Global Aftershave Lotions & Creams Market - 2022-2029

Global Aftershave Lotions & Creams Market - 2022-2029

Market Overview

The global aftershave lotions and the cream market is valued at USD XX million in 2021 and is forecasted to reach USD XX million by 2029, growing at a CAGR of XX% during the forecast period (2022-2029).

Aftershave lotions and creams are applied to the skin to decrease redness and irritation, post shaving. Aftershave lotions and creams also help stop bleeding and have additional benefits and good effects like skincare, hygienic benefits, and a relaxing impact. Men's skin is thicker and more resistant to dust, filth, harsh weather, and pollution than women's. Men's skin requires additional attention, that can be provided with an aftershave cream or lotion. The growing awareness of grooming and hygiene among men boosts demand for aftershave lotions and creams. Furthermore, aftershave lotions and creams help to keep skin healthy and appealing. Regular use of these products has multiple hygienic advantages, including preventing various skin illnesses and scratching caused by bacteria and germs. Even though the beard trend has recently gained popularity, millions of men still shave every day, creating demand for the product on the global market.

Market Dynamics:

Increasing demand for hygiene and grooming among male

The demand for aftershave lotions and creams is being driven by an increase in male knowledge of hygiene and grooming. During the forecast period, increased product development in the male grooming industry is likely to fuel demand for aftershave lotions and creams in the global aftershave lotions and creams market. Furthermore, over the forecast period, developments in personal care products, such as the manufacturing of aftershaves with a variety of aromas and lotions with organic and natural ingredients, are likely to boost demand for these products in the global aftershave lotions and creams market. Demand for the product is also being driven by factors such as social media impact, digital advertising, and increased knowledge of beauty care goods among men throughout the world. The lotion is alcohol-free and contains vitamin E and chamomile, which soothes, moisturizes, and protects the skin from irritation.

Other factors boosting the global market include rapid urbanization and the growing trend of personal grooming. Antiaging technologies are used by some companies to provide products that help the skin seem younger and have a more healthy texture. Over the forecast period, increasing the visibility of such new items will aid in the market's expansion. Post-shave products are designed to disinfect the skin after it has been shaven. Most products contain alcohol, which irritates the skin, dehydrates it, and even speeds up the ageing process. Men with sensitive skin may get skin rash and acne as a result of using these items on a daily basis. In the last few years, the worldwide male grooming market has grown significantly. Although the desire to look nice is more prevalent among urban adolescents, rural youngsters are also growing more mindful. Furthermore, metropolitan males struggle with a shortage of time, so they seek out things that are handy, time-saving, and versatile. As a result, demand for multifunctional post-shave lotions is projected to rise.

Market Segmentation:

Lotions and balm segment is anticipated to expand at a CAGR of XX%

The lotion and balm sector had the largest market share of XX percent, and it is predicted to grow at the fastest rate during the forecast period. Lotions are liquid or semi-liquid remedies with a high water and alcohol content. They do not usually use foam or lather much, but their oil content provides hydrating effects to the skin. Lotions have been used for decades since they are suitable for all skin types, regardless of age, gender, or race. Some lotions incorporate anti-aging and skin-lightening chemicals to give skin a more youthful appearance. These products are designed to smooth, moisturize, and nourish skin after a wet shave, and their popularity is expanding, particularly in developing nations such as China, India, and Brazil.

Based on distribution channels, e-commerce segment is expected to grow with a highest CAGR of XX% during the forecast period. The burgeoning e-commerce business, attributable to increasing urbanization, is likely to help developing regions such as the Asia Pacific. Companies are forming alliances with pure-play behemoths like Amazon and Flipkart. In 2019, Hindustan Unilever, for example, opened an Amazon store for Axe and Brylcreem. Nykaa, a beauty product shop, has also ventured into e-commerce by launching Nykaa Man, a unique online store for guys. With roughly 150-200 brands, including Beardo, the Shave Doctor, Clinique for Men, and Kiehl's, the store will offer a comprehensive range of products, including shaving, grooming kit, hair care, bread care, bath and body, sexual health, and sports nutrition.

Geographical Penetration:

Asia Pacific is expected to be the fastest growing region during the forecast period

Due to rising consumer spending on personal grooming in developing countries such as Thailand, China, India, and Indonesia, the Asia Pacific region is expected to increase quickly during the forecast period. The Asia Pacific market is predicted to develop at the fastest rate during the projection period. The abundance of producers in the region, particularly in China, supports the development. Due to the rising population and demand for personal care products, key businesses extend their product line in emerging nations such as China, Indonesia, and India.

In 2021, Europe had the biggest market share. Rising demand for beauty and personal care products and altering customers' tastes toward updated, high-quality products are expected to drive market expansion. Furthermore, increased product awareness and benefits are expected to contribute to market expansion. Furthermore, the region's strong presence of well-established firms is expected to boost the market growth in the coming years.

Competitive Landscape:

Due to the existence of prominent players such as Procter & Gamble and Unilever, the global market is fiercely competitive. Beiersdorf, Godrej Consumer Products Limited, L'Oréal, Colgate-Palmolive Company, Coty Inc., D.R. Harris & Co Ltd., Vi-john Group, and Herbacin cosmetic GmbH are some of the other major competitors in the market. Increased demand for natural and organic products, as well as stricter rules on the use of certain synthetic chemicals, are putting pressure on vendors. Several strategic operations undertaken by important manufacturers in the sector, including as expansions, mergers and acquisitions, and product and technology developments, help to identify the market. One of the leading aftershave brands, Morgan's Pomade Co Ltd., has released Anti-Ageing Aftershave Balm.

COVID-19 Impact:

Negative impact on the aftershave lotions & cream market

Due to decreased sales of personal care goods and customers' rising choices for health, hygiene, and protection items, the COVID-19 pandemic has had several negative effects on the aftershave lotions and creams market. Furthermore, because of the complete lockdown, salons and barbershops are closed, which has resulted in a decrease in demand for aftershave lotions and creams. However, as lockdown regulations loosen in some countries, salons are having difficulty protecting the safety of their personnel and consumers. L'Oreal, for example, has created a cleanliness and safety handbook for its 45,000 salons and 170,000 hairdressers. The market for aftershave lotions and creams is predicted to rise due to these activities.

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Understand the current market scenario and viability of global aftershave lotions & creams market over the forecast period

Visualize the composition of the global aftershave lotions & creams market in terms of type, and distribution channel to identify major players, growth potential, and market strategies

Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period

Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market

What we offer?

PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study

Excel data sheet with valuable data points of the global aftershave lotions & creams market – Regional and Country level segmentation

Product mapping in excel for the key products of all major market players

Market Share Analysis covering business revenues ($) and revenue share (%) of key market players

The global aftershave lotions & creams market report would provide an access to approximately 55 market data tables, 45 figures and 180 pages

Target Audience:

Grooming Products Manufacturers

Personal Care Companies

Import and Export Companies

Industry Investors

Education & Research Institutes

Research Professionals