Global Television (TV) Analytics Market
Global Television (TV) analytics market is expected to reach USD 13,839,636.86 thousand by 2031 from USD 4,500,893.32 thousand in 2023, growing with a healthy CAGR of 15.5% in the forecast period of 2024 to 2031.
Market Segmentation:
Global Television (TV) Analytics Market, By Offering (Software and Services), Analytics Type (Backend TV Analytics, Frontend TV Analytics, and Others), TV Transmission (OTT, Satellite TV/DTH, Cable TV, and IPTV), Tool Interface (Web Based and Application Based), Deployment Mode (Cloud and On-Premises), Revenue Model (Yearly Subscription and Monthly Subscription), Content Area (Entertainment, Sports, Political, Social, Wildlife, and Others), Application (Content Identification & Tracking, Competitive Intelligence, Audience Management & Forecasting, Churn Prevention & Behavior Analysis, Customer Lifetime Management, Sponsorship Management, Campaign Performance Monitoring, and Others), Country (U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Sweden, Denmark, Poland, Norway, Finland, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, New Zealand, Taiwan, Vietnam, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Qatar, Bahrain, Kuwait, Oman, rest of Middle East and Africa, Brazil, Argentina and rest of South America) - Industry Trends and Forecast to 2031
Overview of Global Television (TV) Analytics Market Dynamics:
Drivers
• Increasing focus on real-time analytics
• Growing demand for cloud-based analytics
• Expansion of OTT (Over-the-Top) platforms
• Growth of subscription-based models
Restraints
• Limited availability of skilled professionals to interpret data effectively
• High price associated with television (TV) analytics
Opportunities
• Strategic partnership and collaboration among market players
• Technological advancements in TV data analytics
• Increasing investments in digital advertising and marketing
Challenges
• Complexity in integrating analytics with old TV systems
• Data security and privacy concerns
Market Players:
The key market players operating in the global Television (TV) analytics market are listed below: • Edgeware AB
• Comscore, Inc.
• CTV Media
• TransUnion LLC.
• Realytics
• Clarivoy
• Zapr
• Alphonso Inc.
• tvbeat inc.
• DCMN
• FISCOWL, LLC
• Nexxen International Ltd.
• FOURTHWALL
• Parrot Analytics Limited
• Innovid
• CS Consult & Service
• iSpot.tv, Inc.
• Google
• Samba TV, Inc.
• Viaccess
• BrightLine Partners, LLC
• Kinetiq
• Conviva
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