Middle East Of Africa Television (TV) Analytics Market
Middle East and Africa Television (TV) analytics market is expected to reach USD 884,416.45 thousand by 2031 from USD 329,915.48 thousand in 2023, growing with a CAGR of 13.5% in the forecast period of 2024 to 2031.
Market Segmentation: Middle East and Africa Television (TV) analytics market, By Offering (Software and Services), Analytics Type (Backend TV Analytics, Frontend TV Analytics, and Others), TV Transmission (OTT, Satellite TV/DTH, Cable TV, and IPTV), Tool Interface (Web Based and Application Based), Deployment Mode (Cloud and On-Premises), Revenue Model (Yearly Subscription and Monthly Subscription), Content Area (Entertainment, Sports, Political, Social, Wildlife, and Others), Application (Content Identification & Tracking, Competitive Intelligence, Audience Management & Forecasting, Churn Prevention & Behavior Analysis, Customer Lifetime Management, Sponsorship Management, Campaign Performance Monitoring, and Others), Country (Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Qatar, Bahrain, Kuwait, Oman, rest of Middle East and Africa) - Industry Trends and Forecast to 2031
Overview of Middle East and Africa Television (TV) Analytics Market Dynamics:
Drivers
• Increasing focus on real-time analytics
• Growing demand for cloud-based analytics
• Expansion of OTT (Over-the-Top) platforms
• Growth of subscription-based models
Restraints
• Limited availability of skilled professionals to interpret data effectively
• High price associated with television (TV) analytics
Opportunities
• Strategic partnership and collaboration among market players
• Technological advancements in TV data analytics
• Increasing investments in digital advertising and marketing
Challenges
• Complexity in integrating analytics with old TV systems
• Data security and privacy concerns
Market Players:
The key market players operating in the Middle East and Africa Television (TV) analytics market are listed below:• Edgeware AB
• Comscore, Inc.
• CTV Media
• TransUnion LLC.
• Realytics
• Clarivoy
• Zapr
• Alphonso Inc.
• tvbeat inc.
• DCMN
• FISCOWL, LLC
• Nexxen International Ltd.
• FOURTHWALL
• Parrot Analytics Limited
• Innovid
• CS Consult & Service
• iSpot.tv, Inc.
• Google
• Samba TV, Inc.
• Viaccess
• BrightLine Partners, LLC
• Kinetiq
• Conviva
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