Global Adaptogenic Beverages Market - 2024-2031

Global Adaptogenic Beverages Market - 2024-2031

Global Adaptogenic Beverages Market reached US$ 1.27 billion in 2023 and is expected to reach US$ 2.01 billion by 2031, growing with a CAGR of 5.91% during the forecast period 2024-2031.

The global adaptogenic beverages market is experiencing robust growth, driven by increasing consumer interest in health and wellness, particularly in natural remedies that help manage stress, boost energy, and improve mental clarity. Adaptogens, such as ashwagandha, rhodiola, and holy basil, are believed to enhance the body’s ability to cope with stress and promote overall well-being. As consumers seek functional beverages, the demand for adaptogenic drinks is expanding rapidly.

The surge in popularity is fueled by a growing preference for natural and organic ingredients, as well as a shift toward products that support mental and physical health. With innovative product formulations, adaptogenic beverages are attracting a wide range of consumers, from millennials to health-conscious individuals across various age groups. As the market continues to evolve, brands are capitalizing on the trend by incorporating adaptogens into diverse beverage formats, meeting the rising demand.

According to the Occupational Safety and Health Administration, chronic stress is linked to 120,000 deaths annually in US in 2021, while workplace stress costs businesses billions in lost productivity. Studies show that for every $1 invested in mental health, companies see a $4 return in productivity, prompting more employers to incorporate adaptogenic drinks into wellness programs, driving the regional market growth.

Dynamics

Increasing Stress and Anxiety Levels

The increasing prevalence of stress and anxiety, particularly in fast-paced urban environments, has significantly driven the growth of the global adaptogenic beverages market. Adaptogens that help the body manage stress and maintain emotional balance are gaining popularity as consumers seek healthier, natural alternatives to cope with mental health challenges. As more people turn to holistic remedies, the demand for beverages infused with adaptogenic herbs has surged, reflecting a shift toward wellness solutions.

Adaptogenic beverages offer a convenient way to integrate stress-relieving properties into daily routines, making them especially attractive for individuals seeking to manage the pressures of modern life. The urgency of mental health concerns is underscored by alarming statistics. The World Health Organization reported that global anxiety and depression rates skyrocketed by 25% during the first year of the COVID-19 pandemic, highlighting the profound impact of stress on global well-being.

In 2023, approximately 4% of the global population is living with an anxiety disorder, and 74% of individuals report feeling so stressed that they are overwhelmed or unable to cope, according to the Mental Health Foundation. These figures emphasize the growing need for effective, natural solutions, positioning adaptogenic beverages as a promising option for those seeking relief from the mounting pressures of modern life.

Innovation in Product Formats and Flavor Combinations

The growth of the adaptogenic beverages market is driven by innovation in product formats and flavor combinations. Companies are introducing ready-to-drink (RTD) options, teas, tonics, and functional sparkling waters that incorporate adaptogens like ashwagandha, lion’s mane, and reishi mushrooms. These formats provide convenience and ease for consumers looking to integrate adaptogens into their daily routines while catering to diverse wellness needs.

For instance, the Mindful Blend range was launched by the UK-based brand Trip in April 2024. Expanding beyond CBD, the range includes ingredients like lion’s mane, magnesium, and L-theanine, offering calming and refreshing benefits. With flavors such as cucumber mint, blood orange rosemary, and elderflower mint, Trip combines adaptogens with superfoods and antioxidants, meeting the growing consumer demand for both functional and flavorful beverages.

Lack of Widespread Awareness and Understanding of Adaptogens Among Consumers

While many of the adaptogenic natural ingredients have been used for centuries in traditional medicine, many consumers are still unfamiliar with their benefits and how they work to reduce stress and improve mental well-being. This knowledge gap limits their appeal to a broader audience, especially in markets outside of North America, where the adoption of adaptogens is still in the early stages.

Additionally, the confusion surrounding adaptogens can lead to skepticism about their effectiveness and safety. Without clear, accessible information, consumers may be hesitant to incorporate adaptogenic beverages into their daily routines. This lack of education is further compounded by the absence of standardized regulations in some regions, which can make it difficult for companies to market these products effectively or for consumers to trust their claims.

Segment Analysis

The global adaptogenic beverages market is segmented based on type, ingredient, form, distribution channel, end-use and region.

Convenience Nature of Ready-to-Drink (RTD) Beverages

The global adaptogenic beverages market is segmented based on form into ready-to-drink (RTD), Powdered and Concentrated Drinks, and others. Ready-to-drink (RTD) beverages dominate the market due to their convenience and alignment with busy, health-conscious lifestyles. Offering quick, on-the-go solutions for stress relief and mental clarity, RTD drinks like herbal tonics and energy shots have gained popularity for their ease of use, making them a preferred choice over other forms that require preparation.

As consumer demand for functional, ready-to-consume wellness drinks continues to rise. Innovation in flavors and adaptogenic ingredients, along with increased availability in retail and online stores, has further fueled the growth of RTD products. For instance, in August 2023, the RTD sparkling tea brand JOYO was relaunched as Juni. The new formula is vegan, zero-sugar, and infused with adaptogens and nootropics like ashwagandha, lion's mane, and reishi mushroom.

Geographical Penetration

Strong Increasing Health and Wellness Trends in North America

North America leads the global adaptogenic beverages market, driven by high-stress levels and increasing consumer interest in natural wellness solutions. Workplace stress is a major driver of the adaptogenic beverages market, with 83% of American workers reporting high levels of work-related stress and 65% identifying their jobs as a primary stressor, according to the American Institute of Stress.

The growing concern has spurred demand for natural solutions like adaptogenic beverages, which help balance the body's stress response and improve mental clarity, focus, and well-being. US dominates this market, with rising awareness around the benefits of adaptogens fueling rapid growth. As corporate wellness programs expand and employees seek convenient ways to manage stress, adaptogenic beverages are positioned as a key solution to enhance employee health and performance.

Competitive Landscape

The major global players in the market include Adapt Drinks, TRIP, Kin Euphorics, Om Mushroom Superfood, KeVita (PepsiCo), Peak and Valley, Juni, LLC, REBBL, Inc., Four Sigmatic, and Rasa.

Sustainability Analysis

The global adaptogenic beverages market is growing as consumers seek natural drinks for stress relief, mental clarity, and overall wellness. With increasing demand for functional beverages like those infused with adaptogens (e.g., ashwagandha, ginseng), the market is shifting away from sugary, caffeine-loaded options. This trend is amplified by a rise in health-conscious lifestyles.

Sustainability is also a key focus, with brands prioritizing organic sourcing and eco-friendly packaging. However, challenges such as overharvesting and the environmental impact of large-scale adaptogen farming remain. To address these, companies are adopting sustainable farming practices and carbon-neutral initiatives to meet both consumer and environmental demands.

By Type
• Tea and Coffee-based Beverages
• Juices and Shots
• Carbonated Beverages
• Smoothies and Functional Waters
• Energy Drinks
• Other

By Ingredient
• Ashwagandha
• Rhodiola Rosea
• Holy Basil (Tulsi)
• Ginseng
• Mushrooms
• Other

By Form
• Ready-to-Drink (RTD) Beverages
• Powdered and Concentrated Drinks
• Other

By Distribution Channel
• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Retail

By End-Use
• Functional Health Beverages
• Stress and Anxiety Relief
• Energy and Performance
• Cognitive Support and Mental Clarity
• Sleep Aid
• Weight Management

By Region
• North America
US
Canada
Mexico
• Europe
Germany
UK
France
Italy
Rest of Europe
• South America
Brazil
Argentina
Rest of South America
• Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
• Middle East and Africa

Key Developments
• In April 2024, UK brand Trip launched its Mindful Blend range, featuring calming ingredients like lion’s mane, magnesium, and L-theanine. With flavors such as cucumber mint and elderflower mint, the range combines adaptogens and superfoods to meet the growing demand for functional, flavorful beverages.
• In August 2023, the RTD sparkling tea brand JOYO was relaunched as Juni. The new formula is vegan, zero-sugar, and infused with adaptogens and nootropics like ashwagandha, lion's mane, and reishi mushroom.
• In August 2022, JOYO launched its sparkling adaptogenic teas at Erewhon in Los Angeles. Infused with ashwagandha, lion’s mane, and reishi mushrooms, JOYO offers a sugar-free, vegan option designed to support mental clarity, stress relief, and overall wellness.

Why Purchase the Report?
• To visualize the global adaptogenic beverages market segmentation based on type, ingredient, form, distribution channel, end-use, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous adaptogenic beverages market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global adaptogenic beverages market report would provide approximately 78 tables, 84 figures and 218 pages.

Target Audience 2024
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies