch functions as a carrier for active substances, allowing them to penetrate the epidermis and nourish the baby's skin. Most talc-free powder products utilize cornstarch and are safe for newborns and women, even when used for lengthy periods. Several companies in the market are releasing organic items that are cutting-edge. In the United States, Amyris, Inc. introduced ""Baby Cream to Powder,"" which provides an alternative to talc-based powders. For increased skin nourishment, companies offer products including cornstarch and essential oils such as lavender, almond, and olive oils.

Based on distribution channel, online sales held the highest market revenue share of XX% in 2021. Consumer preferences are shifting toward purchasing personal care products as e-commerce channels become more popular. Consumers who are price sensitive might use e-commerce channels to compare costs and locate the best bargain. In India, for example, MyGlamm Brand launched 80 goods under the baby chakra brand during the pandemic. The increasing popularity of e-commerce channels has changed market dynamics in several regions. Several manufacturers are advertising their products through these platforms. The option to choose from a large selection of products combined with enticing prices has enticed many people to buy online. Furthermore, businesses are forming agreements with high-end luxury stores to sell their products in markets other than their home nation.

Geographical Penetration:

Asia Pacific is expected to dominate the global baby powder market in 2021

With a revenue share of almost XX%, Asia Pacific was the most profitable region. Growing consumer awareness of personal hygiene and demand for infant care items such as diapers and strollers are driving market expansion in the region. The market is also being driven by a stable increase in the birth rate, a growing middle-class population, and a high purchasing frequency of baby care products. An increase in internet shopping supports the increasing demand for baby care items. Moms Co., for example, has teamed with e-commerce behemoths like Amazon to expand its online presence in the region.

Competitive Landscape:

The global baby powder market is fragmented. The global powder market is competitive and comprises numerous regional and international competitors. While engaging the consumers with innovation and expansion strategies, key players capitalize on the market revenue. Because of the rising demand for organic personal care products, companies are increasingly focusing on releasing innovative products produced with cornstarch and other essential oils.

COVID-19 Impact: Negative impact on the global baby powder market

The pandemic has paused the demand for products in many sectors owing to disruptions in the supply chain, a drop in sales revenue, and the closure of several businesses across several industries. Factors, such as unemployment and financial insecurity, have shifted consumers’ preference towards major life events, such as childbirth and marriage. The pandemic wreaked havoc on the worldwide baby powder sector, with sales dropping by as much as 10% in the first half of 2020. Due to the limits placed on travel and outdoor activities, children's baby powder sales have decreased. Furthermore, severe lockdown laws imposed by governments and societal distancing conventions have restricted celebrations such as baby showers and naming traditions. Cancellations of such events have lowered demand for products, impeding market growth.

On the other hand, a pandemic has boosted demand for organic baby hygiene products, propelling the industry forward. Moms & Co. launched a digital push in January 2020 to boost its infant and prenatal care items sales. In Bengaluru, the Himalaya Drug Company has now opened mom and baby outlets. This strategy is expected to aid the corporation in gaining a considerable market share in India. Due to the multiple disadvantages of talc powder, California Baby introduced an organic non-talc powder. It's talc-free, organic, and effective at absorbing moisture and preventing chafing, leaving skin feeling dry, smooth, and comfortable.

Why Purchase the Report?

Understand the current market scenario and viability of global baby powder over the forecast period

Visualize the composition of the global baby powder market in terms of nature, type, and distribution channel to identify major players, growth potential, and market strategies

Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period

Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market

What do we offer?

PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study

Excel data sheet with valuable data points of the global baby powder market – Regional and Country level segmentation

Product mapping in excel for the key products of all major market players

Market Share Analysis covering business revenues ($) and revenue share (%) of key market players

The global baby powder market report would provide an access to approximately 45 market data tables, 45 figures, and 180 pages

Target Audience:

Personal Care companies

Childcare Institutes

Industry Investors

Education & Research Institutes

Research Professionals