Global Outdoor Advertising Market: Analysis By Medium Type (Traditional Outdoor Advertising, and Digital Outdoor Advertising), By Segment (Billboards, Transit, Street Furniture, and Others), By Region Size and Trends with Impact of COVID-19 and Forecast u

Global Outdoor Advertising Market: Analysis By Medium Type (Traditional Outdoor Advertising, and Digital Outdoor Advertising), By Segment (Billboards, Transit, Street Furniture, and Others), By Region Size and Trends with Impact of COVID-19 and Forecast up to 2027

The global outdoor advertising market in 2021 stood at US$37.03 billion, and is likely to reach US$75.01 billion by 2027. In recent years, outdoor advertising has helped the advertiser to reach that audience who do not have access to traditional advertisements such as young generation, corporate guys and middle-class population thus allowing the advertiser to target particular demographics, ages, income, and ethnic groups.

Outdoor advertising is a type of advertising, which includes any type of advertisement which is done outdoor in order to publicize products and services. Outdoor advertising has several advantages, including the capacity to make a strong impression on viewers, boosting brand awareness, reach a large audience, and be available around-the-clock, 365 days a year. Last but not least, outdoor advertising improves the visual environment. The global outdoor advertising market is projected to grow at a CAGR of 12.3% during the forecast period of 2022-2027.

Market Segmentation Analysis:

By Product Type: The market report has segmented the global outdoor advertising market into two segments on the basis of medium type: traditional outdoor advertising, and digital outdoor advertising. The digital outdoor advertising segment is the fastest growing segment in outdoor advertising market in 2021, with a CAGR of around 14% during forecast period, attributable to innovation, expansion into new markets and locations, and improved outdoor advertising features.

By Region: According to this report, the global market can be divided into five major regions: Asia Pacific (China, Japan, India, Australia and Rest of the Asia Pacific), North America (the US, Canada, and Mexico), Europe (Germany, UK, France, Spain and rest of Europe), Middle East & Africa, and Latin America. Asia Pacific is the region with the fastest rate of growth due to the region's growing urban population and rising purchasing power. The Asia Pacific outdoor advertising market is also largely being driven by the growing digitization across a variety of end-use sectors, including banking, transportation, recreation, etc.

Global Outdoor advertising Market Dynamics:

Growth Drivers: The demand for various types of outdoor advertising has increased significantly in recent years due to the booming tourism industry, as the tourism increases the footfall in airports and other attractive places such as shopping malls would increase resulting in more consumer visibility and brand awareness. Further, the market is expected to grow, driven by growing programmatic digital display ad spending, increasing urban populace, accelerating economic growth, improving consumer confidence, etc. in recent years.

Challenges: A person may use a phone call or video call to advertise products and services through outbound telemarketing. Since it takes less manpower, delivers messages with a high degree of personalization, and lowers indirect costs, this mode is increasingly more lucrative than out-of-home advertising media in developing countries. In the years to come, the need for outdoor advertising is projected to decline due to the increase in demand for this sector, posing a challenge to the market as a whole. Additionally, other factors like intense competition, stringent regulations, etc. are other challenges to the market.

Market Trends: AI is being used in both advertising and automation to boost productivity. It is also being used to optimize the enormous volumes of data at disposal to produce better campaigns and have a greater influence on the advertising industry. Therefore, it is anticipated that the use of artificial intelligence to the outdoor advertising industry would increase demand throughout the upcoming years. More trends in the market are believed to grow the outdoor advertising market during the forecasted period, which may include increase in mobile 5G subscriptions, embracing the power of storytelling, creativity-driven ads, rising applications of anamorphic & 3D billboards, software advancement, developing beacon technology fondness, etc.

Impact Analysis of COVID-19 and Way Forward:

The COVID-19 brought many changes to the world, including a lack of consumer visibility, lack of cross-border mobility, labor shortage, and halted economic activities across the world, caused by the COVID-19 pandemic, resulting in the downfall in demand for outdoor advertising in various end-use industries which eventually had a negative impact on its market growth globally. However, the post-pandemic market is anticipated to gain momentum as more people get vaccinated, there has been an increase in mobility at many touch-points, such as airports and shopping malls, and brands are gradually launching their campaigns. As people started returning to work, outdoor advertising exposure is also anticipated to increase.

Competitive Landscape and Recent Developments:

The market for outdoor advertising has typically been fragmented. Businesses are concentrating on introducing new features to satisfy customer expectations by providing a popular outdoor advertisement style. Additionally, vendors are extending their global reach thanks to a cutting-edge business strategy. Major business activities are being undertaken by market participants, including mergers and acquisitions, collaborations, agreements, the launch of new products, international expansion, and others.

Further, key players in the outdoor advertising market are:

JCDecaux SA
Clear Channel Outdoor Holdings
Ströer SE & Co. KGaA
Lamar Media Corp.
Outfront Media Inc.
APG|SGA SA
Focus Media Information Technology Co Ltd
oOh!Media Ltd
Asiaray Media Group
Global Media & Entertainment Ltd.
Al Arabia Outdoor Advertising
Atairos (Ocean Outdoor Ltd.)
Intersection Media, LLC.

Every day, newer and newer inventions are added to the huge realm of advertising. Impacts increase when innovation and satisfaction are combined. The amazing billboards that will be placed at roadside constructions will alter the outdoor advertising market in the future. Some of the strategies among key players in the outdoor advertising market are mergers and acquisitions (M&A), affiliations, collaborations, and partnerships. For instance, in 2022, JCDecaux SA announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specializing in the purchasing and optimization of digital outdoor advertising (DOOH). This alliance would support the international expansion of Displayce, via the implementation of a commercial acceleration plan and JCDecaux would significantly strengthen its commercial approach, offering its national but also its local customers a full-stack solution, from DSP to SSP, as well as simple and efficient access to new purchasing methods and smart planning. Similarly, Stark Capital Solutions, Inc. announced the acquisition of Lamar Advertising.

Global Outdoor Advertising Market: Analysis By Medium Type (Traditional Outdoor Advertising, and Digital Outdoor Advertising), By Segment (Billboards, Transit, Street Furniture, and Others), By Region Size and Trends with Impact of COVID-19 and Forecast up to 2027 - Report Summary
Report Metrics Details
Years Considered 2017 - 2021
Base Year 2021
Forecast Period 2022-2027
Page Count 160
Units Referenced US$
Segments/Key Topics By Medium Type, By Segment
Regions Covered Asia Pacific (China, Japan, India, Australia and Rest of the Asia Pacific), North America (the US, Canada, and Mexico), Europe (Germany, UK, France, Spain and rest of Europe), Middle East & Africa, and Latin America
Key Companies Mentioned JCDecaux SA, Clear Channel Outdoor Holdings, Ströer SE & Co. KGaA, Lamar Media Corp., Outfront media Inc., APG/SGA SA, Focus Media Information Technology Co Ltd, oOh!Media Ltd, Asiaray Media Group, Global Media & Entertainment Ltd., Al Arabia Outdoor Advertising, Atairos (Ocean Outdoor Ltd.), and Intersection Media, LLC


Five FAQs About the Report

What is the size of this market?
The global outdoor advertising market in 2021 was valued at US$37.03 billion.

What is the forecasted growth for this market?
The outdoor advertising market is projected to reach US$75.01 billion by 2027. The global outdoor advertising market is determined to grow at a CAGR of 12.3% over the forecasted period of 2022-2027.

What are key factors driving this market?
One of the main factors supporting the market's growth globally is the escalating use of the internet, the rapid digitalization, and the growing emphasis on targeted marketing. This may also be attributed to rising retail space combined with an increase in outside time spent by individuals. The industry is also being driven by the growing usage of point of sale (POS) campaigns by companies or marketers to advertise limited or special edition, discounted merchandise and encourage impulsive purchases. In addition, vehicle or transit advertising is rapidly gaining popularity as a mobile marketing strategy with printed graphics to take advantage of high traffic spots and build brand recognition.

How is this market segmented in this report?
The outdoor advertising market can be segmented on the basis of medium type (traditional outdoor advertising, and digital outdoor advertising), and segment (billboards, transit, street furniture, and others).

What is the definition of this market in this report?
Outdoor advertising is a type of advertising, which includes any type of advertisement which is done outdoor in order to publicize products and services. Outdoor advertising helps the advertiser to reach that audience who do not have access to traditional advertisements such as young generation, corporate guys and middle-class population thus allowing the advertiser to target particular demographics, ages, income, and ethnic groups.

What are the major influences driving the growth/decline of this market?
The demand for various types of outdoor advertising has increased significantly in recent years due to the booming tourism industry, as the tourism increases the footfall in airports and other attractive places such as shopping malls would increase resulting in more consumer visibility and brand awareness. Further, the market is expected to grow owing to growing programmatic digital display ad spending, increasing urban populace, accelerating economic growth, improving consumer confidence, etc. in recent years. Yet the market faces some challenges such as growing outbound telemarketing market in developing economies, intense competition, stringent regulations, etc.


1. Executive Summary
2. Introduction
2.1 Outdoor Advertising: An Overview
2.1.1 Definition of Outdoor Advertising
2.1.2 Types of Outdoor Advertising
Table 1: Types of Outdoor Advertising
2.2 Outdoor Advertising Segmentation: An Overview
2.2.1 Outdoor Advertising Segmentation
Table 2: Outdoor Advertising Segmentation
3. Global Market Analysis
3.1 Global Outdoor Advertising Market: An Analysis
3.1.1 Global Outdoor Advertising Market: An Overview
3.1.2 Global Outdoor Advertising Market by Value
Table 3: Global Outdoor Advertising Market by Value; 2017-2021 (US$ Billion)
Table 4: Global Outdoor Advertising Market by Value; 2022-2027 (US$ Billion)
3.1.3 Global Outdoor Advertising Market by Medium Type (traditional outdoor advertising, and digital outdoor advertising)
Table 5: Global Outdoor Advertising Market by Medium Type; 2021 (Percentage, %)
3.1.4 Global Outdoor Advertising Market by Segment (billboards, transit, street furniture, and others)
Table 6: Global Outdoor Advertising Market by Segment; 2021 (Percentage, %)
3.1.5 Global Outdoor Advertising Market by Region (Asia Pacific, North America, Europe, Middle East & Africa, and Latin America)
Table 7: Global Outdoor Advertising Market by Region; 2021 (Percentage, %)
3.2 Global Outdoor Advertising Market: Medium Type Analysis
3.2.1 Global Outdoor Advertising Market by Type: An Overview
3.2.2 Global Traditional Outdoor Advertising Market by Value
Table 8: Global Traditional Outdoor Advertising Market by Value, 2017-2021 (US$ Billion)
Table 9: Global Traditional Outdoor Advertising Market by Value, 2022-2027 (US$ Billion)
3.2.3 Global Digital Outdoor Advertising Market by Value
Table 10: Global Digital Outdoor Advertising Market by Value, 2017-2021 (US$ Billion)
Table 11: Global Digital Outdoor Advertising Market by Value, 2022-2027 (US$ Billion)
4. Regional Market Analysis
4.1 Asia Pacific Outdoor Advertising Market: An Analysis
4.1.1 Asia Pacific Outdoor Advertising Market: An Overview
4.1.2 Asia Pacific Outdoor Advertising Market by Value
Table 12: Asia Pacific Outdoor Advertising Market by Value; 2017-2021 (US$ Billion)
Table 13: Asia Pacific Outdoor Advertising Market by Value; 2022-2027 (US$ Billion)
4.1.3 Asia Pacific Outdoor Advertising Market by Medium Type (traditional outdoor advertising, and digital outdoor advertising)
Table 14: Asia Pacific Outdoor Advertising Market by Medium Type; 2021 (Percentage, %)
4.1.4 Asia Pacific Traditional Outdoor Advertising Market by Value
Table 15: Asia Pacific Traditional Outdoor Advertising Market by Value, 2017-2021 (US$ Billion)
Table 16: Asia Pacific Traditional Outdoor Advertising Market by Value, 2022-2027 (US$ Billion)
4.1.5 Asia Pacific Digital Outdoor Advertising Market by Value
Table 17: Asia Pacific Digital Outdoor Advertising Market by Value, 2017-2021 (US$ Billion)
Table 18: Asia Pacific Digital Outdoor Advertising Market by Value, 2022-2027 (US$ Billion)
4.1.6 Asia Pacific Outdoor Advertising Market by Region (China, Japan, India, Australia, and the Rest of the Asia Pacific)
Table 19: Asia Pacific Outdoor Advertising Market by Region; 2021 (Percentage, %)
4.1.7 China Outdoor Advertising Market by Value
Table 20: China Outdoor Advertising Market by Value, 2017-2021 (US$ Billion)
Table 21: China Outdoor Advertising Market by Value, 2022-2027 (US$ Billion)
4.1.8 China Outdoor Advertising Market by Medium Type (traditional outdoor advertising, and digital outdoor advertising)
Table 22: China Outdoor Advertising Market by Medium Type; 2021 (Percentage, %)
4.1.9 China Traditional Outdoor Advertising Market by Value
Table 23: China Traditional Outdoor Advertising Market by Value, 2017-2021 (US$ Billion)
Table 24: China Traditional Outdoor Advertising Market by Value, 2022-2027 (US$ Billion)
4.1.10 China Digital Outdoor Advertising Market by Value
Table 25: China Digital Outdoor Advertising Market by Value, 2017-2021 (US$ Billion)
Table 26: China Digital Outdoor Advertising Market by Value, 2022-2027 (US$ Billion)
4.1.11 Japan Outdoor Advertising Market by Value
Table 27: Japan Outdoor Advertising Market by Value, 2017-2021 (US$ Billion)
Table 28: Japan Outdoor Advertising Market by Value, 2022-2027 (US$ Billion)
4.1.12 India Outdoor Advertising Market by Value
Table 29: India Outdoor Advertising Market by Value, 2017-2021 (US$ Billion)
Table 30: India Outdoor Advertising Market by Value, 2022-2027 (US$ Billion)
4.1.13 Australia Outdoor Advertising Market by Value
Table 31: Australia Outdoor Advertising Market by Value, 2017-2021 (US$ Million)
Table 32: Australia Outdoor Advertising Market by Value, 2022-2027 (US$ Billion)
4.1.14 Rest of Asia Pacific Outdoor Advertising Market by Value
Table 33: Rest of Asia Pacific Outdoor Advertising Market by Value, 2017-2021 (US$ Billion)
Table 34: Rest of Asia Pacific Outdoor Advertising Market by Value, 2022-2027 (US$ Billion)
4.2 North America Outdoor Advertising Market: An Analysis
4.2.1 North America Outdoor Advertising Market: An Overview
4.2.2 North America Outdoor Advertising Market by Value
Table 35: North America Outdoor Advertising Market by Value; 2017-2021 (US$ Billion)
Table 36: North America Outdoor Advertising Market by Value; 2022-2027 (US$ Billion)
4.2.3 North America Outdoor Advertising Market by Medium Type (traditional outdoor advertising, and digital outdoor advertising)
Table 37: North America Outdoor Advertising Market by Medium Type; 2021 (Percentage, %)
4.2.4 North America Traditional Outdoor Advertising Market by Value
Table 38: North America Traditional Outdoor Advertising Market by Value; 2017-2021 (US$ Billion)
Table 39: North America Traditional Outdoor Advertising Market by Value; 2022-2027 (US$ Billion)
4.2.5 North America Digital Outdoor Advertising Market by Value
Table 40: North America Digital Outdoor Advertising Market by Value; 2017-2021 (US$ Billion)
Table 41: North America Digital Outdoor Advertising Market by Value; 2022-2027 (US$ Billion)
4.2.6 North America Outdoor Advertising Market by Region (the US, Canada, and Mexico)
Table 42: North America Outdoor Advertising Market by Region; 2021 (Percentage, %)
4.2.7 The US Outdoor Advertising Market by Value
Table 43: The US Outdoor Advertising Market by Value, 2017-2021 (US$ Billion)
Table 44: The US Outdoor Advertising Market by Value, 2022-2027 (US$ Billion)
4.2.8 The US Outdoor Advertising Market by Segment (billboards, transit, street furniture and others)
Table 45: The US Outdoor Advertising Market by Segment; 2021 (Percentage, %)
4.2.9 The US Outdoor Advertising Market by Industry Categories (miscellaneous services & amusements, retail, media & advertisement, insurance & real estate, restaurants, government, politics & organizations, public transportation, hotels & resorts, financial, automotive dealers & services, schools camps & seminars, and others)
Table 46: The US Outdoor Advertising Market by Industry Categories; 2019-2021 (Percentage, %)
4.2.10 The US Outdoor Advertising Market by Medium Type (traditional outdoor advertising, and digital outdoor advertising)
Table 47: The US Outdoor Advertising Market by Medium Type; 2021 (Percentage, %)
4.2.11 The US Traditional Outdoor Advertising Market by Value
Table 48: The US Traditional Outdoor Advertising Market by Value; 2017-2021 (US$ Billion)
Table 49: The US Traditional Outdoor Advertising Market by Value; 2022-2027 (US$ Billion)
4.2.12 The US Digital Outdoor Advertising Market by Value
Table 50: The US Digital Outdoor Advertising Market by Value; 2017-2021 (US$ Billion)
Table 51: The US Digital Outdoor Advertising Market by Value; 2022-2027 (US$ Billion)
4.2.13 Canada Outdoor Advertising Market by Value
Table 52: Canada Outdoor Advertising Market by Value, 2017-2021 (US$ Million)
Table 53: Canada Outdoor Advertising Market by Value, 2022-2027 (US$ Million)
4.2.14 Mexico Outdoor Advertising Market by Value
Table 54: Mexico Outdoor Advertising Market by Value, 2017-2021 (US$ Million)
Table 55: Mexico Outdoor Advertising Market by Value, 2022-2027 (US$ Million)
4.3 Europe Outdoor Advertising Market: An Analysis
4.3.1 Europe Outdoor Advertising Market: An Overview
4.3.2 Europe Outdoor Advertising Market by Value
Table 56: Europe Outdoor Advertising Market by Value; 2017-2021 (US$ Billion)
Table 57: Europe Outdoor Advertising Market by Value; 2022-2027 (US$ Billion)
4.3.3 Europe Outdoor Advertising Market by Medium Type (traditional outdoor advertising, and digital outdoor advertising)
Table 58: Europe Outdoor Advertising Market by Medium Type; 2021 (Percentage, %)
4.3.4 Europe Traditional Outdoor Advertising Market by Value
Table 59: Europe Traditional Outdoor Advertising Market by Value; 2017-2021 (US$ Billion)
Table 60: Europe Traditional Outdoor Advertising Market by Value; 2022-2027 (US$ Billion)
4.3.5 Europe Digital Outdoor Advertising Market by Value
Table 61: Europe Digital Outdoor Advertising Market by Value; 2017-2021 (US$ Billion)
Table 62: Europe Digital Outdoor Advertising Market by Value; 2022-2027 (US$ Billion)
4.3.6 Europe Outdoor Advertising Market by Region (Germany, UK, France, Spain, and the rest of Europe)
Table 63: Europe Outdoor Advertising Market by Region; 2021 (Percentage, %)
4.3.7 Germany Outdoor Advertising Market by Value
Table 64: Germany Outdoor Advertising Market by Value, 2017-2021 (US$ Billion)
Table 65: Germany Outdoor Advertising Market by Value, 2022-2027 (US$ Billion)
4.3.6 UK Outdoor Advertising Market by Value
Table 66: UK Outdoor Advertising Market by Value, 2017-2021 (US$ Billion)
Table 67: UK Outdoor Advertising Market by Value, 2022-2027 (US$ Billion)
4.3.7 France Outdoor Advertising Market by Value
Table 68: France Outdoor Advertising Market by Value, 2017-2021 (US$ Billion)
Table 69: France Outdoor Advertising Market by Value, 2022-2027 (US$ Billion)
4.3.8 Spain Outdoor Advertising Market by Value
Table 70: Spain Outdoor Advertising Market by Value, 2017-2021 (US$ Million)
Table 71: Spain Outdoor Advertising Market by Value, 2022-2027 (US$ Million)
4.3.9 Rest of Europe Outdoor Advertising Market by Value
Table 72: Rest of Europe Outdoor Advertising Market by Value, 2017-2021 (US$ Billion)
Table 73: Rest of Europe Outdoor Advertising Market by Value, 2022-2027 (US$ Billion)
4.4 Middle East & Africa Outdoor Advertising Market: An Analysis
4.4.1 Middle East & Africa Outdoor Advertising Market: An Overview
4.4.2 Middle East & Africa Outdoor Advertising Market by Value
Table 74: Middle East & Africa Outdoor Advertising Market by Value; 2017-2021 (US$ Billion)
Table 75: Middle East & Africa Outdoor Advertising Market by Value; 2022-2027 (US$ Billion)
4.5 Latin America Outdoor Advertising Market: An Analysis
4.5.1 Latin America Outdoor Advertising Market: An Overview
4.5.2 Latin America Outdoor Advertising Market by Value
Table 76: Latin America Outdoor Advertising Market by Value; 2017-2021 (US$ Billion)
Table 77: Latin America Outdoor Advertising Market by Value; 2022-2027 (US$ Billion)
5. Impact of COVID
5.1 Impact of COVID-19
5.1.1 Rising Online Penetration of Industries
Table 78: Global Online Penetration of Industries (2019-2020)
5.1.2 Surge in Social Media Users
Table 79: Global Social Network Users; 2017-2022 (Billion)
5.2 Post-COVID-19 Impact on Global Outdoor Advertising Market
6. Market Dynamics
6.1 Growth Driver
6.1.1 Booming Tourism Industry
Table 80: Global Tourism Industry Value; 2017–2021 (US$ Trillion)
6.1.2 Growing Programmatic Digital Display Ad Spending
Table 81: The U.S. Programmatic Digital Display Ad Spending; 2019-2023 (US$ Billion)
6.1.3 Increasing Urban Populace
Table 82: Global Urban Population; 2017-2021 (Billion)
6.1.4 Accelerating Economic Growth
Table 83: Global Gross Domestic Product (GDP) per Capita (Current Prices); 2017-2027 (US$ Thousand)
6.1.5 Improving Consumer Confidence
Table 84: Global Consumer Confidence in Developed and Emerging Countries; Q2 2018-Q4 2021
6.2 Challenges
6.2.1 Growing Outbound Telemarketing Market in Developing Economies
Table 85: Asia-Pacific Outbound Telemarketing Market Value Forecast; 2019-2024 (US$ Billion)
6.2.2 Intense Competition
6.2.3 Stringent Regulations
6.3 Market Trends
6.3.1 Involvement of Artificial Intelligence
Table 86: Global Artificial Intelligence (AI) Market Revenues; 2020-2023 (US$ Billion)
6.3.2 Increase in Mobile 5G Subscriptions
Table 87: Global Number of Mobile 5G Subscriptions; 2021-2027 (Billion)
6.3.3 Embracing the Power of Storytelling
6.3.4 Creativity-Driven Ads
6.3.5 Rising Applications of Anamorphic & 3D Billboards
6.3.6 Software Advancement
6.3.7 Developing Beacon Technology Fondness
7. Competitive Landscape
7.1 Global Outdoor Advertising Players by Market Share
Table 88: Global Outdoor Advertising Players by Market Share; 2021 (Percentage, %)
7.2 The US Outdoor Advertising Players by Market Share
Table 89: The US Outdoor Advertising Players by Market Share; 2021 (Percentage, %)
7.3 United Kingdom (UK) Outdoor Advertising Players by Market Share
Table 90: United Kingdom (UK) Outdoor Advertising Players by Market Share; 2021 (Percentage, %)
8. Company Profiles
8.1 JCDecaux S.A.
8.1.1 Business Overview
8.1.2 Operating Business
Table 91: JCDecaux S.A. Adjusted Revenue by Business; 2021 (Percentage, %)
8.1.3 Business Strategy
8.2 Clear Channel Outdoor Holdings Inc.
8.2.1 Business Overview
8.2.2 Operating Region
Table 92: Clear Channel Outdoor Holdings Inc. Revenue by Region; 2021 (Percentage, %)
8.2.3 Business Strategy
8.3 Ströer SE & Co. KGaA
8.3.1 Business Overview
8.3.2 Operating Segment
Table 93: Ströer SE & Co. KGaA Revenue by Segment; 2021 (Percentage, %)
8.3.3 Business Strategy
8.4 Outfront Media Inc.
8.4.1 Business Overview
8.4.2 Operating Segment
Table 94: Outfront Media Inc. Revenue by Segment; 2021 (Percentage, %)
8.4.3 Business Strategy
8.5 APG|SGA Group
8.5.1 Business Overview
8.5.2 Operating Region
Table 95: APG|SGA Group Revenue by Region; 2021 (Percentage, %)
8.5.3 Business Strategy
8.6 oOh!Media Ltd.
8.6.1 Business Overview
8.6.2 Revenue by Format
Table 96: oOh!Media Ltd. Revenue by Format; 2021 (Percentage, %)
8.6.3 Business Strategy
8.7 Asiaray Media Group Ltd
8.7.1 Business Overview
8.7.2 Operating Segment
Table 97: Asiaray Media Group Ltd Revenue by Segment; 2021 (Percentage, %)
8.7.3 Business Strategy
8.8 Al Arabia Outdoor Advertising
8.8.1 Business Overview
8.8.2 Business Strategy
8.9 Atairos (Ocean Outdoor Ltd.)
8.9.1 Business Overview
8.9.2 Business Strategy
8.10 Intersection Media, LLC
8.10.1 Business Overview
8.10.2 Business Strategy
8.11 Lamar Advertising Company
8.11.1 Business Overview
8.12 Focus Media Information Technology Co Ltd.
8.12.1 Business Overview
8.13 Global Media & Entertainment Ltd.
8.13.1 Business Overview

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