Global Diaper (Adult and Baby Diaper) Market: Analysis Product Type, By Distribution Channel, By Region Size and Trends with Impact of COVID-19 and Forecast up to 2028

Global Diaper (Adult and Baby Diaper) Market: Analysis Product Type, By Distribution Channel, By Region Size and Trends with Impact of COVID-19 and Forecast up to 2028


Diaper is defined as a soft absorbent fabric or clothing worn by users that enable the user to urinate or secrete without the utilization of toilets. Diaper are often worn by babies as well as adults suffering from abnormal health conditions such as diarrhea, incontinence, mobility impairment, or dementia. The global diaper market encompasses the entire industry involved in the production, distribution, and sale of both disposable and reusable diapers. The global diaper market was valued at US$88.33 billion in 2022. The market value is forecasted to grow to US$122.63 billion by 2028.

Rapid population growth, rising awareness about biodegradable diapers and eco-friendly alternatives to disposable diapers, improving healthcare infrastructure in developing countries, rapidly expanding baby care industry, ongoing concerns about personal hygiene, increasing disposable income of middle class population, and rapidly expanding retail and distribution channels in terms of increasing number of supermarkets, pharmacies, online stores, and baby specialty shops, etc., have been positively contributing towards increased demand for diapers. Other significant factors are effective advertising and marketing campaigns by diaper manufacturing companies, rising prevalence of urine incontinence among the geriatric population, ongoing shift towards nuclear families in urban areas, rising parent’s awareness of the importance of newborn cleanliness, and increasing number of new product launches and innovations in the market by diaper brands to remain competitive in the market and strengthen their current portfolios. For instance, on June 15, 2023, the Procter & Gamble Company announced that Charlie Banana launched a collection of 13 playful new designs in Charlie Banana’s reusable cloth and swim diapers, while also upgrading most of its packaging to fully-recyclable FSC-certified paper, where the new collection includes 13 new prints, spanning from vibrant, joyful colors to more calm, subtle hues. The market is anticipated to grow at a CAGR of approx. 6% during the forecasted period of 2023-2028.

Market Segmentation Analysis:

By End User: The report provides the bifurcation of the market into two segments on the basis of end user: baby diapers and adult diapers. Adult diaper market is the fastest growing segment of global diaper market, owing to rising geriatric population, increased consumer hygiene consciousness, ongoing advancements in healthcare and medical facilities, and increased awareness & easy product availability of adult diapers in emerging economies. Also, increasing number of diaper companies are experimenting with other approaches to changing attitudes, such as making products more covert, eliminating words like diapers or nappies, and putting them in the personal care aisle, next to deodorants and menstruation pads, rather than the baby products area, reducing stigma associated with using adult diapers and increasing awareness of incontinence-related issues, boosting the growth of adult diaper market in the forecasted period of 2023-2028.

By Product Type: The report provides the bifurcation of the baby diaper market into four segments based on product type: disposable diaper, training nappies, cloth diaper, and others. Baby disposable diaper market is the largest segment of global baby diaper market, driven by expanding population pyramids, rapid urbanization, steadily improving living standards, growing innovations in baby diaper technology, increasing sales of mild incontinence baby diapers and rising female awareness of baby hygiene. The report also provides the bifurcation of the adult diaper market into four segments based on product type: pant, pad, tape, and others. Tape adult diaper market is the fastest growing segment of global adult diaper market, owing to growing awareness of adult incontinence & related products, rise in lifestyle-related incontinence, increasing popularity of reusable tape diapers, and ongoing technology advancement in terms of comfortable wearing, and increased absorbent properties.

By Distribution Channel: The report provides the bifurcation of the baby diaper market into two segments on the basis of distribution channel: online and offline. Online baby diaper market is the fastest growing segment of global baby diaper market, owing to increase in birth rates in developing countries, expanding e-commerce sector, improving supply chain networks, and rising popularity of online shopping platforms that provide a wide range of diaper options, and additional discounts and offers to their customers, making it easier and more convenient for consumers to make online purchases. The report also provides the bifurcation of the adult diaper market into two segments based on distribution channel: online and offline, where offline adult diaper market is the largest segment of global adult diaper market. The market for offline adult diaper is likely to grow positively during the forecasted period, owing to the increasing awareness about the need for adult diapers, shifting of these products from the baby care departments to personal care departments of the offline stores, and increasing use of various promotional and marketing events such as customer loyalty programs, discounts, seasonal specials, and others by major diaper brands to boost adult diaper sales.

By Region: The report provides insight into baby diaper market based on the regions namely, Asia Pacific, North America, Europe, and rest of the world. North America is the largest region of global baby diaper market, owing to individuals' high per capita income, rising birth rates, greater parental knowledge of baby hygiene, region's high literacy rates and widespread awareness of personal hygiene, increasing working women population, and changing lifestyle towards increased preference for convenient and reliable baby care products such as disposable diapers. Asia Pacific is the fastest growing region of global baby diaper market, as a result of region’s large consumer base in terms of increasing birth rate, increasing disposable income of middle-class population, and increased governments efforts by developing countries to forgo traditional methods and begin adoption of diapers for the babies. Within Asia Pacific, China is both the largest and fastest growing region of Asia Pacific baby diaper market, owing to rapid adoption of urban lifestyle, shift in customer tastes and preferences toward premium and more comfortable diaper products.

The report also provides insights into adult diaper market based on the regions namely, Asia Pacific, North America, Europe, and rest of the world. North America adult diaper market, has been positive expanding over the years, driven by increasing geriatric population, ongoing adoption of sedentary lifestyles, rising awareness among consumers about adult diapers, and easy availability of adult diapers through pharmacies, online stores and supermarkets/hypermarkets.

Market Dynamics:

Growth Drivers: The global diaper market has been rapidly growing over the past few years, due to factors such as growing number of working women, high birth rates in emerging economies, rapid urbanization, growing number of geriatric population, expanding e-commerce and online retailing, etc. Transparent pricing and product comparison, promotions and discounts, subscription services and product reviews and ratings from other customers etc., provided by online retailing platforms has streamlined the purchasing process for customers, providing convenience and added assistance in making informed decisions about the quality and suitability of different diaper brands, leading to increased number of diaper sales through e-commerce platforms. Furthermore, e-commerce platforms can analyze consumer data to provide personalized recommendations, highlight & promote eco-friendly diaper alternatives and offer customer support through various channels, such as chatbots or email, etc., to assist with inquiries and resolve issues promptly, further boosting the growth of global diaper market during the period.

Challenges: However, the market growth would be negatively impacted by various challenges such as outbreak of skin rashes, environmental concerns, etc. Growing awareness of the environmental impact of disposable diapers, particularly in terms of waste generation, have been negatively influencing consumer’s choices towards the purchase of diapering options. Inadequate waste management and a lack of proper diaper disposal systems have raised environmental concerns in many regions, forcing manufacturers to find sustainable solutions for diaper waste management and to adopt more sustainable production methods and materials, raising production costs and resulting in lower profit margins for diaper manufacturers.

Trends: The market is projected to grow at a fast pace during the forecasted period, due to increasing focus on ingredient transparency, introduction of smart diapers, rising demand for biodegradable diapers, continuous R&D activities, etc. Increasing number of research and development activities by key manufacturers to develop more innovative and comfortable baby diaper products is expected to foster global market growth. Also, continuous R&D activities enable diaper companies to stay competitive in the market as brands that invest in research and innovation can differentiate themselves by offering unique and superior products in terms of personalized sizing, designs, features, etc., catering to the specific needs of different babies & their parents, further attracting more customers and gaining a competitive edge in the market. Therefore, continuous research and development (R&D) activities will continue to act as a major trend for the market in the forecasted years.

Impact Analysis of COVID-19 and Way Forward:

COVID-19 brought in many changes in the world in terms of reduced productivity, loss of life, business closures, closing down of factories and organizations, and shift to an online mode of work. The outbreak of COVID-19 pandemic had a mixed impact on the global diaper market, although the overall impact turned out to be positive, with market experiencing a sudden rise in demand during the early stage of the pandemic, where racks of the offline stores got empty as the consumers started hoarding supplies assuming of its non-availability due to prolonged lockdowns. Also, as the number of hospitalisations increased, so did the need for adult diapers. People who were in critical condition had to be nursed at their beds, boosting the demand for adult diapers during the period. Furthermore, COVID-19 pandemic increased the awareness among the consumers for the usage of disposable hygiene products, including adult diapers as a precautionary measure, driven by COVID-19 fears and emergency mandates to reduce and stop the spread of communicable diseases as hospitals are inaccessible, coupled with the growing demand for health and wellness products worldwide.

Lastly, ongoing innovations and technological advancements in the form of increased integration of customizable features, such as adjustable waistbands & fasteners, growing focus and attention of diaper manufacturing companies on design and aesthetics of their products, and increased incorporation of antimicrobial features and hypoallergenic materials to reduce the risk of diaper rash and other skin irritations in babies, will continue to boost the growth of global diaper market growth in the post-COVID period.

Competitive Landscape:

Global diaper market is fragmented, with large number of regional and local players catering to the increased demand. However, country specific diaper market such as Indonesia and Japan are found to be dominated, with increasing involvement of leading consumer goods players who have identified the market's tremendous potential and now control the bulk of the revenue share.

The key players of the market are:

The Procter & Gamble Company
Johnson & Johnson Inc.
Unicharm Corporation
Kimberly-Clark Corporation
Essity Aktiebolag
Ontex Group
Hengan International Group Company Ltd
Nobel Hygiene
Bumkins

The market is expanding and shifting in response to customer demand for sanitary and quick-drying, absorbing, and leak technology advances, as the market provides a chance for businesses to capture sales from a more diverse range of consumers. To acquire significant market traction, established corporations have been inventing new technologies and experimenting with natural substances to roll out new products in the market. For instance, on May 10, 2023, Nobel Hygiene announced that Friends, the flagship brand of Indian diapering giant Nobel Hygiene Pvt Ltd, has launched the country's first 'slim' disposable absorbent underpant - Friends UltraThinz, where the new product is designed specifically for younger consumers who suffer from light incontinence due to conditions such as obesity, prostate issues, & postpartum incontinence.


Global Diaper (Adult and Baby Diaper) Market: Analysis By Product Type, By Distribution Channel, By Region Size and Trends with Impact of COVID-19 and Forecast up to 2028 - Report Summary
Report Metrics Details
Years Considered 2018-2028
Base Year 2022
Forecast Period 2023-2028
Page Count 1665
Units Referenced US $
Segments/Key Topics By End User, By Product Type, By Distribution Channel
Regions Covered North America (The US, Canada, and Mexico), Asia Pacific (China, India, Indonesia, Japan, Australia, and Rest of Asia Pacific), Europe (UK, Germany, France, Spain and Rest of Europe), and Rest of the World
Key Companies Mentioned The Procter & Gamble Company, Johnson & Johnson Inc., Unicharm Corporation, Kimberly-Clark Corporation, Essity Aktiebolag, Ontex Group, Hengan International Group Company Ltd, Nobel Hygiene, and Bumkins

Five FAQs about the Report

What is the size of this market?
The global diaper market was valued at US$88.33 billion in 2022.

What is the forecasted growth for this market?
The market is expected to reach US$122.63 billion by 2028 and is expected to grow at a CAGR of 5.62% during the forecast period of 2023-2028.

What are key factors driving this market?
The diaper market growth is driven by factors such as rapid population growth, rising awareness about biodegradable diapers and eco-friendly alternatives to disposable diapers, improving healthcare infrastructure in developing countries, rapidly expanding baby care industry, ongoing concerns about personal hygiene, increasing disposable income of middle class population, rapidly expanding retail and distribution channels in terms of increasing number of supermarkets, pharmacies, online stores, and baby specialty shops, etc.

How is this market segmented in this report?
In the report, the diaper market is segmented on the basis of end user (baby diapers and adult diapers). Further, baby diaper market is categorized on the basis of product type (disposable diaper, training nappies, cloth diaper, and others), and distribution channel (offline and online). Similarly, adult diaper market is segmented on the basis of product type (pant type diapers, pad type diapers, tape type diapers, and others), and distribution channel (offline and online).

What is the definition of this market in this report?
Diaper is defined as a soft absorbent fabric or clothing worn by users that enable the user to urinate or secrete without the utilization of toilets. The global diaper market encompasses the entire industry involved in the production, distribution, and sale of both disposable and reusable diapers. Global diaper market plays a crucial role in meeting the hygiene needs of infants, toddlers, and adults while adapting to changing consumer preferences and environmental considerations.

What are the major influences driving the growth/decline of this market?
The global diaper market has increased from 2020-2022 and the projections are made that the market will continue to rise in the next five years i.e. 2023-2028. The demand for diapers has been rising significantly in recent years owing to growing number of working women, rapid urbanization, growing number of geriatric population, high birth rates in emerging economies, expanding e-commerce and online retailing, etc. Further, the market is expected to grow at a rapid pace due to increasing focus on ingredient transparency, introduction of smart diapers, rising demand for biodegradable diapers, continuous R&D activities, etc. Yet the market faces some challenges such as environmental concerns, outbreak of skin rashes, etc.


1. Executive Summary
2. Introduction
2.1 Diaper: An Overview
2.1.1 Definition of Diaper
2.1.2 Benefits of Diaper
Table 1: Benefits of Diaper
2.2 Diaper Segmentation: An Overview
2.2.1 Diaper Segmentation
Table 2: Diaper Segmentation
3. Global Market Analysis
3.1 Global Diaper Market: An Analysis
3.1.1 Global Diaper Market: An Overview
3.1.2 Global Diaper Market by Value
Table 3: Global Diaper Market by Value; 2018-2022 (US$ Billion)
Table 4: Global Diaper Market by Value; 2023-2028 (US$ Billion)
3.1.3 Global Diaper Market by End User (Baby Diaper and Adult Diaper)
Table 5: Global Diaper Market by End User; 2022 (Percentage, %)
3.2 Global Diaper Market: End User Analysis
3.2.1 Global Diaper Market by End User: An Overview
3.2.2 Global Baby Diaper Market by Value
Table 6: Global Baby Diaper Market by Value; 2018-2022 (US$ Billion)
Table 7: Global Baby Diaper Market by Value; 2023-2028 (US$ Billion)
3.2.3 Global Baby Diaper Market by Product Type (Disposable Diaper, Training Nappies, Cloth Diaper, and Others)
Table 8: Global Baby Diaper Market by Product Type; 2022 (Percentage, %)
3.2.4 Global Baby Diaper Market by Distribution Channel (Online and Offline)
Table 9: Global Baby Diaper Market by Distribution Channel; 2022 (Percentage, %)
3.2.5 Global Baby Diaper Market by Region (North America, Asia Pacific, Europe and Rest of the World)
Table 10: Global Baby Diaper Market by Region; 2022 (Percentage, %)
3.2.6 Global Adult Diaper Market by Value
Table 11: Global Adult Diaper Market by Value; 2018-2022 (US$ Billion)
Table 12: Global Adult Diaper Market by Value; 2023-2028 (US$ Billion)
3.2.7 Global Adult Diaper Market by Product Type (Pant Type, Pad Type, Tape Type, and Others)
Table 13: Global Adult Diaper Market by Product Type; 2022 (Percentage, %)
3.2.8 Global Adult Diaper Market by Distribution Channel (Online and Offline)
Table 14: Global Adult Diaper Market by Distribution Channel; 2022 (Percentage, %)
3.2.9 Global Adult Diaper Market by Region (North America, Asia Pacific, Europe and Rest of the World)
Table 15: Global Adult Diaper Market by Region; 2022 (Percentage, %)
3.3 Global Baby Diaper Market: Product Type Analysis
3.3.1 Global Baby Diaper Market by Product Type: An Overview
3.3.2 Global Disposable Baby Diaper Market by Value
Table 16: Global Disposable Baby Diaper Market by Value; 2018-2022 (US$ Billion)
Table 17: Global Disposable Baby Diaper Market by Value; 2023-2028 (US$ Billion)
3.3.3 Global Training Nappies Market by Value
Table 18: Global Training Nappies Market by Value; 2018-2022 (US$ Billion)
Table 19: Global Training Nappies Market by Value; 2023-2028 (US$ Billion)
3.3.4 Global Cloth Baby Diaper Market by Value
Table 20: Global Cloth Baby Diaper Market by Value; 2018-2022 (US$ Billion)
Table 21: Global Cloth Baby Diaper Market by Value; 2023-2028 (US$ Billion)
3.3.5 Global Others Baby Diaper Market by Value
Table 22: Global Others Baby Diaper Market by Value; 2018-2022 (US$ Billion)
Table 23: Global Others Baby Diaper Market by Value; 2023-2028 (US$ Billion)
3.4 Global Baby Diaper Market: Distribution Channel Analysis
3.4.1 Global Baby Diaper Market by Distribution Channel: An Overview
3.4.2 Global Online Baby Diaper Market by Value
Table 24: Global Online Baby Diaper Market by Value; 2018-2022 (US$ Billion)
Table 25: Global Online Baby Diaper Market by Value; 2023-2028 (US$ Billion)
3.4.3 Global Offline Baby Diaper Market by Value
Table 26: Global Offline Baby Diaper Market by Value; 2018-2022 (US$ Billion)
Table 27: Global Offline Baby Diaper Market by Value; 2023-2028 (US$ Billion)
3.5 Global Adult Diaper Market: Product Type Analysis
3.5.1 Global Adult Diaper Market by Product Type: An Overview
3.5.2 Global Pant Adult Diaper Market by Value
Table 28: Global Pant Adult Diaper Market by Value; 2018-2022 (US$ Billion)
Table 29: Global Pant Adult Diaper Market by Value; 2023-2028 (US$ Billion)
3.5.3 Global Pad Adult Diaper Market by Value
Table 30: Global Pad Adult Diaper Market by Value; 2018-2022 (US$ Billion)
Table 31: Global Pad Adult Diaper Market by Value; 2023-2028 (US$ Billion)
3.5.4 Global Tape Adult Diaper Market by Value
Table 32: Global Tape Adult Diaper Market by Value; 2018-2022 (US$ Billion)
Table 33: Global Tape Adult Diaper Market by Value; 2023-2028 (US$ Billion)
3.5.5 Global Others Adult Diaper Market by Value
Table 34: Global Others Adult Diaper Market by Value; 2018-2022 (US$ Billion)
Table 35: Global Others Adult Diaper Market by Value; 2023-2028 (US$ Billion)
3.6 Global Adult Diaper Market: Distribution Channel Analysis
3.6.1 Global Adult Diaper Market by Distribution Channel: An Overview
3.6.2 Global Online Adult Diaper Market by Value
Table 36: Global Online Adult Diaper Market by Value; 2018-2022 (US$ Billion)
Table 37: Global Online Adult Diaper Market by Value; 2023-2028 (US$ Billion)
3.6.3 Global Offline Adult Diaper Market by Value
Table 38: Global Offline Adult Diaper Market by Value; 2018-2022 (US$ Billion)
Table 39: Global Offline Adult Diaper Market by Value; 2023-2028 (US$ Billion)
4. Regional Market Analysis
4.1 North America Diaper Market: An Analysis
4.1.1 North America Baby Diaper Market: An Overview
4.1.2 North America Baby Diaper Market by Value
Table 40: North America Baby Diaper Market by Value; 2018-2022 (US$ Billion)
Table 41: North America Baby Diaper Market by Value; 2023-2028 (US$ Billion)
4.1.3 North America Baby Diaper Market by Region (The US, Canada, and Mexico)
Table 42: North America Baby Diaper Market by Region; 2022 (Percentage, %)
4.1.4 The US Baby Diaper Market by Value
Table 43: The US Baby Diaper Market by Value; 2018-2022 (US$ Billion)
Table 44: The US Baby Diaper Market by Value; 2023-2028 (US$ Billion)
4.1.5 Canada Baby Diaper Market by Value
Table 45: Canada Baby Diaper Market by Value; 2018-2022 (US$ Billion)
Table 46: Canada Baby Diaper Market by Value; 2023-2028 (US$ Billion)
4.1.6 Mexico Baby Diaper Market by Value
Table 47: Mexico Baby Diaper Market by Value; 2018-2022 (US$ Billion)
Table 48: Mexico Baby Diaper Market by Value; 2023-2028 (US$ Billion)
4.1.7 North America Adult Diaper Market: An Overview
4.1.8 North America Adult Diaper Market by Value
Table 49: North America Adult Diaper Market by Value; 2018-2022 (US$ Billion)
Table 50: North America Adult Diaper Market by Value; 2023-2028 (US$ Billion)
4.2 Asia Pacific Diaper Market: An Analysis
4.2.1 Asia Pacific Baby Diaper Market: An Overview
4.2.2 Asia Pacific Baby Diaper Market by Value
Table 51: Asia Pacific Baby Diaper Market by Value; 2018-2022 (US$ Billion)
Table 52: Asia Pacific Baby Diaper Market by Value; 2023-2028 (US$ Billion)
4.2.3 Asia Pacific Baby Diaper Market by Region (China, India, Indonesia, Japan, Australia and Rest of Asia Pacific)
Table 53: Asia Pacific Baby Diaper Market by Region; 2022 (Percentage, %)
4.2.4 China Baby Diaper Market by Value
Table 54: China Baby Diaper Market by Value; 2018-2022 (US$ Billion)
Table 55: China Baby Diaper Market by Value; 2023-2028 (US$ Billion)
4.2.5 India Baby Diaper Market by Value
Table 56: India Baby Diaper Market by Value; 2018-2022 (US$ Billion)
Table 57: India Baby Diaper Market by Value; 2023-2028 (US$ Billion)
4.2.6 Indonesia Baby Diaper Market by Value
Table 58: Indonesia Baby Diaper Market by Value; 2018-2022 (US$ Million)
Table 59: Indonesia Baby Diaper Market by Value; 2023-2028 (US$ Billion)
4.2.7 Japan Baby Diaper Market by Value
Table 60: Japan Baby Diaper Market by Value; 2018-2022 (US$ Million)
Table 61: Japan Baby Diaper Market by Value; 2023-2028 (US$ Million)
4.2.8 Australia Baby Diaper Market by Value
Table 62: Australia Baby Diaper Market by Value; 2018-2022 (US$ Million)
Table 63: Australia Baby Diaper Market by Value; 2023-2028 (US$ Million)
4.2.9 Rest of Asia Pacific Baby Diaper Market by Value
Table 64: Rest of Asia Pacific Baby Diaper Market by Value; 2018-2022 (US$ Billion)
Table 65: Rest of Asia Pacific Baby Diaper Market by Value; 2023-2028 (US$ Billion)
4.2.10 Asia Pacific Adult Diaper Market: An Overview
4.2.11 Asia Pacific Adult Diaper Market by Value
Table 66: Asia Pacific Adult Diaper Market by Value; 2018-2022 (US$ Billion)
Table 67: Asia Pacific Adult Diaper Market by Value; 2023-2028 (US$ Billion)
4.3 Europe Diaper Market: An Analysis
4.3.2 Europe Baby Diaper Market by Value
Table 68: Europe Baby Diaper Market by Value; 2018-2022 (US$ Billion)
Table 69: Europe Baby Diaper Market by Value; 2023-2028 (US$ Billion)
4.3.3 Europe Baby Diaper Market by Region (UK, Germany, France, Spain, and Rest of Europe)
Table 70: Europe Baby Diaper Market by Region; 2022 (Percentage, %)
4.3.4 UK Baby Diaper Market by Value
Table 71: UK Baby Diaper Market by Value; 2018-2022 (US$ Billion)
Table 72: UK Baby Diaper Market by Value; 2023-2028 (US$ Billion)
4.3.5 Germany Baby Diaper Market by Value
Table 73: Germany Baby Diaper Market by Value; 2018-2022 (US$ Million)
Table 74: Germany Baby Diaper Market by Value; 2023-2028 (US$ Billion)
4.3.6 France Baby Diaper Market by Value
Table 75: France Baby Diaper Market by Value; 2018-2022 (US$ Million)
Table 76: France Baby Diaper Market by Value; 2023-2028 (US$ Million)
4.3.7 Spain Baby Diaper Market by Value
Table 77: Spain Baby Diaper Market by Value; 2018-2022 (US$ Million)
Table 78: Spain Baby Diaper Market by Value; 2023-2028 (US$ Million)
4.3.8 Rest of Europe Baby Diaper Market by Value
Table 79: Rest of Europe Baby Diaper Market by Value; 2018-2022 (US$ Billion)
Table 80: Rest of Europe Baby Diaper Market by Value; 2023-2028 (US$ Billion)
4.3.9 Europe Adult Diaper Market: An Overview
4.3.10 Europe Adult Diaper Market by Value
Table 81: Europe Adult Diaper Market by Value; 2018-2022 (US$ Billion)
Table 82: Europe Adult Diaper Market by Value; 2023-2028 (US$ Billion)
4.4 Rest of the World Diaper Market: An Analysis
4.4.1 Rest of the World Baby Diaper Market: An Overview
4.4.2 Rest of the World Baby Diaper Market by Value
Table 83: Rest of the World Baby Diaper Market by Value; 2018-2022 (US$ Billion)
Table 84: Rest of the World Baby Diaper Market by Value; 2023-2028 (US$ Billion)
4.4.3 Rest of the World Adult Diaper Market: An Overview
4.4.4 Rest of the World Adult Diaper Market by Value
Table 85: Rest of the World Adult Diaper Market by Value; 2018-2022 (US$ Billion)
Table 86: Rest of the World Adult Diaper Market by Value; 2023-2028 (US$ Billion)
5. Impact of COVID-19
5.1 Impact of COVID-19 on Global Diaper Market
5.1.1 Impact on Global Baby Diaper Market
5.1.2 Impact on Global Adult Diaper Market
5.2 Post COVID-19 Impact on Global Diaper Market
6. Market Dynamics
6.1 Growth Drivers
6.1.1 Growing Number of Working Women
Table 87: Female Laborforce in OECD Countries; 2018-2022 (Percentage, %)
6.1.2 Growing Number of Geriatric Population
Table 88: Global Population Ages 65 and Above; 2018-2022 (Percentage, %)
6.1.3 Rapid Urbanization
Table 89: Global Share of Urban Population in Total Population; 2016, 2021 & 2050 (Percentage, %)
6.1.4 High Birth Rates in Emerging Economies
6.1.5 Expanding E-Commerce and Online Retailing
6.2 Challenges
6.2.1 Outbreak of Skin Rashes
6.2.2 Environmental Concerns
6.3 Market Trends
6.3.1 Introduction of Smart Diapers
Table 90: Global Smart Diaper Market by Value; 2021-2028 (Million)
6.3.2 Increasing Focus on Ingredient Transparency
6.3.3 Continuous Research and Development (R&D) Activities
6.3.4 Rising Demand for Biodegradable Diapers
7. Competitive Landscape
7.1 Indonesia Baby Diaper Players by Market Share
Table 91: Indonesia Baby Diaper Players by Market Share; 2022 (Percentage, %)
7.2 Japan Baby Diaper Players by Market Share
Table 92: Japan Baby Diaper Players by Market Share; 2022 (Percentage, %)
7.3 Japan Adult Diaper Players by Market Share
Table 93: Japan Adult Diaper Players by Market Share; 2022 (Percentage, %)
8. Company Profiles
8.1 The Procter & Gamble Company
8.1.1 Business Overview
8.1.2 Operating Segments
Table 94: The Procter & Gamble Company Net Sales by Segments; 2022 (Percentage, %)
8.1.3 Business Strategy
8.2 Johnson & Johnson Inc.
8.2.1 Business Overview
8.2.2 Operating Segments
Table 95: Johnson & Johnson Inc. Sales by Segments; 2022 (Percentage, %)
8.2.3 Business Strategy
8.3 Unicharm Corporation
8.3.1 Business Overview
8.3.2 Operating Segments
Table 96: Unicharm Corporation Net Sales by Segments; 2022 (Percentage, %)
8.3.3 Business Strategy
8.4 Kimberly-Clark Corporation
8.4.1 Business Overview
8.4.2 Operating Segments
Table 97: Kimberly-Clark Corporation Net Sales by Segments; 2022 (Percentage, %)
8.4.3 Business Strategy
8.5 Essity Aktiebolag
8.5.1 Business Overview
8.5.2 Operating Segments
Table 98: Essity Aktiebolag Net Sales by Business Areas; 2022 (Percentage, %)
8.5.3 Business Strategy
8.6 Ontex Group
8.6.1 Business Overview
8.6.2 Operating Segments
Table 99: Ontex Group Revenue by Product Group; 2022 (Percentage, %)
8.6.3 Business Strategy
8.7 Hengan International Group Company Ltd
8.7.1 Business Overview
8.7.2 Operating Segments
Table 100: Hengan International Group Company Ltd Revenue by Products; 2022 (Percentage, %)
8.8 Nobel Hygiene
8.8.1 Business Overview
8.8.2 Business Strategy
8.9 Bumkins
8.9.1 Business Overview
8.9.2 Business Strategy

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