Global Instant Coffee Market: Analysis By Type, By Packaging Type, By Distribution Channel, By Application, By Region Size and Trends with Impact of COVID-19 and Forecast up to 2026

Global Instant Coffee Market: Analysis By Type, By Packaging Type, By Distribution Channel, By Application, By Region Size and Trends with Impact of COVID-19 and Forecast up to 2026

Instant coffee is brewed coffee that has had nearly all of the water lost from it. It's a simple procedure that involves no chemical changes. Instant coffee is simply a coffee that has been devoid of its liquid. However, one significant difference is that instant coffee is typically made from Robusta coffee beans rather than the more expensive Arabica coffee beans. The global instant coffee market in 2021 was valued at US$33.07 billion, and is likely to reach US$41.77 billion by 2026. The global instant coffee market by volume stood at 1.81 million tonnes and would reach 2.08 million tonnes by 2026.

Coffee is still perceived as a luxury beverage in developing countries. Per capita consumption is rising with increase in consumer income levels and concurrent shift to more premium product offerings. The instant coffee market is projected to grow at a CAGR of 5.11%, in terms of value and 2.97%, in terms of volume, during the forecast period of 2022-2026.

Market Segmentation Analysis:

By Type: The report splits the global instant coffee market into four different segments based on the type: roast and ground, soluble, ready to drink (RTD) and portioned. The roast and ground segment accounted for approximately of 34% of the instant coffee market in 2021, owing to the health benefits as roast and ground coffee powder contains vitamin B3 which helps the body to support the health of skin and nerves and to manage cholesterol. Roasting coffee changes the physical and chemical properties of coffee beans into roasted coffees, which produces the distinctive flavor of coffee, which would accelerate the demand for instant coffee in the future.

By Packaging Type: The market report has segmented the global instant coffee market into four segments on the basis of packaging type: jar, pouch, sachet, and others. Jar segment held more than half of the share in instant coffee market in 2021, while the fastest growing segment is pouch during the forecast period, as the pouch packaging require significantly lesser raw materials and reduce the overall cost associated with the product packaging while improving the profit margin of the end-use companies.

By Distribution Channel: The instant coffee market report has segmented the global market into two segments on the basis of distribution channel: offline and online. Offline channel held more than three fourth of the share in instant coffee market in 2021, even though the fastest growing segment is online channel due to rising demand for ordering products online as people find it more convenient, and many selling companies will provide good discounts and offers to attract customers.

By Application: As per the report, the global instant coffee market into two segments on the basis of application: commercial, and residential. Commercial segment held approximately 77% of the share in instant coffee market in 2021. The commercial places such as offices, restaurants, cafes, etc. have increased and they usually purchase instant coffee in bulk from the manufacturers as people's demand for coffee has also skyrocketed.

By Region: According to this report, the global instant coffee market can be divided into five major regions, on the basis of geographical areas: Asia Pacific (China, Japan, and Rest of Asia Pacific), North America (The US, Mexico, and Canada), Europe (Germany, UK, France, and Rest of Europe), Latin America, and the Middle East and Africa. The Asia Pacific instant coffee market enjoyed the major share of 33.5% of the global market share in 2021, primarily owing to the dominance of India and China which are the Asia-Pacific region's fastest expanding economies. Europe is also considered the most attractive market for instant coffee. East Europe, Russia, India and China are fast growing geographies for instant coffee.

Global Instant Coffee Market Dynamics:

Growth Drivers: Instant Coffee industry intended audience is people living in urban areas with higher disposable income. People with higher disposable income are capable of affording premium range of instant coffee and constant rise in their income have provided the industry many opportunities to grow. Further, the market is expected to increase due to rapid urbanization, growth in high end coffee chains, increased use of internet, increasing popularity of instant coffee among millennials etc. in recent years.

Challenges: As there are fluctuations in the prices of the raw material used to make instant coffee, the pressure of prices inflating of instant coffee is also increasing. This is a challenge to the market as it would lead to shift in the consumer preferences to other substitutes such as tea. Additionally, other factors like, threats of substitutes, caffeine addiction and rising health care concerns, etc. are some challenges to the market.

Trends: A major trend gaining pace in instant coffee market is the increasing demand for flavored coffee. Due to the preference of the people, instant coffee manufacturers are introducing new coffee flavors in the market, such as mocha, green bean, Italian roast, French vanilla, ginger-bread cookie, etc., to expand their consumer base. More trends in the market are believed to augment the growth of instant coffee market during the forecasted period include increasing preparation of instant espresso coffee at home, premiumization of instant coffee in food and beverages, specialty drinks and artisan coffee would be on the rise, healthy coffee and additives, etc.

Impact Analysis of COVID-19 and Way Forward:

Due to the pandemic, instant coffee exports saw a fall in 2020 and the supply chain was disturbed. There were government restrictions imposed on operation of hotels, restaurants and cafes as well as a significant drop in the presence of employees in the office. While in 2021, the instant coffee market rebounded because the manufactures produced variety of flavors of instant coffee according to the changing customer tastes and made it available in the online channel. Also, increasing number of coffee chains and restaurants generated demand for instant coffee.

Competitive Landscape and Recent Developments:

The market for instant coffee is fragmented, with the presence of large number of players. The key players offer a wide range of instant coffee components such as Roast and Ground instant coffee, and ready to drink instant coffee. Further, the major players are investing heavily in R&D of products and incorporation of new technologies. Various businesses are concentrating on sustainable growth initiatives such as new launches, product approvals, and other things like patents and events. Acquisitions, partnerships, and collaborations were among the external growth strategies observed in the industry. These initiatives have opened the road for market participants to expand their business and customer base.

Further, key players of the instant coffee market are:

Nestle S.A
Dougsuh Companies Inc
Ajinomoto Co. Inc
PT Mayora Indah TBK
Strauss Coffee Ltd
PT Java Prima Abadi
Tata Consumer Products
Starbucks Corporation
Unilever Plc
The Karaft Heinz Company
Jacobs Douwe Egberts
Tchibo Coffee International Ltd
JM Smuckers Company

Nestle maintained its leadership in the instant coffee market even after the launch of so many coffee brands across the world. However, many manufacturing companies are innovating and launching products according to the taste and preferences of their customers. For example, Strauss Coffee had launched Unique coffee beans in Romania and Poland in which the products are personally tailored to the consumer’s taste (coffee origin, roasting method, grinding thickness, etc.) and delivered to the consumer directly after roasting to preserve maximum freshness, sold online and through the retail channel.

Scope of the Report

The report titled “Global Instant Coffee Market: Analysis By Type, By Packaging Type, By Distribution Channel, By Application, By Region Size and Trends with Impact of COVID-19 and Forecast up to 2026”, includes:

- An in-depth analysis of the global instant coffee market by value, by volume, by type, by packaging type, by distribution channel, by application, by region, etc.

- The regional analysis of the instant coffee market, including the following regions:

Asia Pacific (Japan, China, and Rest of Asia Pacific)
North America (The US, Mexico and Canada)
Europe (Germany, UK, France, and Rest of Europe)
Latin America
Middle East and Africa

- Comprehensive information about emerging markets. This report analyses the market for various segments across geographies.

- Brief analysis of the China and the US instant coffee market along with its segment.

- Provides an analysis of the COVID-19 impact on the global instant coffee market, with post COVID impact analysis.

- Assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall instant coffee market has also been forecasted for the period 2022-2026, taking into consideration the previous growth patterns, the growth drivers, and the current and future trends.

- Evaluation of the potential role of instant coffee to improve the market status.

- Identification of new technological developments, R&D activities, and collaborations occurring in the instant coffee market.

- In-depth profiling of the key players, including the assessment of the business overview, market strategies, regional and business segments of the leading players in the market.

- The recent developments, mergers and acquisitions related to mentioned key players are provided in the market report.

- The in-depth analysis provides an insight into the market, underlining the growth rate and opportunities offered in the business.


1. Executive Summary
2. Introduction
2.1 Instant Coffee: An Overview
2.1.1 Benefits from Instant Coffee
Table 1: Benefits of Instant Coffee
2.1.2 Segmentation of Instant Coffee
Table 2: Segmentation of Instant Coffee
3. Global Market Analysis
3.1 Global Instant Coffee Market: An Analysis
3.1.1 Global Instant Coffee Market by Value
Table 3: Global Instant Coffee Market by Value; 2017-2021 (US$ Billion)
Table 4: Global Instant Coffee Market by Value; 2022-2026 (US$ Billion)
3.1.2 Global Instant Coffee Market by Type (Roast and Ground, Soluble, Ready to Drink (RTD), Portioned)
Table 5: Global Instant Coffee Market by Type; 2021 (Percentage, %)
3.1.3 Global Instant Coffee Market by Packaging Type (Jar, Pouch, Sachet and Others)
Table 6: Global Instant Coffee Market by Packaging Type; 2021 (Percentage, %)
3.1.4 Global Instant Coffee Market by Application (Commercial and Residential)
Table 7: Global Instant Coffee Market by Application; 2021 (Percentage, %)
3.1.5 Global Instant Coffee Market by Distribution Channel (Offline and Online)
Table 8: Global Instant Coffee Market by Distribution Channel; 2021 (Percentage, %)
3.1.6 Global Instant Coffee Market by Region (Asia pacific, Europe, North America, Latin America, Middle East and Africa)
Table 9: Global Instant Coffee Market by Region; 2021 (Percentage, %)
3.1.7 Global Instant Coffee Market by Volume
Table 10: Global Instant Coffee Market by Volume; 2017-2021 (Million Tonnes)
Table 11: Global Instant Coffee Market by Volume; 2022-2026 (Million Tonnes)
3.2 Global Instant Coffee Market: Type Analysis
3.2.1 Global Roast and Ground Instant Coffee Market by Value
Table 12: Global Roast and Ground Instant Coffee Market by Value; 2017-2021 (US$ Billion)
Table 13: Global Roast and Ground Instant Coffee Market by Value; 2022-2026 (US$ Billion)
3.2.2 Global Soluble Instant Coffee Market by Value
Table 14: Global Soluble Instant Coffee Market by Value; 2017-2021 (US$ Billion)
Table 15: Global Soluble Instant Coffee Market by Value; 2022-2026 (US$ Billion)
3.2.3 Global Portioned Instant Coffee Market by Value
Table 16: Global Portioned Instant Coffee Market by Value; 2017-2021 (US$ Billion)
Table 17: Global Portioned Instant Coffee Market by Value; 2022-2026 (US$ Billion)
3.2.4 Global Ready to Drink Instant Coffee Market by Value
Table 18: Global Ready to Drink Instant Coffee Market by Value; 2017-2021 (US$ Billion)
Table 19: Global Ready to Drink Instant Coffee Market by Value; 2022-2026 (US$ Billion)
3.3 Global Instant Coffee Market: Packaging Type Analysis
3.3.1 Global Jar Instant Coffee Market by Value
Table 20: Global Jar Instant Coffee Market by Value; 2017-2021 (US$ Billion)
Table 21: Global Jar Instant Coffee Market by Value; 2022-2026 (US$ Billion)
3.3.2 Global Pouch Instant Coffee Market by Value
Table 22: Global Pouch Instant Coffee Market by Value; 2017-2021 (US$ Billion)
Table 23: Global Pouch Instant Coffee Market by Value; 2022-2026 (US$ Billion)
3.3.3 Global Sachet Instant Coffee Market by Value
Table 24: Global Sachet Instant Coffee Market by Value; 2017-2021 (US$ Billion)
Table 25: Global Sachet Instant Coffee Market by Value; 2022-2026 (US$ Billion)
3.3.4 Global Others Instant Coffee Market by Value
Table 26: Global Others Instant Coffee Market by Value; 2017-2021 (US$ Billion)
Table 27: Global Others Instant Coffee Market by Value; 2022-2026 (US$ Billion)
3.4 Global Instant Coffee Market: Application Analysis
3.4.1 Global Commercial Instant Coffee Market by Value
Table 28: Global Commercial Instant Coffee Market by Value; 2017-2021 (US$ Billion)
Table 29: Global Commercial Instant Coffee Market by Value; 2022-2026 (US$ Billion)
3.4.2 Global Residential Instant Coffee Market by Value
Table 30: Global Residential Instant Coffee Market by Value; 2017-2021 (US$ Billion)
Table 31: Global Residential Instant Coffee Market by Value; 2022-2026 (US$ Billion)
3.5 Global Instant Coffee Market: Distribution Channel Analysis
3.5.1 Global Offline Instant Coffee Market by Value
Table 32: Global Offline Instant Coffee Market by Value; 2017-2021 (US$ Billion)
Table 33: Global Offline Instant Coffee Market by Value; 2022-2026 (US$ Billion)
3.5.2 Global Online Instant Coffee Market by Value
Table 34: Global Online Instant Coffee Market by Value; 2017-2021 (US$ Billion)
Table 35: Global Online Instant Coffee Market by Value; 2022-2026 (US$ Billion)
4. Regional Market Analysis
4.1 North America Instant Coffee Market: An Analysis
4.1.1 North America Instant Coffee Market by Value
Table 36: North America Instant Coffee Market by Value; 2017-2021 (US$ Billion)
Table 37: North America Instant Coffee Market by Value; 2022-2026 (US$ Billion)
4.1.2 North America Instant Coffee Market by Region (The US, Mexico and Canada)
Table 38: North America Instant Coffee Market by Region; 2021 (Percentage, %)
4.1.3 The US Instant Coffee Market by Value
Table 39: The US Instant Coffee Market by Value; 2020-2021 (US$ Billion)
Table 40: The US Instant Coffee Market by Value; 2022-2026 (US$ Billion)
4.1.4 The US Instant Coffee Market by Distribution Channel (Offline and Online)
Table 41: The US Instant Coffee Market by Distribution Channel; (Percentage, %)
4.1.5 The US Offline Instant Coffee Market by Value
Table 42: The US Offline Instant Coffee Market by Value; 2020-2021 (US$ Billion)
Table 43: The US Offline Instant Coffee Market by Value; 2022-2026 (US$ Billion)
4.1.6 The US Online Instant Coffee Market by Value
Table 44: The US Online Instant Coffee Market by Value; 2020-2021 (US$ Million)
Table 45: The US Online Instant Coffee Market by Value; 2022-2026 (US$ Million)
4.1.7 Mexico Instant Coffee Market by Value
Table 46: Mexico Instant Coffee Market by Value; 2020-2021 (US$ Million)
Table 47: Mexico Instant Coffee Market by Value; 2022-2026 (US$ Million)
4.1.8 Canada Instant Coffee Market by Value
Table 48: Canada Instant Coffee Market by Value; 2020-2021 (US$ Million)
Table 49: Canada Instant Coffee Market by Value; 2022-2026 (US$ Million)
4.2 Asia Pacific Instant Coffee Market: An Analysis
4.2.1 Asia Pacific Instant Coffee Market by Value
Table 50: Asia Pacific Instant Coffee Market by Value; 2017-2021 (US$ Billion)
Table 51: Asia Pacific Instant Coffee Market by Value; 2022-2026 (US$ Billion)
4.2.2 Asia Pacific Instant Coffee Market by Region (Japan, China and Rest of Asia Pacific)
Table 52: Asia Pacific Instant Coffee Market by Region; (Percentage, %)
4.2.3 Japan Instant Coffee Market by Value
Table 53: Japan Instant Coffee Market by Value; 2020-2021 (US$ Billion)
Table 54: Japan Instant Coffee Market by Value; 2022-2026 (US$ Billion)
4.2.4 China Instant Coffee Market by Value
Table 55: China Instant Coffee Market by Value; 2020-2021 (US$ Million)
Table 56: China Instant Coffee Market by Value; 2022-2026 (US$ Billion)
4.2.5 Rest of Asia Pacific Instant Coffee Market by Value
Table 57: Rest of Asia Pacific Instant Coffee Market by Value; 2020-2021 (US$ Billion)
Table 58: Rest of Asia Pacific Instant Coffee Market by Value; 2022-2026 (US$ Billion)
4.3 Europe Instant Coffee Market: An Analysis
4.3.1 Europe Instant Coffee Market by Value
Table 59: Europe Instant Coffee Market by Value; 2017-2021 (US$ Billion)
Table 60: Europe Instant Coffee Market by Value; 2022-2026 (US$ Billion)
4.3.2 Europe Instant Coffee Market by Region (France, UK, Germany and Rest of Europe)
Table 61: Europe Instant Coffee Market by Region; (Percentage, %)
4.3.3 United Kingdom Instant Coffee Market by Value
Table 62: United Kingdom Instant Coffee Market by Value; 2020-2021 (US$ Billion)
Table 63: United Kingdom Instant Coffee Market by Value; 2022-2026 (US$ Billion)
4.3.4 Germany Instant Coffee Market by Value
Table 64: Germany Instant Coffee Market by Value; 2020-2021 (US$ Billion)
Table 65: Germany Instant Coffee Market by Value; 2022-2026 (US$ Billion)
4.3.5 France Instant Coffee Market by Value
Table 66: France Instant Coffee Market by Value; 2020-20201(US$ Billion)
Table 67: France Instant Coffee Market by Value; 2022-2026 (US$ Billion)
4.3.6 Rest of Europe Instant Coffee Market by Value
Table 68: Rest of Europe Instant Coffee Market by Value; 2020-2021 (US$ Billion)
Table 69: Rest of Europe Instant Coffee Market by Value; 2022-2026 (US$ Billion)
4.4 Latin America Instant Coffee Market: An Analysis
4.4.1 Latin America Instant Coffee Market by Value
Table 70: Latin America Instant Coffee Market by Value; 2017-2021 (US$ Billion)
Table 71: Latin America Instant Coffee Market by Value; 2022-2026 (US$ Billion)
4.5 Middle East and Africa Instant Coffee Market: An Analysis
4.5.1 Middle East and Africa Instant Coffee Market by Value
Table 72: Middle East and Africa Instant Coffee Market by Value; 2017-2021 (US$ Billion)
Table 73: Middle East and Africa Instant Coffee Market by Value; 2022-2026 (US$ Billion)
5. Impact of COVID-19
5.1 Impact of COVID-19 on Instant Coffee Market
5.1.1 Impact of COVID-19 on Instant Coffee
Table 74: Change in Growth Rate of Exports of Coffee by Region; 2019-2020 (Percentage, %)
5.1.2 Consumption Trends in Instant Coffee
Table 75: Consumption Trends in Instant Coffee
5.1.3 Post COVID-19
6. Market Dynamics
6.1 Growth Drivers
6.1.1 Rapid Urbanization
Table 76: Developed Economies and Developing Economies Urban Population; 2015, 2020 & 2050 (Million)
6.1.2 Increased use of Internet
Table 77: Global Internet Users; 2017-2022 (Million)
Table 78: Global Social Media Users; 2017-2022 (Million)
6.1.3 Increase in Disposable Income
Table 79: The US per Capita Disposable Income; Dec’2017-Dec’2021 (US$)
6.1.4 Growth of High End Café Chains and Coffee Capsule
6.1.5 Increasing Popularity of Instant Coffee among Millennial
6.2 Challenges
6.2.1 Fluctuations in Raw Material Prices
Table 80: Global Average Prices of Arabica and Robusta Coffee; 2017-2025 (US$ per Kg)
6.2.2 Threat of Substitutes
6.2.3 Caffeine Addiction and Rising Health Care Concerns
6.3 Market Trends
6.3.1 Increasing demand for Flavored Coffee
6.3.2 Increasing preparation of Instant Espresso Coffee at Home
6.3.3 Sustainable Coffee
6.3.4 Premiumization of Instant Coffee in Food and Beverages
6.3.5 Healthy Coffee and Additives
6.3.6 Specialty Drinks and Artisan Coffee Would Be On the Rise
7. Competitive Landscape
7.1 Global Instant Coffee Players by Market Share
Table 81: Global Instant Coffee Players by Market Share; 2021 (Percentage, %)
7.2 Europe Instant Coffee Players by Market Share
Table 82: Europe Instant Coffee Players by Market Share; 2021 (Percentage, %)
7.3 China Instant Coffee Players by Market Share
Table 83: China Instant Coffee Players by Market Share; 2021 (Percentage, %)
7.4 Global Instant Coffee Market Players: Product Comparison
Table 84: Global Market Players: Product Comparison; 2021
8. Company Profiles
8.1 Nestle S.A
8.1.1 Business Overview
8.1.2 Operating Segments
Table 85: Nestle S.A Net Sales by Segment; 2021 (Percentage, %)
8.1.3 Business Strategy
8.2 Ajinomoto Co., Inc.
8.2.1 Business Overview
8.2.2 Operating Segments
Table 86: Ajinomoto Co., Inc. Net Sales by Segments; 2021 (Percentage, %)
8.2.3 Business Strategy
8.3 PT. Mayora Indah TBK
8.3.1 Business Overview
8.3.2 Operating Segments
Table 87: PT. Mayora Indah TBK Net Sales by Segments; 2021 (Percentage, %)
8.3.3 Business Strategy
8.4 Tata Consumer Products
8.4.1 Business Overview
8.4.2 Operating Segments
Table 88: Tata Consumer Products Revenue by Segments; 2021 (Percentage, %)
8.4.3 Business Strategy
8.5 Starbucks Corporation
8.5.1 Business Overview
8.5.2 Operating Segments
Table 89: Starbucks Corporation Revenue by Product Type; 2021 (Percentage, %)
8.5.3 Business Strategy
8.6 Unilever PLC
8.6.1 Business Overview
8.6.2 Operating Segments
Table 90: Unilever PLC Turnover by Segments; 2021(Percentage, %)
8.6.3 Business Strategy
8.7 The Kraft Heinz Company
8.7.1 Business Overview
8.7.2 Operating Segments
Table 91: The Kraft Heinz Company Net sales by Segments; 2021 (Percentage, %)
8.7.3 Business Strategy
8.8 Jacobs Douwe Egberts
8.8.1 Business Overview
8.8.2 Operating Segments
Table 92: Jacobs Douwe Egberts Net sales by Segments; 2021 (Percentage, %)
8.8.3 Business Strategy
8.9 JM Smuckers Company
8.9.1 Business Overview
8.9.2 Operating Segments
Table 93: JM Smuckers Company Net sales by Segments; 2021 (Percentage, %)
8.9.3 Business Strategy
8.10 Strauss Coffee Ltd.
8.10.1 Business Overview
8.10.2 Operating Segments
Table 94: Strauss Coffee Ltd. Net Sales by Segments; 2020 (Percentage, %)
8.11 Tchibo Coffee International Ltd
8.11.1 Business Overview
8.11.2 Business Strategy
8.12 Dongsuh Companies, Inc.
8.12.1 Business Overview
8.13 PT Java Prima Abadi
8.13.1 Business Overview

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