Brazil Animal Supplement Market -2024-2027

Brazil Animal Supplement

Brazil Animal Supplement Market reached US$ 471.81 million in 2023 and is expected to reach US$ 660.60 million by 2027, growing with a CAGR of 8.99% during the forecast period 2024-2027.

The Brazilian animal supplements market is experiencing steady growth driven by the country's strong position as a leading global producer of animal protein, including beef, poultry, and pork. As demand for high-quality animal products increases both domestically and in export markets, the need for effective animal nutrition solutions, including feed additives, vitamins, minerals, probiotics, and prebiotics, has surged. These supplements play a vital role in enhancing animal health, improving productivity, and ensuring compliance with international quality standards.

For instance, according to Garra International company, 2023, estimated that the state has the largest flock of poultry in Brazil, with 428.5 million heads. It is the third-largest in pig production, with 6.7 million animals. In fish farming, Paraná is also a powerhouse and has become the country’s largest producer of tilapias.

The companion animal segment has also witnessed substantial growth due to rising pet ownership, particularly among urban populations. Pet owners are becoming more knowledgeable about the health benefits of supplements, which has driven demand for products that address specific health concerns like joint care, digestion, and immunity.

Thus, the Brazilian animal supplements market is expanding in response to growing demand for both livestock and pet nutrition products. The sector benefits from Brazil’s strong agricultural foundation, but challenges like high costs and foreign dependency pose significant barriers to further growth.

Market Drivers

Growing Companion Animal Ownership

The growing companion animal ownership in Brazil is a significant driver of the animal supplements market, fueled by changing lifestyles, urbanization, and a growing middle class. Brazil is one of the largest pet markets globally, with millions of households viewing pets as family members. This emotional bond has led to increased spending on pet health, including nutritional supplements that improve immunity, digestion, joint health, and overall well-being. Pet owners are becoming increasingly aware of the importance of preventive healthcare, leading to higher demand for supplements tailored to dogs, cats, and other pets.

For instance, according to Dogster magazine, a majority of the South American pet population lives in Brazil, with a total of 156.4 million pets in the country. This is likely due to Brazil’s large human population. When it comes to pet dog populations, Brazil comes in second place after the U.S., with 55 million dogs in the country. Brazil is home to 58.5% of the South American pet population. This trend has spurred demand for supplements addressing common health issues, such as obesity and arthritis in aging pets.

Therefore, the surge in companion animal ownership in Brazil, coupled with a growing focus on pet health and wellness, has significantly fueled the demand for animal supplements. Pet owners’ willingness to invest in specialized nutrition for their pets ensures steady market growth, making companion animals a major segment driving the Brazilian animal supplements market.

Strategies Adopted by the Companies

The strategies adopted by companies, such as product launches, partnerships, acquisitions, and expansions, are key drivers of the Brazilian animal supplements market, enabling businesses to cater to the growing demand and expand their footprint.

For instance, DSM-Firmenich launched a new production facility in Sete Lagoas, Brazil, on October 17, 2024. The plant will produce 100,000 tons of supplements annually for the health and nutrition of beef and dairy cattle. These innovations form the foundation of Animal Nutrition & Health’s Precision Services, combining expert knowledge, tailored nutrition, and technology to monitor every stage of the production cycle.

Additionally, in 2024, Brazil’s Ministry of Agriculture (MAPA) approved BiomElix One, an innovative component from FOLIUM Science, for use as an animal feed additive supplement and included in their Positive List of Feed Ingredients. According to the company, this product improves poultry productivity in the presence of all Salmonella bacteria.

Moreover, in 2023, The American multinational Cargill is expanding its animal nutrition operation in Brazil, the third-largest market for the division, behind only the United States and China. The company has partnered with Bom Negócio, from Patrocínio (Minas Gerais), to expand the production of its line of mineral supplements (Probeef) for pasture-finished beef cattle.

Therefore, strategies like product innovation, strategic partnerships, acquisitions, and expansions are pivotal in driving the Brazilian animal supplements market. These approaches allow companies to address evolving consumer needs, strengthen their market presence, and remain competitive in a rapidly growing industry.

Market Restraints

High Production and Operational Costs

High production and operational costs are major restraining factors for the Brazilian animal supplements market, limiting both the affordability and accessibility of supplements for farmers and pet owners. The production of animal supplements, especially those involving specialized ingredients, such as amino acids, vitamins, and probiotics, often requires significant investment in raw materials, technology, and research and development. Additionally, Brazil's reliance on imported ingredients further raises costs, making it difficult for local manufacturers to offer competitively priced products, particularly for small-scale farmers and pet owners.

For instance, growing prices of animal nutrition products in Brazil are projected to challenge the growth of the market. According to Brazilian cooperatives, soybean prices have increased by 73%, while corn prices increased by around 140% between 2021 and 2022. Both these products combine to form around 51% of the production cost of poultry farms. In addition, the production of animal supplement products has also declined in the country in 2021, which is further deteriorating the situation.

Thus, high production and operational costs significantly hinder the growth of Brazil’s animal supplements market. The reliance on imported raw materials, coupled with the expenses associated with product development and manufacturing, makes it difficult for local players to offer affordable, effective supplements.

Market Segment Analysis

The Brazilian animal supplement market is segmented based on animal type, ingredient, form, and distribution channel.

High Demand for Enhanced Livestock Health Drives Segment Growth

The livestock animal segment holds the largest share of the Brazilian animal supplement market. The Brazilian market is one of the largest producers and exporters of livestock products, particularly beef, poultry, and dairy. As the demand for these products continues to rise, so does the need for animal supplements that enhance the health, growth, and productivity of livestock. This drives the livestock animal segment to capture the largest share of the market, as livestock health and performance are directly linked to the economic success of the agricultural sector.

Livestock animals, including cattle, pigs, and poultry, require specialized nutrition to maintain optimal health, improve productivity, and reduce disease risk. Supplements that provide essential nutrients, such as vitamins, minerals, amino acids, and probiotics, are increasingly used in the Brazilian market to meet these needs. The focus on improving the efficiency of livestock production through supplementation makes this segment the dominant player in the animal supplement market.

Sustainability Analysis

In the Brazilian market, there is a growing demand for sustainable animal supplements that prioritize the health and well-being of livestock while minimizing environmental impacts. Consumers, including farmers and producers, are increasingly seeking animal supplements that are formulated with natural, eco-friendly ingredients and are produced using sustainable practices. This shift in consumer preference drives the market toward more responsible sourcing and production.

The sourcing of ingredients used in animal supplements is a key sustainability consideration. In the Brazilian animal supplement market, manufacturers are focusing on the sustainable sourcing of raw materials, such as plant-based proteins, vitamins, and minerals. Sustainable agriculture practices, such as reducing pesticide use and supporting local farming communities, play a significant role in meeting the sustainability goals of the market.

The production process of animal supplements can have a significant environmental footprint, especially regarding energy consumption, water usage, and waste generation. In the Brazilian market, companies are adopting greener manufacturing processes by implementing energy-efficient technologies, reducing water consumption, and optimizing waste management systems. These measures help reduce the overall environmental impact of the animal supplement industry.

Unmet Needs

While Brazil is a major agricultural producer, there is still a lack of access to high-quality, specialized supplements, particularly for livestock. Many farmers in Brazil, especially in rural areas, rely on basic feed supplements without considering the need for more advanced, science-backed formulations that could improve animal health, growth, and productivity. There is an unmet need for customized supplements that target specific issues such as immunity, reproductive health, and stress management.

Another unmet need is the lack of education and awareness about the benefits of animal supplements among farmers and pet owners in Brazil. Many small- and medium-sized livestock farmers and pet owners do not fully understand the advantages of supplementing their animals' diets. This knowledge gap hampers the market's potential to expand and reach those who would benefit from such products. A targeted effort to educate consumers on the importance of supplements in enhancing animal health and performance is needed.

With the global shift toward more sustainable and natural products, there is an unmet demand for organic, plant-based, and naturally sourced supplements in Brazil. Although some premium brands offer organic supplements, the availability of such products for both livestock and pets is limited. Consumers are increasingly looking for supplements that align with sustainable and organic farming practices, but the supply of these products is not yet widespread in Brazil.

Competitive Landscape

The major players in the Brazilian market include Vetnil, Ouro Fino Saude Animal Participacoes S.A., Salus Animal Nutrition, and others.

By Animal Type
• Livestock Animals

o Cattle

o Poultry

o Swine

o Horses

o Others
• Companion Animals

o Dogs

o Cats

o Birds

o Other Small Mammals

By Ingredient
• Vitamins & Minerals
• Amino Acids
• Omega Fatty Acids
• Probiotics & Prebiotics
• Botanicals
• Others

By Form
• Powder
• Liquid
• Tablets/Capsules
• Others

By Distribution Channel
• Online Retailers
• Specialty Pet Stores
• Veterinary Clinics
• Convenience Stores
• Supermarkets/Hypermarkets
• Pharmacies and Drug Stores
• Other Distribution Channels

Why Purchase the Report?
• To visualize the Brazil animal supplement market segmentation based on animal type, ingredient, form, and distribution channel and understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of the Brazil animal supplement market level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.



The Brazil animal supplement market report would provide approximately 21 tables, 32 figures, and 198 pages.



Target Audience 2024
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies