A2 Milk The Global A2 Milk Market USD 2,079.2 million in 2022 and is projected to witness lucrative growth by reaching up to USD 6,413.9 million by 2030. The market is growing at a CAGR of 15.6% during the forecast period (2024-2031). There are two variants of beta-casein protein in cow milk - a1 and a2. Milk that contains only a2 beta-casein protein is known as a2 milk.
A2 milk is obtained from specific breeds of cows that produce the beta-casein protein in their milk with a proline at number 67. These cows are older breeds and are found mostly in India.
A2 milk is generally beneficial to health. Regular milk produces BCM-7 (beta casomorphin 7) during digestion, altering gastrointestinal function and increasing inflammation in the gut. Moreover, A2 milk is easier to digest than regular milk and, thus, is safe for the human body. Health advantages attract consumers towards A2 milk which drives the growth of the market.
Market Dynamics
Increasing Health Consciousness Among Consumers is Expected to Drive the A2 Milk Market
Factors such as increasing preference for A2 milk, increasing health consciousness, the rapid spread of knowledge related to health and well-being through social media platforms, traditional advertising mediums and an increase in consumer spending in developing regions are driving the growth of the A2 milk market.
Moreover, the introduction of food and beverage policies that mandate the companies to display ingredients and nutritional values on product packaging plays a major role in helping consumers for healthier alternatives. Research studies have shown an increase in gastrointestinal-related problems in some people consuming A1 beta-casein-containing milk. Also, the consumption of A2 milk indicated minimal or no gastrointestinal problems or discomfort.
A2 milk is easily digested compared to A1 milk and thus is being widely preferred over A1 milk across the globe leading to market growth. A2 milk has nutritional benefits such as higher protein content, easy digestibility, a rich source of calcium, essential vitamins and minerals, etc., and is also free of antibiotics and hormones. Due to such health advantages, a surge in demand for A2 milk is being observed globally.
Market Segment Analysis
The Global A2 Milk Market is segmented based on form, distribution channel and region.
The Liquid Form Holds the Largest Market Share Due to the Convenience of the Consumers
The liquid segment dominated the overall market due to the high consumption rate attributed to its largest market share. Consumers prefer to consume fresh milk, as it contains nutrients such as calcium, vitamins, and proteins. Thus, liquid products contributed more to the market revenue due to their convenience and large consumption. Moreover, the liquid segment is expected to expand with the highest CAGR of 15.9% from 2023 to 2030.
Market Geographical Share
Asia Pacific Holds the Largest Share of A2 Milk in 2022
The A2 Milk Market was dominated by Asia Pacific in 2022 with a share of 44%. The product is being consumed by them due to the presence of A2 milk breed cows in that region. Furthermore, the countries of this region have significant market growth due to the increasing awareness of the people especially in India and China. The people of this region are well aware of the advantages of A2 beta-casein milk. The launch of a2 Platinum in South Korea follows the recent launch of a2 Milk fresh milk, which is exclusively sold and distributed by Yuhan.
A2 Milk Market Companies
The major global players include The A2 Milk Company Ltd., VinaMilk, Amul, Erden Creamery, Provilac Dairy Farms Pvt. Ltd., Urban Farms Milk, Freedom Foods Group Limited, Taw River Dairy, Ripley Farms LLC. and Nestle S.A.
Key Developments
• In August 2022, Sid’s Farm, a premium D2C dairy brand based in Telangana, launched A2 Desi Cow Milk for its consumers in Hyderabad.
• In April 2023, With the introduction of milk from grass-fed cows, the a2 Milk Company USA, known for its products that only contain the healthier A2 protein, has widened its product line. Options for 2% and full milk are offered in the line.
Why Purchase the Report?
• To visualize the global A2 milk market segmentation based on form, packaging, and distribution channel to understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous A2 milk market-level data points all for segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.
The Global A2 Milk Market Report Would Provide Approximately 61 Tables, 57 Figures and 102 Pages.
Target Audience 2024
• Manufacturers / Buyers
• Industry Investors/Investment Bankers
• Research Professionals
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