Global Advanced Persistent Threat (APT) Protection Market - 2022-2029
Market Overview
The global advanced persistent threat (APT) protection market size was worth US$ XX million in 2021 and is estimated to show significant growth by reaching up to US$ XX million by 2029, growing at a CAGR of XX% during the forecast period (2022-2029).
Advanced Persistent Threat (APT) is the set of malicious activities planned to penetrate an organization or enterprise's computing resources to get valuable information that illegally or unlawfully causes damage to the organization. These threats are very carefully planned into an organization’s computing systems, making them difficult to detect and remove.
Furthermore, the inventors of these threats continuously monitor and guide their activities and may change the code if required to dodge the detection and morph into a changing set of actions. It makes the organization unaware or aware of effectively monitoring the outbound communication activity.
APT solutions are combined for detection, prevention and possible remediation against persistent threats and malicious attacks. The most accessible systems through which attacks are possible include web access and email, making it essential for vendors to provide solutions that logically classify and relate information about a potential attack across multiple sources and channels.
These solutions can be deployed in multiple forms, including software, physical or virtual appliances, private or public cloud and hybrid models. Different APT security measures include traffic monitoring, bot-bot protection and access control, a multi-faceted approach used by network administrators, security providers and individual users to detect and protect advanced persistent threats.
Market Dynamics
The high adoption of APT solutions by all business sizes and industry segments drives the global Advanced Persistent Threat (APT) Protection market. Additionally, the growing dependence on advanced technology to tackle and stop the advanced persistent threat is a major driving factor for market growth during the forecast period.
Growing cyberattacks and security breaches across the globe
The exponential increase in cyber threats and security breaches across the globe on account of the high adoption of digital technology by small and large enterprises is a driver for the market growth. Furthermore, the increasing challenge of ransomware attacks in recent times also increases the demand for the Advanced Persistent Threat (APT) Protection solutions. For instance, International Data Corporation (IDC) has predicted that investment in various cybersecurity solutions will reach around US$ 133.7 billion by 2022.
Need for the latest technology to tackle new malware attacks
With the advancement in technology, the old and outdated are not sufficient to tackle and stop the threats from malware. Many cybersecurity technologies, including anti-malware and anti-virus solutions, can only detect the danger but cannot stop them from protecting the corporate network against undisclosed or zero-day attacks. Thus, this factor also increases the demand for advanced persistent threat (APT), aiding the market's growth in upcoming years.
Lack of awareness regarding the latest evolving technology
Business environments across the globe are witnessing a transformation in conducting operations, increasing the threat of data theft. Thus, proper knowledge about every system is required to safeguard their crucial data. The lack of awareness about this latest technology among enterprises across the globe is a major restraining factor for the market.
COVID-19 Impact Analysis
Global Advanced Persistent Threat (APT) Protection would witness increased demand for Advanced Persistent Threat (APT) Protection solutions as many businesses across the globe are changing their work operations. Work from home culture has increased the file-sharing online, which has increased ransomware and malware attacks. Thus, it forces many companies to opt for APT solutions, which is expected to increase the market's growth during the forecast period. Additionally, increased dependence on various IT technologies during the lockdown period is also a factor in increasing demand for the APT in multiple organizations across the globe.
Segment Analysis
The global content, disarm and reconstruction market is segmented on solutions, services, deployment, organization, end-user and region.
Increased Deployment of SIEM solutions to tackle cyberattacks
The global Advanced Persistent Threat (APT) protection market is furcated into solutions and services. SIEM is expected to hold the largest market share during the forecast period because they help the organization monitor real-time events and past data to gain information about security breaches. Furthermore, increasing cloud deployment of SIEM is also a factor that is aiding the growth of the market in upcoming years.
Geographical Analysis
Expanding SMEs in emerging nations of Asia-Pacific are expected to witness the highest CAGR
North America is expected to hold the highest market due to the increased adoption of the latest technologies to tackle the latest cyberattacks and malware attacks in the region. Additionally, the government's growing support for combating cyber threats is also a significant factor bolstering the market's growth.
The Asia-Pacific is expected to witness the highest CAGR due to emerging industrial sectors, including manufacturing, healthcare, etc. Furthermore, the expansion of SMEs in emerging countries such as China and India also increases the risks of cyber threats, which in turn is increasing the demand for the Advanced Persistent Threat (APT) Protection tools.
Competitive Landscape
The Advanced Persistent Threat (APT) Protection market is highly competitive with the presence of local and global companies. Key players contributing to the market's growth include Broadcom, Cisco, FireEye, Fortinet, Kaspersky, McAfee, Microsoft, Palo Alto Networks, Raytheon Technologies and VMware. The major players adopt several growth strategies such as product launches, acquisitions and collaborations, contributing to the Advanced Persistent Threat (APT) Protection market's global growth. However, the key players follow collaboration and acquisition as the growth strategy.
For instance, in July 2021, Kaspersky automated detection technologies prohibited a series of attacks using the advancement of privilege exploit on multiple Microsoft Windows servers. Thus, the company is continuously engaged in detecting APT and has recently published the trends in APT in 2022, which would be vulnerable to any system.
Palo Alto Networks Inc.
Overview: Palo Alto Networks is a multinational company incorporated in 2005 and headquartered in Santa Clara, California. The company's key business areas include zero-trust network security, cloud security, secure access service edge, security analytics and automation and threat intelligence and security consulting. As of July 2021, the company has more than 85,000 customers in 170 countries across the globe. Additionally, the company has generated overall revenue of 4256.1 million in 2021.
Product Portfolio: Unit 42 is an advanced persistent threat investigation solution used to contain, investigate and respond quickly against any breach. It has intel tools that restore and recover systems and conducts ongoing monitoring
Key Development: In March 2022, the company has recently reported that a Silent, Fileless, Socketless Backdoor named SockDetour is targetting U.S defense contractors. The company product Unit 42 has found this APT is a part of the TiltedTemple advanced persistent threat campaign used against various industries in U.S.
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