US and Canada Marinas Software Market - 2025-2032

US and Canada Marinas Software Market reached US$ 57.37 million in 2024 and is expected to reach US$ 130.32 million by 2032, growing with a CAGR of 10.80% during the forecast period 2025-2032.

The growth in boat sales and growing popularity of private marinas is one of the key factors behind the growth of the marinas software market. The usage of private marinas had gained immense popularity during the later stages of the pandemic, especially among the high-income groups.

Marina management had the largest market share in 2023, comprising nearly 48.46% of US and Canada market. Most marina operators prefer a simplified, no-frills solution that can make their operations easier. Bookings and reservation management had the next highest market share of 24.48% in 2023,

Large-sized organizations had the highest market share in 2023, at nearly 46.32% of the total market. Given the high licensing and subscription costs involved, only large-sized marinas can afford to utilize the software. However, over the past few years, there has been a tremendous increase in new startups offering no-frills marinas management solutions, which has been highly attractive for small and medium-sized enterprises. Both account for healthy market shares of 24.59% and 29.09% in 2023 respectively.

Dynamics

Post-Pandemic Boom In Cruise Tourism

To overcome the loss in business following the pandemic, cruise operators instituted various new offerings to attract customers. Nearly 239 ships went into commercial operation in December 2021, in the immediate aftermath of the pandemic, up 15 times from that month's figure for the previous year. Of the 239 cruise ships that set sail in December, 105 were represented by the top 10 cruise brands. The top three on the list were MSC Cruises with 13 active ships and 50,316 berths, followed by Carnival Cruise Line with 17 ships and 54,354 berths and Royal Caribbean International with nearly 20 sailing ships.

Furthermore, due to the global pause in cruise operations in mid-March 2020, cruises again resumed sailing in some parts of Caribbean and Atlantic beginning in July 2021. There were more than 200 sailings from the beginning of July to the middle of December 2021. The success of the initial trips restored a sense of confidence in the cruise tourism industry. Throughout 2022, the sector is resumed cruises to various other Caribbean destinations as well as Canada, Mexico.

Increased Focus on Customer Experience

Tourist inflows to marinas increased during the pandemic, with boating offering a safer recreational option with social distancing. Private boat sales to rich and upper middle class people increased noticeably during the latter half of the pandemic. To improve their brand image and also comply with health regulations, many marinas adopted end-to-end digital solutions to automate their operations, with the potential to increase productivity and profitability. Automation was mainly done to minimize human contact and ensure all customer needs are met without much effort. It also allowed marinas to reduce their operating costs during the difficult economic conditions of the pandemic.

Modern software suites are designed are suitable for all types of marinas, from small, private ones, to large public ones. Depending upon the budget, management softwares can be used for marina berth bookings, scheduling arrivals and departures, boat and tour rentals as well as kiosk sales. One of the biggest advantages of these software suites is the ability to disburse loyalty points and discounts and track customer spending. Many of the latest versions of management software also come with analytical dashboards that offers in-depth operational insights for users.

High Implementation Costs

The entire process for selecting a marina management software is highly protracted and time consuming. Operators need to get a detailed understanding of their current and future business plans and use that information to determine what type of software they require. They also need to research the marina software market and shortlist vendors according to their requirements. Most vendors might proactively identify the business requirements and offer solutions in hopes of winning a contract. However ,for the most part, marina operators will have to engage third-party consultants to carry out this task.

Marina operators can then evaluate and request a live demonstration from the vendor. One thing that operators need to ensure that they must get the total lifetime costs for the software and not just the initial purchase price. Many vendors have low license costs, but much higher indirect costs such as training support, upgrade fees and add-on modules. Furthermore, a lot of vendors generally have an all-in-one offering, but which have higher license costs.

Segment Analysis

The US and Canada marinas software market is segmented based on function, size, deployment and country.

Need For Effective Marina Management Solutions

The need for effective marina management solutions to improve customer experience and optimize operations is growing as the boating and maritime industries in US and Canada continue to expand. Numerous laws related to infrastructure upkeep, environmental preservation and safety apply to marinas. Software programs that assist marinas in complying to these rules are highly sought after. Both marina patrons and boat owners anticipate cutting-edge, user-friendly services. With features like digital communication channels, online reservations and automated billing procedures, marina management software assist in meeting these expectations.

Marinas are now able to gather data in real time on weather, energy consumption and water levels thanks to integration with Internet of Things equipment, like smart meters and sensors. Additionally, the market is anticipated to expand due to the growing number of marina management software providers worldwide. For example, ZF will showcase its most recent advancements for the recreational boat market at the Fort Lauderdale International Boat Show in October 2021. At the show, ZF will debut TotalCommand, a brand-new propulsion control platform with extra features to enhance its leading communication infrastructure in the industry, for the first time in North America.

Geographical Penetration

Popularity Recreational Boating in US

The market for marinas in U.S. has changed fundamentally since the pandemic era. The sector has seen increasing inflow of capital when recreational boating became popular in the later months of the pandemic. Boating activity continued to remain steady throughout 2020 and 2021. Nearly 800,000 first time boat buyers entering the market during this period, according to National Marine Manufacturers Association (NMMA), the single biggest year of sales for motorboats and powerboats was 2020, with 318,654 units being sold.

The majority of sales happened along the eastern and western coasts, with the great lakes and riverine states accounting for the rest. The data also indicated that economic activity generated by recreational boating saw a 35% increase from US$ 170 billion to nearly US$ 230 billion between 2018 and 2023.

The post-pandemic period has only accelerated the development of new marinas and other related infrastructure. The developments are occurring both, in mainland U.S. and overseas territories. In November 2023, the government of Puerto Rico signed a multi-million dollar agreement with Safe Harbor Marinas LLC, to build a new mega yacht marina in San Juan, the territory’s capital.

Private venture capital is also increasing investing in the sector, given its lucrative growth opportunities. In April 2024, Suntex Marinas, a major marina operator, entered into an agreement with Centerbridge Partners to deploy US$ 1.25 billion of capital and develop new marinas across the country.

Competitive Landscape

The major players in the market include Dockmaster, Dockwa, Scribble Software Inc., Newbook Pty Ltd., Marina Master, Marina Cloud, Pacsoft International Ltd, Harba ApS, Marina Ahoy and Elite Dynamics.

Recent Developments
• In April 2024, Pacsoft International Ltd. announced the launch of PacsoftNG Cloud, which will enable marina and boatyard owners to run their operations independent of location. Pacsoft has launched its cloud offering as an add-on feature to its regular version.
• In September 2023, DockMaster announced its effective acquisition of Dockworks, a web-based solution designed specifically for small marine shops and boatyards. With this transaction, DockMaster now owns 100% of DockWorks, including its cutting-edge online technology, a robust customer base and its software intellectual property. Dockworks' incorporation of its products into the DockMaster fleet of Marina Management Software (MMS) increases its market share and changes the marine and marina management landscape.
• In September 2023, The National Association of RV Parks and Campgrounds (NARVC), a national group representing the interests of private RV parks and outdoor recreational spaces, announced that it had partnered with NewBook and made it an elite partner. NewBook launched an exclusive customer offer for NARVC members to commemorate the occasion.

By Function
• Marina Management
• Bookings & Reservation Management
• Sales & Leads
• Finance
• Boatyard Servicing
• Event Management
• Others

By Size
• Small
• Medium
• Large

By Deployment
• Cloud-based
• On-Premises

By Country
• US
• Canada

Why Purchase the Report?
• To visualize the US and Canada marinas software market segmentation based on function, size, deployment, & country.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points at the marinas software market level for all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The US And Canada marinas software market report would provide approximately 50 tables, 41 figures and 191 pages.

Target Audience 2024
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies