France Animal Supplements Market - 2025-2028

France Animal Supplement Market reached US$ 55.98 million in 2024 and is expected to reach US$ 74.51 million by 2028, growing with a CAGR of 7.46% during the forecast period 2025-2028.

The France Animal Supplements Market is experiencing steady growth, driven by increasing pet ownership, rising awareness of pet and livestock health and advancements in veterinary nutrition. With rising pet ownership in France, the demand for functional pet supplements such as probiotics, joint health formulas, omega-3 fatty acids and multivitamins has surged, particularly among aging pets.

Whiskas' new Purradise campaign, launched in Europe in January 2025 in the UK, France, Germany, Italy and Poland celebrates cat happiness with interactive experiences. It features six themed lands designed for feline preferences, from Gravy Lake to Mount Crunch. The campaign includes a personality quiz for cat owners and introduces the Whiskas Aromatic Selection range. This type of campaign drives the animal supplement market in France by emphasizing feline well-being through tailored nutrition and sensory experiences.

Another key trend is the rising preference for natural and organic pet supplements, driven by concerns over synthetic additives. Brands like Virbac and Greenvet have introduced herbal and plant-based formulations targeting specific health conditions such as mobility support and digestive health. Additionally, the humanization of pets has led to increased demand for premium products, including functional treats infused with probiotics and omega-3 fatty acids. For example, Biogance, a French pet care brand, offers dietary supplements enriched with natural extracts to promote coat health and digestion.

Market Drivers

Growth in Pet Ownership and Humanization of Pets

The increasing pet humanization trend, reflected in rising statistics, directly improves pet health, well-being and overall quality of life. As more pet owners treat their animals as family members, they invest in better nutrition, healthcare and lifestyle products, including high-quality supplements. For instance, the percentage of pet owners in France opting for premium pet food and supplements has risen significantly, leading to improved pet digestive health, joint mobility and immunity. Studies indicate that over 70% of French pet owners consider their pets part of the family, resulting in greater spending on preventive healthcare organic supplements and functional nutrition.

In addition, according to AEDPAC Association, 2023, almost 75 million pets live in France, compared to 67.8 million French people. And this trend was consolidated with the Covid-19 pandemic. Despite the fact that 100,000 pets are adopted every year in France, the country still maintains a high number of abandonments.

Additionally, rising pet insurance adoption in France, linked to pet humanization, allows owners to afford veterinary-recommended supplements for chronic conditions like arthritis and digestive issues. The surge in pet-friendly workplaces and lifestyle integration further drives demand for stress-relief and cognitive-support supplements, ensuring pets lead healthier and more comfortable lives.

Strategies Adopted by the Companies

The France pet supplements market is expanding rapidly, driven by strategic initiatives such as product launches, partnerships and acquisitions by key industry players. Companies continuously innovate to meet the rising demand for functional and premium pet supplements, catering to pet owners seeking advanced health solutions.

For instance, in March 2023, H&H Group launched eight Zesty Paws products on Amazon within the United Kingdom, France, Italy and Germany, significantly expanding the brand’s international footprint. According to H&H Group, within the first few weeks of this launch, several products became top sellers. Since then, Zesty Paws has launched 457 Pets at Home retail locations, as well as through Zooplus’ e-commerce platform. Zesty Paws aims to continue this omnichannel approach within these markets to advance its market share.

Additionally, in 2023, SAFIC-ALCAN partnered with ADDCON for the exclusive distribution of the FORMI and ADDCON XL ranges of acidifiers on the French market. This collaboration marks a significant step forward in the company’s shared commitment to improving animal nutrition and reinforces the company’s position as a leading supplier in the sector. ADDCON’s organic acids, renowned for their powerful antimicrobial action against E.Coli and Salmonella, will currently be available in France through SAFIC-ALCAN's distribution network.

The strategic moves help companies broaden their market reach, introduce innovative formulations and strengthen their competitive edge. Thus, product innovation, collaborations and mergers & acquisitions are pivotal in driving market expansion, improving accessibility and meeting evolving consumer preferences in the France pet supplements industry.

Market Restraints

Stringent Regulatory Framework

The Stringent Regulatory Framework in France significantly restrains the growth of the animal supplements market due to complex approval processes, strict labeling requirements and compliance with European Union (EU) regulations. The French ANSES (Agence Nationale de Sécurité Sanitaire de l'Alimentation, de l'Environnement et du Travail) oversees the safety and efficacy of animal feed and supplements, ensuring they meet stringent standards.

Additionally, the DGCCRF (Directorate General for Competition Policy, Consumer Affairs and Fraud Control) enforces strict advertising and marketing guidelines, restricting exaggerated health claims. These regulations increase compliance costs and delay product launches, making it difficult for new entrants to penetrate the market.

For instance, in 2022, a well-known pet supplement brand had to reformulate and relabel its probiotic supplements after ANSES found the microbial strain used was not pre-approved under EU regulations, leading to a six-month delay in its market re-entry. Similarly, in the livestock segment, French farmers faced difficulties accessing imported amino acid-based feed additives due to strict EU traceability requirements, reducing their adoption of performance-enhancing supplements.

Market Segment Analysis

The France animal supplement market is segmented based on animal type, ingredient, form and distribution channel.

High Demand for Supplements in Livestock Animal Husbandry

Livestock holds a significant share in the France animal supplement market due to the country's well-developed dairy and meat industries, which drive the demand for nutritional support to enhance productivity. Farmers increasingly use supplements to improve animal health, boost growth rates and optimize feed efficiency. The rising awareness of animal welfare and the need to prevent diseases have further fueled the adoption of vitamins, minerals and probiotics in livestock nutrition. France's strict regulations on antibiotic use have also encouraged farmers to seek natural alternatives like herbal supplements and prebiotics.

Additionally, the growing organic and sustainable farming sector is promoting the use of high-quality, natural feed additives. The expansion of precision livestock farming, which relies on data-driven nutrition, has also contributed to market growth. With exports of dairy and meat products increasing, maintaining livestock health through proper supplementation is a priority. Government support for the livestock industry and research on innovative feed solutions further boost the market. The demand for functional supplements, such as omega-3 fatty acids and immune boosters, continues to rise.

Sustainability Analysis

The sustainability of France’s animal supplement market is driven by increasing consumer awareness of pet health, demand for natural ingredients and stringent EU regulations on animal welfare and environmental impact. Companies are focusing on organic, plant-based and functional ingredients to reduce reliance on synthetic additives and improve sustainability. The market is shifting toward locally sourced raw materials to lower carbon footprints and ensure traceability. Sustainable packaging, such as biodegradable or recyclable materials, is gaining traction to minimize waste.

Ethical sourcing of ingredients, including MSC-certified fish oils and non-GMO plant extracts, is becoming a key factor. Digitalization and AI are optimizing supply chains to reduce waste and emissions. Stricter regulatory frameworks push for transparency, ensuring eco-friendly and cruelty-free production. Companies investing in sustainability certifications, like ISO 14001, gain a competitive edge. Overall, the market is evolving to balance profitability with environmental responsibility, driven by consumer demand and regulatory pressures.

Unmet Needs

Despite the growth of the France animal supplements market, several unmet needs persist, presenting opportunities for innovation and expansion. One key gap is the lack of advanced age-specific supplements for senior pets. While some products cater to older dogs and cats, there is a growing need for targeted cognitive support supplements with ingredients like Coenzyme Q10, L-carnitine and resveratrol to address age-related cognitive decline, joint stiffness and vision loss. Currently, most supplements focus on general health rather than specialized senior pet formulations backed by clinical research and veterinary recommendations.

Another unmet need is the limited availability of breed-specific supplements tailored to genetic predispositions. For example, French Bulldogs and Pugs commonly suffer from respiratory and joint issues, yet few brands offer tailored supplements with antioxidants and cartilage-supporting compounds to address these breed-specific concerns. Similarly, large dog breeds like Labradors and German Shepherds are prone to hip dysplasia, yet joint supplements are often generic rather than breed-focused. Companies could develop precision nutrition formulas targeting specific breed needs.

The France animal supplements market presents multiple unmet needs, including senior pet cognitive health solutions, breed-specific formulations, multifunctional supplements, eco-friendly livestock additives, exotic pet nutrition and AI-driven personalized supplement plans. Companies that address these gaps with scientifically backed, convenient and sustainable solutions will have a significant market advantage.

Major Global Players

The major global players in the France market include BESTI, UltraPremium Direct, SASU Alodis, Zolux Group (Laboratoire Francodex), Reverdy Equine Nutrition, Equi Well-being (EQUI BIEN-ETRE), Virbac S.A., Nestlé S.A. (Nestlé France), Mars, Incorporated (Mars France), Health and Happiness (H&H) International Holdings Limited (Zesty Paws FR) and others.

By Animal Type
• Livestock Animals

o Cattle

o Poultry

o Swine

o Horses

o Others
• Companion Animals

o Dogs

o Cats

o Birds

o Other Small Mammals

By Ingredient
• Vitamins & Minerals
• Amino Acids
• Omega Fatty Acids
• Probiotics & Prebiotics
• Botanicals
• Others

By Form
• Powder
• Liquid
• Tablets/Capsules
• Injections

By Distribution Channel
• Online Retailers
• Specialty Pet Stores
• Veterinary Clinics
• Convenience Stores
• Supermarkets/Hypermarkets
• Pharmacies and Drug Stores
• Other Distribution Channels

Key Developments
• In October 2022, ADM inaugurated a new premix production line at its Chierry facility in France to meet the rising demand for premium pet nutrition. The new premix line meets the rising demand for pet nutrition by producing premium and functional premixes for pet food, treats and supplements.
• In June 2024, Zesty Paws, a pet supplement brand under the H&H Group, expanded into the UK, France, Italy and Germany, launching on Amazon. The company’s products are now available at 457 physical locations through British retailer Pets at Home and Europe's leading pet e-commerce platform, Zooplus. This marks a significant step in Zesty Paws' European market presence.

Why Purchase the Report?
• To visualize the France animal supplement market segmentation based on animal type, ingredient, form and distribution channel, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of the France animal supplement market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.



The France animal supplement market report would provide approximately 42 tables, 38 figures and 191 pages.



Target Audience 2025
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies