Global Organ Preservation Solutions Market: Analysis By Type (University of Wisconsin Solution, Custodial HTKs, Perfadex, & Others), By Technique (Static Cold Storage, Hypothermic Machine Perfusion, Normothermic Machine Perfusion, & Others), By Organ Type

Global Organ Preservation Solutions Market: Analysis By Type (University of Wisconsin Solution, Custodial HTKs, Perfadex, & Others), By Technique (Static Cold Storage, Hypothermic Machine Perfusion, Normothermic Machine Perfusion, & Others), By Organ Type (Kidney, Lung, Liver, Heart, & Others), By Region Size and Trends with Impact of COVID-19 and Forecast up to 2028


The global organ preservation solutions market in 2022 was valued at US$242.94 million. The market is expected to be worth US$356.98 million in 2028. Organ preservation solutions are referred to as the solutions used to store organs and minimize tissue damage, particularly while awaiting implantation. These are used to protect organs prior to transplantation because organs in the outer environment often collapse once removed from the human body. The liver, pancreas, spleen, kidneys, adrenal glands, heart, lung, kidneys, stomach and intestines, thymus, skin, brain, eyes, thyroid, and joints can be preserved using these solutions and used for an organ transplant. Therefore, rising need for organ transplantation is one of the main factors that would drive the demand for organ preservation solutions in the forthcoming years. The market is expected to grow at a CAGR of approx. 6.70%during the forecasted period of 2023-2028.

Market Segmentation Analysis:

By Type: The report identifies four segments on the basis of type: University of Wisconsin Solution, Custodial HTKs, Perfadex, and Others. Among the type, University of Wisconsin Solution dominated the market. University of Wisconsin (UW) solution’s wide usage in cold storage solution, which has increased early pancreas graft function and decreased the incidence of preservation pancreatitis is the primary reason that is expected to increase the usability of University of Wisconsin (UW) solution in the organ preservation solutions market.

By Technique: The report provides the bifurcation of organ preservation solutions market into four segments on the basis of technique: Static Cold Storage, Hypothermic Machine Perfusion, Normothermic Machine Perfusion, and Others. Due to the rising number of incidences of organ failures leading to growing organ transplantation and research activities, static cold storage technique dominated the market in 2022. However, normothermic machine perfusion is expected to be the fastest-growing segment in the coming years. This technique provides the organ with enough nourishment and oxygen to allow aerobic metabolism. It also contributes to better transplant results and minimises the likelihood of post-transplantation side effects. It is mostly utilised for liver preservation, but it also allows for the effective preservation of other organs. As a result, such benefits are likely to drive market expansion throughout the forecast period.

By Organ Type: The report identifies five segments on the basis of organ type: Kidney, Lung, Liver, Heart and Others. The kidney segment held the largest market share in 2022. Increasing cases of kidney failures and number of kidney transplant procedures across the globe are the major factors influencing the segment growth. Moreover, several public awareness campaigns related to the benefits of kidney transplant are also anticipated to promote segment growth.

By Region: In the report, the global organ preservation solutions market is divided into five regions: North America, Europe, South & Central America and Middle East & Africa. North America accounted for the largest share in the global organ preservation solutions market in 2022. Because of the rising acceptance of innovative healthcare technologies, high prevalence of chronic kidney diseases and heart failure, and increasing investments for improving healthcare infrastructure, North America and Europe are projected to be major markets over the forecast period.

The Asia Pacific region is expected to be the fastest-growing market, because of increasing healthcare expenditure, rising patient awareness, and growing need for organ transplantation procedures. Furthermore, in the coming years, the significantly growing aging population and increasing incidence of kidney and heart failure in countries such as China and India would boost the usability of organ preservation solutions.

Market Dynamics:

Growth Drivers: The market has been growing over the past few years, due to factors such as surging prevalence of various chronic diseases, upsurge in healthcare expenditure, growing incidence of new cancer cases, and rising need for organ transplantation. Geriatric population forms a large part of organ transplant practice demographics. Moreover, the poor compliance with treatment, poor tolerance of therapy and the presence of underlying or associated diseases makes the elder age group more vulnerable to organ failures. Thus, the need for organ transplants is growing as the global population ages, which in turn, has augmented the growth of the global organ preservation solutions market.

Challenges: However, some challenges are also impeding the growth of the market such as advent of stem cells, high cost of organ transplant procedures & available alternatives.

Trends: The market is projected to grow at a fast pace during the forecast period, due to various latest trends such as increasing government & NGO initiatives to encourage organ donation, surging obesity rates, growth in medical tourism. The development of organ preservation technologies is expected to be fueled by growing interest in organ transplantation procedures across the globe. Similarly, developing mechanically propelled techniques for saving organs support the growth of organ preservation solution market.

Impact Analysis of COVID-19 and Way Forward:

The COVID-19 pandemic negatively impacted the global organ preservation solutions market, resulting in a significant influence on organ donation and transplantation around the world. The pandemic drastically curtailed donation and transplant activities around the world, resulting in a drop in demand for organ preservation solutions. Post-COVID, the global market has been rebounding, driven by technological advancements, and extensive research and development for innovative preservation techniques, including the use of antiviral agents in preservation solutions, thus reshaping the organ preservation solutions landscape.

Competitive Landscape:

The global organ preservation solutions market is moderately fragmented. The key players of the global organ preservation solutions market are:

XVIVO Perfusion AB
TransMedics Group, Inc.
Artivion, Inc.
BioLife Solutions, Inc.
Teva Pharmaceutical Industries Ltd.
Paragonix Technologies, Inc.
Bridge to Life Ltd.
OrganOx Limited
Bristol-Myers Squibb
Accord Healthcare Limited
Perfusion Solution, Inc.
Global Transplant Solutions

Collaborations, new product development, investments connected to growing capabilities, mergers and acquisitions, partnerships and agreements, and investments in research and development are just a few of the major strategies used by the players.

Global Organ Preservation Solutions Market: Analysis By Type (University of Wisconsin Solution, Custodial HTKs, Perfadex, & Others), By Technique (Static Cold Storage, Hypothermic Machine Perfusion, Normothermic Machine Perfusion, & Others), By Organ Type (Kidney, Lung, Liver, Heart, & Others), By Region Size and Trends with Impact of COVID-19 and Forecast up to 2028 - Report Summary
Report Metrics Details
Years Considered 2018-2028
Base Year 2022
Forecast Period 2023-2028
Page Count 161
Units Referenced US $
Segments/Key Topics By Type, By Technique, By Organ Type
Regions Covered North America (The US, Canada, and Mexico), Europe (Germany, the UK, Italy, France, and Rest of Europe), Asia Pacific (China, Japan, India, South Korea and Rest of Asia Pacific), South & Central America and Middle East & Africa
Key Companies Mentioned are XVIVO Perfusion AB, TransMedics Group, Inc., Artivion, Inc., BioLife Solutions, Inc., Teva Pharmaceutical Industries Ltd., Paragonix Technologies, Inc., Bridge to Life Ltd., OrganOx Limited, Bristol-Myers Squibb, Accord Healthcare Limited, Perfusion Solution, Inc., and Global Transplant Solutions

Five FAQs about the Report

What is the size of this market?
The global organ preservation solutions market was valued at US$242.94 billion in 2022.

What is the forecasted growth for this market?
The market is expected to reach US$356.98 billion by 2028. The market is expected to grow at a CAGR of 6.70% during the forecast period of 2023-2028.

What are key factors driving this market?
Over the past years, the organ preservation solutions market has experienced substantial growth. One of the key factors driving this growth has been the rising need for organ transplantation as the global population ages. Geriatric population forms a large part of organ transplant practice demographics. Additionally, the poor compliance with treatment, poor tolerance of therapy and the presence of underlying or associated diseases makes the elder age group more vulnerable to organ failures. Thus, the need for organ transplants is growing as the global population ages, which in turn, has augmented the growth of the global organ preservation solutions market. Furthermore, the surging prevalence of chronic kidney diseases has increased the demand for kidney transplantation, which boosts the need for solutions to keep the organs in a healthy condition. This is where organ preservation solutions are used to diminish ischemic/hypoxic injury during cold storage and improve graft survival.

How is this market segmented in this report?
In the report, the global organ preservation solutions market is segmented based on type (University of Wisconsin Solution, Custodial HTKs, Perfadex, & Others), technique (Static Cold Storage, Hypothermic Machine Perfusion, Normothermic Machine Perfusion, & Others) and organ type (Kidney, Lung, Liver, Heart, & Others).

What is the definition of this market in this report?
Organ preservation treatments are used to protect organs prior to transplantation since organs in the external environment frequently collapse once removed from the human body. Preservation solutions and techniques are crucial for donor organ quality, which is directly related to morbidity and survival after transplantation.

What are the major influences driving the growth/decline of this market?
The market is expected to increase due to increasing government & NGO initiatives to encourage organ donation, surging obesity rates, growth in medical tourism, etc. However, some challenges are also impeding the growth of the market such as advent of stem cells, high cost of organ transplant procedures & available alternatives.


1. Executive Summary
2. Introduction
2.1 Organ Preservation Solutions: An Overview
2.1.1 Introduction to Organ Preservation Solutions
2.1.2 Different Types of Organ Preservation Solutions
Table 1: Different Types of Organ Preservation Solutions
2.2 Organ Preservation Solutions Segmentation: An Overview
2.2.1 Organ Preservation Solutions Segmentation
Table 2: Organ Preservation Solutions Segmentation
3. Global Market Analysis
3.1 Global Organ Preservation Solutions Market: An Analysis
3.1.1 Global Organ Preservation Solutions Market: An Overview
3.1.2 Global Organ Preservation Solutions Market by Value
Table 3: Global Organ Preservation Solutions Market by Value; 2018-2022 (US$ Million)
Table 4: Global Organ Preservation Solutions Market by Value; 2023-2028 (US$ Million)
3.1.3 Global Organ Preservation Solutions Market by Type
Table 5: Global Organ Preservation Solutions Market by Type; 2022 (Percentage, %)
3.1.4 Global Organ Preservation Solutions Market by Technique
Table 6: Global Organ Preservation Solutions Market by Technique; 2022 (Percentage, %)
3.1.5 Global Organ Preservation Solutions Market by Organ Type
Table 7: Global Organ Preservation Solutions Market by Organ Type; 2022 (Percentage, %)
3.1.6 Global Organ Preservation Solutions Market by Region
Table 8: Global Organ Preservation Solutions Market by Region; 2022 (Percentage, %)
3.2 Global Organ Preservation Solutions Market: Type Analysis
3.2.1 Global Organ Preservation Solutions Market by Solution Type: An Overview
3.2.2 Global University of Wisconsin Organ Preservation Solutions Market by Value
Table 9: Global University of Wisconsin Solution Organ Preservation Solutions Market by Value, 2018-2022 (US$ Million)
Table 10: Global University of Wisconsin Solution Organ Preservation Solutions Market by Value, 2023-2028 (US$ Million)
3.2.3 Global Custodiol HTKs Organ Preservation Solutions Market by Value
Table 11: Global Custodiol HTKs Organ Preservation Solutions Market by Value, 2018-2022 (US$ Million)
Table 12: Global Custodiol HTKs Organ Preservation Solutions Market by Value, 2023-2028 (US$ Million)
3.2.4 Global Perfadex Organ Preservation Solutions Market by Value
Table 13: Global Perfadex Organ Preservation Solutions Market by Value, 2018-2022 (US$ Million)
Table 14: Global Perfadex Organ Preservation Solutions Market by Value, 2023-2028 (US$ Million)
3.2.5 Global Other Organ Preservation Solutions Market by Value
Table 15: Global Other Organ Preservation Solutions Market by Value; 2018-2022 (US$ Million)
Table 16: Global Other Organ Preservation Solutions Market by Value; 2023-2028 (US$ Million)
3.3 Global Organ Preservation Solutions Market: Technique Analysis
3.3.1 Global Organ Preservation Solutions Market by Technique: An Overview
3.3.2 Global Static Cold Storage Organ Preservation Solutions Market by Value
Table 17: Global Static Cold Storage Organ Preservation Solutions Market by Value, 2018-2022 (US$ Million)
Table 18: Global Static Cold Storage Organ Preservation Solutions Market by Value, 2023-2028 (US$ Million)
3.3.3 Global Hypothermic Machine Perfusion Organ Preservation Solutions Market by Value
Table 19: Global Hypothermic Machine Perfusion Organ Preservation Solutions Market by Value, 2018-2022 (US$ Million)
Table 20: Global Hypothermic Machine Perfusion Organ Preservation Solutions Market by Value, 2023-2028 (US$ Million)
3.3.4 Global Normothermic Machine Perfusion Organ Preservation Solutions Market by Value
Table 21: Global Normothermic Machine Perfusion Organ Preservation Solutions Market by Value, 2018-2022 (US$ Million)
Table 22: Global Normothermic Machine Perfusion Organ Preservation Solutions Market by Value, 2023-2028 (US$ Million)
3.3.5 Global Others Organ Preservation Solutions Market by Value
Table 23: Global Others Organ Preservation Solutions Market by Value, 2018-2022 (US$ Million)
Table 24: Global Others Organ Preservation Solutions Market by Value, 2023-2028 (US$ Million)
3.4 Global Organ Preservation Solutions Market: Organ Type Analysis
3.4.1 Global Organ Preservation Solutions Market by Organ Type: An Overview
3.4.2 Global Kidney Preservation Solutions Market by Value
Table 25: Global Kidney Preservation Solutions Market by Value, 2018-2022 (US$ Million)
Table 26: Global Kidney Preservation Solutions Market by Value, 2023-2028 (US$ Million)
3.4.3 Global Liver Preservation Solutions Market by Value
Table 27: Global Liver Preservation Solutions Market by Value, 2018-2022 (US$ Million)
Table 28: Global Liver Preservation Solutions Market by Value, 2023-2028 (US$ Million)
3.4.4 Global Lung Preservation Solutions Market by Value
Table 29: Global Lung Preservation Solutions Market by Value, 2018-2022 (US$ Million)
Table 30: Global Lung Preservation Solutions Market by Value, 2023-2028 (US$ Million)
3.4.5 Global Heart Preservation Solutions Market by Value
Table 31: Global Heart Preservation Solutions Market by Value, 2018-2022 (US$ Million)
Table 32: Global Heart Preservation Solutions Market by Value, 2023-2028 (US$ Million)
3.4.6 Global Others Organ Preservation Solutions Market by Value
Table 33: Global Others Organ Preservation Solutions Market by Value, 2018-2022 (US$ Million)
Table 34: Global Others Organ Preservation Solutions Market by Value, 2023-2028 (US$ Million)
4. Regional Market Analysis
4.1 North America Organ Preservation Solutions Market: An Analysis
4.1.1 North America Organ Preservation Solutions Market: An Overview
4.1.2 North America Organ Preservation Solutions Market by Value
Table 35: North America Organ Preservation Solutions Market by Value; 2018-2022 (US$ Million)
Table 36: North America Organ Preservation Solutions Market by Value; 2023-2028 (US$ Million)
4.1.3 North America Organ Preservation Solutions Market by Region
Table 37: North America Organ Preservation Solutions Market by Region; 2022 (Percentage, %)
4.1.4 The US Organ Preservation Solutions Market by Value
Table 38: The US Organ Preservation Solutions Market by Value, 2018-2022 (US$ Million)
Table 39: The US Organ Preservation Solutions Market by Value, 2023-2028 (US$ Million)
4.1.5 The US Organ Preservation Solutions Market by Type
Table 40: The US Organ Preservation Solutions Market by Type; 2022 (Percentage, %)
4.1.6 The US University of Wisconsin Solution, Custodial HTKs, Perfadex & Other Organ Preservation Solutions Market by Value
Table 41: The US University of Wisconsin Solution, Custodial HTKs, Perfadex & Other Organ Preservation Solutions Market by Value; 2018-2022 (US$ Million)
Table 42: The US University of Wisconsin Solution, Custodial HTKs, Perfadex & Other Organ Preservation Solutions Market by Value; 2023-2028 (US$ Million)
4.1.7 Canada Organ Preservation Solutions Market by Value
Table 43: Canada Organ Preservation Solutions Market by Value, 2018-2022 (US$ Million)
Table 44: Canada Organ Preservation Solutions Market by Value, 2023-2028 (US$ Million)
4.1.8 Mexico Organ Preservation Solutions Market by Value
Table 45: Mexico Organ Preservation Solutions Market by Value, 2018-2022 (US$ Million)
Table 46: Mexico Organ Preservation Solutions Market by Value, 2023-2028 (US$ Million)
4.2 Europe Organ Preservation Solutions Market: An Analysis
4.2.1 Europe Organ Preservation Solutions Market: An Overview
4.2.2 Europe Organ Preservation Solutions Market by Value
Table 47: Europe Organ Preservation Solutions Market by Value; 2018-2022 (US$ Million)
Table 48: Europe Organ Preservation Solutions Market by Value; 2023-2028 (US$ Million)
4.2.3 Europe Organ Preservation Solutions Market by Region
Table 49: Europe Organ Preservation Solutions Market by Region; 2022 (Percentage, %)
4.2.4 Germany Organ Preservation Solutions Market by Value
Table 50: Germany Organ Preservation Solutions Market by Value; 2018-2022 (US$ Million)
Table 51: Germany Organ Preservation Solutions Market by Value; 2023-2028 (US$ Million)
4.2.5 UK Organ Preservation Solutions Market by Value
Table 52: UK Organ Preservation Solutions Market by Value; 2018-2022 (US$ Million)
Table 53: UK Organ Preservation Solutions Market by Value; 2023-2028 (US$ Million)
4.2.6 Italy Organ Preservation Solutions Market by Value
Table 54: Italy Organ Preservation Solutions Market by Value; 2018-2022 (US$ Million)
Table 55: Italy Organ Preservation Solutions Market by Value; 2023-2028 (US$ Million)
4.2.7 France Organ Preservation Solutions Market by Value
Table 56: France Organ Preservation Solutions Market by Value; 2018-2022 (US$ Million)
Table 57: France Organ Preservation Solutions Market by Value; 2023-2028 (US$ Million)
4.2.8 Rest of Europe Organ Preservation Solutions Market by Value
Table 58: Rest of Europe Organ Preservation Solutions Market by Value; 2018-2022 (US$ Million)
Table 59: Rest of Europe Organ Preservation Solutions Market by Value; 2023-2028 (US$ Million)
4.3 Asia Pacific Organ Preservation Solutions Market: An Analysis
4.3.1 Asia Pacific Organ Preservation Solutions Market: An Overview
4.3.2 Asia Pacific Organ Preservation Solutions Market by Value
Table 60: Asia Pacific Organ Preservation Solutions Market by Value; 2018-2022 (US$ Million)
Table 61: Asia Pacific Organ Preservation Solutions Market by Value; 2023-2028 (US$ Million)
4.3.3 Asia Pacific Organ Preservation Solutions Market by Region
Table 62: Asia Pacific Organ Preservation Solutions Market by Region; 2022 (Percentage, %)
4.3.4 China Organ Preservation Solutions Market by Value
Table 63: China Organ Preservation Solutions Market by Value; 2018-2022 (US$ Million)
Table 64: China Organ Preservation Solutions Market by Value; 2023-2028 (US$ Million)
4.3.5 Japan Organ Preservation Solutions Market by Value
Table 65: Japan Organ Preservation Solutions Market by Value; 2018-2022 (US$ Million)
Table 66: Japan Organ Preservation Solutions Market by Value; 2023-2028 (US$ Million)
4.3.6 India Organ Preservation Solutions Market by Value
Table 67: India Organ Preservation Solutions Market by Value; 2018-2022 (US$ Million)
Table 68: India Organ Preservation Solutions Market by Value; 2023-2028 (US$ Million)
4.3.7 South Korea Organ Preservation Solutions Market by Value
Table 69: South Korea Organ Preservation Solutions Market by Value; 2018-2022 (US$ Million)
Table 70: South Korea Organ Preservation Solutions Market by Value; 2023-2028 (US$ Million)
4.3.8 Rest of Asia Pacific Organ Preservation Solutions Market by Value
Table 71: Rest of Asia Pacific Organ Preservation Solutions Market by Value; 2018-2022 (US$ Million)
Table 72: Rest of Asia Pacific Organ Preservation Solutions Market by Value; 2023-2028 (US$ Million)
4.4 South & Central America Organ Preservation Solutions Market: An Analysis
4.4.1 South & Central America Organ Preservation Solutions Market: An Overview
4.4.2 South & Central America Organ Preservation Solutions Market by Value
Table 73: South & Central America Organ Preservation Solutions Market by Value; 2018-2022 (US$ Million)
Table 74: South & Central America Organ Preservation Solutions Market by Value; 2023-2028 (US$ Million)
4.5 Middle East & Africa Organ Preservation Solutions Market: An Analysis
4.5.1 Middle East & Africa Organ Preservation Solutions Market: An Overview
4.5.2 Middle East & Africa Organ Preservation Solutions Market by Value
Table 75: Middle East & Africa Organ Preservation Solutions Market by Value; 2018-2022 (US$ Million)
Table 76: Middle East & Africa Organ Preservation Solutions Market by Value; 2023-2028 (US$ Million)
5. Impact of COVID-19
5.1 Impact of COVID on Organ Preservation Solutions Market
5.1.1 General Impact
5.1.2 Impact of COVID-19 on Organ Transplantation
Table 77: Number of Organ Transplants in the US; 2019-2021
5.1.3 Market Changes
6. Market Dynamics
6.1 Growth Drivers
6.1.1 Escalating Geriatric Population
Table 78: Global Population 65 Years and Above; 2017-2050 (Million)
6.1.2 Surging Prevalence of Chronic Diseases
Table 79: Global Percentage of the Population with Chronic Diseases; 2015-2030 (Percentage, %)
6.1.3 Upsurge in Healthcare Expenditure
Table 80: The US Health Consumption Expenditure as a Percentage of GDP; 2016-2022 (Percentage, %)
6.1.4 Growing Incidence of New Cancer Cases
Table 81: The US Estimated Numbers of New Cancer Cases; 2017-2023 (Million)
6.1.5 Rising Need for Organ Transplantation
6.2 Challenges
6.2.1 Advent of Stem Cells
Table 82: Global Stem Cell Market Forecast; 2022-2030 (US$ Billion)
6.2.2 High Cost of Organ Transplant Procedures & Available Alternatives
6.3 Market Trends
6.3.1 Excessive Alcohol Consumption
Table 83: Global Alcoholic Drinks Market Volume; 2022-2027 (Billion Litres)
6.3.2 Surging Obesity Rates
Table 84: Global Percentage of Obese People Aged Five Years and Older; 2020-2035 (Percentage, %)
6.3.3 Growth in Medical Tourism
Table 85: Global Medical Tourism Market; 2020-2027 (US$ Billion)
6.3.4 Increasing Government & NGO Initiatives to Encourage Organ Donation
7. Competitive Landscape
7.1 Global Organ Preservation Solutions Market: Competitive Landscape
7.2 Global Organ Preservation Solutions Market Players: Product Offerings
Table 86: List of Various Organ Preservation Solutions Developed by Key Market Players
8. Company Profiling
8.1 XVIVO Perfusion AB
8.1.1 Business Overview
8.1.2 Operating Segments
Table 87: XVIVO Perfusion AB Net Sales by Segment; 2022 (Percentage, %)
8.1.3 Business Strategy
8.2 TransMedics Group, Inc.
8.2.1 Business Overview
8.2.2 Operating Region
Table 88: TransMedics Group, Inc. Revenue by Region; 2022 (Percentage, %)
8.2.3 Business Strategy
8.3 Artivion, Inc.
8.3.1 Business Overview
8.3.2 Operating Segments
Table 89: Artivion, Inc. Revenue by Segment; 2022 (Percentage, %)
8.3.3 Business Strategy
8.4 BioLife Solutions, Inc.
8.4.1 Business Overview
8.4.2 Operating Region
Table 90: BioLife Solutions, Inc. Revenue by Region; 2022 (Percentage, %)
8.4.3 Business Strategy
8.5 Teva Pharmaceutical Industries Ltd.
8.5.1 Business Overview
8.5.2 Operating Segment
Table 91: Teva Pharmaceutical Industries Ltd. Revenue by Segment; 2022 (Percentage, %)
8.5.3 Business Strategy
8.6 Paragonix Technologies, Inc.
8.6.1 Business Overview
8.6.2 Business Strategy
8.7 Bridge to Life Ltd.
8.7.1 Business Overview
8.7.2 Business Strategy
8.8 OrganOx Limited
8.8.1 Business Overview
8.8.2 Business Strategy
8.9 Bristol-Myers Squibb
8.9.1 Business Overview
8.9.2 Business Strategy
8.10 Accord Healthcare Limited
8.10.1 Business Overview
8.10.2 Business Strategy
8.11 Perfusion Solution, Inc.
8.11.1 Business Overview
8.11.2 Business Strategy
8.12 Global Transplant Solutions
8.12.1 Business Overview
8.12.2 Business Strategy

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