Asia Pacific and Germany Digital Out-Of-Home (DOOH) Advertising Market

Asia Pacific and Germany Digital Out-Of-Home (DOOH) Advertising Market

Asia-Pacific and Germany Digital Out-Of-Home (DOOH) Advertising Market, Location (Indoor and Outdoor), Product (Digital Signage, Digital Screen, Digital Billboard, and Others), Application (Transit, Public Location Based, Street Furniture, and Others), End Use (Retail, Food & Beverages, Healthcare, Banking, Financial Services, and Insurance (BFSI), Public Sector, Government, Automotive, Education and Others), Country (Germany, China, Japan, South Korea, Australia, India, Thailand, Singapore, Philippines, Malaysia, Indonesia and rest of Asia Pacific) Industry Trends and Forecast to 2030

Market Definition:

Industries continuously try to increase their visibility, drive consumers, and promote products and services with growing competition. The advertising industry faces cut-throat market competition, so keeping up with industry trends is essential. The requirement is being fulfilled through Digital Out-Of-Home (DOOH) advertising as they are used for advertisements with a digital touch. DOOH advertising helps advertisers make better decisions around marketing, promotions, and advertisements. Digital out of home advertising helps advertisers to engage customers better through interactive advertisements. The Asia-Pacific Digital Out-Of-Home (DOOH) advertising market is growing rapidly because of the growing adaption of digital display advertising in the advertising sector. As consumers spend most of their time outside, advertisers adopt Digital Out-Of-Home (DOOH) advertising for better brand recognition. The market players are even launching new products to gain a larger market share.

Market Segmentation:

The Asia-Pacific and Germany Digital Out-Of-Home (DOOH) advertising market is segmented into four notable segments based on location, product, application, and end use.
• On the basis of location, the Asia-Pacific and Germany Digital Out-Of-Home (DOOH) advertising market is segmented into indoor and outdoor
• On the basis of product, the Asia-Pacific and Germany Digital Out-Of-Home (DOOH) advertising market is segmented into digital signage, digital screen, digital billboard, and others
• On the basis of application, the Asia-Pacific and Germany Digital Out-Of-Home (DOOH) advertising market is segmented into transit, public location based, street furniture, and others
• On the basis of end use, the Asia-Pacific and Germany Digital Out-Of-Home (DOOH) advertising market is segmented into retail, food & beverages, healthcare, Banking, Financial Services, and Insurance (BFSI), public sector, government, automotive, education, and others

Market Players

Some of the major players operating in the Asia-Pacific and Germany Digital Out-Of-Home (DOOH) advertising market are:
• JCDecaux SE
• oOh!media Limited
• Focus Media Holding Ltd.
• Sharp NEC Display Solutions
• AOTO Electronics Co., Ltd
• Vistar Media
• Mvix
• Geon Asia Systems Sdn. Bhd.
• Clevertouch
• Hivestack Inc.
• Goldbach Group AG
• Broadsign International, Inc.
• Clear Channel Outdoor, LLC.
• Daktronics, Inc.
• VIVID CITY
• Ströer SE & Co. KGaA
• QMS Media Pty Ltd
• Talon Outdoor
• Xtreme Media Pvt. Ltd.
• LOCAD PTE.LTD
• VYOMA