Global Beef Protein Powder Market - 2022-2029

Global Beef Protein Powder Market - 2022-2029

Market Overview

Beef Protein Powder Market was valued at USD XX million in 2021. It is forecasted to reach USD XX million by 2029, growing at a CAGR of XX% during the forecast period (2022-2029).

Beef protein powder is a muscle-building powder. It contains more protein than other powders like whey protein, egg white protein and pea protein. Beef protein powder contains 98% of protein and is free from fat and carbohydrate. It is naturally hypoallergenic and is free from milk, egg, soy, sugars and gluten. Beef protein powder is a complete source of protein with all amino acids needed for muscle repair and development. A high amount of natural collagen is present in beef protein powder. It is extremely popular among gym users. Since beef protein powder contains similar proportion of essential amino acids found in human the skeletal muscle, it is beneficial in acquiring a favorable body composition, thus contributing to the impressive growth of the beef protein powder market.

Market Dynamics: Increase popularity for high protein content products and effectiveness in resistance training

The impressive demand for protein content and gaining consumer's attention for body and mass gain and fat loss is expected to drive the market growth. Protein is an essential supplement for the body's muscles, repairs tissues and makes enzymes and hormones. It is also helpful for weight loss. Many gym athletes and gym enthusiasts consume protein shake for muscle gains. Protein powder has the same effect on both men and women. Older people require more protein than younger. Beef protein powder contains more protein than other protein powder, so this is recommended for people who daily combine resistance training with cardio sessions as the beef protein isolate in supplements helps increase lean mass. Beef protein powder helps to avoid muscle breakdown, mostly used in athlete's training. Beef protein powder boosts ferritin concentrations and leverages the iron status in athletes, which is less likely with the consumption of other protein and carbohydrate sources. Beef protein powder is mostly used after workouts, which gives extra protein, zinc, folic acid, iron and vitamins. It is very helpful to fulfil vitamin and mineral deficiencies. All these factors contribute to the growth of beef protein powder. Beef protein powder has fewer side effects as compared to other protein powders. Gluten-free and sugar-free characteristics of beef protein powder increase the demand for beef protein powder.

Market Segmentation: Organic segment accounted for the highest share in global beef protein powder market

In 2021, the organic segment had the highest revenue share of more than XX percent. Organic products are prepared without using synthetic chemicals. Beef used for making powder is free from hormones, antibiotics, and non-GMO animals raised on pasture. It has been tested for no allergens and antibiotics. Increasing awareness about health and focus on natural diets has accelerated the market for organic meats and their products, such as beef protein powder. For organic beef, powder livestock should be fed 100% naturally grown feed. The use of synthetic growth promoters is avoided. Organic foods products are free from pesticides and chemicals; hence their consumption keeps mental and physical fitness. Organic beef is healthier. They save the body from several harmful conditions, including cancer, heart disease, Parkinson’s disease, Alzheimer’s disease, and diabetes. It contains less fat, so it is good for heart health. It contains more fatty acids, which is good for body health. The growing fitness trend among consumers tends to increase the growth of the organic food market. Due to such demand, manufacturers focus on developing new organic protein feed products.

Geographical Penetration: North America is the dominating region during the forecast period.

In 2021, North America had the highest market share revenue of almost XX percent. Increasing consumer demand for protein supplements helps increase beef protein supplement sales. The number of health-conscious people is increasing in the U.S. People prefer daily gym exercise and a good dietary plan. Consumers in the United States are looking for a rich source of protein supplements. Beef powder protein completes their need. Organic beef protein powder is also available, which attracts consumers to buying beef protein powder. Also, major manufacturers of beef protein powder are searching for new options and attractive features in beef protein powder. These factors help to increase the demand for beef protein powder in the region.

Competitive Landscape:

There are several established participants in the industry and local manufacturers; hence, the market is fragmented. Some major market players are Neogen, Thermo Fisher Scientific Inc, Bio Basic Inc., Griffith Foods International Inc., JBS Global, A S Harrison & Co Pty Limited, and Colin Ingredients, Activ International, Inc., among others. In April 2021, The Health and Wellness Brand offered its hypoallergenic beef protein product to all and sundry via the biggest online retailer amazon. Ultimate Paleo Powder utilizes grass-fed beef to fuel the body. This form of protein is easily absorbed and allergy-friendly with good taste.

COVID-19 Impact: Negative impact on the global beef protein powder market

The beef supply in the U.S. market decreased during the pandemic due to major meat plants being closed as factory workers tested positive for the virus. The persistence of COVID-19 has affected the supply and demand chain of beef protein powder. One of the reasons to decrease the demand of beef protein powder is the role of social media in highlighting the zoonotic root of coronaviruses. Also, specialty stores are closed during pandemic that adversely affected the market.

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