North America Television (TV) Analytics Market
North America Television (TV) analytics market is expected to reach USD 4,930,223.57 thousand by 2031 from USD 1,568,111.23 thousand in 2023, growing with a CAGR of 15.8% in the forecast period of 2024 to 2031.
Market Segmentation: North America Television (TV) analytics market, By Offering (Software and Services), Analytics Type (Backend TV Analytics, Frontend TV Analytics, and Others), TV Transmission (OTT, Satellite TV/DTH, Cable TV, and IPTV), Tool Interface (Web Based and Application Based), Deployment Mode (Cloud and On-Premises), Revenue Model (Yearly Subscription and Monthly Subscription), Content Area (Entertainment, Sports, Political, Social, Wildlife, and Others), Application (Content Identification & Tracking, Competitive Intelligence, Audience Management & Forecasting, Churn Prevention & Behavior Analysis, Customer Lifetime Management, Sponsorship Management, Campaign Performance Monitoring, and Others), Country (U.S., Canada, and Mexico) - Industry Trends and Forecast to 2031
Overview of North America Television (TV) Analytics Market Dynamics:
Drivers
• Increasing focus on real-time analytics
• Growing demand for cloud-based analytics
• Expansion of OTT (Over-the-Top) platforms
• Growth of subscription-based models
Restraints
• Limited availability of skilled professionals to interpret data effectively
• High price associated with television (TV) analytics
Opportunities
• Strategic partnership and collaboration among market players
• Technological advancements in TV data analytics
• Increasing investments in digital advertising and marketing
Challenges
• Complexity in integrating analytics with old TV systems
• Data security and privacy concerns
Market Players:
The key market players operating in the North America Television (TV) analytics market are listed below: • Edgeware AB
• Comscore, Inc.
• CTV Media
• TransUnion LLC.
• Realytics
• Clarivoy
• Zapr
• Alphonso Inc.
• tvbeat inc.
• DCMN
• FISCOWL, LLC
• Nexxen International Ltd.
• FOURTHWALL
• Parrot Analytics Limited
• Innovid
• CS Consult & Service
• iSpot.tv, Inc.
• Google
• Samba TV, Inc.
• Viaccess
• BrightLine Partners, LLC
• Kinetiq
• Conviva
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