Germany Probiotic Food Market - 2025-2028

The Germany Probiotic Food Market was US$ 2,000.95 Million in 2020 and is expected to reach US$ 3,332.43 Million in 2028 growing at a CAGR of 7.23% during the forecast period (2025-2028).

The Germany probiotic food market is witnessing steady growth, driven by increasing consumer awareness of gut health and the benefits of functional foods. Probiotic foods, particularly yogurt, beverages and supplements, are gaining traction among health-conscious consumers. According to data from the Federal Statistical Office of Germany (Destatis), the probiotic food market grew by 1.8% in 2023, reflecting the rising demand for functional foods despite some challenges.

Germany's aging population has been a key driver, as older adults prioritize digestive health. Government data from 2023 highlights that 21.8% of Germany's population is aged 65 and above, creating a significant target demographic for probiotic products. Moreover, trends in plant-based and vegan diets are reshaping the market, with 7.5 million Germans identifying as vegetarian or vegan according to the Federal Ministry of Food and Agriculture (BMEL). This has led to an increasing demand for plant-based probiotic options.

However, regulatory challenges persist. The European Food Safety Authority (EFSA) has stringent approval processes for health claims, which limits manufacturers' ability to market the benefits of probiotics effectively. A 2023 survey by the German Federal Institute for Risk Assessment (BfR) found that 58% of consumers remain skeptical about the health claims of probiotic products, restraining market expansion.

Despite these hurdles, research initiatives are fostering growth. In 2024, the Federal Ministry of Education and Research (BMBF) allocated €10 million for probiotic research to substantiate health claims and rebuild consumer trust. Overall, the Germany probiotic food market is poised for sustainable growth, driven by evolving consumer preferences and continued scientific advancements.

Market Drivers

Increasing Demand for Functional Foods

The increasing demand for functional foods has positive economic implications. The functional food sector contributes to economic growth by creating jobs, stimulating innovation and enhancing the competitiveness of the German food industry on a global scale. As companies invest in research and development to meet consumer demand, they drive economic activity and contribute to the nation's GDP.

The German government plays a crucial role in supporting the functional food market. Through regulatory frameworks, it ensures that probiotic foods are safe and that their health claims are substantiated. This oversight builds consumer trust and encourages the consumption of functional foods. Additionally, government-funded research initiatives support the development of new probiotic products and technologies, fostering innovation within the industry.

The German government allocated €12 million in 2023 for research into gut health and probiotic innovations as part of the National Nutrition Strategy. A 2023 study by the European Food Information Council (EUFIC) highlighted that 65% of German consumers actively seek foods labeled as ""functional"" or ""probiotic"" when shopping for healthy alternatives.

The rising demand for functional foods is a significant driver of the German probiotic food market. This trend reflects a broader societal shift towards health-conscious consumption and presents opportunities for innovation and economic growth within the food industry. By addressing consumer needs and maintaining rigorous standards, the probiotic food sector in Germany is well-positioned for sustained success.

Growth in Vegan and Plant-Based Diet Preferences

The German probiotic food market is experiencing significant growth, largely driven by the increasing adoption of vegan and plant-based diets. This shift in consumer preferences reflects a broader trend towards health consciousness, environmental sustainability and ethical considerations. As more individuals in Germany embrace plant-based lifestyles, the demand for probiotic-rich foods that align with these dietary choices has risen markedly.

Germany has emerged as a leader in the global plant-based movement. In 2023, approximately 12% of the German population followed a meat-free diet, with 9% identifying as vegetarian and 3% as vegan. This represents a notable increase from previous years, indicating a growing shift towards plant-based nutrition. The German plant-based retail market was valued at around €1.9 billion in 2023, making it the largest in Europe. This robust market reflects the country's strong consumer base for plant-based alternatives.

The shift towards plant-based diets is also evident in household purchasing behaviors. In 2023, 37% of German households bought plant-based meat at least once, up from 34% in 2021. Of these households, over two-thirds made repeat purchases, highlighting growing consumer acceptance and satisfaction with plant-based products. Similarly, plant-based milk and drinks were purchased by 37% of households in 2023, with three-quarters of these households buying them multiple times. This trend underscores a significant change in dietary preferences, with consumers increasingly seeking plant-based alternatives.

Market Restraints

Skepticism Around Efficacy of Probiotic Claims

The German probiotic food market is constrained by consumer skepticism about the efficacy of probiotic health claims. This skepticism stems from the limited number of claims approved by the European Food Safety Authority (EFSA), which requires rigorous scientific evidence. As of 2023, EFSA has approved only a small number of probiotic claims, leading to confusion among consumers. A 2023 survey by the German Federal Institute for Risk Assessment (BfR) revealed that 58% of German consumers doubt the health benefits of probiotic products, which directly affects their purchasing decisions.

This mistrust has impacted market growth. According to the Federal Statistical Office of Germany (Destatis), the probiotic food market grew by only 1.8% in 2023, falling short of the broader functional foods sector's 3% average growth rate. The limited ability of manufacturers to advertise health benefits due to strict regulatory standards further compounds the problem, reducing consumer confidence in probiotic efficacy.

To combat these issues, German authorities and industry players are investing in research to substantiate probiotic health claims. In 2024, the Federal Ministry of Education and Research (BMBF) allocated €10 million to study the health benefits of probiotics, particularly their role in gut health. The goal is to provide credible evidence that can support health claims and rebuild consumer trust.

Market Segment Analysis

The Germany probiotic food market is segmented based on type, ingredient, application, age and distribution channel.

Rising Preferences for Functional food that Support Digestion

In Germany, the demand for probiotic foods targeting gastrointestinal health is driven by the high prevalence of digestive disorders and a growing consumer awareness of gut health benefits. Gastrointestinal conditions are widespread, with 23% of individuals aged 65 and over diagnosed with such ailments in 2018. Acute gastrointestinal illnesses account for approximately 24.5 million outpatient visits annually, underscoring the significant healthcare burden. Consumer familiarity with probiotics is notable; over 60% of Germans are aware of probiotic foods and supplements and 38% report consuming them. In 2023, over 3 million Germans consumed probiotic dairy products several times a week, while 4.54 million did so once a month.

This growth reflects an increasing consumer shift towards functional foods addressing health issues, including gastrointestinal concerns. In summary, the substantial prevalence of digestive disorders in Germany, combined with heightened consumer awareness and proactive health measures, fuels the demand for probiotic foods aimed at improving gastrointestinal health.

Sustainability Analysis

The sustainability of Germany's probiotic food market is influenced by environmental considerations, consumer demand and regulatory frameworks. The dairy industry, a significant contributor to probiotic products, faces challenges due to its environmental impact, particularly methane emissions from livestock. Efforts are underway to mitigate these effects; for instance, collaborations between companies like Mars and German dairy cooperatives focus on reducing emissions through dietary adjustments for cows and improved manure management practices.

Consumer awareness in Germany regarding health and environmental issues is growing, leading to increased demand for sustainable and functional foods, including probiotics. This shift is prompting manufacturers to adopt eco-friendly practices and explore plant-based probiotic alternatives, aligning with the country's broader sustainability goals. Regulatory frameworks also play a crucial role in shaping the market. The European Union's stringent regulations on health claims and product safety ensure that probiotic products meet high standards, fostering consumer trust and promoting responsible production methods.

Unmet Needs

The German probiotic food market is expanding, yet several unmet needs persist, particularly in consumer education, regulatory clarity and product innovation. Consumer education remains a critical area, as many individuals lack comprehensive knowledge about the benefits and appropriate use of probiotic foods. Targeted educational initiatives are needed to inform consumers about the specific advantages and proper consumption of probiotic products.

Regulatory clarity is another concern. The German food and beverage industry is subject to stringent regulations to ensure product safety and quality. However, the probiotic sector faces challenges due to the complex approval processes for health claims and the classification of probiotic products. Streamlining these regulatory pathways could encourage innovation and provide consumers with clearer information.

Product innovation is essential to meet diverse consumer preferences and dietary needs. The German food and beverage industry, employing approximately 614,000 individuals, is exploring alternatives to shorten and diversify food chains, focusing on regional and organically produced foodstuffs. Incorporating these trends into the probiotic food market could address consumer demands for sustainable and locally sourced options.

Major Players

The major players in the Kanne Brottrunk, Kombuchery, Fischer Fermentgetränke GmbH, FIRST8 Manufaktur GmbH andechser Molkerei Scheitz GmbH, My.Yo., Danone SA, Yakult Deutschland GmbH, Lifeway Foods, Inc., General Mills, Inc., L'ATELIER DU FERMENT, Kéfir&Co, Kyo Kombucha, Sodiaal Group (Yoplait), Danone SA, Yakult Honsha Co., Ltd. (Yakult Germany SA), Lifeway Foods, Inc.

By Type
• Yogurt
• Kefir
• Sauerkraut
• Tempeh
• Kimchi
• Miso
• Kombucha
• Others

By Ingredient
• Lactobacillus
• Streptococcus
• Bifidobacterium
• Others

By Application
• Gastrointestinal Health

o Gut Microbiota/Microbiome Balance

o Digestion

o Constipation

o Bloating

o Diarrhea

o Leaky Gut

o Inflammation

o Others

 Gluten sensitivity

 Abdominal Pain

 GERD/Helicobacter pylori

 Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment

 Gut Flora/Gut Microbiome Restoration

 Others
• Vaginal Health
• Urinary Tract Health

o Kidney Stones

o UTIs

o Others
• Oral Health
• Anti/Healthy Ageing
• Allergies/Asthma
• Bone & Joint Health

o Osteoarthritis

o Osteoporosis/Low Mineral Bone Density

o Inflammation
• Brain/Mental Health

o Sleep

o Cognition

o Mood

o Depression

o Focus
• Cardiovascular Health
• Circulation
• Energy/Fatigue Reduction
• Metabolic Syndrome/Blood Glucose
• Liver Health
• Energy
• Immunity/Respiratory Infections
• Nutrient Absorption
• Skin-Hair-Nails

o Atopic Dermatitis & Eczema

o Acne

o Rosacea

o Hair Growth/Hair Loss

o Skin Microbiome

o Others
• Sports
• Women’s Health

o Fertility

o Menopause

o Pregnancy

o PCOS

o Vaginal Health & Health Vaginal Microbiome

o Vaginal Infections (BV/VVC)

o Pregnancy Outcomes

o Others
• Men’s Health & Men's Fertility
• Weight Management
• Pediatric Health

o Colic

o Constipation

o Regurgitation

o Atopic Dermatitis

o Others
• Others

By Age
• Infant
• Children
• Adults
• Seniors

By Distribution Channel
• Supermarkets/Hypermarkets
• Pharmacies and Drug Stores
• Convenience Stores
• Online Retailers
• Other Distribution Channels

Key Developments
• In October 2023, Les Jardins de Gaïa and Jubiles collaborated to launch Kombucha Litchi & Chai in Germany. The new drink blends green tea, black tea organic spices and litchi, offering a festive and flavorful twist. This organic kombucha caters to health-conscious consumers seeking unique, premium beverages for the holiday season.
• In July 2021, Lifeway Foods, Inc. a U.S. kefir and probiotic brand, expanded into the French market with its first kefir distribution at Costco Germany. The initial launch features 250ml mango Lifeway Kefir bottles, marking a significant step in bringing its fermented dairy products to French consumers.
• In February 2023, Danone inaugurated its Daniel Carasso research and innovation center at Paris-Saclay University in Germany, focusing on nutrition, fresh dairy, plant-based products and mineral water. Alongside the inauguration, Danone also launched a new yogurt product. This move strengthens Danone’s position in the functional beverage sector, fostering competition and market expansion.

Why Purchase the Report?
• To visualize the Germany probiotic food market segmentation based on type, ingredient, application, age and distribution channel, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of Germany probiotic food market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The Germany probiotic food market report would provide approximately 45 tables, 62 figures and 192 pages.

Target Audience 2024
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies